10 min read

Father’s Day Email Guide: Stellar Campaigns and Segmentation Strategies

Written by Andriy Boychuk
10 min read
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    Father’s Day is a special occasion to honor and appreciate the outstanding fathers who have profoundly influenced our lives. Just like Mother’s Day, this holiday presents a fantastic opportunity for businesses, to connect with their target audience and create memorable, impactful campaigns.

    Professional email marketers, like Flowium, never miss the chance to engage subscribers by sending out high-quality campaigns on this special day and recommend clients doing so, too. Don’t know how to do it right? I’ve gathered a wealth of ideas and tips for your Father’s Day email campaigns in 2024 in one comprehensive blog post.

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    Father’s Day Email Marketing 2024

    The stunning $20 billion that Americans spent on Father’s Day in 2022 demonstrates the enormous potential of holiday email marketing. A study by Statista conducted last year on American customers’ Father’s Day spending revealed that they intended to spend over 3.8 billion dollars on unique Father’s Day excursions in 2023. The anticipated sum was actually exceeded, with that year’s special day expenditures of almost 23 billion dollars. 

    In 2024, based on past spending, marketers predict that approximately 76% of individuals will celebrate, maintaining a steady participation percentage. Due to inflation and the celebration’s increasing significance, the estimated average spending could rise to $160, with a total expected spending of almost $20 billion. This makes it a perfect opportunity for businesses to create engaging Father’s Day email marketing promotions that draw in customers and increase sales.

    Father’s Day Emails and Segmentation Strategies

    There are many ways to approach this holiday, from sending a simple “Happy Father’s Day” email to implementing an extensive email marketing strategy with multiple emails, follow-ups, and advanced segmentation. Here, I’ll outline a few Father’s Day campaign ideas. You can choose a single strategy or mix and match approaches that best suit your brand.

    Happy Father’s Day email

    You can send a straightforward email on Father’s Day, which typically falls on the 3rd Sunday in June. Infuse the holiday spirit by adding Father-style jokes to make your campaign more enjoyable, or maintain a formal tone while extending well wishes for the holiday.

    Regarding segmentation, having insights about your recipients is advantageous. If you utilize Klaviyo, it provides predictive gender segmentation, enabling you to personalize your campaign based on recipients’ genders.

    Huckberry fathers day email with opt-out message.

    Offer to opt-out

    Respect your customers’ preferences by offering them the option to opt out of Father’s Day email campaigns. A thoughtful and straightforward opt-out strategy empowers customers to make their own choices. By doing so, you demonstrate your commitment to delivering a positive customer experience and enable more targeted messaging.

    I also recommend creating a segment for those who have opted out and exclude them from any future Father’s Day email communications. This ensures their preferences are respected not only for the current year but also in the future.

    Dr.squatch fathers day email with opt-out message.

    Gift guides

    Sending a gift guide to your audience 1–2 weeks before the holiday is an incredibly valuable resource. This guide should showcase not only your products, but also those you believe your audience would value.

    Why incorporate other products? Your foremost objective is to offer top-notch service to your customers, with selling your own product being secondary. Drawing inspiration from the Mall Santa in the movie “Miracle on 34th Street” is highly recommended. Prioritize your customers’ interests above all else in the same way when developing your Father’s Day marketing strategy.

    Allbirds fathers day email with gift guide message

    Last chance

    Similar to what we do for other holiday email campaigns, it’s a great idea to send a campaign informing your subscribers that it’s the last day to make a purchase to ensure timely delivery before the holiday. As someone who tends to be late with gift buying, these email reminders have saved me countless times.

    As a customer, I truly appreciate it when the brands I like send such campaign reminders. If your subscribers have already made a purchase from previous campaigns, be sure to exclude them from this particular campaign.

    moment fathers day email with last  day to buy to get on time before fathers day

    Too late

    If it’s too late for clients to receive the physical product on time, consider sending a last-minute campaign suggesting the purchase of a gift card as a gift in your Father’s Day campaign

    However, be sure to exclude customers who have already made a purchase during the promotional period.

    portos bakery fathers day email with gift card  message

    DYI campaign ideas

    This campaign won’t drive instant sales, but it will offer your customers ideas for gifts in Father’s Day promotions. Consider suggesting activities like writing heartfelt letters, crafting personalized cards, or buying flowers. Segment out those who’ve already made a purchase to exclude them from this particular campaign. Your subscribers will value these thoughtful recommendations.


    Father’s Day Email Examples

    I’ve prepared the most prominent Father’s Day email examples that you can use as an inspiration for your own email marketing campaign. 

