Using a strong email marketing platform that will provide you with all the resources you need is the most effective way to streamline your promotions and achieve consistency in results. However, it can be difficult to choose which platform is best for you, given the wide variety of services available today. Don’t worry — as an experienced email marketing agency that has used multiple platforms, Flowium is available to help with the choice!
In this article, we’ll compare Dotdigital vs Klaviyo, two prominent email marketing platforms, and explore their strengths and cons. Stay tuned for all relevant details.
Klaviyo vs Dotdigital Compared
Email marketing service providers like Klaviyo and Dotdigital give their customers cutting-edge software that makes it easy for them to create, send, and track the many email types that are sent to their subscribers. This is an excellent method for determining what type of content and design converts and creating interesting emails that your customers will value.
With the aid of these analytics, you can easily classify your subscriber base and keep track of how many individuals are opening your emails. Additionally, these tools help you determine the click-through rate of each email you send, allowing you to test out several campaigns and determine which ones are most effective for your target demographic.
Let’s examine Klaviyo and Dotdigital, which offer two competitive email marketing options that can aid ecommerce and DTC businesses to grow.
About Klaviyo
Klaviyo is a remarkable marketing CRM that integrates analytics, marketing, and service in one platform for smooth growth, real-time customization, and better decision-making. Around the world, it brings in billions of dollars for both large and small businesses.
Klaviyo’s email marketing platform’s main objective is to support ecommerce businesses. It provides data-driven marketing automation technologies and is a major participant in the email marketing space. In addition to automating other marketing-related processes, Klaviyo provides resources for creating and managing customized email marketing campaigns.
Many businesses, like the email marketing agency Flowium, recognize Klaviyo as one of the best email marketing platforms. With this sophisticated marketing automation and consumer data platform, more than 100,000 businesses can increase revenue through channels they control, including web, in-app notifications, email, SMS, and product reviews.
About Dotdigital
Dotdigital Engagement Cloud focuses on marketing automation solutions for small and medium-sized businesses.
With more than 313 employees on Linkedin, Dotdigital Engagement Cloud was founded in 1999 in London Bridge, London. You can segment and personalize like a pro using intelligent consumer data. With the help of this technology, you may expand into new areas and improve your understanding of customer behavior and store performance by using your ecommerce data.
Klaviyo vs Dotdigital Audience Comparison
Klaviyo: 1–1000+ users
Caters to ecommerce businesses of all sizes. Because Klaviyo integrates seamlessly with platforms like Magento, Shopify, and WooCommerce, it primarily supports ecommerce stores. Additionally, Klaviyo uses custom websites to interface with both B2C and B2B businesses.
Dotdigital: more than 2,000 users
It is intended for teams of small and medium-sized businesses as well as large business-to-business (B2B), business-to-consumer (B2C), and ecommerce companies. It is a marketing tool that assists companies with responsive email templates, A/B testing, landing page customization, and trackable links, among other things.
Dotdigital vs Klaviyo Feature Set Comparison
The feature set is one of the first things you should consider when deciding between Klaviyo and Dotdigital. Let’s compare these platforms and find out what precise features they offer.
Klaviyo Feature Set Overview
Klaviyo is a well-known, user-friendly tool for creating emails. Businesses don’t need to hire a third-party designer to help them master this platform because it comes with dozens of pre-optimized templates.
With Klaviyo, you can use marketing channels, including the web, in-app notifications, SMS, and email to deliver more customized experiences.
By combining different consumer factors, including behaviors, locations, projected features, and more, Klaviyo also assists you in monitoring the segmentation of your audience. Sending emails tailored to your clientele’s interests and requirements is a fantastic method to establish a connection with them.
Additionally, Klaviyo features integrated features that are updated continuously to assist you in monitoring the customer journey. This platform allows you to explore integrations in minutes rather than hours, removing the need for complex IT staff to help you understand different campaigns.
You can quickly determine which campaigns are doing successfully, thanks to dashboards that are easy to customize and readily available reporting options. While further honing your audience segmentation lists, this is an excellent tool for connecting with your clientele.
