Undoubtedly, Klaviyo is one of the most powerful tools for email marketing that many e-commerce businesses appreciate and turn to. Numerous useful features like advanced personalization and segmentation also make this platform considerably popular among B2B and DTC brands. However, just like any other product, it can’t be suitable for and liked by everyone. Some businesses look for Klaviyo alternatives that would be more applicable to their case and perfectly tuned to their marketing strategy.
Are you troubled with this task too?
Rely on Flowium’s email marketing experts to help you find the best Klaviyo alternative for your business in 2024. In this article, we’ll also look into the most common reasons why companies migrate to and from Klaviyo.
Best Klaviyo Competitors 2024
Here, you can find a list of the most popular Klaviyo competitors, as well as a detailed analysis of their services, capabilities, and pricing plans. Read ahead and compare your options.
Omnisend
If you’re looking for a solid alternative to Klaviyo, Omnisend might just be the perfect fit. It’s built specifically for ecommerce businesses like yours, aiming to boost sales and grow your audience without any hassle. The platform is easy to use and packed with features that will take your email marketing to the next level. Best of all, Omnisend boast many of the same features that Klaviyo has, but it’s all available for a fraction of the price, especially as your business scales.
Omnisend feature set
- Email & SMS automation
- Advanced segmentation
- Omnichannel marketing
- Drag-and-drop email & signup form builders
- 350+ pre-designed customizable templates
- Popups & forms
- In-depth analytics
- A/B testing
- 180+ integrations
Omnisend pricing
Omnisend offers a flexible and affordable pricing structure. They have a Free plan that gives you access to all features for up to 250 contacts, which is great for getting started. As your business grows, you can choose from paid plans that start at $16/month and go up to $59/month, with prices scaling based on the number of contacts you have. This ensures that you only pay for what you need, making Omnisend a cost-effective and powerful alternative to Klaviyo.
HubSpot
HubSpot takes its rightful place among the most popular Klaviyo alternatives in 2024. This inbound sales and marketing platform offers capabilities for managing client contacts, email automation workflows, blogging, and hosting business websites. Its goal is to help businesses draw customers to their online store, turn leads into actual sales, and follow up with unfinished business. To satisfy different business demands, these tools are arranged into distinct groupings or “hubs” that can be purchased separately. These hubs work in concert to manage marketing, sales, and customer support initiatives as a unified ecosystem when combined. Essentially, HubSpot provides an extensive toolkit to effectively manage a business’s customer service, sales, and marketing operations, which makes it a good stand-in for Klaviyo in many cases.
HubSpot features
Since HubSpot has a wide-ranging toolset, let’s outline some of the top features that directly target marketing and make this platform a competitor to Klaviyo.
- Targeted email campaigns
- Automation
- Lead generation with forms, landing pages, and pop-ups
- Analytics and reporting
- Contact list management
- Email tracking
You can find a more in-depth comparison of features and characteristics in our article Hubspot vs Klaviyo.
HubSpot pricing
HubSpot offers different pricing options for individuals/small businesses and enterprise-level companies.
- For individuals and small teams
Although Hubspot’s Free Tools plan includes email marketing, it only offers the most basic functionality, which will soon become insufficient for a developing company.
The Starter plan, which starts at $20 per month and lets you have up to 1000 contacts, is the most economical plan after the free plan.
The Professional option is available if you require more features and capacity; however, it requires a minimum payment of $1,600.
- For businesses and enterprises
Hubspot also suggests that the Professional plan for CRM Suite can be used by bigger teams. The next subscription, which permits up to 10,000 contacts, starts at $5,000 and is ideal for people with extensive contact lists. After that, the price may increase with the number of contacts you have.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a sophisticated digital marketing tool provided by Salesforce and a great Klaviyo alternative. It offers services and tools to assist companies in planning, executing, and refining marketing campaigns for a range of digital platforms. Salesforce Marketing Cloud enables marketers to develop relevant and customized customer experiences, ultimately increasing engagement, loyalty, and conversion rates. As a component of the larger Salesforce ecosystem, it enables connection with other Salesforce products, providing a unified marketing and customer relationship management approach. The main goal is to provide businesses with an extensive range of marketing resources to help them grow their customer base. Salesforce Marketing Cloud quickly became well-known as one of the most popular email service providers.
