Welcome to the month of August, when the summer heat is still in full swing, and your email marketing efforts have the potential to sizzle! As the year progresses, it’s essential to keep your subscribers engaged and excited about what your brand has to offer. In this article, we’ll explore a range of innovative and effective August newsletter ideas that are sure to captivate your audience and boost your email campaign’s success.
We regularly share monthly calendars like this to inspire and provide content ideas for your email subscribers when you need fresh content. We gather these holidays from diverse resources, ensuring a mix of fun and lighthearted celebrations. We try to get as many that are e-commerce related as possible, but then also deal with environmental days and sometimes some social events. It just depends on your brand and what your brand represents and stands for.
Most popular month-long August newsletter ideas
August is a month filled with unique opportunities to connect with your audience and deliver valuable content. Here are some of the most popular and effective month-long August newsletter ideas that are sure to resonate with your subscribers:
August is back-to-school month
So August is back-to-school month for many people in the northern hemisphere. And usually for the month of August people really focus on that back-to-school timeframe. According to the National Retail Federation, the average American family spends over $800 on back-to-school shopping, making this an ideal time to capture attention and drive sales.
It’s a great time for eCommerce brands that are more in the clothing space to start providing information about fall sales and their fall wardrobe, depending on where you live in the world, but then also providing those back-to-school promotions that are really important for families, especially with kids that are going back to school.
August signifies the winding down of summer, making it a prime opportunity to offer end-of-season sales. Promote discounted summer apparel, outdoor equipment, and travel essentials. Craft compelling content that highlights the urgency of the sale and the limited availability of certain items. According to research by Adobe Analytics, August sees a surge in online sales as consumers hunt for summer bargains, making this a lucrative focus for your newsletters.
American Adventures Month
August is synonymous with travel for many people. Whether it’s a last-minute weekend getaway or an extended vacation, your subscribers will appreciate travel inspiration and practical tips. Curate a list of hidden gems, breathtaking destinations, or even provide packing hacks and safety guidelines. Incorporate stunning visuals and interesting statistics about popular travel trends to captivate your readers’ wanderlust.
Black Business Month
August is not only a month of summer fun and back-to-school preparations; it’s also a time to recognize and celebrate the contributions of Black entrepreneurs and businesses. Black Business Month serves as a platform to raise awareness, foster support, and promote economic empowerment within the Black community. As an e-commerce brand, you have a unique opportunity to participate in this important movement and showcase your commitment to diversity and inclusivity.
You can participate in Black Business Month by showcasing Black-owned brands, featuring customer spotlights, hosting collaborative giveaways, providing educational content, and launching exclusive products in collaboration with Black-owned businesses.
Listen to the Email Marketing Ideas on our Podcast
Engaging Weekly Newsletter Ideas for August
Whether you’re an ecommerce brand, a content creator, or a business looking to connect with your subscribers, this is your chance to craft compelling content that informs, inspires, and leaves a lasting impact. Explore a range of creative and effective weekly newsletter ideas tailored specifically for August and get ready to elevate your email marketing strategy and make this month truly remarkable.
August 1-5 – National Cleanse Your Skin Week
During National Cleanse Your Skin Week, taking place on August 1-6, it’s time to give your skincare routine a refreshing boost. As an ecommerce brand in the beauty industry, you have the perfect opportunity to inspire and guide your customers toward healthier, radiant skin. Craft newsletters that offer valuable tips on the importance of proper cleansing, highlight the benefits of specific skincare products, and share expert advice for different skin types. Create engaging content such as skincare routines, ingredient spotlights, and before-and-after success stories. Consider offering exclusive discounts or bundles on cleansers, toners, and other skincare essentials to encourage your subscribers to revitalize their skincare regimen. Embrace this week dedicated to skincare and help your customers achieve the clear, glowing complexion they deserve.
August 6-12 – National Exercise With Your Child Week
August newsletter ideas for each day of the month
From exciting celebrations to noteworthy observances, August offers a myriad of opportunities to engage your audience and create meaningful connections. Whether you’re looking to promote your products, share valuable insights, or simply entertain your subscribers, we’ve got you covered. So, let’s dive into this month-long adventure and discover how you can make each day in August a memorable experience through your engaging and impactful newsletters.
August 1 – National Girlfriends Day
Celebrate National Girlfriend Day on August 1 to make your customers feel more connected to your brand. As an e-commerce business, you can run campaigns that get people excited about this day. Offer girlfriends special deals on products, put together gift ideas, or make limited-edition products for the event. Use email marketing to spread the word about these deals, build up interest, and get people to buy. Share heartwarming stories, bring the spirit of love and respect to National Girlfriend Day, and your audience will never forget it.
