Email campaigns are one of the best ways to connect and build long-term relationships with your customers…that is, if you do it right.
Occasional promo emails won’t work – you need to share content that your customers will find valuable.
Check out this compilation of email content calendars, so you know exactly what to send to your email list all year round.
How To Plan Out Your Email Marketing Content Calendar
Email marketing campaigns are a great way to generate traffic and leads for your business, but they can be tricky to plan out. Online tools like the Miro board can help you stay organized by mapping out what’s coming up in the next few months, so you’re always prepared.
In this video, I’ll explain to you how we internally plan out calendars for our clients, how we jump on a call, and how we present the calendars to them. Our clients can provide us with feedback, and they can access the file and re-plan things themselves.
Email Marketing Content Calendar for January
January is known as one of the slowest months in the eCommerce world (if you’re not part of the Health & Fitness Industries).
Why? Because people are shopped out from their crazy spending in November and December. But just because people are “shopped out” doesn’t mean that you can’t still engage with them!
Here is our holiday- and event-based email content calendar for January 2024 with examples of what you can send in your January campaigns.
📅 Don’t forget to grab your copy of our email content calendar for January.
Email Marketing Content Calendar for February
Your monthly dose of email campaign inspiration for February. During this month, your customers are going to be flooded with campaigns around Valentine’s Day. But there are many other holidays you can use for your email campaigns this month to show your subscribers some love and stand out in their inboxes.
Watch our video below if you’re looking for fresh email campaign ideas for your brand. In this video, we walk you through the key events and holidays happening in February and share our tips on how to use them for different brands.
Email Marketing Content Calendar for March
In the video below, we go over the themes of the month sharing ideas on how you can build your campaigns around them and then walk you through events and holidays happening in March that you can use to make your campaigns relevant and engaging.
Email Marketing Content Calendar for April
Compared to the first quarter of the year, April doesn’t seem like a very eventful month, there are still plenty of events and holidays you can use for your email campaigns.
In this video, we walk you through our event-based content calendar for April and share some tips on how you can use it for your brand.
Email Marketing Content Calendar for May
May is a great month as it is a happy and positive month, everyone is getting excited that summer is near, and the weather is improving.
There are a variety of email marketing opportunities in May, some are touching really important issues, while others are just fun days – an important balance to have!
Email Marketing Content Calendar for June
In this video, you will learn about the eCommerce calendar for June, this will give you an idea of key dates and prepare for these days. Some of these may be relevant for your brand and products.
June is a great month as it is getting closer to Summer and the weather is improving, so it is important to add summer color to your emails and make emails fun for the reader.
There are key dates for flags and clothing companies, such as LGBTQ and Flag Day. Also for sporting brands, as the PGA Tour and the Tour De France starts.
It is always best to plan a month ahead, so you can prepare emails, advertising, and also create products for the important days.
Email Marketing Content Calendar for July
So July is definitely a time when you want to get really creative with how you engage with your subscribers. Your July email ideas should help you connect with your subscribers, making sure that they’re still engaging with you and your brand.
Email Marketing Content Calendar for August
August is full of really interesting and fun holidays as well. August Newsletter Ideas eCommerce calendar will give you an idea of key dates for this month. Some of these may be relevant to your brand and products.
Email Marketing Content Calendar for September
Wondering what to send in the September campaigns? Your customers get over 100 emails per day, so it’s not surprising that most of those stay unread. If you want your emails to be the ones that get opened, you need to provide unique content that they can’t find anywhere else.
If you’re looking for new ideas to use in your September campaigns, this video is for you.
Email Marketing Content Calendar for October
The holiday season is coming, are you ready? The holidays are right around the corner, which means you should get your holiday sales campaigns ready now!
Email Marketing Content Calendar for November
Black Friday is just around the corner – one month left till the big sales! Do you have all your email campaigns set and ready to rake in revenue? If you’re looking for more ideas to turn your November campaigns into conversion powerhouses, this video is for you.
Email Marketing Content Calendar for December
When Black Friday and Cyber Monday are over, and you’re finishing the final orders, you’ll finally be free and have time to relax…but not for too long.
While the busy marketing work is done after the big sales, the strategic work only begins. Your brand’s loyal fans will come back for more, but your goal after the sale is to convert those one-time Black Friday buyers into repeat customers. And it’s especially hard since they probably got everything they needed at discounted prices. That’s why it’s crucial to have your strategic December email campaigns ready to go.
In this video, our senior account manager Alissa Taggart walks you through her holiday- and event-based email content calendar for December and shares examples of what exactly you can send in your campaigns.
Frequently Asked Questions
It depends on your business. We strongly recommend sending campaigns once a week. But if you are a B2B customer, the minimum you should send is once a month. However, if you are an eCommerce business, the best way is to send campaigns weekly.
What is the best time and day to send a campaign?
It depends on your business, your product, and your sesonality. The best way is to test and see how it performs for your business.
How many sales campaigns should I send?
According to Ezra Firestone, the right balance is 1 promo campaign every 6 weeks. We tested it for many of our clients and it works for us.