Salesforce Marketing Cloud features
- Multi-channel marketing
- Targeted email campaigns
- Personalized and automated campaigns
- Journey orchestration
- Analytics builder
- Commerce Cloud integration
- Integration with Salesforce CRM
Salesforce Marketing Cloud price
Salesforce offers plans depending on the marking product you need, add-ons, and support services. Therefore, you can choose specific products to use only the necessary features. On the main pricing page, the “cheapest” option among all the tools starts at $1,250/month (which is relatively not cheap at all, especially if compared to Klaviyo and other Klaviyo alternatives). Salesforce also doesn’t offer any free plan or a free trial for marketing tools. However, the robustness of its products and advanced features still make Salesforce Marketing Cloud favorable for large enterprises, especially those that use Salesforce as their main CRM.
Each product also has its own pricing editions so you can choose between different feature sets and levels of support. By digging a little more into the Salesforce pricing comparison, I found that for the Marketing Cloud Engagement product, the company also offers a cheaper Basic option that costs $400/month, but it’s better to contact their sales on this matter.
Listrak
Among the best Klaviyo alternatives in 2024, the most popular platform for customer engagement in the retail sector is Listrak. The platform’s primary goal is to give eCommerce vendors strategies and solutions that yield positive results year after year. With flawless cross-channel coordination, Listrak provides best-in-class email, SMS, identity resolution marketing, and push notifications, delivering results for over 1,000 retailers and brands. Listrak’s data-first strategy provides 1:1 personalization at scale, enabling you to send messages across the appropriate channels and devices at the ideal moment to optimize customer engagement, revenue, and lifetime value. For more information, read our Listrak vs Klaviyo comparison.
Listrak features
- Email marketing campaigns
- Automation
- Segmentation
- Content personalization
- Advanced analytics
- A/B testing
- Cross-channel marketing
- SMS marketing
- List-growth tools
Listrak pricing
Usually, Listrak provides personalized pricing according to the particular demands and specifications of every client.
Your contact list size, the features and services you need, and the amount of support you need are just a few examples of the variables that could affect Listrak’s pricing. The service provider frequently offers customized solutions for companies in a range of sizes and sectors. Since Listrak doesn’t report any pricing options, you’ll need to request a quote to find out the cost of this service.
Mailchimp
Millions of users utilize Mailchimp, a web-based marketing automation platform, making it one of the most popular Klaviyo competitors. The most appealing qualities are user-friendliness and affordable price, which makes this platform perfect for small businesses that only start implementing their marketing strategy. It also caters to the needs of bigger companies by offering more advanced features. With the program, users can distribute newsletters on many social networks and track client engagements. Using an interactive drag-and-drop interface, users create and share visually appealing email campaigns. With integrated analytics and reporting, marketers can monitor customer activity and generate ad hoc reports.
Mailchimp features
- Email campaigns
- Workflow automation
- Segmentation
- Forms, pop-ups, and landing pages
- Analytics and reporting
- Personalized campaigns
- A/B testing
- RSS-to-Email
Mailchimp price
They provide a permanently free plan with a limit of 1,000 emails per month; but, you will most likely need to change to a paid plan if you want to employ some advanced features. In terms of subscription plans, the cost varies based on the quantity of contact you have in your list; it starts at $13/month for Essentials and goes up to $350/month for Premium functionality. You’ll have to pay more the larger your list is. What makes Mailchimp even more affordable is that the company also now offers a 50% discount for all plans if you pay in advance for 12 months. For a more comprehensive plan overview, read our Mailchimp pricing guide.
Dotdigital
Dotdigital focuses on marketing automation solutions for small and medium-sized businesses. You can segment and personalize like a pro using intelligent consumer data. With the help of this top Klaviyo alternative, you can expand into new areas and improve your understanding of the behavior and performance of your online store by using your e-commerce data.
More than 80,000 marketers in more than 150 countries use Dotdigital’s omnichannel marketing automation platform to create, test, and launch effective automated digital campaigns that reach customers via email, SMS, and social media.
Dotdigital features
- Email marketing campaigns
- Marketing automation
- Customer segmentation
- SMS marketing
- Forms, surveys, and landing pages
- Dynamic content
- Reporting and analytics
- Customer journey mapping
Dotdigital price
Dotdigital offers custom pricing according to the client’s requirements, making it simple to choose a package that suits your company. Three service levels are available for you to select from, ranging from basic email to comprehensive automation and analytics. To find out the price of the service and particular plan costs, you need to fill in the form on the company’s pricing page.
Braze
Braze is one of the recognized Klaviyo competitors in 2024. It is a cloud-based lifecycle engagement platform that helps companies of all sizes manage customer contacts and enhance the product experience, retention rate, and return on investment. Personalized marketing campaigns can be created, launched, and managed by enterprises using this platform to interact with their target audience across various internet channels, devices, and platforms.
