Email Copy Examples

Project:
Luma & Leaf
Subject Line:
Don’t forget your skincare!
Preview Text:
Your cart is waiting...
Email Content:

Your product is on its… Oh wait. It’s in your cart.

Come back and grab it before another member of the Clean Skin Club does!

What’s in a Leaf?

Luma & Leaf’s broad-spectrum cannabidiol has the ability to shield the body from oxidative stress, helping soothe, repair and provide immersive relief to a wide range of skin issues. CBD’s botanical properties penetrate deep below the skin’s surface to help restore your skin to its most youthful and luminous state.

We’ve paired that with other plant-based, skin-loving ingredients like vitamin C, olive-derived squalane, bakuchiol, hyaluronic acid, and green tea to refresh, soothe, and support healthy skin.

Nature has the hookup on everything you need for super-simple, highly effective skincare.

CTA:
Take me home
Project:
Lucy.co
Subject Line:
What if that really was your last pack?
Preview Text:
Finally, nicotine gum that actually tastes good.
Email Content:

Welcome to Lucy – the smarter, easier, tastier way to nicotine. As a Lucy subscriber, you’ll be privy to exclusive offers and exciting product launches. Plus, we promise not to be one of those brands who blow up your inbox for no reason…

Quick refresher: Lucy was founded by former smokers who were constantly dissatisfied with the alternatives to cigarettes. To borrow from the infomercials of yore, we knew there had to be a better way.

So, we created Lucy — easy-to-order, delicious-to-chew gum-with-nicotine that doesn’t taste like chalk. Pretty simple, huh?

We’re really happy with the outcome and we think you will be too! Go ahead and give us a read or try or chew. We see a bright, delicious cigarette-less future on your horizon.

CTA:
Get to know Lucy.
Project:
Wine Awesomeness
Subject Line:
Your deal is almost gone!
Preview Text:
This discount is down to its final drops
Email Content:

We’re pretty jazzed about the huge discount we’re offering right now:
20% off on 12 bottles, 15% off on 6 bottles.

That’s a lot of savings.

That’s a lot of wine.

We’re down to the final sip on this deal, which expires in 24 hours. Don’t miss out!

Enter <CODE> at checkout to claim your deal.

CTA:
Don’t miss this deal!
Project:
Crystal Prints
Subject Line:
Thanks for your business!
Preview Text:
You have something very special headed your way soon.
Email Content:

Dear <NAME>,

Thank you so much for shopping with us. We think you’ll love the quality and care we put into every piece we create at Crystal Prints and we can’t wait for you to get your hands on your piece.

We try to make the crystal within 2 to 3 business days of your order, so hang tight — we’re just getting to work on your piece now! Keep in mind that each crystal is different and occasionally orders contain special instructions, so production time may vary. We ship with UPS and USPS and shipping time will depend on the service you selected at checkout.

If you have any questions about your order, our process, or truly anything at all, don’t hesitate to reach out to info@crystalprints.com. It’s always a delight to talk to someone who appreciates the beauty of crystal as much as we do!

CTA:
Learn more!
Project:
Mr. Beast
Subject Line:
We’ve got a special offer for you,
Preview Text:
Save 10% on the entire Mr. Beast shop!
Email Content:

They say good things come to those who wait and you’re no exception, <NAME>. We’re hooking you up with 10% off everything at the Mr. Beast Shop.

Just enter <CODE> at checkout to save and remember — every piece of merch comes with a 365 day return policy. Plus, all proceeds go into making more incredible Mr. Beast vids.

Here’s the only catch — your deal expires in 48 hours!

CTA:
Shop now save now
Project:
Luma & Leaf
Subject Line:
You’re getting the hang of this!
Preview Text:
Thanks for making Luma & Leaf your go-to.
Email Content:

Order. Glow. Repeat.

It’s official — you’re a Luma & Leaf regular (look at you go!). Thanks for making a second purchase with Luma & Leaf and for trusting us to lead the way to clean skincare.

If you have any questions about how to tweak your new routine or just want to discuss the best angles for a glowing mirror selfie, get in touch with our Clean Skin Reps. They’re our skincare experts and they’re available…right now!

If you haven’t already, join us on Instagram and share your skincare journey with us. We want to see your empties, on-the-go refreshers, and shelfies.

The Luma & Leaf feed is also loaded with skincare tips and the latest updates on our entire line so you’ll never miss a thing.

We can’t wait to see you on the ‘gram.

CTA:
Take Me There
Project:
Lulalu
Subject Line:
Let’s take this to Instagram
Preview Text:
Follow Lulalu for sales and bra pro tips
Email Content:

Hi <NAME>,

Like every self-respecting brand in 2020, we have an Instagram account. The difference between our account and the rest of them? You’ll actually enjoy following @Lulalu_Intimates.

We love posting details about new products, information about flash discounts, and little nuggets of inspiration to pick you up right when you need it most.

So give us a follow. Let’s be in this one together.

