10 min read

Top Klaviyo Alternatives in 2024

Written by Natalia Guivan
10 min read
Table of Contents

    Undoubtedly, Klaviyo is one of the most powerful tools for email marketing that many e-commerce businesses appreciate and turn to. Numerous useful features like advanced personalization and segmentation also make this platform considerably popular among B2B and DTC brands. However, just like any other product, it can’t be suitable for and liked by everyone. Some businesses look for Klaviyo alternatives that would be more applicable to their case and perfectly tuned to their marketing strategy.

    Are you troubled with this task too?

    Rely on Flowium’s email marketing experts to help you find the best Klaviyo alternative for your business in 2024. In this article, we’ll also look into the most common reasons why companies migrate to and from Klaviyo.

    Best Klaviyo Competitors 2024

    Here, you can find a list of the most popular Klaviyo competitors, as well as a detailed analysis of their services, capabilities, and pricing plans. Read ahead and compare your options.

    Sendlane

    sendlane logo
    Price: From $650/mo
    Free trial/plan: 14 days
    Best for: E-commerce enterprises
    Rating by Flowium:
    4.4
    g2
    4.7
    GetApp:
    4.2
    Capterra:
    4.3

    Sendlane is considered to be a top Klaviyo alternative that also focuses on the e-commerce business segment, especially small and medium companies. It is a cloud-based platform for omnichannel marketing automation that allows tracking, customizing, automating, and handling email marketing campaigns. It enables users to increase customer engagement through data-driven messaging based on visitor behavior patterns, such as website visits, past purchases, refunds, and more. Additionally, Sendlane enables businesses to personalize their data-gathering procedures and extract particular data points from the client journey. Through direct mobile connection, businesses that use this email marketing software can increase revenue with the help of the SMS marketing module. Overall, Sendlane is a great competitor to Klaviyo which targets the same market and offers similar features.

    Sendlane feature set

    • Email marketing campaigns
    • Automation of email workflows
    • Segmentation
    • Customizable forms
    • Landing page designing
    • Analytics and reporting
    • Content personalization
    • API access and integrations
    • A/B testing
    • SMS marketing

    Sendlane pricing

    With a flexible pricing structure, Sendlane can accommodate a wide range of business needs, from small firms with 50,000 emails to larger ones with up to 25,000,000 emails. This is a great way to support businesses of all sizes and ensure that everyone can afford its platform. Clients can rapidly determine whether Sendlane is the appropriate fit for them thanks to the possibility of a free software trial.

    You can also find a more detailed comparison of Sendlane vs Klaviyo on our blog.

    HubSpot

    hubspot logo
    Price: From $20/mo
    Free trial/plan: Available
    Best for: B2B inbound marketing
    Rating by Flowium:
    4.5
    g2
    4.4
    GetApp:
    4.5
    Capterra:
    4.5

    HubSpot takes its rightful place among the most popular Klaviyo alternatives in 2024. This inbound sales and marketing platform offers capabilities for managing client contacts, email automation workflows, blogging, and hosting business websites. Its goal is to help businesses draw customers to their online store, turn leads into actual sales, and follow up with unfinished business. To satisfy different business demands, these tools are arranged into distinct groupings or “hubs” that can be purchased separately. These hubs work in concert to manage marketing, sales, and customer support initiatives as a unified ecosystem when combined. Essentially, HubSpot provides an extensive toolkit to effectively manage a business’s customer service, sales, and marketing operations, which makes it a good stand-in for Klaviyo in many cases.

    HubSpot features

    Since HubSpot has a wide-ranging toolset, let’s outline some of the top features that directly target marketing and make this platform a competitor to Klaviyo.

    • Targeted email campaigns
    • Automation
    • Lead generation with forms, landing pages, and pop-ups 
    • Analytics and reporting
    • Contact list management
    • Email tracking

    You can find a more in-depth comparison of features and characteristics in our article Hubspot vs Klaviyo.

    HubSpot pricing

    HubSpot offers different pricing options for individuals/small businesses and enterprise-level companies.

    • For individuals and small teams

    Although Hubspot’s Free Tools plan includes email marketing, it only offers the most basic functionality, which will soon become insufficient for a developing company. 

