April brings a bunch of holidays and exciting occasions used by smart businesses to connect with their clients and promote. With the image of adorable bunnies, vibrantly colored eggs, and fun games, Easter is one of these festivities that we advise highlighting in your email marketing calendars. It offers marketers a fantastic opportunity to boost their company’s conversions and email open rates.
In this article, we’ll share some of the best ideas for your Easter email, successful campaign examples, and tips from our professionals.
Easter Email Marketing 2025
In 2025, Easter falls on April 20. Celebrating in the middle of spring gives brands plenty of opportunities to create bright and joyful promotions while fostering warm client relationships. It should not only be seasonal sentiments that encourage you to invest in Easter email campaigns. Positive marketing results and increased conversions are considerable reasons as well.
Examining the statistics from prior years reveals the importance of this event for businesses in terms of brand advertising and possible income. Since during holidays, the number of your subscribers usually increases, it’s important to use this opportunity to keep them engaged.
- Targeted email campaigns are crucial during festive seasons, as seen by the 66% of consumers who prefer to receive holiday marketing emails. During this time, brands usually see significant engagement growth.
- According to Omnisend’s report, email marketing brought in $57.8 million in purchases during Easter week in 2023.
- Automated Easter emails brought in $60.3 million, for a total of $118 million, a 30% increase over prior weeks in April 2023.
Top Easter Email Ideas and Segmentation Strategies
Every company selects a promotion strategy based on its objectives and available resources. Although there are many different approaches to email marketing, not all of them may be suitable for this specific situation. The experts at Flowium are pleased to share some of the most effective Easter email marketing techniques they have personally employed for promotions.
Happy Easter Email
Sending a “Happy Easter” email greeting is the simplest idea, yet it’s just as effective. This email’s primary objective is to wish readers a warm holiday while fostering a relationship between your brand and them.
Depending on how many promotions you plan for this occasion, this Happy Easter email can contain only a heartfelt greeting or offer promotional materials like a new range of products, special deals, etc. As a celebratory gesture, it may also include a time-limited discount or other appealing offer to boost engagement.
Pro Tip: We advise separating greetings from promotions and avoiding putting everything in one message. Instead, create a series of three to five emails specifically for this holiday.
Segmentation Strategy:
- Apart from usual segments (VIP, first-time buyers, lapsed customers, re-engagement, product-based, etc.), use geographic segmentation to divide your email list. The main criteria for this segment will be customers in regions where Easter is widely celebrated. This will allow you to secure greater engagement.
- Segment your audience based on the previously gathered information about their religious affiliation, if available. Since religion might be a sensitive topic, it’s important to consider the preferences of your subscribers.
Special Easter Deals
Of course, on this important holiday, you must give your customers exceptional deals that include enticing incentives. They draw in customers to buy with the promise of saving money while increasing revenue through increased sales. By creating a sense of exclusivity around your offers, the marketing concept of introducing unique deals motivates clients to buy.
Segmentation Strategy:
- This campaign can include a wide range of segments like high email openers and engaged subscribers, past seasonal buyers, high spenders, inactive, and more.
- We recommend identifying customers who have a history of purchasing Easter-related products to increase chances of conversion.
Limited Edition/New Collection
Inform your subscribers about themed collections via Easter email. Many businesses take advantage of this holiday to increase sales by creating special product lines. Using email marketing is an excellent approach to promote these limited-edition products. This strategy’s limited availability, exclusivity, and accurate targeting can result in significant financial benefits. You can also use this Easter email idea to introduce bundle deals.
Segmentation Strategy:
- Segment your audience based on their purchase patterns.
- Segment your email campaign by targeting important groups with specialized offers that emphasize savings and relevancy, such as high-value consumers, repeat purchases, cart abandonments, and seasonal shoppers.
Limited Time Offer
If you put products or service promotions in your Easter email campaigns, remember to point out the limitations of your proposals. Declare an exciting, limited-time promotion available for a few hours that customers won’t want to miss. Use FOMO to warn clients that they must act fast to make purchases or else the opportunity will pass. Add countdowns, and “Ends Tonight” messaging in email design and copy to highlight urgency, and encourage quick action. Finish with a strong call to action, imploring clients to buy immediately before these limited-time offers end.
Segmentation Strategy:
- This campaign works effectively for different segments such as first-time buyers, recurrent clients, and engaged non-buyers.
- Target subscribers who generate higher AOV and participants of loyalty and referral programs to additionally stimulate their interest.
Early Start
It’s not smart to suddenly announce a sale to subscribers. People may not be prepared for the transaction, particularly if you offer expensive goods or services. Instead, get ahead of the competition in sales. Furthermore, granting VIP clients access to your sales can be a successful marketing tactic intended to express gratitude and forge closer ties.
Segmentation Strategy:
- We suggest launching the Early Start Easter campaign shortly before the start of the sale to VIPs to encourage customers to purchase things for the forthcoming holiday.