Key features of Klaviyo:
- Integrations with a single click
- Reporting based on ROI
- Tools for segmentation
- Customized emails
- Suggestions for products
- Advertising on social media
- templates for autoresponders
- Automation for Shopify
- Integrated SMS and email marketing solutions
Dotdigital Feature Set Overview
Dotdigital is a comprehensive customer experience and data platform (CXDP) that enables marketing teams to exceed customer expectations through highly tailored cross-channel journeys.
Dotdigital enables marketers to effectively consolidate, augment, and segment customer data. It breaks down data silos, streamlining decision-making and paving the road for marketing innovation that delivers scaled customer engagement. Dotdigital’s sophisticated AI capabilities enable it to easily automate fully tailored experiences across online, email, SMS, WhatsApp, chat, push, social, advertisements, and other channels.
Key features of Dotdigital:
- Data Management
- Contact Scoring
- Email Campaign Creation
- Automation
- SMS Marketing
- Push Notifications
- Social Media Integrations
- Landing Pages
- Dynamic Content
- A/B Testing
- Segmentation
- Campaign Management
- Reporting & Analytics
- Integration APIs
Email Template Builder
- Klaviyo
You can employ premium templates with a trendy style and conversion goals with the aid of this feature. A straightforward drag-and-drop interface allows users to freely transit the template builder even without previous knowledge. You can add simple, editable text, photos, buttons, columns, and tables with Klaviyo’s email builder.
- Dotdigital
The platform provides users with its own builder called EasyEditor. With the help of this robust tool, you can design, modify, and style landing pages and email campaigns without knowing a single bit of HTML or CSS. Although you can edit the source code if you’d like, EasyEditor’s drag-and-drop feature lets you create and customize your content right in the design view.
Email Segmentation
- Klaviyo
Customers can create an infinite number of highly personalized segments using Klaviyo’s segmentation feature without any restrictions using the consumer data that is already accessible. The feature’s primary goal is to maximize personalization through behavioral segmentation. Another feature of Klaviyo that marketers like a lot is predictive segmentation. Thanks to cutting-edge machine learning algorithms, it aids in defining high-value segments and forecasting client behavior. Klaviyo customer segments update automatically.
- Dotdigital
The options for customer segmentation are endless when using Dotdigital’s section builder. Dig into your customer data to ensure you’re sending the proper message to the right customer. Alternatively, go directly to the Single customer view and start creating lookalike segments.
Integrations
- Klaviyo
Because Klaviyo facilitates real-time data integration, you can freely access all of the ecommerce data from your store. This makes ultra-precise targeting possible.
- Ecommerce platforms include Shopify, WooCommerce, Wix, Magento, and BigCommerce.
- CRM systems include Salesforce, HubSpot, and Zoho CRM.
- Payment processors include Square Up, Stripe, and PayPal.
- Analytics and tracking tools include Google Analytics, Facebook Pixel, and Hotjar.
- WordPress and Drupal are both content management systems (CMS).
- SMS and messaging platforms include Twilio and Attentive.
- Product recommendation engines include Nosto and Dynamic Yield.
- Review and feedback platforms include Yotpo and Trustpilot.
Are you considering merging with a unique platform? With Klaviyo’s native connectors, you can get started right away. The flexibility of the API makes this possible. Overall, the platform offers over 300 pre-built connectors. Here are some of the most notable ones.
- Dotdigital
Dotdigital offers a wide range of integrations to help you improve your marketing capabilities. These integrations cover a variety of categories, including:
- Ecommerce Platforms: Adobe Commerce (Magento), Shopify & Shopify Plus, BigCommerce, WooCommerce
- Salesforce Commerce Cloud Shopware CRM Systems
- Content Management System (CMS): WordPress Drupal, HubSpot CMS Hub, Wix, and Squarespace
- Review and loyalty platforms include Trustpilot, Yotpo, Reviews.io
Testing Feature
- Klaviyo
With Klaviyo, you may design custom A/B testing to continue finding insights that can advance your development. It’s the most effective technique to improve your content strategy and understand how your email content performs.
- Dotdigital
The split testing module, a crucial component of Dotdigital Engagement Cloud, enables users to conduct and monitor several trial campaigns to compare and determine the most effective email campaign methods.
By examining email subject lines, call-to-actions, send timings, layout, and other components with Dotdigital, users can continuously improve open rates, click rates, and income.