    The Starter plan, which starts at $20 per month and lets you have up to 1000 contacts, is the most economical plan after the free plan.

    The Professional option is available if you require more features and capacity; however, it requires a minimum payment of $1,600.

    • For businesses and enterprises

    Hubspot also suggests that the Professional plan for CRM Suite can be used by bigger teams. The next subscription, which permits up to 10,000 contacts, starts at $5,000 and is ideal for people with extensive contact lists. After that, the price may increase with the number of contacts you have.

    You can also buy tools for marketing alone without any additional functionality for sales or content management by choosing Marketing Hub. In this case, payment for businesses and enterprises starts from $800/month for 2,000 contacts.

    Salesforce Marketing Cloud

    salesforce marketing cloud logo
    Price: From $400/mo
    Free trial/plan: Not available
    Best for: B2C companies and enterprise-level businesses
    Rating by Flowium:
    4.2
    g2
    4.2
    GetApp:
    4.2
    Capterra:
    4.2

    Salesforce Marketing Cloud is a sophisticated digital marketing tool provided by Salesforce and a great Klaviyo alternative. It offers services and tools to assist companies in planning, executing, and refining marketing campaigns for a range of digital platforms. Salesforce Marketing Cloud enables marketers to develop relevant and customized customer experiences, ultimately increasing engagement, loyalty, and conversion rates. As a component of the larger Salesforce ecosystem, it enables connection with other Salesforce products, providing a unified marketing and customer relationship management approach. The main goal is to provide businesses with an extensive range of marketing resources to help them grow their customer base. Salesforce Marketing Cloud quickly became well-known as one of the most popular email service providers.

    Salesforce Marketing Cloud features

    • Multi-channel marketing
    • Targeted email campaigns
    • Personalized and automated campaigns
    • Journey orchestration
    • Analytics builder
    • Commerce Cloud integration
    • Integration with Salesforce CRM

    Salesforce Marketing Cloud price

    Salesforce offers plans depending on the marking product you need, add-ons, and support services. Therefore, you can choose specific products to use only the necessary features. On the main pricing page, the “cheapest” option among all the tools starts at $1,250/month (which is relatively not cheap at all, especially if compared to Klaviyo and other Klaviyo alternatives). Salesforce also doesn’t offer any free plan or a free trial for marketing tools. However, the robustness of its products and advanced features still make Salesforce Marketing Cloud favorable for large enterprises, especially those that use Salesforce as their main CRM.

    Each product also has its own pricing editions so you can choose between different feature sets and levels of support. By digging a little more into the Salesforce pricing comparison, I found that for the Marketing Cloud Engagement product, the company also offers a cheaper Basic option that costs $400/month, but it’s better to contact their sales on this matter.

    Listrak

    listrak logo
    Price: Custom
    Free trial/plan: Not available
    Best for: Retail businesses
    Rating by Flowium:
    4.3
    g2
    4.6
    GetApp:
    4.1
    Capterra:
    4.1

    Among the best Klaviyo alternatives in 2024, the most popular platform for customer engagement in the retail sector is Listrak. The platform’s primary goal is to give eCommerce vendors strategies and solutions that yield positive results year after year. With flawless cross-channel coordination, Listrak provides best-in-class email, SMS, identity resolution marketing, and push notifications, delivering results for over 1,000 retailers and brands. Listrak’s data-first strategy provides 1:1 personalization at scale, enabling you to send messages across the appropriate channels and devices at the ideal moment to optimize customer engagement, revenue, and lifetime value. For more information, read our Listrak vs Klaviyo comparison.

    Listrak features

    • Email marketing campaigns
    • Automation
    • Segmentation
    • Content personalization
    • Advanced analytics
    • A/B testing
    • Cross-channel marketing
    • SMS marketing
    • List-growth tools

    Listrak pricing 

    Usually, Listrak provides personalized pricing according to the particular demands and specifications of every client.

    Your contact list size, the features and services you need, and the amount of support you need are just a few examples of the variables that could affect Listrak’s pricing. The service provider frequently offers customized solutions for companies in a range of sizes and sectors. Since Listrak doesn’t report any pricing options, you’ll need to request a quote to find out the cost of this service.