Reminder Email
Remind your clients after the start of your Easter email marketing promotions about your discounts to make sure they don’t forget about your sale and have easy access to the relevant info. Reaffirm your offers with an extra emphasis on the benefits to ensure your subscribers use this unique opportunity to get your products for a special holiday price.
Segmentation Strategy:
- Send Reminder emails to unengaged subscribers who missed past Easter email marketing, giving them more chances to purchase gifts before the price expires.
- You can also send a “Last Chance” message toward the end of the promotion, preferably within a few hours, to emphasize the urgency of the offer.
Egg Hunt Easter Email
Surprises can lift anyone’s spirits and add excitement to even an ordinary sale. An Easter email might generate excitement and appeal to the FOMO of recipients by presenting an unidentified discount or surprise offer. The example below shows how you can organize subscribers to engage and “hunt” discounts instead of eggs if they want to obtain beggar benefits than your initial offer. This gamified approach encourages higher engagement and click-through rates by making the transaction feel fun and interactive.
Segmentation Strategy:
- Target customers based on their previous buying patterns, and interest in promotions that are relevant to gifts or the holiday.
Inspirational Easter Email
Not all messages need to be exclusively promotional to work for your marketing strategy. Smart brands also use educational and inspirational content to present their products and values in a more creative way.
Send an Easter email outlining the customs and history of the holiday, including the Easter Bunny’s symbolism, the history of egg decorating, and more. You can incorporate an entertaining fact or interactive quiz to keep your audience interested while discreetly referencing your company’s goods or services. To help your clients enjoy Easter with the family, give them creative ideas for new recipes or entertaining DIY projects with the use of your products. The best way to do it is to offer simple, step-by-step instructions for dishes, creating colorful crafts and handmade egg dyeing to make your Easter extra special.
Segmentation Strategy:
- Target clients based on their previous purchasing habits and shown interest in offers related to crafts, arts, and DIY projects.
Animated Easter Email
Include animations in your Easter emails to create more unique and interesting visuals and add to the spring mood of this holiday. Using distinctive GIFs will help you draw attention to your business, adding more of its personality to your communications and making it more memorable. Animations can be used for moving call-to-actions, animated titles, and the hero image in emails. See our earlier post on animated emails for additional details on the most often-used strategies for including GIFs in emails.
Best Easter Email Examples from Real Brands
Let’s examine a variety of Easter email examples from other successful companies to demonstrate the advantages of these strategies and their effectiveness. Seeing what they do right might give you more ideas for creating your own efficient campaigns.
Amaia
Luxury children’s apparel company Amaia is established in London and offers classic and sophisticated styles. Keeping the email design style in line with the branding, the Easter email example by this company is simple yet stylish. Bright blue and white colors fit in the season along with the traditional Easter eggs imagery. The email copy also plays around with the holiday topic, offering “Egg-cellent” deals right in the title. Even though the campaign is quite shirt and simple, it fully translates the offer while a clear CTA takes clients to shopping.
Orly Easter Campaign Example
Professional nail care company Orly shows how you can make your Easter promotions fun, engaging, and advantageous at the same time. In the email example, this brand decided to create a real “egg hunt” by hiding clues for clients who want to get a 30% discount on best-selling nail polish colors. To find what products are at the discounted price, subscribers need to think and solve riddles with the clues. Such gamification makes campaigns more interactive and their results more rewarding.
Easter Email Example from DoorDash
One of the most famous delivery and takeout services, DoorDash, surprises its users with a colorful campaign and proposed savings dedicated to the holiday. Contrary to the previous example of the Easter email, this company states that their clients don’t need to put any additional effort and “hunt for deals”. Instead, DoorDash offers a variety of product suggestions with a holiday discount that they can see on the app. To help clients organize their holiday dinners and gifts, the email also includes relevant categories of products for quick search and ordering.
Rifle Paper Co.
The stationery and lifestyle business Rifle Paper Co. is well-known for its quirky, hand-painted floral motifs on accessories, home decor, and paper products. The company’s Easter email design example does a great of greeting the audience and conveying the offer. The floral visuals support both the branding and the spring theme. Putting the special deal in the title, offering 10% off on Easter greetings and gifts makes a straightforward message for clients. The copy below directly addresses the deal details, delivering all the important information and time limitations. An eye-catching CTA helps to attract attention to the brand’s shop and encourages clicks and conversions.
GlassesUSA
GlassesUSA is an online retailer of eyeglasses that offers a large assortment of brands and designs at reasonable rates. In their Easter email example, the company notifies its clientele about a special holiday sale, lowering prices even more with 70% off on some goods. In the design, marketers use dark blue color to represent the brand along with pastel yellow to make the mood lighter and more spring-ish. To connect the email to the holiday topic, they add Easter eggs (literal) and plant ornaments. The message also conveys more benefits of the deal like free shipping, a virtual try-on feature, and a return policy.
How to Create a Perfect Easter Email: Tips from Flowium
Easter Email Marketing Segmentation
Email list segmentation divides your audience into multiple groups based on their demographics, geolocation, interests, or behaviors to produce customized marketing. Important categories include high-spenders, first-time visitors, inactive customers, and past buyers. By tailoring offers and content to each category, you can increase open and click-through rates, as well as relevancy and engagement. Additionally, segmentation enables targeted messaging, which improves campaign performance overall and boosts conversions.