Automation Feature
- Klaviyo
With Klaviyo, marketing automation is powered by data from every component of your integrated tech stack, providing you with a complete picture of every single customer.
Numerous strategies, such as loyalty points, coupons, in-store visits, and reviews, can be used to divide, trigger, and customize automations. Klaviyo typically focuses on behavioral triggers, establishing particular acts as the initial steps in particular workflows.
Klaviyo’s user-friendly workflow builder allows users to modify existing flows and create new ones. A drag-and-drop interface makes it possible to create intricate automation sequences using a variety of components, such as conditional splits and delays.
Dotdigital offers a wide range of features and flows for automating your workload. Comparing Dotdigital and Klaviyo, where automations are called flows, this platform offers Programs designed to streamline your operations. You can use the program builder to design and construct program journeys without knowing how to write code. Although Klaviyo offers more pre-made options, the provided diversity of automations is sufficient to cover the major aspects of digital marketing. You can set up:
- Triggered campaigns using SMS, MMS, and email
- Autoresponders for emails
- Trigger words and SMS auto-responders
- Transactional email
The email scheduler feature allows users to automate the email delivery process.
Analytics and Reporting
- Klaviyo
The focus on metrics is the primary advantage of this Klaviyo product that many firms value.
The advanced analytics and reporting dashboard provides comprehensive data on key performance indicators (KPIs) like open rates, click-through rates (CTRs), conversion rates, income earned overall and from specific email campaigns, and other significant metrics. Klaviyo also has predictive analytics tools: predicted lifetime value, order date, and churn risk
- Dotdigital
Use Dotdigital’s dashboards and reports to closely monitor all of your important marketing data throughout your account. Users are given a comprehensive picture of their email marketing strategy and are better equipped to make decisions that will increase campaign conversion rates with the use of this feature. Present your statistics using tables, graphs, and performance tiles so that you can easily understand your strengths and potential areas for improvement.
Landing Pages and Forms Capabilities
- Klaviyo
Klaviyo allows you to design landing pages and forms. Although Klaviyo lacks a comprehensive landing page builder, you may use it to make basic “Subscribe Pages” or include forms into your own landing pages. Pop-ups, flyouts, embedded forms, and full-page forms are all possible with the form builder and can be customized according to user behavior. These forms can be integrated with email workflows to efficiently collect and interact with leads.
- Dotdigital
You can quickly create visually appealing landing pages and forms, which will make it simple to expand your email list and establish enduring relationships with your clients.
Personalization Features
- Klaviyo
You can include simple personalization tags in your email, SMS, and push notifications with Klaviyo capabilities. This feature enables subscribers to take subscription-related actions from within messages and lets you leverage your customer data to create customized experiences for contacts. You can create several types of personalizations, including the following
- Profile personalization (based on special Klaviyo profile properties, like first name or email address);
- Event-based (data stored within an event, like the products someone ordered in a Placed order event);
- Custom personalization (tailored profile properties you create and collect, like birthday or relationship status)
The service provider especially takes pride in its personalized product recommendation feature. Klaviyo provides tailored product recommendations with AI technology, increasing the likelihood of upselling and cross-selling opportunities.
- Dotdigital
When it comes to data-driven product suggestions, Dotdigital is an expert. They provide customized product recommendations based on customer data. Dotdigital’s AI-powered recommendations are ideal for cross-selling and up-selling because they are generated based on users’ browsing habits and interests.
SMS Marketing
- Klaviyo
With Klaviyo SMS marketing, you can create customized, cross-channel experiences to interact with your audience faster. Klaviyo’s text message marketing features let you build and maintain deep relationships with customers. The implementation of SMS marketing strategies is made simpler by these Klaviyo features.
- Dotdigital
Make incredibly customized messages where each word matters. Track engagement and conversions by using integrated link tracking and link shortening. Sending an SMS in response to an email can boost the open and click-through rates of your campaign. To share your message on both channels, use WinstonAI to convert any email to SMS with ease. For optimum success, use Dotdigital’s Messaging Operations team and premium sending routes with confidence. You are always in control thanks to our team notifications and unicode alerts, which assist you with monitoring your expenditures.
Klaviyo vs Dotdigital Pricing Comparison
Another important issue that can influence the decision between Dotdigital and Klaviyo is the pricing policy. Both service providers give convenient and reasonably priced solutions, which many organizations find beneficial. Let’s look at them.
Klaviyo Pricing Options
The pricing plans and a clear price calculation methodology that is dependent on the number of clients are displayed on Klaviyo’s website. The business wants its customers to avoid going over budget, so they can select the best plan and pay based on the number of subscribers and SMS/MMS credits.
If you only want to concentrate on one channel, you can select the Email plan, or you can select the whole suite that includes both email and SMS marketing tools.
Additionally, Klaviyo offers a free subscription so that customers can test the platform out. Of course, compared to subscription programs, its toolkit is more limited. Nonetheless, it’s ideal for companies that have just begun using email marketing and don’t have a large contact list. The free plan is a terrific way to learn the ins and outs of the platform, become accustomed to the interface, and experience the advantages of working with Klaviyo. After testing the functionality, many customers decided to upgrade their plans to make use of more helpful tools and increase their marketing efforts.
Dotdigital Prices
Although precise pricing information is not made available to the public, Dotdigital offers a free trial so that prospective customers can test out the features of the platform. Get in touch with Dotdigital directly via their price page for accurate pricing details and to choose the appropriate package for your company.
Dotdigital vs Klaviyo Support
Customer support is essential when using a marketing automation technology such as Klaviyo or Dotdigital Engagement Cloud. Installation, training, troubleshooting, upgrading, and cancellation assistance are all included in customer service.
Klaviyo Support
Klaviyo offers a variety of support channels, including email, live chat, and a wealth of online resources. Offering free assistance resources gives Klaviyo a significant edge over Dotdigital in a Klaviyo vs. Dotdigital battle.
Customers may track the status of their inquiries and anticipate when they will be handled by using Klaviyo’s support ticket monitoring feature, which contributes to higher customer happiness. Customers with paid plans can reach customer support via live chat or email. Additionally, Kira, a chatbot, is available 24/7 to help consumers and provide resources.
Dotdigital Support
The customer service offered by Dotdigital Engagement Cloud consists of:
- Phone support: Clients can contact Dotdigital’s support team by phone. Contact numbers are provided for each region.
- Email Support: Clients can send their inquiries by email.
- Live Chat: Dotdigital’s platform has a live chat option that provides clients with rapid assistance from support specialists.
- Help Center: It offers a comprehensive resource with up-to-date articles, guides, and FAQs to help clients resolve common issues and learn about the platform’s features.
Clients with the proper service plan receive support 24 hours a day, seven days a week.
Pros and Cons of Klaviyo vs Dotdigital
Klaviyo vs Dotdigital cannot be completely assessed without considering their respective strengths and weaknesses. We analyzed hundreds of reviews of both platforms on Capterra and other review services to present you the main pros and cons that clients mention. So, let’s look at what advantages and characteristics these two services offer and what they lack.
Advantages and Drawbacks of Klaviyo
Benefits of Klaviyo:
- Focus on ecommerce
Klaviyo is a fantastic tool for organizations interested in online sales since it interacts seamlessly with various ecommerce platforms and provides market-specific functionality.
- Cutting-edge segmentation
The platform’s capacity to execute extensive segmentation based on consumer behavior enables targeted and personalized email campaigns.
- Automation capabilities
Klaviyo’s powerful automation tools allow organizations to create detailed automated workflows that are triggered by specific events or consumer behaviors.
- Personalization
Using consumer data, the platform’s personalization capability allows enterprises to create dynamic, personalized content.
- Analytics and reporting
Klaviyo’s comprehensive analytics and reporting tools enable enterprises to track the efficacy of their email campaigns and make data-driven decisions.
- Ease of use
Additionally, a lot of users comment on Klaviyo’s ease of use.
- AI-driven campaign timing
Klaviyo also learns to send emails at the best time to get maximum engagement.
Drawbacks of Klaviyo:
- Learning curve
Some consumers may find Klaviyo’s extensive capabilities more difficult to learn than those of simpler email marketing solutions.
- Pricing
Klaviyo may appear more expensive than other email marketing solutions, depending on the company’s size and needs. This is something that smaller organizations may struggle to afford.
- Complex unique integrations
Although Klaviyo works well with well-known ecommerce platforms, more effort may be required to integrate it with unique or unusual systems.
- Limitations in analytics
There may be limitations with analytics if there is a need for more in-depth analysis.
- Requires additional optimization
Pre-built flows are available but need optimization.
Benefits and Shortcomings of Dotdigital
According to customer feedback, Dotdigital has the following three advantages and two disadvantages.
Benefits:
- Easy to use
Dotdigital’s user-friendly design makes it easier to create and manage email campaigns, which is something that many customers value.
- Customer service
Customers regularly praise Dotdigital’s courteous and prompt customer care representatives, emphasizing how quickly they resolve problems.
- Extensive features
Users appreciate the platform’s wide range of features, which improve their marketing efforts and include integration capabilities and automated workflows.
- Omnichannel marketing automation
You may reach your audience through several channels, such as social media, email, and more, with its omnichannel marketing automation.
Cons:
- Learning curve
Despite Dotdigital’s extensive feature set, some customers complain that it can have a steep learning curve that takes some time to grasp fully.
- Limited reporting
Some users have noted that the reporting features may provide more thorough insights and be easier to use.
- Data integration complexity
Seamless data integration is supported only with web-based applications, while there are limitations with other systems.
- Possible additional fees and trial issues
You may face additional costs with additional modules and a 14-day trial may not be sufficient to evaluate the capabilities it provides.
Which is better, Klaviyo or Dotdigital, in 2025?
Let’s sum up the information on the two solutions that we’ve got from the analyzed customer feedback. When comparing Klaviyo and Dotdigital, reviewers found Klaviyo to be simpler to use, administrate, and set up. In general, reviewers found Klaviyo to be a pleasant business partner.
Compared to Dotdigital Engagement Cloud, reviewers believed Klaviyo better served their demands.
Reviewers say Klaviyo is the finest choice in terms of ongoing product support quality.
When it came to product roadmaps and upgrades, reviewers preferred Klaviyo’s approach over Dotdigital Engagement Clouds.
How to Choose Dotdigital vs Klaviyo
Choose Dotdigital if you’d like:
- A platform that’s easy enough to utilize, allowing you to work fast.
- Efficient division to effectively and swiftly target your customers.
- The ability to acquire and retain customers using live chat, forms, and surveys.
- Outstanding interaction with your web store.
- A development team that stays updated with industry trends and is committed to creating technologies that boost your revenue.
However, Klaviyo allows you to create an account for free, granting instant access to all its features. Start a campaign with conclusive evidence or advance your brand. Whether you need SMS, email, or both, Klaviyo provides the flexibility you need to grow.
| Klaviyo | Dotdigital | |
|---|---|---|
| Average Rating | 4.6 | 4.3 |
| Best For | Ecommerce businesses of all sizes | Small and medium-sized businesses |
| Free Plan/Trial | Yes, free plan | Yes, 14-day trial |
| Price | Starts at $20 | N/A |
| Omnichannel Marketing | Yes | Yes |
| AI Capabilities | Yes | Yes |
| Integrations | 350+ pre-built integrations | 150+ pre-built integrations |
| Online Support | Yes | Yes |
| CRM | Yes | No |
Our Recommendation: Klaviyo for the Win
Klaviyo is an excellent choice for email marketing software. This platform has been our top choice and victor in the Klaviyo vs Dotdigital competition for years, so we’ve fully experienced all of the benefits it can provide to organizations. Klaviyo is an ESP designed specifically for ecommerce that includes a plethora of capabilities to help you sell rather than simply send emails. It provides an SMS platform that syncs with emails for the best results if you’re also seeking to engage with your customers via SMS. You can transition to Klaviyo right now with the support of Flowium’s qualified email marketers.
Conclusion
When selecting something as important as an email marketing solution, it’s imperative to thoroughly research and assess each option accessible to help your expanding online company.
Run a test run of each tool to see how it performs. After all, not every firm would benefit from every instrument. We hope that our thorough analysis of Klaviyo vs. Dotdigital has provided you with some solid starting points. Please let us know if you require any additional help selecting a migration solution. You can always rely on Flowium to help you improve your email marketing.
