ActiveCampaign’s lineup of marketing tools and excellent automation capabilities make it a flexible solution that helps companies of all sizes achieve better results. It can be the ideal choice for you if you’re searching for an advanced yet user-friendly and reasonably priced platform for your email, CRM, and marketing automation. However, for every business, it’s important to know exactly what features they’re paying for and what benefits and limitations the chosen tool brings. This is especially pertinent after many marketing service providers updated their pricing policies last year, including ActiveCampaign.
So, in this article, we’ll look into these changes, review the updated version of pricing plans, and compare them to competitors. Keep on reading if you want to know everything about ActiveCampaign costs and offers.
ActiveCampaign Price Increase and Changes
ActiveCampaign rolled out major plan and pricing changes from mid-2024 through 2025, affecting all legacy accounts created before June 2024. So, all current accounts switched to the new model beginning in August 2024, while new accounts entered a new price and plan structure on June 3rd, 2024.
Let’s see the major points of the ActiveCampaign price increase:
- Changed Pricing Structure
The old plans (Lite, Plus, Professional, Enterprise) were replaced by Starter, Plus, Pro, and Enterprise, with features rearranged and bundles discontinued in favor of add-ons like Sales Engagement and Pipelines.
- Auto-Migration
Customers migrated automatically on their next billing date after August 5, 2024, with about 14 days’ notice. ActiveCampaign sent a migration offer showing the new plan that preserves all current features, and any price increase would be capped at 30%. Users could choose to downgrade if they prefer a cheaper plan, but it led to them losing certain features or user seats. Annual subscribers didn’t see changes until their next renewal date, as late as August 2025.
- Affordable Starter Plan
This update also brought a positive change in the form of a more affordable entry-level plan. While in the previous structure, the cost of the Lite plan started from $29/month for 1,000 contacts, the currently available Starter plan costs only $15/month for the same number of contacts.
- Plan Restructuring
However, despite a lower “entry” price in some cases, the restructuring (fewer features included for the given price, user-seat limits, add-ons) effectively raised the price for many users when factoring in their actual feature/use requirements. Analysts note many users saw bills increase 30–40% with their migration.
How Much Does ActiveCampaign Cost?
ActiveCampaign offers a wide range of pricing options, from small Starter accounts that cost less than $15 per month to large Enterprise plans that come at a custom price. Plans that cost more offer more users, contacts, and more sophisticated features. There are 1,000 to 50,000 contact tiers. You can ask for special pricing if you have more than 50,000 contacts.
You can find this information on the company’s pricing page. There, you can see all their plans, features, as well as use a calculator that adjusts the displayed prices according to the number of contacts.
Currently, ActiveCampaign offers three categories of service plans that have their own prices and tiers:
- Email,
- WhatsApp,
- Email + WhatsApp.
You can notice these categories listed above the table with plans and switch between them to see your options.
Let’s outline ActiveCampaign costs for each of these categories.
The Email category has four pricing tiers: Starter, Plus, Pro, and Enterprise. The Starter subscription, which starts at $15 per month for 1,000 contacts, includes email marketing and basic automation. Plus ($49/month) and Pro ($79/month) offer more advanced features, including landing pages, predictive emailing, unlimited automation, and enhanced reporting. Enterprise offers premium CRM integrations, unique reporting, and professional support for a starting monthly fee of $145.
This service includes three plans: Core, Advanced, and Premium. The Core subscription cost starts at $159/month and is available only for businesses with no more than 7,500 contacts. Advanced (starts at $319/month for over 5,000 users) and Premium (starts at $703/month for over 5,000 users) offer more sophisticated features and more capabilities for WhatsApp marketing. If you have more than 10,000 contacts, the sales team will offer you a custom price.
- Email + WhatsApp
This category offers a more holistic cross-channel marketing approach and offers three tiers: Plus, Pro, and Enterprise. For billing, they count both email and WhatsApp contacts. While the originally stated prices for 1,000 contacts on the email list and 5,000 WhatsApp contacts ($368/month, $398/month, $948/month, respectively) are quite high, the company also offers a generous discount for a bundle deal.
ActiveCampaign Pricing Plans Review
Now that we have outlined ActiveCampaign pricing plans and their tiered structure in general, we can dive deeper into each plan and see what they have to offer and on what conditions. We’ll review all plans based on the categories mentioned above.
Email Plans
Since the reviewed platform is mostly focused on email marketing, the team presents us with the plans for their email services first.