August 1 – Spider-Man Day
If you’re a brand, that sells superhero t-shirts as part of your inventory you can promote your superhero lines, specifically targeting Spider-Man for that specific day for a campaign that goes out for customers.
August 1 – World Scout Scarf Day
This worldwide event celebrates scouts and brings people together. This event can be used by marketers and eCommerce brands to connect with their audience. Run interesting programs like “Scout-inspired Discounts” or “Share Your Scouting Memories” to get customers involved. Make limited-edition items with a scout theme or run special sales on scout-related items. To connect with your audience, stress the importance of teamwork, excitement, and community. Let World Scout Scarf Day help you with your marketing and give your customers a feeling of community.
August 1 – International Childfree Day
This is a chance for marketers and eCommerce brands to connect with their fans. Start ads like “Self-Care Specials” and “Unleash Your Inner Wanderer” to appeal to people who don’t have children. Offer special deals on vacation, health, or luxury items. Show how this choice gives you freedom, independence, and the chance to be yourself. Use International Childfree Day as a way to connect with and celebrate the needs and wants of the group of people who don’t have children.
August 1 – Lammas Day
This old Celtic celebration marks the start of harvest time. Marketers and eCommerce brands can use the spirit of abundance and gratitude in their efforts. Run promotions like “Bountiful Deals” and “Harvest Your Savings” to offer discounts on seasonal goods. Encourage customers to share their best recipes that use ingredients from the harvest or hold a giveaway with farm-to-table prizes. Focus on themes like community, survival, and nature to get your point across. Let Lammas Day inspire your business efforts and help you appreciate the harvest season.
August 2 – National Coloring Book Day
This creative holiday encourages people to spend time drawing, which can be very relaxing. Marketers and eCommerce companies can use this trend to get people interested in their products. Run programs like “Colorful Giveaways” where customers can sign up to win art supplies or coloring book sets. Offer special deals on coloring books or digital coloring pages that have something to do with your brand. Use a branded hashtag to get customers to share their colored works on social media. Take advantage of National Coloring Book Day to encourage imagination and build a strong community around your brand.
August 2 – National Ice Cream Sandwich Day
This fun holiday is a great chance for marketing and online stores to connect with their customers. Run ads like “Sweet Deals” or “Create Your Dream Sandwich” where customers can make their own ice cream sandwiches with different flavors and toppings. Offer limited-edition flavors of ice cream sandwiches or special deals on goods related to ice cream. Use a branded hashtag to get customers to share their best ice cream sandwich combinations on social media. Let National Ice Cream Sandwich Day please the sweet tooth of your customers and get people excited about your brand.
August 3 – National Watermelon Day
On August 3, it’s National Watermelon Day! Run campaigns like “Juicy Discounts” or “Slice of Happiness” where customers can get special deals on goods that are related to watermelons. Offer limited-edition food and drinks that taste like watermelon or come up with recipes that use watermelon. Use a branded hashtag to get customers to share their watermelon-inspired products on social media. Let National Watermelon Day quench your customers’ thirst for deals and bring attention to your brand.
August 4 – Assistance Dog Day
This important event recognizes the amazing work that support dogs do and how they help people with disabilities. Marketers and online stores can get their customers interested by running ads that support this cause. Give a part of your sales to organizations that help people with disabilities, or make a limited-edition product whose profits go to training programs. Tell your customers inspiring stories about support dogs and the people who use them. Let Assistance Dog Day be a chance for your brand to raise awareness, show kindness, and make a change for the better.
August 4 – National Chocolate Chip Cookie Day
This tasty holiday gives marketers and eCommerce brands a tasty chance to connect with their audience. Run sales like “Sweet Treats Sale” or “Cookie of the Day” where customers can get special deals on chocolate chip cookies and other goods related to cookies. Offer cookie flavors that are only available for a short time or give a free cookie with every purchase. Use a branding hashtag to get people to talk about how much they love chocolate chip cookies on social media. Let National Chocolate Chip Cookie Day help your customers get what they want and get people talking about your brand.
August 4 – International Beer Day
This global beer festival is a fun way for marketing and eCommerce brands to connect with their customers. Run campaigns like “Cheers to Savings” or “Beer Tasting Kits” where customers can get special deals on beer-related goods. Offer beer flavors that are only available for a short time or work with local breweries to make exclusive releases. Host virtual beer-tasting parties or share recipes for food brands that go well with beer. Use a branded hashtag to get people to share their beer moments. International Beer Day is a great way to give your customers a unique experience and raise the profile of your brand.
August 5 – Blogger Day
Bloggers are honored on this day for their creativity and impact. Marketers and eCommerce brands can use this event to get people interested in their products. Work with popular writers on sponsored content or product reviews to spread the word about your brand. By working with bloggers to offer exclusive discounts or giveaways, you can get more attention and sales. Create a campaign like “Blogger’s Picks,” which is based on blogs and features products that famous bloggers like. Use Blogger Day to meet with the community of bloggers and use their knowledge to help promote your brand.
