In 2023, email marketing is still going strong as one of the main communication bridges between businesses and their engaged clients. This channel shows incredible innovativeness when it comes to holding its top position and adapting along with cutting-edge digital assets. As experts in the email marketing field, Flowium’s team believes that in 2024 it will continue to prosper and benefit its users. Considering such consistent popularity, email marketing providers now move heaven and earth to add new competitive features to their platforms. With the abundance of offerings, it’s pretty easy to get lost for a business owner who just starts promoting their business via email or wants to switch to more effective means.
Need a little help? There you have this article. Here, I gathered the most popular software to help you with finding The One, the best email marketing service to ensure your success. Read ahead to see all these services compared and described in detail.
The Most Prominent Email Marketing Services in 2024
Here, you can find a holistic list of the best email marketing vendors which is based on Flowium’s own expertise and experience in working with different platforms. To make it more comprehensible for you, I divided it into 4 major categories: the best for e-commerce ventures, service-based businesses, info product providers, and tech companies.
Email Marketing Services Best For E-commerce
Klaviyo
Focus: Marketing automation for email, SMS, and CDP
Starting this top of email marketing platforms with Klaviyo is a deliberate choice. Flowium’s team has been partnering with this best email marketing provider for many years to increase sales and a loyal customer base for client businesses. Because our staff is well-versed in the Klaviyo platform, we can guarantee an intuitive experience from using it and quality results.
Flowium is also not the only one to recognize Klaviyo as one of the best email marketing tools. Over 100,000 organizations utilize this clever marketing automation and customer data platform to accelerate revenue through channels they control, such as email, SMS, in-app notifications, product evaluations, and the web.
The platform has an extensive list of features aimed at providing your business with essential and advanced tools to set up campaigns and leverage automations. Klaviyo enables transactional and behavioral data to be stored, accessed, analyzed, and used to fuel highly targeted customer and prospect interactions. Users also can segment audiences and target triggered campaigns using web tracking technology and the ability to effortlessly ingest data from Klaviyo integrations. To collect and use data, the email marketing platform enables synced connections with various e-commerce, payment processing, and point-of-sale technologies, like Shopify, Salesforce, WooCommerce, and others. By facilitating reporting and insightful analysis of important indicators, Klaviyo also enables users to evaluate the success of their marketing activities.
Top features:
- Drag-and-drop automation builder.
- Segmentation.
- Campaigns.
- Email templates.
- Built-in forms and pop-ups.
- Automated A/B testing.
- Multichannel attribution.
- Customer profiles with details.
- Personalized product recommendations and benchmarks.
Mailchimp
Focus: Marketing automations
Mailchimp is considered to be one of the most successful email marketing automation services as millions of people use this web-based marketing automation tool. Users can track client engagements and share newsletters on a variety of social networks with the program. The Mailchimp software offers capabilities for developing personalized emails, managing Facebook ad campaigns, and automating follow-ups. Users of this best email automation platform can create, distribute, and track email newsletters from any place thanks to web access and a mobile application for both iOS and Android devices. Users build and share eye-catching email campaigns using an interactive drag-and-drop interface. Marketers can also track client behavior or create ad hoc reports using the built-in analytics and reporting.
Top features:
- Custom and pre-built email templates.
- Multivariable and A/B testing.
- Automated customer journeys.
- Campaign management.
- Reporting and analytics.
- Email scheduling.
- Predictive segmentation.
Omnisend
Focus: E-commerce email marketing
Omnisend is one of the best email marketing software for ecommerce that assists businesses in realizing the advantages of omnichannel marketing. By using the same automation workflow across email, SMS, and push notifications, This service enables you to connect with and engage your consumers across multiple channels. For a compelling user experience, you can sync your segments with Facebook and Google to create retargeting advertisements thanks to extensive integrations. Omnisend specializes in ecommerce, rather than attempting to develop a single application for various markets and businesses.
Top features:
- Email campaigns.
- Ready-made templates.
- Drag-and-drop email builder.
- Segmentation campaign optimization.
- A/B testing.
- Campaign reports and click maps.
Drip
Focus: Best email marketing automation platform
With the aid of the top-notch email automation services by Drip, you can send highly targeted emails to support expanding your ecommerce businesses and increasing customer loyalty. Drip gives more than 30,000 e-commerce marketers strong tools to help them comprehend and target their customers. With Drip, you can transform all of your customer data into dynamic segments and use both one-time and ongoing marketing campaigns to engage your audience. Users can tailor email templates and pre-made workflows to their audience’s preferences to please them at every step of the journey and establish stronger connections with each individual.
Best features:
- Unlimited email sends.
