Email campaigns are among the best ways to engage with your consumers, but only if done correctly. Sending out sporadic promotional emails won’t cut it; instead, you should share worthwhile information with your audience. You’ll need an efficient email marketing calendar to establish long-term and sustainable connections with your subscribers.
To help you with planning and organizing, we created universal email content calendars and templates that can be of use to various businesses. Take a look at this collection to ensure you always know what to send to your email list.
What is an Email Marketing Calendar?
An email calendar is a powerful tool for your email marketing strategy to stay organized by scheduling campaigns and assigning responsibilities for their creation and oversight.
For your marketing team to know exactly what they need to do, you should update your calendar on a regular basis. Implementing this plan is a great approach to maintaining organization and excellence in your project management endeavors!
How to Organize an Email Content Calendar
Email campaigns can be challenging to organize, but it’s what needs to be done to increase traffic and leads for your company. We’ll help you with the task at hand by sharing some recommendations on how to plan an email content calendar, as well as other useful materials and templates.
Here are some general tips from Flowium’s email marketing professionals:
- Focus on your target audience
Create a content plan based on the preferences and activities of your audience. Tune the thematics of your content to match your brand’s specialization with the interests of your clients and prospects. Include notable dates, events, holidays, and special occasions common for your subscribers that you can dedicate your promotions to. For example, if your client base resides in a certain region, schedule a promotional campaign that caters to the needs of locals or tuned to local holidays and traditions. Of course, don’t forget to consider different email list segments when scheduling campaigns.
- Use collaborative tools
When preparing an email marketing content calendar with the team, keeping all the ideas in one place is better. For instance, we use online collaboration tools like the Miro board to map the events of the following several months and work with the team on campaigns and strategies.
- Use professional email marketing tools
To facilitate and automate the process of email campaign planning and scheduling, opt for high-quality email marketing software like Klaviyo. This tool allows you to create efficient email calendars and offers many other features for campaign management.
Key Components of an Email Marketing Campaign Calendar
Now, let’s look into the key aspects and elements you need to include in your email campaign calendar.
- Campaign Dates — Mark the exact times on which emails will be sent out.
- Content Themes — Define each email’s main point of emphasis or message, in line with your marketing objectives.
- Target Audience — Define your target audience for every campaign and segment the email list according to attributes like behavior, preferences, or demographics.
- Frequency — Decide on the number of emails and a specific frequency of sending.
- Time-sensitive email content calendar — Include important dates such as holidays, product launches, sales, and other noteworthy events that are referred to as key events.
- Metrics Tracking — Record each campaign’s performance metrics (open rates, click-through rates, and conversions) for analysis and improvement.
- Responsibilities — Assign particular team members to duties like content development, design, and testing are known as team responsibilities.
Email Marketing Calendar 2025
Here, we present you with an example of a completed email marketing calendar that our company uses for each month of 2025. You can use it as inspiration to create your own promotional schedule and download our templates to have a clear illustration of what it’s supposed to look like.
January Email Marketing Schedule
📅 Here, you can see our January 2025 holiday- and event-based content calendar, complete with sample messages for your January campaigns. Download your copy of this email calendar template now!
January 2025 is off to a great start with a wide range of events that businesses should add to their email marketing content calendars. Many people are keen to start the new year on a positive note after the end-of-year festivities, which makes Dry January the ideal time to interact with your audience.
However, if you’re not in the health and fitness industries, January might seem one of the slowest months in the ecommerce industry. Why? Because consumers are recovering from their heavy November and December shopping. This only means that you need to put extra effort into engaging these “shopped out” customers.
If you want to engage with sports enthusiasts, you can also prepare your campaign for the Australian Open, which takes place from the 12th to the 26th. Food and cooking-related businesses can take advantage of a special event honoring the International Day of Italian Cuisine to satisfy their audience’s appetites.
To connect with them, you can include special January campaigns dedicated to events and holidays. Here are some of our suggestions on what to include in your email calendar planner this month.
- Jan 1 — New Year’s Day and National Hangover Day
- Jan 2 — World Introvert Day
- Jan 4 — National Spaghetti Day
- Jan 15 — National Hat Day
- Jan16 — International Hot and Spicy Food Day
- Jan 24 — International Day of Education
- Jan 29 — Lunar New Year
This is a much-shortened variant of the event list from one of our previous articles. If you want a complete version with email ideas for every day of the month, check out our post about newsletter ideas for January.
You can also watch our video guide, which contains more content ideas to engage with your clients after the New Year celebration.
Email Marketing Content Calendar for February
📅 Save your copy of our February email content calendar template by downloading it here.