August 5 – WWE SummerSlam
One of the events in August that’s taking place is the WWE SummerSlam. So if that’s something that you’re into, or if you have more of a masculine brand that you focus on, that might be something that you put into one of your emails.
August 5 – National Disc Golf Day
This exciting sport gives marketing and eCommerce brands a unique way to get people interested in their products. Run campaigns like “Throwing Deals” or “Ace the Savings” where customers can get special discounts on disc golf tools and accessories. Set up a virtual disc golf event or challenges that people can take part in to win prizes. Work with disc golf stars to promote products or make how-to videos. Use a branded hashtag to get customers to share their disc golf adventures. Let National Disc Golf Day get people excited and make them want to compete, all while promoting your brand.
August 5 – Sandcastle Day
This holiday is a lot of fun, so marketers and eCommerce brands can use imagination and beach vibes to connect with their audience. Run contests like “Sandcastle Building Contest,” where customers can send in photos of their sandcastles for a chance to win gifts. Offer discounts with a beach theme or make limited-edition goods that are inspired by the beach. Use a branding hashtag to get customers to share their beach memories and sandcastle-building stories. Let Sandcastle Day spark creativity and memories, which will make people feel happy and connected to your brand.
August 6 – Sisters’ Day
This holiday is a great chance for marketing and online stores to connect with their customers. Run campaigns like “Sisterly Love Sale” or “Share the Joy” where customers can get special discounts on goods made for sisters or shared experiences. Make gift guides for your sisters with thoughtful and unique things. Use a branding hashtag to get people to share stories or pictures about their sisters. Let Sisters’ Day be a chance to honor the special bond between siblings and improve your audience’s loyalty to your brand and connection with it.
August 6 – American Family Day
This important event shows how important family and being together are. Marketers and online stores can get people interested in their products and services by running campaigns that highlight family-friendly activities and goods. Offer discounts just for families or make packages that appeal to everyone in the family. You can have virtual family game nights or share recipes and activities that are good for families. Use a branded hashtag to get customers to share their best family moments. Let American Family Day build a sense of togetherness, love, and respect while strengthening the bond between your brand and your customers.
August 7 – Purple Heart Day
This important day celebrates the bravery and sacrifice of those who served in the military. Marketers and eCommerce brands can get people interested in their products by running campaigns to thank and support heroes. Give a part of your sales to organizations that help veterans, or make special products where the money goes to help veterans. Give veterans and their families special savings or deals only for them. Tell moving stories about Purple Heart winners and their lives. Purple Heart Day is a chance to show our heroes how much you appreciate and support them while making a positive effect with your brand.
August 7 – National Lighthouse Day
This special day honors the lights that have helped ships find their way and represent hope. Marketers and eCommerce brands can get people interested in their products by having campaigns that make people feel like they are on an adventure or are inspired. Offer goods with a lighthouse theme or make limited-edition designs with lighthouses. Use social media or your blog to share interesting stories and facts about well-known lighthouses. Host a video tour of lighthouses or work with local groups that work to preserve lighthouses. Let National Lighthouse Day bring attention to your brand and draw people in with its timeless appeal.
August 8 – International Cat Day
This cute holiday is a great way for marketers and eCommerce brands to connect with their customers. Run campaigns like “Pawsome Deals” or “Meowvelous Discounts” where customers can get special deals on cat-related goods. Use a branded hashtag on social media to share customer pictures of their cats. Work with cat personalities or shelters to promote products or get people to adopt cats. You could sell limited-edition items with cats on them or make interactive quizzes and games about cats. Let International Cat Day bring out your customers’ love of cats and make people talk about your brand.
August 8 – International Infinity Day
This special day stands for the fact that there are no limits and encourages people to be creative. Marketers and eCommerce brands can get people interested in their ideas and goods by running campaigns. Offer special deals or discounts on goods that can be used in more than one way. Make material that gets people thinking and gets them out of their comfort zones. Tell stories about people who have beaten obstacles and become great. Host online classes or webinars about self-improvement and personal growth. Let International Infinity Day motivate your customers and give them the tools they need to take advantage of all the possibilities that your brand offers.
August 9 – Book Lover’s Day
For Book Lover’s Day, even if you’re not a brand that actually sells books, you can create a list of books that either relate to your brand or are representative of your brand. If you also happen to have an author on staff, you could potentially feature that person. You could do a customer spotlight where you talk about their favorite book as part of the customer spotlight, or you could even do an employee spotlight where they talk about their favorite book for book lovers’ day. Again, the campaigns that you wanna create aren’t necessarily just about driving sales, but also making sure that you’re keeping your customers engaged for those months when you do start to push selling a little harder, you’re still able to connect with them and they remember the months where they maybe weren’t purchasing with you as much, they’ll feel loyal to you. So it’s definitely very important.