Starter — From $15/month
Overview:
This tier is designed for small businesses with a reasonable budget who want to start using email marketing. It is reasonably priced and provides all the capabilities you need to launch your campaigns fast. You’ll be able to send emails to ten times your contact limit, making it ideal for small but expanding email lists. It has five automation triggers and actions per automation and only supports one user, which restricts complex workflows but is sufficient to begin creating individualized interactions. It provides basic forms, a drag-and-drop editor, and email and marketing automation. More than 150 email templates are available for use in email campaign creation. A marketing CRM, site tracking, and AB testing are also included in the Starter plan.
Key Features:
- 1 user seat (with the option to purchase 1 additional seat)
- Up to 25,000 contacts
- Up to 5 actions per automation
- Email marketing automation
- Third-party integrations
- Basic ecommerce integrations (Shopify, WooCommerce, Square)
- Email designer and forms
- Website tracking
- Campaign reporting and A/B campaign testing
- Option to purchase the Transactional Email add-on
Pricing Range:
As we already mentioned, the cost of this plan increases proportionally to the number of your contacts. Here’s how this increase appears:
| Number of Contacts | Price (billed annually) |
|---|---|
| 1,000 contacts | $15/month |
| 2,500 contacts | $39/month |
| 5,000 contacts | $79/month |
| 10,000 contacts | $149/month |
| 20,000 contacts | $311/month |
| 25,000 contacts | $391/month |
| More than 25,000 contacts | Not available, requires plan upgrade |
Pros & Cons of Starter Plan:
At only $15 a month, ActiveCampaign’s entry-level package is an affordable choice for new small businesses. It provides access to over 900 automation recipes, AI-powered automation, and basic email marketing features. However, it lacks sophisticated capabilities like A/B testing, segmentation, and multi-channel interfaces, is restricted to a single user, and permits just five automation actions per process.
Plus — From $49/month
Overview:
ActiveCampaign becomes even more potent and flexible for expanding companies with the Plus Plan. This package, which costs $49/month for up to 1,000 contacts, offers more sophisticated automation features that let customers build multi-channel marketing automation workflows. The addition of omnichannel marketing, which allows companies to connect with their clients not just through email but also through SMS, Facebook, and other channels, is what makes the Plus Plan particularly interesting.
Key Features:
This package includes everything from Starter plus:
- 1 user seat (with the option to purchase more)
- Basic suite of automation triggers and actions
- Multichannel marketing automation
- Landing pages
- Native ad platform integrations
- Web push notifications
- Al content generation
- Custom user permissions
- Basic segmentation, reporting, and analytics
- Option to purchase any add-on
Pricing Range:
| Number of Contacts | Price (billed annually) |
|---|---|
| 1,000 contacts | $15/month |
| 2,500 contacts | $95/month |
| 5,000 contacts | $149/month |
| 10,000 contacts | $189/month |
| 20,000 contacts | $329/month |
| 30,000 contacts | $449/month |
| 40,000 contacts | $549/month |
| 50,000 contacts | $609/month |
| More than 50,000 contacts | Custom |
Pros & Cons of Plus Plan:
For growing enterprises looking for greater personalization through generative AI, the ActiveCampaign Plus subscription offers strong features like multi-step automation, CRM connection, extensive segmentation, and omnichannel marketing across email, SMS, and social media channels. Nevertheless, it can get costly as your contact list grows, provides little design freedom, and might seem complicated to novices because it lacks transactional email features.
Pro — From $79/month
Overview:
For companies wishing to use cutting-edge marketing techniques, the Pro Plan will be of use. With its range of powerful capabilities, this package, which costs $79/month for up to 1,000 contacts, offers a lot more capability. The Pro Plan, in contrast to the Starter and Plus plans, adds predictive sending, which makes use of AI to ascertain when emails should be sent to maximize engagement.
Key Features:
It includes everything from Plus and more:
- 3 user seats (with the option to purchase more)
- Advanced automation triggers and actions
- Advanced segmentation and analytics
- Connected automations
- Campaign automation A/B testing
- Conditional content
- Predictive sending
- Revenue and conversion attribution
- Custom event tracking
- Priority email and chat support
- Advanced onboarding assistance
- Option to purchase any add-on
Pricing Range:
| Number of Contacts | Price (billed annually) |
|---|---|
| 1,000 contacts | $79/month |
| 2,500 contacts | $149/month |
| 5,000 contacts | $205/month |
| 10,000 contacts | $375/month |
| 20,000 contacts | $549/month |
| 30,000 contacts | $709/month |
| 40,000 contacts | $879/month |
| 50,000 contacts | $969/month |
| More than 50,000 contacts | Custom |
Pros & Cons of Pro Plan:
For data-driven companies that want precise targeting and optimal delivery, the ActiveCampaign Pro plan is a great option because it offers multi-channel marketing, predictive sending, extensive segmentation, and robust CRM and sales automation. However, smaller teams or those lacking technical ability may find it difficult to navigate its more expensive price, intricate features, and limited support at this tier.
