Email campaigns are among the best ways to engage with your consumers, but only if done correctly. Sending out sporadic promotional emails won’t cut it; instead, you should share worthwhile information with your audience. To establish long-term and sustainable connection with your subscribers, you’ll need an efficient email marketing calendar.
To help you with planning and organizing, we created universal email content calendars and templates that can be of use for various businesses. Take a look at this collection to ensure you always know what to send to your email list.
What is an Email Marketing Calendar?
Email calendar is a powerful tool for your email marketing strategy to stay organized by scheduling campaigns and assigning responsibilities for their creation and oversight.
For your marketing team to know exactly what they need to do, you should update your calendar on a regular basis. Implementing this plan is a great approach to maintain organization and excellence in your project management endeavors!
How to Organize an Email Content Calendar
Email campaigns can be challenging to organize, but it’s what needed to be done to increase traffic and leads for your company. We’ll help you with the task at hand by sharing some recommendations on how to plan an email content calendar, as well as other useful materials and templates.
Here are some general tips from Flowium’s email marketing professionals:
- Focus on your target audience
Create a content plan based on preferences and activities of your audience. Tune the thematics of your content to match your brand’s specialization with the interests of your clients and prospects. Include notable dates, events, holidays, special occasions common for your subscribers that you can dedicate your promotions to. For example, if your client base resides in a certain region, schedule a promotional campaign that caters to the needs of locals or tuned to local holidays and traditions. Of course, don’t forget to consider different email list segments when scheduling campaigns. - Use collaborative tools
When preparing an email marketing content calendar with the team, it’s better to keep all the ideas in one place. For instance, we use collaboration online tools like the Miro board to map the events of the following several months, and work together with the team on campaigns and strategies. - Use professional email marketing tools
To facilitate and automate the process of email campaign planning and scheduling, opt for a high-quality email marketing software like Klaviyo. This tool allows you to create efficient email calendars and offers many other features for campaign management.
Key Components of an Email Marketing Campaign Calendar
Now, let’s look into the key aspects and elements you need to include in your email campaign calendar.
- Campaign Dates — Mark the exact times on which emails will be sent out.
- Content Themes — Define each email’s main point of emphasis or message, in line with your marketing objectives.
- Target Audience — Define your target audience for every campaign and segment the email list according to attributes like behavior, preferences, or demographics.
- Frequency — Decide on the number of emails and a specific frequency of sending.
- Time-sensitive email content calendar — Include important dates such as holidays, product launches, sales, and other noteworthy events that are referred to as key events.
- Metrics Tracking — Record each campaign’s performance metrics (open rates, click-through rates, and conversions) for analysis and improvement.
Responsibilities — Assign particular team members to duties like content development, design, and testing is known as team responsibilities
Email Marketing Calendar 2024
Here, we present you with an example of a completed email marketing calendar that our company uses for each month of 2024. You can use it as inspiration to create your own promotional schedule and download our templates to have a clear illustration of that it’s supposed to look like.
January Email Marketing Schedule
📅 Here, you can see our January 2024 holiday- and event-based email content calendar, complete with sample messages for your January campaigns. Download your copy of this email calendar now!
If you’re not in the health and fitness industries, January is often one of the slowest months in the ecommerce industry. Why? Because consumers are recovering from their heavy November and December shopping. However, this doesn’t mean you can’t engage with these “shopped out” customers.
To connect with them, you can include special January campaigns dedicated to events and holidays. Here are our suggestions on what to include in your email calendar in this month.
- New Year’s Day and National Hangover Day
- Mind-Body Wellness Day
- Martin Luther King Jr. Day
- Australia Day and Spouse’s Day
- Puzzle Day
- Backward Day and Hot Chocolate Day
This is a much shortened variant of the event list from one of our previous articles. If you want a complete version with email ideas for every day of the month, check out our post about newsletter ideas for January.
You can also watch our video guide that contains more content ideas to engage with your clients after the New Year celebration.
Email Marketing Content Calendar for February
📅 Save your copy of our February email content calendar by downloading it here.