- Onsite campaigns.
- Dynamic segmentation.
- Ready-made and customizable ecommerce templates.
- A/B testing.
- Visual workflow builder.
- Behavior-based automation.
Sender
Focus: Omnichannel marketing
In our list of the best emailing services, Sender is a great option for marketers to send marketing emails and increase sales. It is simple to use, fully featured, and surprisingly economical. This platform offers omnichannel solutions so you can have all you need for efficient email marketing and the growth of your contact list. Marketers can also use Sender’s connectors for extended capabilities and uninterrupted workflow. With this integration function, you can connect your Magento, WooCommerce, WordPress, PrestaShop, or other platforms and send extremely effective newsletters to expand your company. More than 130,000 clients trust Sender as a top marketing email service provider, sending over 50 million emails daily.
Top features:
- Email automation.
- Drag-and-drop email editor.
- Automated texting.
- Custom fields and personalization.
- Data-driven segmentation.
- Contact management.
- Reports and analytics.
- Pre-made templates.
Brevo
Focus: All-in-one CRM for automated marketing campaigns
Brevo is an affordable email marketing service and CRM platform that helps companies grow and scale more quickly. It is trusted by more than 500,000 organizations globally thanks to its ease of use and compatibility with businesses of all sizes. Marketing, sales, conversation, and transactional emails are additional solutions important for marketing that you can also find on Brevo. With the use of design tools, Brevo users can produce emails that comply with the principle of mobile-friendly. Additionally, users can pre-test the deliverability of messages before delivering campaigns, and then plan and automate campaigns. Brevo also has reporting capabilities that let users produce reports on common metrics like open rate, click-throughs, and more.
Top capabilities:
- Email campaigns,
- Drag-and-drop editor.
- Templates.
- Email personalization.
- A/B testing.
- Send time optimization.
- Marketing automation.
- Segmentation.
- Sign-up forms.
- Reporting.
Best Email Marketing Platforms For Service-based Businesses
In this category, not to confuse it with others, I included options for the best marketing solution for organizations that offer services. Examples of service-based businesses can include marketing providers like Flowium, translation agencies, beauty salons, service stations, or any other business that offers some type of expertise as its main product.
GetResponse
Focus: End-to-end automation services for small businesses
GetResponse is the best email marketing automation software. This full-featured platform offers small businesses, entrepreneurs, and marketers strong and reasonably priced tools to expand their audience, interact with their subscribers, and convert subscribers into paying customers. GetResponse also offers a variety of email marketing tools created to reach your contacts when they are most engaged with personalized offers. Using services by this small business email provider, you can create a successful strategy without spending tons of money.
Best features:
- Autoresponders.
- Send time optimization.
- Email creator.
- Newsletter templates.
- Marketing automation.
- Multichannel engagement.
- AI email generator.
- AI campaign generator.
- Forms and popups.
ActiveCampaign
Focus: Email platform for small and middle-size business
ActiveCampaign assists organizations in establishing connections with and engaging with their contacts. Over 130,000 organizations in 170 countries benefit from the SME-oriented email campaign services by ActiveCampaign. You can create newsletters and eye-catching emails, send triggered campaigns, and personalize messages based on the interests of each contact. The platform offers 500+ ready-made automation that combines the best CRM with email marketing for effective categorization and customization across various channels.
Best features:
- Email marketing and automation.
- Pop-up and modal forms.
- Email content generation and predictive sending with AI.
- Segmentation.
- Drag-and-drop email designer.
AWeber
Focus: Email sending services for small business
In terms of email marketing for small business, AWeber is one of the leaders in the industry. It has helped over 300,000 small companies establish dependable connections with their prospects and customers for more than 20 years. By keeping in touch with clients and prospects, their web-based tools also assist organizations in expanding. Customers of this all-in-one marketing email software can use a single platform to send emails, make landing pages, and take online payments. Through its partnerships with over 1,000 software providers, AWeber enables its users to easily interface with the programs and services they need to run and expand.
Best features:
- Create and send newsletters.
- Drag-and-drop email builder.
- RSS to email.
- HTML emails.
- Dynamic content.
- AMP emails.
- Email templates.
- Email automations.
- Email split testing.
- Analytics and reporting.
Constant Contact
Focus: Best email deliverability
Constant Contact is thought to be among the best marketing email platforms. It provides robust solutions that streamline and enhance digital marketing for organizations and small companies. Many marketers and organizations have chosen Constant Contact during the course of its 25 years in the industry. The platform is ideal for non-profits, marketers, and entrepreneurs. The company provides the performance and direction necessary to forge meaningful relationships, whether the goal is increasing revenue, expanding a clientele, or enthralling an audience with cutting-edge AI and automation solutions.