    Mailchimp

    mailchimp logo
    Price: Custom
    Free trial/plan: Available
    Best for: Small and medium-sized businesses (SMBs)
    Rating by Flowium:
    4.5
    g2
    4.4
    GetApp:
    4.5
    Capterra:
    4.5

    Millions of users utilize Mailchimp, a web-based marketing automation platform, making it one of the most popular Klaviyo competitors. The most appealing qualities are user-friendliness and affordable price, which makes this platform perfect for small businesses that only start implementing their marketing strategy. It also caters to the needs of bigger companies by offering more advanced features. With the program, users can distribute newsletters on many social networks and track client engagements. Using an interactive drag-and-drop interface, users create and share visually appealing email campaigns. With integrated analytics and reporting, marketers can monitor customer activity and generate ad hoc reports.

    Mailchimp features

    • Email campaigns
    • Workflow automation
    • Segmentation
    • Forms, pop-ups, and landing pages
    • Analytics and reporting
    • Personalized campaigns
    • A/B testing
    • RSS-to-Email

    Mailchimp price

    They provide a permanently free plan with a limit of 1,000 emails per month; but, you will most likely need to change to a paid plan if you want to employ some advanced features. In terms of subscription plans, the cost varies based on the quantity of contact you have in your list; it starts at $13/month for Essentials and goes up to $350/month for Premium functionality. You’ll have to pay more the larger your list is. What makes Mailchimp even more affordable is that the company also now offers a 50% discount for all plans if you pay in advance for 12 months. For a more comprehensive plan overview, read our Mailchimp pricing guide.

    Dotdigital

    dotdigital logo
    Price: Custom
    Free trial/plan: Available
    Best for: B2C e-commerce and retail businesses
    Rating by Flowium:
    4.3
    g2
    4.3
    GetApp:
    4.3
    Capterra:
    4.3

    Dotdigital focuses on marketing automation solutions for small and medium-sized businesses. You can segment and personalize like a pro using intelligent consumer data. With the help of this top Klaviyo alternative, you can expand into new areas and improve your understanding of the behavior and performance of your online store by using your e-commerce data. 

    More than 80,000 marketers in more than 150 countries use Dotdigital’s omnichannel marketing automation platform to create, test, and launch effective automated digital campaigns that reach customers via email, SMS, and social media. 

    Dotdigital features

    • Email marketing campaigns
    • Marketing automation
    • Customer segmentation
    • SMS marketing
    • Forms, surveys, and landing pages
    • Dynamic content
    • Reporting and analytics
    • Customer journey mapping

    Dotdigital price

    Dotdigital offers custom pricing according to the client’s requirements, making it simple to choose a package that suits your company. Three service levels are available for you to select from, ranging from basic email to comprehensive automation and analytics. To find out the price of the service and particular plan costs, you need to fill in the form on the company’s pricing page. 

    Braze

    braze logo
    Price: Custom
    Free trial/plan: Not available
    Best for: Mobile-first businesses
    Rating by Flowium:
    4.6
    g2
    4.5
    GetApp:
    4.7
    Capterra:
    4.7

    Braze is one of the recognized Klaviyo competitors in 2024. It is a cloud-based lifecycle engagement platform that helps companies of all sizes manage customer contacts and enhance the product experience, retention rate, and return on investment. Personalized marketing campaigns can be created, launched, and managed by enterprises using this platform to interact with their target audience across various internet channels, devices, and platforms.

    Braze provides unique concepts for a range of industries, including financial services, travel, entertainment, retail and online trade, and tourism. Clients can reach them through several funnels, including email, and SMS, and engage users by sending messages straight from within your online or mobile applications.

    Braze’s top features

    • Multi-channel messaging
    • In-app messaging
    • Email marketing
    • Automated workflows
    • Personalization
    • Dynamic content
    • Audience segmentation
    • Real-time reporting and predictive analytics
    • A/B testing

    Braze pricing

    Because prices might vary depending on a number of criteria, including the size of the business, the number of users, and the exact features and services needed, Braze does not publish precise pricing information on its website. Braze frequently offers personalized quotations that are suited to each client’s particular requirements. However, based on Capterra and Cloudfindr reviews, the average price starts from $60,000/year or $9/feature/month. Of course, these numbers can’t be considered precise, so I recommend contacting the company to find out. 

