FAQ Flowium Services

Scope Of Work

Customer Life Cycle Flows are included with every customer setup. We believe these flows to be a vital foundation for your email marketing. The following flows are included with every plan:

  • Pre-Purchase (Aka Welcome) – 7-10 emails
  • Exit Intent – 4 emails
  • Abandonment Cart – 4 – 7 emails
  • Post Purchase (New Customer) – 5-8 emails
  • 2x Buyer Post Purchase – 1-3 emails
  • Browser Abandonment – 3 emails
  • Win Back – 4 emails
  • Sunset – 3 emails
  • Bounce back – 1 email

Advanced flows include all additional flows outside of your initial Life Cycle Flows. This is part of our ongoing service for our existing clients. We believe in continually adding additional flows that enhance your email marketing strategy.  That includes flows we might build to leverage your technology stack. For example, if you have a loyalty program, we will add another 3-5 flows to improve the performance of that program. Or maybe you have a product review software that we could use to collect data and use it to segment your customers. Other new flows might include updated iterations of some existing flows. For example, a Cart Abandonment Flow might have 3-5 different versions. Your different buyer persona will receive personalized messages to boost conversion rates.

We’re happy to implement virtually any type of flow you can imagine (as long as you’re able to explain what you’re going for and give us an idea of the underlying strategy). Be aware that some requests might require additional resources like a developer, other software, or more.

If you’re just looking for help to set up your project, we do offer a Set-Up only plan. It takes about 7-9 weeks to complete your project and would require 3 months of payments. The pricing is based on our Bronze Flows Plan. We’ll create your entire fundamental lifecycle flow strategy, ensure your Klaviyo is setup and configured correctly, provide copywriting and design content, and implement the entire strategy. You can expect seven to ten flows depending on the strategy required for your business.
Our timeline estimate is contingent on receiving feedback and approval on our proposed strategy and content (copy/design) from you within a reasonable time frame. To hit that timeline, we’d need feedback on strategy outlines, copy, and design within two business days of receipt. If the project is delayed beyond those three months due to a lack of timely feedback from you or your team, we will not move forward unless you continue to pay our monthly retainer fee.

We’re available to help repair and develop anything related to your email marketing channel. We will charge you our “Bronze Plan” every month for as long as you need our help. You can cancel any time after the first month.

Not at this time. Our starting plans are the Bronze Flows or Bronze Campaigns plans which include technical support along with our services provided in each plan.

All of our plans provide a designated Email Marketing Specialist, Copywriter, Designer, Klaviyo Pro and Assistant. We make sure that ALL aspects are covered for your email marketing needs.

Each of our service plans include the following:

  • A designated and dedicated team for your project including an Email Marketing Specialist, Copywriter, Designer, Klaviyo Pro, and an Email Marketing Assistant.
  • Proper Klaviyo setup and configuration
  • Migration from previous email platform
  • Custom strategy representing your brand and audience
  • Customized Miro flow chart of your lifecycle flows for visual understanding, and representation of your strategy
  • Custom preference page
  • Weekly meetings to keep you up to date, with clear communication from your Email Marketing Specialist
  • Monthly reports that are in-depth with current KPIs as well as goals and priorities for your account
  • Silver, Gold and Platinum plans also receive a strategized Campaigns Calendar

Once your foundational flows are turned live, you will start to receive a monthly report with key KPIs (Key Performance Indicators). You will receive your report in a video explanation from your Email Marketing Specialist and a report document for your records. All reports are delivered around the 15th of each month with the prior month’s statistics and data.

We launch your project with a Kick-off call (where you meet your Email Marketing Specialist) right after your signed agreement is submitted with us. From that call, you can expect your first flows to be turned live within 6-8 weeks. This time frame includes set up of your account, creation and approval of your customized email marketing strategy, as well as setup, copy, design, and approvals for each individual flow. We focus on your high priority flows first, following with your remaining flows.

A campaign is a completed email ready to send to your customers. It has been strategized, with the copy written, and the design completed.

It is important to note that one email send is equal to one campaign. We make an exception once a month for promotional campaigns such as a Labor Day Sale, Memorial Day Sale or a promotional launch of a new product. These once a month exceptions can be between 1-3 days, meaning up to 3 email sends for that one promotion, which we will consider as one campaign in your plan.

Example: Your plan is for 5 campaigns. In September, your campaigns are scheduled weekly on Thursdays (4 campaigns), with the exception of a 3 Day Labor Sale over that weekend. Even though we technically did 7 email sends, we still consider it to be 5 campaigns.

If you need more campaigns than what is in your plan, please let your Email Marketing Specialist know and we can charge per additional campaign needed that month. If you need more campaigns on a regular basis, please consider upgrading your account to ensure that our team can dedicate the time, talent and expertise to your brand’s needs.

Service Terms

No, there is no minimum or maximum number of months. You can cancel at any time.

If you choose to send fewer emails than your plan allocates for in a specific month (due to inventory issues, lack of new products, etc.) the baseline price of your plan will not change. We do not prorate plans or rollover unused emails from month to month. If you want to send extra campaigns beyond what your plan stipulates, your plan will be upgraded automatically.

Yes, if you do not want to get billed for your second month with us, you will need to provide notice no less than 30 days from your next billing date. Payments are set up in a system for automatic billing.

Yes, but please note that our cancellation payment policy applies here, too.

Flowium doesn’t work with white label brands. Rather, we prefer to be a “co-company”, a “sister-company”, a “partner company“, or even an “in-house company” in your client’s eyes, letting them know that we work directly and in collaboration with your team. This allows us to email, Slack, or in any other way communicate with your team or the client without hiding our brand. We’d still implement projects in the capacity that you prefer, but we wouldn’t conceal our names or cover our branding.

Technology FAQ

We use Klaviyo’s default popup software. If you use a different popup software, we’re happy to work with that.

Design FAQ

Yes, we create gifs and graphics in the normal scope of work.

Flowium’s creative team will repurpose your photo assets to optimize them for our email campaigns. We do not provide color correction, cropping or extensive photo-editing of any sort outside of the needs of the email program.


Flowium leverages a mix of custom crafted, “unique” emails as well as modularized, or “templated” emails across automations and campaigns. 

Unique” emails are highly visual and come in varying layouts (i.e. big graphic banners, a clever CTA, creative use of typography, photography, etc). Normally they are appropriate for singular Campaign emails or in storytelling automations like the Welcome series.

“Templated”, or standard email designs, emphasize to-the-point messaging, coupon codes or other dynamic data (products, cart data, rewards points, etc.) pulled directly from your business’s ecommerce platform. Copywriting for these emails includes a subject line, preheader, headline, byline, 2-5 sentence body copy, and CTA.

In months 1-2 we predominantly leverage templated emails, and in specific instances, several unique emails (normally within the Welcome and Post-purchase sequences). We do this because our goal for months 1 and 2 is deployment speed (there would simply not be enough time to craft 35 – 75 hand-crafted emails within such a short timeframe, not to mention the additional time required to approve strategy and email copy).

For this Foundational group of Flows, our goal is to launch quickly and gather as much data as possible. 

Once we have accrued enough data (around the beginning of month 3) Flow automations that show more promise or simply need more attention are revisited — we’re constantly evolving our strategy.

Have A Question?

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