Top capabilities:
- Drag-and-drop email templates.
- AI content recommendations.
- Polls and surveys.
- Scheduled email sends.
- Subject line A/B testing and personalization.
- Segmentation.
- Analytics.
- Email automation.
- Design and spam testing.
- Signup forms.
Moosend
Focus: Best small businesses email marketing
Moosend is a potent email software for marketing with top-notch functionality and marketing automation. Businesses use it to manage various email campaigns and mailing lists, as well as to generate newsletters using the campaign editor. Features like campaign creation and personalization tools, audience segmentation, and data gleaned from monitoring clicks, opening social media shares, and unsubscribes can help your team construct a business plan. By utilizing the drag-and-drop builder and customized templates, users are also granted the capability to design automated workflows. We marked Moosend as one of the best email marketing platforms for small businesses but it certainly doesn’t mean that it can’t cater to the needs of large enterprises. This service has many capabilities to offer for both SMEs and big corporations. However, due to Moosend’s affordability and flexible plans small businesses appreciate this email marketing service provider especially.
Best features:
- Drag-and-drop newsletter editor.
- A/B testing.
- AI subject line optimizer.
- Countdown timers.
- List segmentation.
- Premade automation templates.
- Visual workflow builder.
- Website activity tracking.
- User action tracking and reporting.
Top Email Marketing Providers For Info Products
This category includes the top-rated email marketing programs favored by providers of info products like content creators, bloggers, YouTubers, influencers, consultants, etc.
ConvertKit
Focus: Best email marketing platform for creators
Among the top email marketing campaign services, ConvertKit is a go-to option for creators. In contrast to many other marketing platforms, ConvertKit is more concerned with creating a loyal fan base that engages with your company regularly than it is with growing an audience for email campaigns. The major objective of this email newsletter service is to establish reliable deliverability by ensuring that your emails arrive in your readers’ inboxes. It also offers editable forms, landing pages, and email templates. Creators can utilize tagging and segmentation to set up automatic email sequences that distribute highly targeted material to the appropriate audience at the appropriate time.
Top capabilities:
- Email template library.
- Custom email templates.
- Email campaigns.
- A/B split testing.
- Conditional email content.
- Resend unopened campaigns.
- Automated email sequences.
MailerLite
Focus: Marketing email service for SMEs
Another provider of the best email services for small business segments is MailerLite. It’s a cloud-hosted software that helps to create professional and individualized marketing campaigns. Campaign reporting, email automation, subscriber list management, and outcome monitoring are important features available for MailerLite users as well as newsletter-style email campaigns. Together with other built-in capabilities, this software offers a considerable number of integrations to extend its efficiency and help client businesses build automated workflows.
Top functionality:
- Drag-and-drop editor.
- Email automation builder.
- Targeted campaigns.
- Comparative reporting.
- Signup forms & pop-ups.
- Newsletter templates.
- Dynamic emails.
- Autoresend campaign.
- AI email generator.
- A/B testing.
EmailOctopus
Focus: Best affordable email marketing service
EmailOctopus wins over the hearts of marketers and business owners thanks to its affordability. The combination of useful capabilities with cheap prices makes it one of the most affordable email blast services. The user-friendly email editor allows users to create stunning HTML-rich campaigns as well as straightforward plain-text emails. The solution also supports segmentation for sending customized messages to particular groups and time-based autoresponders and drip campaigns for greeting new subscribers. Managers can also learn more about the effectiveness of campaigns through reports and analytics.
Top functionality:
- Pre-designed templates.
- email editor.
- HTML templates.
- Visual automation editor.
- Targeted emails.
- Segmentation.
- Reporting.
Campaign Monitor
Focus: Email campaign management software
With the help of Campaign Monitor, the best email campaign service, marketers can send interesting and customized emails to their subscribers, building a dependable channel to increase engagement and encourage conversions. With no technical knowledge required, you can deliver tailored content to massive lists of subscribers thanks to a drag-and-drop builder, templates, and segmentation. The solution helps businesses run email marketing campaigns giving users the ability to grow their email lists and target the right people with the right messages. Campaign Monitor offers only up-to-date data on campaign activity and email performance.
Best functionality:
- Drag-and-drop builder.
- Customizable template library.
- Custom-coded templates.
- Segmentation tools.
- Signup forms.
- Mobile optimization tools.
- A/B testing.
- Real-time reporting analytics.
- Automated emails.
Top-notch Email Platforms For Technology/SaaS Providers
The last category includes email marketing systems preferred by tech companies that provide some type of IT services and want to promote their own SaaS technology or other digital products.
