3 min read

#151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations

Written by Vira Sadlak
3 min read
iTunesSpotifyPodchaserPodcast AddictDeezerListen NotesRSS

This informative episode addresses the biggest email marketing challenge today – getting people to take action and click on emails. Tune in to learn how personalized GIFs can improve engagement and increase revenue for eCommerce businesses.


About today’s guest 

Mike Ashelby is a Tech Evangelist, Innovator, and Chief Technology Officer at CleverGIFs.

In the years since completing his Mathematics degree at the University of Warwick, he’s spent much of his time honing leadership and team-building skills while running his own Entertainment Business.

You’ll learn

  • One of the biggest email marketing challenges today (spoiler: it’s neither Open Rate nor deliverability) and what to do about it
  • What CleverGIFs is and how it can help transform the way you view email personalization
  • One proven way to foster a genuine connection with your email subscribers and boost engagement
  • How dynamic images work and how you can use them in your campaigns

Some of the questions we ask:

  • What is CleverGIFs?
  • What are some practical benefits of personalizing hero images?
  • Is there such a thing as too much personalization?
  • Can CleverGIFs be integrated with Klaviyo and Shopify?
  • Which stages of the customer journey can benefit from using CleverGIFs?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Request free email marketing audit from our experts!