1 min read

What is the difference between Click Rate (CR) and Click Through Rate (CTR)

Written by Andriy Boychuk
1 min read

What is the difference between Click Rate (CR) and Click Through Rate (CTR)

In this video, I will be explaining to you the difference between Click Rate (CR) and Click Through Rate (CTR). Many people think it’s exactly the same. But for you, it’s important to know the difference because then you will understand how effective your call to action in the email. Watch this video, subscriber, and share with friends!

 

– What is the difference between click rate and click through rate? Hi, this is Andriy, the founder of Flowium, email marketing agency, as well as this YouTube channel. If your first time on our channel, please subscribe because we’re releasing this kind of videos every week. So what is the difference between click rate and click through rate? A lot of people use the same term for the same thing, and they might think that it’s exactly the same. So even like when I see some benchmarks from different companies, or when I talk with clients, their teams, they say, oh, our click through rate is like 2.5 or our click through rate is 1%. Or our click rate is like 20%. And those numbers does not make any sense to me because click through rate should be high and click rates should be lower. So let me explain you what is the difference so you can understand. Before we continue with the video, I have a short announcement to make. We are growing and we have a few spots available for new clients. And I would like to tell you about our partner program, give $1000, get $1000. How does it work? If you know anybody in your network who are e-commerce brand, online retailers, please refer them to us and easily sign up with us. You will get $1000 and they will get $1000 discount toward their credit, or if you’re an e-commerce brand and you would like to work with us, we will give you $2,000 towards your first month of the retainer. Just visit flowium.com/partner and see the details of our partner program. And we have a template there, email template, which you can send it to your friend or somebody you know in e-commerce space. I did a quick formula here, like a table so you understand what’s going on. So let’s say you send email, send email to 1000 people. Your campaign was delivered to 1000 people, okay. So let’s assume 250 people opens. It means your open rate is 25%, which is high. This is what we would like to see for any e-commerce D2C brands, somebody who sells physical product online. Okay, so here’s the differentiation is between click rate and click through rate. So let’s assume 25 people open at all. So if we says 25 people open, it means the click through, the click rate, you see, even I say that wrong. So click rate is 2 1/2%. It means 25 people out of thousand click on any link in your email. So your click rate is 2.5, and by the way, 2.5 or anything involved, we would like to see this as good number for e-commerce brand. Okay, so what is a click through rate, then? So, click through rate is how many people click from those who open? So, we know that 25 people clicked, we just put, so your click through is 10% and click rate is 2 1/2%. So why it’s important for you to understand this? Because you will understand how effective your call to action in the email. So maybe, 2 1/2% is good if we just consider to how many people we send. But click through rate is, it might be low based on how many people opened. So it’s very important for you to understand this differentiation, because based on this, you have to do split test, you need to understand, evaluate the performance of your emails. In case you have any additional questions, please leave them below under this video and I will answer to all of them. Thank you.

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