Your clients will be flooded with Valentine’s Day promotions this month, but there are plenty of other holidays you can feature to show your subscribers some love and stand out in their inboxes. Here are some of the notable events you can dedicate your promotions to in February that we recommend adding to your email marketing campaign calendar.
- Black History Month
- National Weddings Month
- Groundhog Day
- Send a Card to a Friend Day
- Pizza Day
- Chinese New Year
- Valentine’s Day
- World Spa Day & Chili Day
Get your monthly dose of email campaign inspiration from our February-themed blog post.
If you’re searching for innovative email campaign ideas for your company, check out our video below. We go over the major occasions and holidays in February in this video, along with some advice on how to leverage them for various companies.
Marketing Email Calendar for March
📅 Get the March email calendar by Flowium here!
March offers a wealth of varied observances and topics, which means there are countless potential for innovative marketing initiatives. Every brand can add to their email marketing calendars such events as honoring National Nutrition Month, International Women’s Day, and Women’s History Month.
We delve into the fascinating March email ideas in one of our previous articles, so don’t forget to check it out to improve your marketing tactics and establish genuine connections with your target audience.
The video below discusses the month’s themes and offers suggestions for incorporating them into your campaigns. It also takes you through major events in March, which you can utilize to add interest and relevance to your promotions.
April Email Marketing Content Schedule
📅 Get your copy of the April content calendar by clicking this link!
April doesn’t seem to be as busy as the first quarter of the year, but there are still many of occasions and holidays you may utilize for your email marketing. Check out our short list of important dates and content ideas for your email calendar that are sure to keep your subscribers engaged.
- April Fool’s Day
- World Health Day
- Celebrate Diversity Month
- Move More Month
- National Garden Month
For an extended list and more content suggestions, read this article.
In this video, we walk you through our April event-based content calendar and offer some advice on how to use it for your brand.
Email Marketing Content Calendar in May
📅 Get the May calendar by clicking this link!
May is a fantastic month because it’s joyful and upbeat, the weather is getting better, and everyone is getting enthusiastic for summer. May is full of possibilities to engage with your audience, from hitting the trails for National Bike Month to honoring superhero moms on Mother’s Day. Here are other prominent occasions to include in your email marketing schedule.
- Mother’s Day
- Teacher Appreciation Day
- Memorial Day
- National Pet Month
Find more content about May email marketing in our blog post by the link.
It’s crucial to strike a balance between the many email marketing opportunities that May offers and the truly important problems they address. This is exactly what we discuss in the video below, so watch it for more information.
June Email Marketing Content Schedule
📅 Download the June calendar here!
June is a beautiful month because summer is almost here and the weather is getting better. Because of this, it’s crucial to make your emails enjoyable for the reader and incorporate summer colors. Certain holidays, like LGBTQ and Flag Day, are significant to flag and apparel firms. As the Tour De France and the PGA Tour begin, so to do athletic companies. There are other events to include in your email content plan as well.
- First Official Month of Summer
- Black Music Month
- Global Day of Parents
- World Environment Day
- Best Friend Day
- International Children’s Day
- Father’s Day
For a better planning a month in advance that allows you to create emails and advertisements, check out our article dedicated to June email marketing.
You will discover the June ecommerce calendar in this video, which will help you plan ahead and get a sense of the important events. A few of these might apply to your products and brand.
July Email Marketing Content Schedule
📅 Click here to download the July email calendar!
July is a great time to experiment with new and inventive ways to interact with your subscribers. Make sure that your subscribers are still interacting with you and your company by using your July email ideas to establish a connection with them. You can use the events and holidays that we list below to add to your marketing email calendar and promote your brand in July.
- International Joke Day
- Independence Day
- National Bikini Day
- World Chocolate Day
- Global Forgiveness Day
- National Kitten Day
- National Give Something Away Day
- World Emoji Day
- International Retainer Day
You can also watch this video to find more ideas and recommendations to create interesting newsletters in July.
Email Marketing Content Calendar for August
📅 Get your copy of the August newsletter calendar template by downloading it.
There are lots of fascinating and enjoyable holidays in August. The ecommerce email calendar for August newsletter ideas will help you identify important occasions for this month. A few of these might apply to your products and brand.