Enterprise — From $149/month
Overview:
The Enterprise Plan is the best option for big businesses with intricate marketing and automation requirements. This package, which costs $145 per month for up to 1,000 contacts, is intended for businesses that need a high level of flexibility, scalability, and committed support. For companies needing the highest level of customisation, security, and support, it provides HIPAA compliance, a personal account representative, and custom reports. Large teams and businesses may effectively manage campaigns thanks to the flexibility to deploy a custom mail server domain and take advantage of refined onboarding services.
Key Features:
This package includes everything in Pro and more features:
- 5 user seats (with the option to purchase more)
- Custom reporting
- Unlimited inbox preview and testing
- Single sign-on (SSO)
- HIPAA support
- Premium automation triggers, segmentation, and analytics
- Access to premium CRM integrations (Salesforce, Microsoft Dynamics 365, Zendesk Sell)
- Dedicated account support team
- Option to purchase any add-on
Pricing Range:
| Number of Contacts | Price (billed annually) |
|---|---|
| 1,000 contacts | $149/month |
| 2,500 contacts | $255/month |
| 5,000 contacts | $375/month |
| 10,000 contacts | $589/month |
| 20,000 contacts | $785/month |
| 30,000 contacts | $949/month |
| 40,000 contacts | $1,095/month |
| 50,000 contacts | $1,169/month |
| More than 50,000 contacts | Custom |
Pros & Cons of Pro Plan:
The ActiveCampaign Plus subscription includes full customization of automation workflows, unlimited users, advanced reporting, predictive analytics, and a personal account manager-making it ideal for big or developing teams needing complete control and high deliverability. However, it is less appropriate for smaller organizations or those with straightforward email marketing requirements due to its high initial cost, technical setup, and lengthy learning curve.
With the rapid development of WhatsApp channel marketing, ActiveCampaign included this service in its list and added special tiers for this channel.
Core — From $159/month
Overview:
The Core plan is ideal for small teams beginning their WhatsApp automation journey. It includes essential automation tools, chatbot capabilities, and shared team inbox functions to help manage conversations efficiently.
Key Features:
- 3 users
- Up to 2 WhatsApp lines
- 25x contact limit for WhatsApp messages
- Pre-paid monthly recurring message credits
- Shared team inbox
- Broadcast messaging
- Flows
Pricing Range:
| Number of WhatsApp Contacts | Price (billed annually) |
|---|---|
| 1,000 contacts | $159/month |
| 2,500 contacts | $219/month |
| 5,000 contacts | $319/month |
| 7,500 contacts | $454/month |
| 10,000 contacts and more | Not available, requires plan upgrade |
Advanced — From $319/month
Overview:
The Advanced plan is designed for growing businesses that need more robust automation and collaboration features. It adds deeper flow customization, team assignment options, and higher message limits to scale communication effectively.
Key Features:
- 5 users
- Up to 5 WhatsApp lines
- 50x contact limit for WhatsApp messages
- Pre-paid monthly recurring message credits
- Shared team inbox
- Broadcast messaging
- Flows and connected flows
- Advanced flow steps
- Team assignments
- Meta conversions
- Contact scoring
Pricing Range:
| Number of WhatsApp Contacts | Price (billed annually) |
|---|---|
| 1,000 contacts | Not available, requires plan downgrade |
| 2,500 contacts | Not available, requires plan downgrade |
| 5,000 contacts | $319/month |
| 7,500 contacts | $374/month |
| 10,000 contacts | $463/month |
| More than 10,000 contacts | Custom |
Premium — From $703/month
Overview:
The Premium plan offers full-scale automation, enterprise security, and dedicated account management. It’s ideal for large organizations handling high message volumes and requiring advanced control and support.
Key Features:
- 8 users
- Up to 5 WhatsApp lines
- 100x contact limit for WhatsApp messages
- Pre-paid monthly recurring message credits
- Shared team inbox
- Broadcast messaging
- Flows and connected flows
- Advanced flow steps
- Team assignments
- Meta conversions
- Contact scoring
- Single sign-on (SSO)
- Dedicated account team
Pricing Range:
| Number of WhatsApp Contacts | Price (billed annually) |
|---|---|
| 1,000 contacts | Not available, requires plan downgrade |
| 2,500 contacts | Not available, requires plan downgrade |
| 5,000 contacts | $703/month |
| 7,500 contacts | $1,049/month |
| 10,000 contacts | $1,258/month |
| More than 10,000 contacts | Custom |
Email+WhatsApp
For businesses that want to implement their cross-channel strategy effectively, ActiveCampaign pricing offers special bundle deals. These packages include the best features of the previously mentioned plans and go for a reasonable price with a discount. This structure includes all the plans from the Email category except for the Starter subscription. Moreover, the ActiveCampaign cost for these bundles depends on the number of contacts in both email and WhatsApp lists.