Here’s a list of possible segments that you can create for your Easter campaigns:
- VIP Clients
Give devoted, recurring customers special discounts.
- High AOV Clients
To optimize spending, provide premium bundles.
- Early Birds vs. Last-Minute Shoppers
Target based on purchase timing habits.
- Product Preference
Customize deals according to past purchases and browsing activity.
- Active Clients
Communicate with recent email exchanges and website visitors.
- Email Engagement
Use exclusive incentives to turn regular email readers into customers.
Easter Email Design Tips
Your Easter email design should connect your brand and deal with the occasion. This will help to create a festive mood around your product promotions. Here are some basic design tactics that you can use:
- Thematic Visuals
Use spring colors and Easter-related symbols to enthrall your audience while preserving your brand identity.
- Clear CTAs
To make your calls to action stand out, use strong action words and contrasting colors.
- Strategic Design
Use clear, straightforward designs and easy-to-comprehend ways of content structure to highlight the important points for your readers.
- Interactive Elements
Use quizzes, GIFs, or countdown timers to create urgency and boost interaction.
Leverage Automation for Easter Campaigns
Leverage the benefits of email marketing automation to ensure the success of your promotions. Incorporate a teaser, VIP early access, the major deal, last-minute reminders, and follow-up emails post-Easter to automate your email flow. Send emails during peak engagement times using triggers and scheduling to boost open and conversion rates. To enhance effectiveness, utilize dynamic content, A/B testing, and cart abandonment reminders. This systematic strategy guarantees a well-timed, captivating Easter marketing campaign that optimizes consumer engagement and revenue.
Launch Giveaway
Connect your Easter email campaign to a social media competition where clients can enter to win a gift by tagging your brand or following through with any other challenge. Choose the requirements for winning the giveaway according to the specifics of your brand’s products and services. As a thank you for entering the contest, you may also give each participant a discount voucher.
Optimize Send Times
By reaching recipients when they are most likely to take action, optimized Easter email sends timings increase open rates, engagement, and conversions. Segment audiences (early planners vs. last-minute consumers), analyze historical data, and schedule emails for the best times of day (Tuesday–Thursday) or important occasions (Good Friday and Easter Sunday morning). To increase efficacy, use time zone-based scheduling, automation technologies, and A/B testing.
Add an Easter Surprise Gift at the Checkout
With every online or in-store purchase, you can include a complimentary present, such as a chocolate egg or a sample-sized product. If you don’t want to send a physical present, you can provide a free shipping code to your online clients as an alternative.
Testing and QA
Before launching your campaigns, don’t forget to test them. Verify everything carefully for issues with responsiveness, design, rendering, and links across a range of email clients and devices. Think about whether your Easter emails adhere to industry standard practices.
Organize Donation Promotion
Give your Easter sale email a charitable touch by donating a portion of the sales to a nearby charity for each transaction made throughout the season. This works particularly well if there is an Easter-related theme, such as donations to a nature protection center in the spring or an animal shelter. Participating in a community like this can improve your brand’s reputation and increase consumer loyalty.
Easter Email Subject Lines
A catchy Easter subject line to grab attention. To make it effective and mobile-friendly, keep it brief and use holiday-related phrases. It’ll make your message relevant, timely, and consistent with the season’s excitement. We also recommend emphasizing time-sensitive promotions and calling for immediate action by using language that conveys exclusivity to create a sense of urgency. Here are some ideas for your campaigns.
- Hop into Savings – Easter Deals Inside! 🐰
- Egg-stra Special Easter Offers Just for You! 🥚
- Spring Surprises Await – Open for a Treat! 🌷
- Don’t Miss These Egg-citing Easter Deals! 🐣
- A Basket Full of Savings Is Waiting! 🧺
- Easter Delights: Exclusive Deals Inside
- Celebrate Easter with Limited-Time Specials
- Your Easter Treats Are Just a Click Away
- Spring into Savings – Easter Offers End Soon!
- Something Egg-stra Special Just for You
Launch Easter Email Campaign with Flowium
Planning an Easter email campaign for 2025 can be intimidating, but you don’t have to do it alone. Flowium’s email marketing experts are ready to help you create a strategy that engages your target market and yields measurable outcomes. Schedule a call right away to ensure the success of your marketing initiatives!
FAQ
- When should I send Easter emails?
To create excitement, send Easter emails 7 to 10 days in advance. 5 to 7 days before, provide VIPs early access deals. The primary offer should then be sent 3 to 5 days prior, followed by last-minute reminders 1 to 2 days prior and post-Easter follow-ups 2 to 3 days following.
- To whom should I send Easter email campaigns?
Interacting completely with your audience can increase your promotional email campaign’s conversion rate. Prioritize growing your subscriber list in advance to prevent your exquisitely crafted Easter emails from ending up in spam inboxes.