    Iterable

    iterable logo
    Price: From $500/mo
    Free trial/plan: Not available
    Best for: DTC brands
    Rating by Flowium:
    4.3
    g2
    4.4
    GetApp:
    4.3
    Capterra:
    4.3

    Building best-in-class customer experience programs for all platforms and lifecycles is made possible by Iterable, the platform for growth marketers. Without technical support, marketers can automate touchpoints, build workflows, and segment customers at scale. As one of the best Klaviyo alternatives, it also enables business-to-consumer marketers to manage complex, real-time multi-channel campaigns. Prominent companies such as Asana, DoorDash, Calm, and Redfin use Iterable to create customer-focused experiences at scale by providing suitable content to the targeted audience at the right moment. For more information, check out our Klaviyo vs Iterable analysis.

    Iterable features

    • Multi-channel marketing
    • Email campaign creation
    • Automated workflows
    • SMS marketing
    • Dynamic content
    • Real-time analytics
    • Customer feedback and surveys
    • A/B testing

    Iterable pricing

    Just like with the previous Klaviyo competitor, Iterable does not post exact pricing information on its website because prices can change based on various factors. Iterable provides customized quotes that are appropriate for each client. According to reviews on GetApp, the average cost begins at $500 per month. Naturally, these figures cannot be regarded as accurate since the info might be outdated, so it is advisable to get in touch with the business to find out.

    Brief Klaviyo overview and comparison

    klaviyo logo
    Price: From $0/mo
    Free trial/plan: Available
    Best for: E-commerce businesses
    Rating by Flowium:
    4.6
    g2
    4.6
    GetApp:
    4.6
    Capterra:
    4.7

    Klaviyo is acknowledged by global companies as one of the platforms for organizing and managing email marketing. With this intelligent marketing automation and customer data platform, over 100,000 enterprises can accelerate income through channels they control, such as web, in-app notifications, email, SMS, and product evaluations. It lets customers send personalized email campaigns based on factors like past customer responses to emails, as well as past purchase and viewing history. With Klaviyo, you can offer more personalized experiences to your esteemed clients. 

    Flowium highly recommends Klaviyo since we’ve been working with this service for years and experienced its advantages in practice.

    Klaviyo is also favored because of its affordability. Costs for paid plans start at $45/month for 1,001 to 1,500 subscribers which is rather cheap compared to some of the providers on this Klaviyo alternatives list. Plus, the company offers a free plan. For more details, read Klaviyo’s pricing overview.

    Why businesses choose Klaviyo

    First off, the email marketing platform Klaviyo was designed with eCommerce in mind. With years of expertise in the email marketing sector and more than 100 happy customers since founding our business, we heartily suggest Klaviyo for email marketing software. Klaviyo provides a wealth of tools to help you sell rather than just send emails. Klaviyo offers an SMS platform that syncs with emails for optimal outcomes, in case you’re also trying to communicate with your consumers via SMS.

    Here are some of the most favored qualities and characteristics of Klaviyo:

    1. E-commerce-focused platform;
    2. Affordable price;
    3. Advanced email marketing capabilities (segmentation, automation, highly personalized and targeted campaigns, etc.);
    4. Wide-ranging integration capabilities (more than 300);
    5. Data-driven insights;
    6. Focus on ROI;
    7. Progressive community and support services.

    Why businesses choose Klaviyo alternatives

    Just like there are reasons why businesses prefer Klaviyo, there are also reasons why they might want to opt for one of the Klaviyo alternatives. The most common ones are:

    1. Changed business objectives or industry-specific requirements;
    2. Challenges with integrating particular systems;
    3. Cost considerations;
    4. The need for a unified solution e.g. all-in-one CRM;
    5. Possible negative experience with customer support;
    6. The need for more advanced features;
    7. A steep learning curve.

    Conclusion

    While we believe that Klaviyo is one of the best options for email marketing, some of the top Klaviyo alternatives can be even more suitable for your particular business and help reach your goals in 2024. I hope this list of competitors with a comprehensive analysis is useful and will assist well in the selection of the right tool. If you need more information from experts, Flowium’s team is always ready to consult you on the matter of choosing the most suitable solution, discuss your needs, and offer the best strategy for your marketing. Contact us to start your journey of improvement and promotion right now.

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