February 2025 will be filled with colorful festivities. Send out special offers to help the foodies among your clients prepare for Pizza Day on February 9th. Not to forget, Valentine’s Day, a lovely occasion to honor love and partnerships of all types, comes into focus on February 14th. After Valentine’s Day promotions this month, there are plenty of other holidays you can feature to show your subscribers some love and stand out in their inboxes.
From February 22 to March 4, don’t miss the captivating Venice Carnival if you’re looking for a genuinely unique event. Additionally, the forthcoming fashion weeks will provide ecommerce companies and fashion manufacturers with the ideal platform to present their most recent collections.
Here are some of the notable events you can dedicate your promotions to in February that we recommend adding to your email marketing campaign calendar.
- Black History Month
- National Weddings Month
- Feb 2 — Groundhog Day
- Feb 4 — World Cancer Day
- Feb 9 — Pizza Day and Super Bowl Day
- Feb 14 — Valentine’s Day
- Feb 20 — National Love Your Pet Day
Get your monthly dose of email campaign inspiration from our February-themed blog post.
If you’re searching for innovative email campaign ideas for your company, check out our video below. We go over the major occasions and holidays in February in this video, along with some advice on how to leverage them for various companies.
Marketing Email Calendar for March
📅 Get the March email schedule template by Flowium here!
March offers a wealth of varied observances and topics, which means there is countless potential for innovative marketing initiatives. Every brand can add to their email marketing calendars such events as honoring National Nutrition Month, International Women’s Day, and Women’s History Month.
March 1st is Zero Discrimination Day, a wonderful reminder to advocate for acceptance and equality for all. Celebrate International Women’s Day on March 8th to honor women and their outstanding accomplishments around the world.
Celebrate March 20th as the International Day of Happiness, a wonderful opportunity to emphasize happiness and well-being in our lives.
Here is the list of prominent events and holidays that we recommend paying attention to:
- Mar 3 — World Wildlife Day
- Mar 8 — International Women’s Day
- Mar 15 — Consumer Rights Day
- Mar 17 — St Patrick’s Day
- Mar 20 — Start of Spring and International Day of Happiness
- Mar 22 — World Water Day
- Mar 23 — National Puppy Day
- Mar 30 — National Doctors’ Day
We delve into the fascinating March email ideas in one of our previous articles, so don’t forget to check them out to improve your marketing tactics and establish genuine connections with your target audience.
The video below discusses the month’s themes and offers suggestions for incorporating them into your campaigns. It also takes you through major events in March, which you can utilize to add interest and relevance to your promotions.
April Email Marketing Content Schedule
📅 Get your copy of the April newsletter calendar template!
April doesn’t seem to be as busy as the first quarter of the year, but there are still many occasions and holidays you may utilize for your email marketing content calendar for 2025.
April Fool’s Day will get the month off to a humorous start, and on April 15th, World Art Day, a unique day honoring the arts in all its forms, will allow you to take a moment to celebrate creativity.
Easter, a time for happiness, family, and festive delicacies, is coming up on April 20. Last but not least, April 23rd is World Book Day, which is a terrific excuse to assist your audience lose themselves in a fantastic tale.
Check out our short list of more important dates and content ideas for your email calendar that are sure to keep your subscribers engaged.
- Celebrate Diversity Month
- Move More Month
- National Garden Month
- Apr 1 — April Fool’s Day
- Apr 7 — World Health Day
- Apr 10 — National Siblings Day
- Apr 11 — National Pet Day
- Apr 15 — World Art Day
- Apr 20 — Easter
- Apr 23 — World Book and Copyright Day
- Apr 30 — Denim Day
For an extended list and more content suggestions, read this article.
In this video, we walk you through our April event-based content calendar and offer some advice on how to use it for your brand.
Email Marketing Content Calendar in May
📅 Get the May email campaign calendar template created by Flowium’s professionals!
May is full of possibilities to engage with your audience, from hitting the trails for National Bike Month to honoring superhero moms on Mother’s Day. It’s a chance to express gratitude for the amazing women in our lives (the exact day varies by nation). Embrace your inner Jedi and join your community in celebrating May 4th if you’re searching for a unique way to engage your audience.
Prepare for the Cannes Film Festival, which will take place from May 13 to May 24 and feature the greatest films and incredible red-carpet experiences. Launch a tennis-themed campaign that takes advantage of Roland-Garros tournament from May 25 to June 8 to wrap up the month with some action.
Here are other prominent occasions to include in your email marketing schedule.
- National Pet Month
- May 4 — Star Wars Day
- May 7 — National Teacher Day
- May 11 — Mother’s Day
- May 25 — National Wine Day
- May 26 — Memorial Day
Find more content about May email marketing in our blog post by the link.
It’s crucial to strike a balance between the many email marketing opportunities that May offers and the truly important problems they address. This is exactly what we discuss in the video below, so watch it for more information.
June Email Marketing Content Schedule
📅 Download your top-notch June email campaign schedule template now!