    Father’s Day email by Rothys 

    I believe the Rotys brand stands out for its beautifully crafted emails in the market. Their strategy strikes a perfect balance between sales and nurturing content for customers, and this holds true for their Father’s Day emails. Here are three prime examples from their Father’s Day campaign.

    Dr. Squach

    Last year, I stumbled upon Dr. Squatch, drawn in by their targeted approach to people like me. Opting in for their emails proved delightful; their unique blend of captivating designs, humor, and overall style instantly won me over. Here’s a Father’s Day email example from this brand that can prove it all.

    Father’s Day Promotions from Moment

    Moment, a brand specializing in photography, film, and travel accessories, ramps up its Father’s Day promotions with exquisitely designed emails sent prior to the holiday. Here are three standout examples of their Father’s Day email campaigns.

    Pinterest Board 

    Our blog post features only a glimpse at the selection of possible Father’s Day email designs. You can find many more examples on our regularly updated Pinterest board. Be sure to pin the board for a wider range of Father’s Day email inspiration.


    Father’s Day email subject lines ideas

    As you know, no matter how great your email copy or design may be, it won’t matter unless your recipient actually opens the email. That’s why having a catchy subject line is crucial, as it helps pique the curiosity of your subscribers and encourages them to open your email.

    10 emotional subject lines ideas

    Use Father’s Day email subject lines for that express love and respect for fathers to make sure your messages get opened. Opt for cues like this one to catch your clients’ attention.

    • “Celebrate the Hero in Your Life: Father’s Day Gift Ideas Inside”
    • “For the Man Who Taught Us What Love Means: Father’s Day Specials Await”
    • “Honor Dad with a Gift from the Heart this Father’s Day”
    • “Say ‘Thanks, Dad!’ with the Perfect Father’s Day Surprise”
    • “Make His Day Extra Special: Unique Gifts for Father’s Day”
    • “Dad Deserves the Best: Unforgettable Father’s Day Gifts Await”
    • “Capture His Heart: Father’s Day Experiences to Cherish”
    • “Express Your Gratitude: Surprise Dad on Father’s Day”
    • “Show Your Love: Thoughtful Gifts for Father’s Day”
    • “Celebrate Fatherhood: Unleash the Emotion This Father’s Day”

    Father’s Day email subject lines with gift ideas 

    The majority of people struggle to find the perfect gift for their fathers or loved ones. That’s why there are numerous gift guides available on the internet with various gift ideas. Including a hint about gift recommendations in your subject line will undoubtedly grab your subscribers’ attention. Here are some ideas for Father’s Day subject lines with gift suggestions to consider:

    • “Shop Dad’s Perfect Gift – Father’s Day Gift Guide Inside”
    • “Gift Ideas for Dad – Make His Day Extra Special”
    • “Surprise Dad – Shop Father’s Day Gifts Now”
    • “Unforgettable Father’s Day Gifts – Shop Now”
    • “Celebrate Dad – Find the Perfect Father’s Day Gift”
    • “Gifts for Every Dad – Father’s Day Edition”
    • “Curated Father’s Day Gifts – Shop Now”
    • “Spoil Dad – Shop Father’s Day Gift Ideas”
    • “Give Dad Joy – Explore Father’s Day Gift Recommendations”
    • “Shop Dad’s Favorites – Father’s Day Gift Selection”

    Holiday spirit subject lines for Father’s Day

    Use holiday-themed subject lines to increase your email open rates. Here are some ideas to inspire you:

    • “Spread Cheer this Father’s Day with Thoughtful Gifts”
    • “Warm Wishes for Dad – Find the Perfect Father’s Day Gift”
    • “Father’s Day Joy is in the Air – Shop Now!”
    • “Deck the Halls for Dad – Father’s Day Gift Ideas”
    • “Jingle All the Way to Dad’s Heart – Shop Father’s Day Gifts”
    • “Ho Ho Dad! Unwrap the Perfect Father’s Day Surprise”
    • “Tis the Season to Celebrate Dad – Discover Gift Ideas”
    • “Father’s Day Magic – Find Gifts that Make Him Smile”
    • “Holiday Vibes for Dad – Shop Father’s Day Delights”
    • “Festive Father’s Day Finds – Spread the Holiday Spirit”

    Father’s Day campaign by Flowium

    IIf it is overwhelming or you simply don’t have the bandwidth or experience to create a Father’s Day email campaign in 2024 for your brand, let our team of email experts do it for you. Simply select the best day and time to schedule a call with us.

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