Plus — From $81/month
Overview:
The Plus plan is designed for small teams beginning with email and WhatsApp marketing. It provides essential automation tools, standard segmentation, and ecommerce integrations to help you manage campaigns efficiently across both channels.
Key Features:
- 1 user
- 10x contact limit for email sends
- Up to 2 WhatsApp lines
- 25x contact limit for WhatsApp messages
- Unlimited automation actions
- Email campaigns & newsletters
- A/B testing (emails only)
- Generative Al
- Standard segmentation
- Standard eCommerce integrations (Shopify, Square, WooCommerce)
- Reporting & analytics (Standard)
- 25 active Business Goals
Pricing Range:
Since the billing for this package will depend on two factors, it’s difficult to display the growth in a straightforward table. Let’s see the minimal and maximal values of this range.
- Minimal cost for 1,000 email contacts and 5,000 WhatsApp contacts is $81/month with a bundle discount ($368 full price).
- Maximal cost with 50,000 email contacts and 10,000 WhatsApp contacts is $785/month (discounted), or $928 (full).
Pro — From $111/month
Overview:
The Pro plan suits growing businesses that need to manage and optimize marketing across multiple channels. It expands automation capabilities, enhances reporting, and includes predictive sending and advanced segmentation for improved personalization
Key Features:
- 3 users
- 12x contact limit for email sends
- Up to 5 WhatsApp lines
- 50x contact limit for WhatsApp messages
- Unlimited automation actions
- A/B testing for emails & automations
- Predictive sending & conditional content
- Advanced segmentation
- 900+ automation recipes
- Prospecting & retargeting ads (Google, Facebook, LinkedIn)
- Advanced reporting & analytics
- 200 active Business Goals
Pricing Range:
The minimal and maximal values of the ActiveCampaign cost range for this plan are:
- Minimal cost for 1,000 email contacts and 5,000 WhatsApp contacts is $111/month with a bundle discount ($398 full price).
- Maximal cost with 50,000 email contacts and 10,000 WhatsApp contacts is $1,145/month (discounted), or $1,432 (full).
Enterprise — From $215/month
Overview:
The Enterprise plan delivers comprehensive multi-channel orchestration, top-tier automation, and premium support. It’s ideal for large organizations needing scalability, advanced CRM integrations, and dedicated account management.
Key Features:
- 5 users
- 15x contact limit for email sends
- Up to 5 WhatsApp lines
- 100x contact limit for WhatsApp messages
- Unlimited automation actions
- Premium segmentation
- AI-powered automation builder
- Custom objects
- Premium CRM integrations (Salesforce, Microsoft Dynamics, and more)
- Revenue reporting & attribution tracking
- Single Sign-On (SSO)
- Dedicated account team
- Premium reporting & analytics
- 200 active Business Goals
Pricing Range:
The minimal and maximal values of the ActiveCampaign cost range for this package are:
- Minimal cost for 1,000 email contacts and 5,000 WhatsApp contacts is $215/month, considering a bundle discount ($848 full price).
- Maximal cost with 50,000 email contacts and 10,000 WhatsApp contacts is $1,794/month (discounted), or $2,427 (full).
Note: Each of these ActiveCampaign pricing plans offers a custom option for businesses that exceed the number of contacts set on the pricing page. If you haven’t found the right pricing for your requirements, the company recommends contacting their sales team.
ActiveCampaign SMS Pricing
This add-on allows you to send broadcast SMS campaigns as well as SMS messages to your contacts via the “Send SMS” automation action. You can additionally view the responses to your SMS messages. This feature, which is available on the Plus, Pro, and Enterprise versions, enables you to send SMS messages within your automations and allows contacts to subscribe to your list by SMS.
Even tho the ActiveCampaign SMS pricing isn’t stated on the pricing page, we found out from other sources that signing up for this add-on costs from $16.83 per month with 1000 credits. However, sending more messages requires purchasing credits, and the price for them can vary depending on the country.