Braze provides unique concepts for a range of industries, including financial services, travel, entertainment, retail and online trade, and tourism. Clients can reach them through several funnels, including email, and SMS, and engage users by sending messages straight from within your online or mobile applications.
Braze’s top features
- Multi-channel messaging
- In-app messaging
- Email marketing
- Automated workflows
- Personalization
- Dynamic content
- Audience segmentation
- Real-time reporting and predictive analytics
- A/B testing
Braze pricing
Because prices might vary depending on a number of criteria, including the size of the business, the number of users, and the exact features and services needed, Braze does not publish precise pricing information on its website. Braze frequently offers personalized quotations that are suited to each client’s particular requirements. However, based on Capterra and Cloudfindr reviews, the average price starts from $60,000/year or $9/feature/month. Of course, these numbers can’t be considered precise, so I recommend contacting the company to find out.
Iterable
Building best-in-class customer experience programs for all platforms and lifecycles is made possible by Iterable, the platform for growth marketers. Without technical support, marketers can automate touchpoints, build workflows, and segment customers at scale. As one of the best Klaviyo alternatives, it also enables business-to-consumer marketers to manage complex, real-time multi-channel campaigns. Prominent companies such as Asana, DoorDash, Calm, and Redfin use Iterable to create customer-focused experiences at scale by providing suitable content to the targeted audience at the right moment. For more information, check out our Klaviyo vs Iterable analysis.
Iterable features
- Multi-channel marketing
- Email campaign creation
- Automated workflows
- SMS marketing
- Dynamic content
- Real-time analytics
- Customer feedback and surveys
- A/B testing
Iterable pricing
Just like with the previous Klaviyo competitor, Iterable does not post exact pricing information on its website because prices can change based on various factors. Iterable provides customized quotes that are appropriate for each client. According to reviews on GetApp, the average cost begins at $500 per month. Naturally, these figures cannot be regarded as accurate since the info might be outdated, so it is advisable to get in touch with the business to find out.
Brief Klaviyo overview and comparison
Klaviyo is acknowledged by global companies as one of the platforms for organizing and managing email marketing. With this intelligent marketing automation and customer data platform, over 100,000 enterprises can accelerate income through channels they control, such as web, in-app notifications, email, SMS, and product evaluations. It lets customers send personalized email campaigns based on factors like past customer responses to emails, as well as past purchase and viewing history. With Klaviyo, you can offer more personalized experiences to your esteemed clients.
Flowium highly recommends Klaviyo since we’ve been working with this service for years and experienced its advantages in practice.
Klaviyo is also favored because of its affordability. Costs for paid plans start at $45/month for 1,001 to 1,500 subscribers which is rather cheap compared to some of the providers on this Klaviyo alternatives list. Plus, the company offers a free plan. For more details, read Klaviyo’s pricing overview.
Why businesses choose Klaviyo
First off, the email marketing platform Klaviyo was designed with eCommerce in mind. With years of expertise in the email marketing sector and more than 100 happy customers since founding our business, we heartily suggest Klaviyo for email marketing software. Klaviyo provides a wealth of tools to help you sell rather than just send emails. Klaviyo offers an SMS platform that syncs with emails for optimal outcomes, in case you’re also trying to communicate with your consumers via SMS.
Here are some of the most favored qualities and characteristics of Klaviyo:
- E-commerce-focused platform;
- Affordable price;
- Advanced email marketing capabilities (segmentation, automation, highly personalized and targeted campaigns, etc.);
- Wide-ranging integration capabilities (more than 300);
- Data-driven insights;
- Focus on ROI;
- Progressive community and support services.
Why businesses choose Klaviyo alternatives
Just like there are reasons why businesses prefer Klaviyo, there are also reasons why they might want to opt for one of the Klaviyo alternatives. The most common ones are:
- Changed business objectives or industry-specific requirements;
- Challenges with integrating particular systems;
- Cost considerations;
- The need for a unified solution e.g. all-in-one CRM;
- Possible negative experience with customer support;
- The need for more advanced features;
- A steep learning curve.
Conclusion
While we believe that Klaviyo is one of the best options for email marketing, some of the top Klaviyo alternatives can be even more suitable for your particular business and help reach your goals in 2024. I hope this list of competitors with a comprehensive analysis is useful and will assist well in the selection of the right tool. If you need more information from experts, Flowium’s team is always ready to consult you on the matter of choosing the most suitable solution, discuss your needs, and offer the best strategy for your marketing. Contact us to start your journey of improvement and promotion right now.
