Technical
6 min read

How to create an Abandoned Cart flow in Klaviyo

Written by Andriy Boychuk
Technical
6 min read

In this article, you’ll learn how to create an Abandoned Cart Flow in Klaviyo.

This type of flow is one of the most popular requests from our clients, and it’s the basics of your email marketing.

Abandoned Cart automation has proven to be the most profitable email series. When it comes to eCommerce, it’s an absolute must for every business.

With these simple steps, you’ll learn how to create an Abandoned Cart Flow in Klaviyo.

You can watch the video at the bottom of this page or simply check the How-to instructions below.

Before You Start

First of all you will need to have your Shopify / Magento / Woocommerce, etc. integrated with Klaviyo. I prefer Shopify because it has the best integration with Klaviyo.

1

Create the Abandoned Cart flow in Klaviyo

To create the abandoned cart series, follow these steps:

  1. Go to the Flows
  2. Create the Flow called Abandonment Cart
  3. Click on Take Action button and choose Checkout Start
  1. Then you go to Flow Filters and you need to Add – Ordered Product. Choose details like zero times, since starting this flow and click Save

Now Klaviyo will trigger this automation every time somebody starts the checkout, but it will continue only for those who not make any purchases

Add Time Delay

Click on Time delay. I recommend to put a delay between 2 or 4 hours. Press Save.

Add and Edit Email

  1. To send the first email, drug the email to your chain. Smart feature is not so smart. So cut it off
  2. Edit email in the Configure Content
  3. Put a subject line
  4. Choose a template
  5. To insert an image, click on Preview, where you can find all your information from Abandoned Cart, and copy the url of your image. Then drug Image block to the place you want it in the email. Find Placeholder and put there your copied URL. Edit size and details and click Save. If you go to the Preview you’ll find your image in the right place!

 

  1. To insert text, do the same with each text block

This is how you can create Cart Abandonment Flow in Klaviyo.

You can also watch a video with the same information below:

Talk email strategy with an expert