June is a beautiful month to plan your email marketing schedule because summer is finally here and many people will start preparing for summer vacations. Because of this, it’s crucial to make your emails enjoyable for the reader and incorporate summer colors. Start by urging your audience to strengthen family ties on June 1st, and participate in environmental initiatives on June 5th, World Environment Day. Father’s Day promotions celebrate the presence and influence of fathers worldwide.
Celebrate Global Wellness Day on June 14th, which is an ideal opportunity to raise awareness of health-related projects. Last but not least, make sure to attend World Music Day on June 21st to network with music enthusiasts.
There are other events to include in your email content plan as well.
- First Official Month of Summer
- Black Music Month
- Jun 1 — Global Day of Parents and International Children’s Day
- Jun 5 — World Environment Day
- Jun 8 — Best Friend Day
- Jun 15 — Father’s Day
- Jun 21 — Summer Solstice
For better planning a month in advance that allows you to create emails and advertisements, check out our article dedicated to June email marketing.
You will discover the June ecommerce calendar in this video, which will help you plan ahead and get a sense of the important events. A few of these might apply to your products and brand.
July Email Marketing Content Schedule
📅 Download the July email marketing schedule template.
July is a great time to experiment with new and inventive ways to interact with your subscribers. Make sure that your subscribers are still interacting with you and your company by using your July email ideas to establish a connection with them. Celebrate love and affection on July 6th with International Kissing Day, and begin with the exhilarating Tour de France from July 5th to July 27th.
On July 30th, the International Day of Friendship will be celebrated, bringing the month to a close and inspiring everyone to honor their friendships through initiatives that strengthen unique ties.
You can use the events and holidays that we list below to add to your marketing email calendar and promote your brand in July.
- Jul 4 — Independence Day
- Jul 4 — International Kissing Day
- Jul 7 — World Chocolate Day and Global Forgiveness Day
- Jul 10 — National Kitten Day
- Jul 15 — National Give Something Away Day
- Jul 17 — World Emoji Day
- Jul 27 — World Day for Grandparents and the Elderly
You can also watch this video to find more ideas and recommendations to create interesting newsletters in July.
Email Marketing Content Calendar for August
📅 Get your copy of the August newsletter calendar template by downloading it.
There are lots of fascinating and enjoyable holidays in August. Planning the ecommerce email calendar for August will help you identify important occasions for this month. August 8th is International Cat Day, a perfect opportunity for cat lovers to express their gratitude and kick off the month. Next up is World Photography Day on August 19th, which offers an opportunity to document and distribute unique moments.
August 26th is International Dog Day, which gives us all an excuse to spoil our furry friends as we end the month.
A few of these might apply to your products and brand.
- Aug — International Beer Day
- Aug 3 — Friendship Day
- Aug 8— International Cat Day
- Aug 9 — Book Lover Day
- Aug 26 — National Dog Day
- Aug 30 — National Beach Day
For more suggestions and ideas with examples, read our August marketing-themed article.
You can also watch this video, where we look at a variety of creative and practical August newsletter ideas that can enthrall your readers and increase the effectiveness of your email marketing.
September Email Calendar
📅 Don’t forget to download your copy of this September email content calendar template.
Not sure what to send for the campaigns in September? It should come as no surprise that the majority of the over 100 emails your customers get every day go unread. You must offer exclusive content that customers won’t be able to find anywhere else if you want your emails to be the ones that get opened. Add our suggested holiday-themed content to your September email calendar.
Back-to-school day, which welcomes kids and instructors from all over the world back to the classroom, is how we start the month. Don’t forget that it also aligns with the Labor Day, so you can broaden your audience and list segments, sending messages for those wrapped up with the school preparation and work tasks.
Positive Thinking Day, which falls on September 13th, is a fantastic chance to encourage your audience to adopt an optimistic outlook. To wrap up on a positive note, on September 21st, we will celebrate the International Day of Peace, which aims to foster understanding and harmony.
Here are some of the campaigns you should add to your email marketing schedule.
- Sep 1 — Labor Day
- Sep 11 — Patriot Day
- Sep 13 — Positive Thinking Day
- Sep 17 — Constitution Day
- Sep 21 — International Day of Peace
- Sep 29 — National Coffee Day
This video is for you if you’re searching for fresh concepts to incorporate into your September promotions.
Email Marketing Campaign Calendar for October 2025
📅 Remember to obtain your copy of the email campaign calendar template for October.
When the globe starts to take on vivid autumnal colors, it’s time to polish your October newsletter schedule for 2025. You should start preparing your holiday sales promotions as soon as possible and add the October holidays to your email calendars because they are quickly approaching.
October 1st is International Coffee Day, so get things started. Then, everyone is encouraged to consider well-being on October 10th, which is World Mental Health Awareness Day.