HubSpot
Focus: Email marketing software for large enterprises
HubSpot is a cloud-based customer relationship management (CRM) platform considered to be one of the top email marketing services. It assists businesses of all kinds in generating and managing leads, and tracking business KPIs. This one platform encompasses a wide range of services including a comprehensive marketing software, HubSpot Marketing Hub. Everything related to e-marketing, including blogging, email campaigns, and social media marketing, can be done, monitored, and measured with the HubSpot email marketing service.
Top features:
- Email campaigns.
- Drag-and-drop email editor.
- Reply tracking.
- A/B testing.
- Team email.
- User management.
- Email automation.
- Dynamic personalization.
- Campaign management.
- Multi-language content.
- Email health insights.
- Required fields.
- Analytics.
SendX
Focus: Email blast service
SendX is the best email blast service that offers unlimited campaigns, email storage, robust automation capabilities, round-the-clock support, and excellent email deliverability. Many businesses opt for it because it is intuitive, reasonably priced, and feature-rich. Additionally, SendX offers free migration, a collection of responsive email templates, and half a million stock-free photos for your email campaigns. SendX is trusted by more than 3,000 organizations worldwide for being an easy-to-use, efficient, and economical email marketing tool.
Best features:
- Unlimited email sends.
- Campaigns.
- Drag-and-drop editor.
- A/B split testing.
- Web forms.
- Automation.
- Page targeting.
- Autoresponder.
- Segmentation.
Mailjet
Focus: Best email delivery service for marketing and developer teams
Over 150,000 businesses worldwide use Mailjet, a potent email marketing provider, to design, deliver, and monitor transactional and marketing emails. With the platform’s drag-and-drop builder, users can send customized messages to clients and keep an eye on things in real-time. Marketing departments can develop, test, and deliver eye-catching emails with Mailjet’s user-friendly interface, which is available in five languages. Users can also test and optimize numerous versions of emails with different criteria.
Top features:
- Advanced email editor.
- Email templates.
- Email address verifications.
- Segmentation.
- Advanced statistics.
- Marketing automation.
- Dynamic content.
- A/B testing.
- Statistics.
Mailmodo
Focus: AMP email solutions
With the help of Mailmodo, a cutting-edge email marketing platform, users can develop and distribute interactive emails that resemble apps to increase conversions and return on investment. It is jam-packed with robust functionality in the tradition of the most prominent email marketing service providers. Mailmodo’s features include interactive Accelerated Mobile Pages (AMP) emails which means that users can engage with them without ever leaving the window. As a result, with this solution, you can give an email a web browser experience.
Top capabilities:
- Unlimited templates.
- AMP/HTML editor.
- Dynamic personalization.
- Smart template suggestions.
- Share templates.
- Rich text editor.
- Export template submissions.
- Unlimited campaigns.
Emailing service FAQ
What is email marketing software?
Businesses use email marketing software as a powerful tool for delivering information and sales materials to clients on their email lists. With the best email marketing software, businesses can effectively promote their brand, engage with customers, notify them about new products, announce upcoming promotions, share valuable content, and accomplish much more.
How do I choose the best platform for email marketing?
Here are several steps that you can take to make the right choice for your success.
- Explore your options to find the ideal fit. This article is a way to find out about different solutions and discover their features, prices, and other details. Once you’ve taken a glance over your options and liked one, it’s time to dig deeper.
- Make sure your best email platform is compatible. This regards both the service provider and the solution itself. You and the email marketing service company must have common objectives, and the platforms must be compatible with your CRM and digital ecosystem in general.
- Request a plan. Before making a deal, make sure to deliberate on the details of your partnership by requesting a thorough plan.
- Ascertain the standards of the agency. The best email marketing service provider must have defined standards and qualities to assess KPIs and ensure guaranteed results.
- Look through email marketing service reviews. Find out about the client side of the experience. Reading reviews that reveal all the pros and cons of email marketing solutions or cooperation with their providers can give you the necessary insights.
What is the best email marketing service?
Answering what email marketing service is the best, Flowium’s team can name Klaviyo with confidence. We recommend using it because it offers sophisticated email and SMS features to marketers who want to boost sales. As the best company for email marketing with Klaviyo, Flowium also can help you organize migration to Klaviyo, build the correct strategy, set up campaign management and automation, and many other processes.
Conclusion
Hopefully, this post will provide you with further insight into the subject and the possibilities available to you when selecting the best email marketing services to grow your business. While our comprehensive list includes the top platforms, there are certainly more options out there. If you need any further information or have questions about our email services, please don’t hesitate to reach out to Flowium.