- National Dog Day
- Friendship Day
- Book Lover’s Day
- Garage Sale Day
For more suggestions and ideas with examples, read our August marketing-themed article.
You can also watch this video, where we look at a variety of creative and practical August newsletter ideas that can enthrall your readers and increase the effectiveness of your email marketing.
September Email Calendar
📅 Don’t forget to download your copy of this September content calendar.
Not sure what to send for the campaigns in September? It should come as no surprise that the majority of the over 100 emails your customers get each day go unread. You must offer exclusive content that customers won’t discover anywhere else if you want your emails to be the ones that get opened. Here are some of the campaigns you should add to your email marketing schedule.
- Labor Day
- Patriot Day
- Constitution Day
- International Day of Charity
- National Video Games Day
- Wife Appreciation Day
- National Cooking Day
- National Family Health & Fitness Day, USA
This video is for you if you’re searching for fresh concepts to incorporate into your September promotions.
Email Marketing Campaign Calendar for October 2024
📅 Remember to obtain your copy of the content calendar for October.
When the globe starts to take on vivid autumnal colors, it’s time to polish your October newsletter schedule for 2024. You should start preparing your holiday sales promotions as soon as possible and add October holidays to your email calendars because they are quickly approaching. Here’s the list of what to pay attentions to.
- Global Diversity Awareness Month
- LGBT+ History Month
- National Book Month
- World Vegetarian Day
- Child Health Day
- World Teachers’ Day
- World Mental Health Day
- Halloween
This video will serve as your guide to help you navigate the treacherous waters of content development in October, regardless of your level of experience with email marketing or if you are just getting started.
November Email Marketing Content Schedule
📅 Remember to obtain your copy of the content calendar for November.
Prepare in advance for the huge sales on Black Friday during November marketing! Is your email campaign calendar set up and prepared to bring in money? This is what you can include.
- Black Friday
- Small Business Saturday
- Cyber Monday
We take you through the November holiday schedule in this video and provide you with particular advertising examples that you may use. Make emails that pique readers’ interest and get them ready to click the “Buy” button on Black Friday by using these suggestions.
Email Marketing Calendar for December
📅 Remember to grab your copy of the December content calendar by downloading it.
After Cyber Monday and Black Friday are finished, you’ll be free and able to unwind while completing the last orders, but not for an extended period of time. The strategic work doesn’t start until after the significant sales, but the hectic marketing job does. Although devoted followers of your brand will return for more, your objective should be to turn one-time Black Friday purchasers into regular clients after the sale. It’s more difficult because they most likely paid less for everything they required. This is why it’s imperative that you are prepared with your strategic December email marketing.
This video shows you how our senior account manager Alissa Taggart plans her December email content calendar based on holidays and events and gives you ideas for what to include in your campaigns.
Benefits of Email Calendar
The biggest benefit of an email content calendar is that it streamlines the email planning and creation process. Creating high-quality and effective email campaigns will be easier than ever before.
Beyond these top-level benefits, you’ll also typically get:
- Boosted campaign quality
With everything mapped out, you can deliver engaging email content that resonates every time.
- Clearly allocated responsibilities
Everyone in the marketing team knows which part of the email workflow they’re in charge of.
- More targeted email campaigns
Clearly outline who the newsletter is for and why you’re sending it to make sure it aligns with your overall email marketing strategy.
- Improved tracking and visibility
It’s easy to keep track of your campaigns when they’re all scheduled in one place.
- Enhanced team well-being
There’s a reduced risk of content creation burnout, and no one is overwhelmed by sudden deadlines or uncertainty about what to send.
FAQ
How often should I send campaigns?
Depending on your line of work. It is highly advised that campaigns be sent out once a week. Sending once a month is the minimum required if you are a business-to-business (B2B) client. Sending weekly ads is, however, the most effective strategy if you are an ecommerce company.
What is the best time and day to send a campaign?
It depends on your business, your product, and your seasonality. The best way is to test and see how it performs for your business.
How many sales campaigns should I send?
According to Ezra Firestone, the right balance is 1 promo campaign every 6 weeks. We tested it for many of our clients, and it works for us.