Prepare to celebrate the culinary arts on the 20th, International Cooks Day, which honors the enthusiasm and inventiveness of cooks. Engage foodies with World Pasta Day material to wrap up the month. In the meantime, get ready for Halloween on October 31st with your next frightening activity.
Here’s the list of what to pay attention to.
- Global Diversity Awareness Month
- LGBT+ History Month
- National Book Month
- Oct 1 — International Coffee Day and World Vegetarian Day
- Oct 4 — World Animal Day
- Oct 5 — World Teachers’ Day
- Oct 10 — World Mental Health Day
- Oct 17 — World Food Day
- Oct 26 — National Pumpkin Day
- Oct 31 — Halloween
This video will serve as your guide to help you navigate the treacherous waters of content development in October, regardless of your level of experience with email marketing or if you are just getting started.
November Email Marketing Content Schedule
📅 Remember to obtain your copy of the email marketing calendar template for November.
Prepare in advance for the huge sales on Black Friday during November marketing! Is your email campaign calendar set up and prepared to bring in money? November 2025 is an exciting and awareness-raising month! Movember promotes discussions on men’s mental health and well-being throughout the month.
We commemorate International Students’ Day on the 17th, which is an ideal chance to engage younger audiences with educational initiatives. Last but not least, Black Friday, which falls on November 28th, is a fantastic chance for firms to entice consumers with incredible discounts and offers.
This is what you can include.
- Nov 1 — World Vegan Day
- Nov 11 — Veterans Day and Singles Day
- Nov 16 — National Fast Food Day
- Nov 27 — Thanksgiving
- Nov 28 — Black Friday
We take you through the November holiday schedule in this video and provide you with particular advertising examples that you may use. Make emails that pique readers’ interest and get them ready to click the “Buy” button on Black Friday by using these suggestions.
Email Marketing Calendar for December
📅 Remember to grab your copy of the December email campaign schedule template.
After Black Friday is finished, you’ll need to get back to work right away to complete orders on Cyber Monday and other events of the December email marketing schedule. Although devoted followers of your brand will return for more, your objective should be to turn one-time Black Friday purchasers into regular clients after the sale.
Starting on December 10th, Human Rights Day, a day to consider justice and equality. Celebrate Ugly Christmas Sweater Day on the 19th to get into the festive mood as the month progresses!
Finally, when we spread love and joy to everyone around us on December 25th, let the magic of Christmas begin.
These are the occasions that we recommend to be prepared for your strategic December email marketing:
- Dec 1 — Cyber Monday
- Dec 4 — National Cookie Day
- Dec 10 — Human Rights Day
- Dec 13 — National Cocoa Day
- Dec 19 — Ugly Christmas Sweater Day
- Dec 25 — Christmas
- Dec 31— New Year’s Eve
This video shows you how our senior account manager Alissa Taggart plans her December email content calendar based on holidays and events and gives you ideas for what to include in your campaigns.
Benefits of Email Calendar
The biggest benefit of an email content calendar is that it streamlines the email planning and creation process. Creating high-quality and effective email campaigns will be easier than ever before.
Beyond these top-level benefits, you’ll also typically get:
- Boosted campaign quality
With everything mapped out, you can deliver engaging email content that resonates every time.
- Allocated responsibilities
Everyone in the marketing team knows which part of the email workflow they’re in charge of.
- More targeted email campaigns
Clearly outline who the newsletter is for and why you’re sending it to make sure it aligns with your overall email marketing strategy.
- Improved tracking and visibility
It’s easy to keep track of your campaigns when they’re all scheduled in one place.
- Enhanced team well-being
There’s a reduced risk of content creation burnout, and no one is overwhelmed by sudden deadlines or uncertainty about what to send.
Organize Your Email Marketing Calendar for 2025 with Flowium
Effective email marketing campaigns are meticulously planned, and the best way to stay on top of everything in 2025 is to create an email content calendar. You’ll have a happy marketing team and a stress-free email marketing plan if you use our recommendations and email schedule templates. Flowium is also happy to assist you in managing your marketing effort throughout the entire year, as we provide professional email marketing services. To have your campaigns created, set up, and fully managed by the team of experienced specialists, schedule a call right now.
FAQ
How often should I send campaigns?
Depending on your line of work. It is highly advised that campaigns be sent out once a week. Sending once a month is the minimum required if you are a business-to-business (B2B) client. Sending weekly ads is, however, the most effective strategy if you are an ecommerce company.
What is the best time and day to send a campaign?
It depends on your business, your product, and your seasonality. The best way is to test and see how it performs for your business.
How many sales campaigns should I send?
According to Ezra Firestone, the right balance is 1 promo campaign every 6 weeks. We tested it for many of our clients, and it works for us.