ActiveCampaign Price for Add-ons & Extras
Users with Plus, Pro, and Enterprise plans can purchase ActiveCampaign’s add-ons to expand their marketing capabilities. Unfortunately, the company doesn’t disclose the cost of add-ons on the pricing page, so we had to look for external sources to give you an approximate range of prices. For precise information, you should contact the company directly. For now, let’s look at the offered add-ons and their prices provided by Email Vendor Selection:
- Pipelines
It’s designed for B2C companies. Lead scoring, deal and account records, and pipeline management functions are all included. You can purchase it with a Plus, Professional, or Enterprise plan for $68 per month.
- Sales Engagement
B2B companies would benefit greatly from this CRM suite. It contains AI-powered capabilities like sentiment analysis and win probability, as well as the capability to send automated 1:1 emails. This add-on costs $111/month.
ActiveCampaign’s transactional email service is called Postmark. It enables you to send triggered emails that ActiveCampaign cannot send, like purchase receipts, shipping confirmations, email verifications, and password resets. Postmark’s commercial plans, which start at $15 per month for up to 10,000 emails, are pricey when compared to other transactional email providers, even if it offers a free plan that allows up to 100 transactional emails per month.
- Custom Reports
With custom reports, you can create your own sophisticated reports using ecommerce data, contacts, deals, automations, and campaigns. This add-on feels a bit expensive for the small-to-medium business audience, with a monthly starting price of $159 for 50 reports and 25 dashboards. However, the Enterprise tier comes with it for free.
- Dedicated IP
If you require a dedicated IP for your email marketing and have more than 100,000 contacts, you may buy one for ActiveCampaign for $750. In contrast to the majority of other email marketing companies, ActiveCampaign costs you a one-time fee, which can ultimately save you a significant amount of money. However, only those with Enterprise plans can access it.
Note: The cost for add-ons might vary based on the subscription plan you’re on and the number of users you have.
How to Choose the Best ActiveCampaign Pricing Plan
There are three major points to consider so you can choose the right ActiveCampaign plan and avoid overpaying.
You need to know:
- How many active Contacts you will have,
- Which Features you will need access to,
- How many Users need secure logins to work in the account.
From our experience, we can recommend what plans can be more suitable for different business types and sizes.
- Starter Plan for small businesses and startups with little to no experience in email marketing.
- The Plus Plan is ideal for growing businesses that require multi-step automation and CRM.
- Pro Plan suits mid-sized businesses requiring advanced segmentation and AI.
- Enterprise Plan fits the requirements of large enterprises with complex automation and support needs.
Comparing ActiveCampaign Pricing with Competitors
To give you more perspective on the pertinence of ActiveCampaign costs on the email marketing service market, let’s compare it with other platforms. For this comparison with the alternatives, we’ll only take the entry-level plan from the email category into consideration.
| Contacts | ActiveCampaign (Starter) | Klaviyo (Email) | MailChimp (Essentials) |
|---|---|---|---|
| 1,000 | $15/month | $45/month | $26.50/month |
| 5,000 | $79/month | $110/month | $75/month |
| 10,000 | $149/month | $175/month | $110/month |
| 20,000 | $311/month | $400/month | $230/month |
| 50,000 | - | $790/month | $385/month |
| 100,000 | - | $1,440/month | - |
Conclusion
The email marketing and marketing automation market is booming now, and new software is coming up on the market every year. From our research, we can conclude that ActiveCampaign always keeps up with competitors and offers competitive features and cost-effective pricing. If you want to know more information or get professional assistance with the choice of the best email marketing tools for your business, contact our experts. Flowium is always here to help!
FAQ
Yes, you can get 14 days to try out ActiveCampaign yourself. While the offered free trial is more limited than paid accounts, you will be able to try most of our features.
Yes, the annual plan discounts for ActiveCampaign are 20% off. Additionally, they provide non-profits 20% off all plans.
No, there are no setup or onboarding fees associated with ActiveCampaign. When you purchase a premium plan, these services are provided free of charge.
ActiveCampaign charges according on the quantity of active contacts, as we have seen. You won’t be promoted to the next contact tier immediately after reaching your contact limit. Rather, you won’t be able to add new contacts to your account, and your campaigns and automations will be put on hold. Make sure you manually modify your contact limit in the Billing area of your account to prevent this.
Since ActiveCampaign no longer provides unlimited email sends, going over your email sending limit (10–15 times your contact limit) could result in overages. By including extra email sends in your plan through the Billing area, you may prevent this. You will have to pay about $5 for every 5,000 more emails you send each month.
The contact limit is 10 times the email send limit. You can send 10,000 emails a month with a Starter subscription that has 1,000 contacts. The email send limit rises to 12 times your contact limit when you use Pro. 15 times your contact limit is the email send limit set for Enterprise.