CTA:
Follow Lulalu
Project:
Lulalu
Subject Line:
Don’t forget about that cart...
Preview Text:
Better underwear is ready when you are
Email Content:

Hi <NAME>,

It looks like you left a full shopping cart behind at Lulalu.

We’re holding onto your order for the next 48 hours, so come back soon and check out with the most comfortable underwear you’ve ever worn.

Now is the time to bring some Lulalu into your life. It’s time to try a bra that actually fits.

Our most popular styles are constantly selling out (we’re working on it!), so you’ll want to move fast.

CTA:
Finish my purchase.
Project:
Verb Energy
Subject Line:
Hi, we’re Verb
Preview Text:
Preview Text: Welcome to a world of delicious, clean energy
Email Content:

Thanks for joining the Verb family, <NAME>.

We’ll send you emails to announce new Verb flavors and exclusive deals so stay tuned.

Verb bars are the perfect pocketable grab and go energy bars. Our 90 calorie bars are gluten free, free of unnatural chemical preservatives, and loaded with as much jitter-free caffeine as a cup of espresso. We think you’re going to love them as much as we do.

CTA:
Explore Verb
Project:
Lulalu
Subject Line:
There’s no place like Lulalu
Preview Text:
Welcome to a future of more comfortable bras and underwear
Email Content:

Hi <NAME>,

Thanks for joining the Lulalu email family. We use this list to let our favorite customers know about new products and styles, exclusive discounts, and a lot more. We promise we’ll always keep these updates useful and brief, because who has time for junk emails?

We started Lulalu after years of frustration with standard “Petite” sizing. Too many A cup bras have bulky, unwanted padding prone to gapping and strap slippage. We redesigned the A cup bra from the ground up, to give you the most comfortable bra you’ve ever worn.

Lulalu — bras for every body.

CTA:
Learn more about Lulalu
Project:
Crystal Prints
Subject Line:
Make your memories sparkle.
Preview Text:
Make 2D gifts a thing of the past with 3D Photos in Crystal!
Email Content:

Dear <NAME>,

Whether you’re looking to create the perfect gift, a personal award, or a heartfelt memorial for a loved one, Crystal Prints will help you make something that shines.

Our custom-made 3D photos in crystal are perfect for every occasion. Send us any photograph and we’ll transform it into a jaw-dropping three dimensional image etched into a block of flawless clear crystal.

<PRODUCT IMAGE>
<PRODUCT TITLE>

These crystal pieces are masterworks that will last a lifetime. Transform your memories today and create something incredible.

CTA:
Learn more about 3D Photos in Crystal!
Project:
Training Mask
Subject Line:
Your deal just exploded (in a good way)
Preview Text:
Save 20% at Training Mask RIGHT NOW
Email Content:

We just kicked your discount up to 20%, <NAME>.

Now is the perfect time to grab an elite, performance boosting Training Mask. Get the same intensity the pros get at an incredible price.

Just enter CODE at checkout to grab your VIP discount but don’t wait too long…this deal expires in less than 48 hours.

Ready. Set. GO.

CTA:
Get my edge and save 20%
Project:
Luma & Leaf
Subject Line:
Clean skincare is on the way!
Preview Text:
Thank you for ordering Luma & Leaf
Email Content:

Clean skincare powered by plants is headed your way.

We’re excited, too.

Wondering how to fit your new Luma & Leaf goodness into your existing routine? That’s where we come in. We’re a team of real people, with real skin, who love to help.

And when you’re ready to add some other essentials from the L&L lineup to that go-to spot next to your sink, we’ll be here.

CTA:
Build my collection!
Project:
Verb Energy
Subject Line:
Delicious, natural energy (and just 90 calories)
Preview Text:
Try Verb and see what all the buzz is about
Email Content:

Verb bars are the ultimate grab-and-go snack to take your productivity and energy to the next level.

Our mouthwatering bars come in a ton of delicious flavors, like Salted Peanut Butter, Vanilla Latte, and Coconut Chai. They’re all gluten-free and packed with only the best, all natural ingredients. Plus each bar is loaded with as much jitter-free caffeine as an espresso.

CTA:
Try Verb Today
Project:
Training Mask
Subject Line:
Elite performance for an elite shopper
Preview Text:
Thanks for your second purchase,
Email Content:

Rep number 2 complete.

We’re proud to offer cutting-edge training devices that help to improve respiratory strength, boost stamina and protect you. We’re honored to have customers like you that recognize how much work and thought has gone into each and everything we make.

If you need any help with your order (or have a question or two about your new Training Mask purchase), please visit our FAQ page. If you can’t find what you’re looking for there, don’t hesitate to reach out to us here.

We are also very active on social media please feel free to check out our Instagram for workout inspiration and first looks at our newest releases. You’re in the community now.

CTA:
See Training Mask on Instagram
Project:
Wine Awesomeness
Subject Line:
Bravo on your taste in gifts!
Preview Text:
You just crushed that
Email Content:

We think a tip of the cap is in order for you, <NAME>!

When you gift WA, you’re giving that lucky someone a bottle of joy, adventure, and fun.

Whatever the occasion, you made the right choice.

Cheers to you.

CTA: