In this video, I am going to share the 7 great strategies to improve your email click-through rate. It is great having a high Click Rate (CR) but even better to have a higher Click-Through Rate (CTR) because this means they are clicking on your call to action, product links, and landing on your website.
The goal of each of your emails is to get people to your website, a set page, or a product link, so it is important to have the correct email format and style. You want to have call to action near the top, but not too many! Arrows and images are a powerful way to get people to a product, but make sure people realize they can click the image, this can be done by “click here” or “click below”.
If you write long emails, make sure you put the important lines nearer the top because once people click off your email, they miss the other information and may not go back to email. I will show you some examples of how this works from a variety of different brands and their email call to action.