August 9 – International Coworking Day
This day celebrates the way people work together and share places in the modern workplace. Marketers and eCommerce brands can get people interested by having campaigns that show how coworking and working from home can be beneficial. Offer discounts on items that make home offices or coworking areas more productive. Share the stories of people or companies that have done well in sharing spaces. Work together with coworking places to offer special perks or discounts for members. Host virtual networking events or webinars on remote work tactics. International Coworking Day is a great chance to get people excited about flexible work options and show that your brand supports them.
August 10 – Lazy Day
This holiday is a good time for marketers and eCommerce brands to run ads that encourage people to take care of themselves and treat themselves. Offer deals on cozy loungewear, items that help you relax, or items that make you feel good about yourself. Make content that makes people want to take a break, like “Treat Yourself Tuesday” or “Unwind and Save” campaigns. Share ideas for making your home more comfortable or for taking care of yourself. Host online classes on how to be more mindful or how to deal with stress. Let Lazy Day remember your customers to put their health first and take some much-needed time off with your brand.
August 10 – National Spoil Your Dog Day
This special day is a great chance for marketers and eCommerce brands to connect with their customers by running campaigns that honor animals. Offer special deals on treats, toys, and other items for dogs. Make material with stories about dogs that are touching or funny. Customers can enter to win gifts by sharing photos or videos of their spoiled dogs. Work with local charities or dog rescue groups to bring attention to their causes and help them. Let National Spoil Your Dog Day be a tail-wagging celebration of the unconditional love between dogs and their owners while pushing your brand’s pet-friendly products.
August 11 – National Son and Daughter Day
This special day celebrates the close relationship between parents and children. Marketers and eCommerce brands can get people interested in their products by running ads that make people feel good about their families. Offer deals that are good for families, like “Buy One, Get One Free” or discounts on outfits or items that go together. Share stories or comments from parents about how great it is to be a parent. Make content that shows family hobbies or times spent together. Parents and children can enjoy virtual events or classes together. Let National Son and Daughter Day help your company get closer to families everywhere.
August 12 – Middle Child Day
This is a unique holiday that gives marketers and eCommerce brands a great chance to connect with their audience through campaigns that show how much they value middle children. Give middle children special deals or discounts that only they can use. Make material that shows how middle children are special and what they can do. Let Middle Child Day be a special time to show your brand’s respect for the middle child, who is often overlooked.
August 12 – International Youth Day
This world event shows how powerful and important young people are. Marketers and online stores can get people interested in their products by running campaigns that help and excite young people. Give kids and other young customers special deals or discounts. Work with youth-focused charities or organizations and give a part of your sales to help them with their projects. Make material that shows what young people have done and what they want to do. Host internet events or workshops that help people learn or advance in their careers. Let International Youth Day be a chance to celebrate and encourage young people while making sure your brand is in line with their goals.
August 12 – National Bowling Day
This fun day gives marketers and eCommerce brands a great chance to connect with their audiences through creative campaigns. Offer special discounts or deals on goods or services related to bowling. Hold games or giveaways where bowling-themed prizes can be won. Work with area bowling alleys or bowling clubs to put on special events or experiences. Make content with tips, tricks, or interesting information about bowling. Use social media to get people to share their bowling experiences using your brand’s terms. Let National Bowling Day connect with your audience and get people excited about your brand.
August 12 – National Vinyl Record Day
This day of remembering the past gives marketers and eCommerce brands a unique chance to tap into the love for vinyl music. Offer special deals or discounts on vinyl records and the things that go with them. Work with artists or bands to make vinyl albums that are only available in limited quantities. Make interesting material that looks at the past and present of vinyl records. Customers can enjoy their favorite songs together at virtual listening parties. Use customized hashtags to get customers to share their vinyl collections or stories on social media. Use National Vinyl Record Day to get people excited about your brand and connect with people who like to listen to music.
August 12 – National Garage Sale Day
This is a great chance for eCommerce brands to get the word out and attract people looking for deals. Hold a virtual garage sale where customers can find items from your stock that are on sale. Make a landing page that shows sale items and deals that are only available for a short time. Send out email newsletters that tell people about the event and feature certain goods. Use social media to get people interested in your garage sale finds by posting engaging content like polls or quizzes. Don’t miss this chance to get more people to your site and increase sales with a creative online garage sale promotion!
August 13 – Left-Handers Day
To celebrate, come up with clever marketing efforts that meet the needs of left-handed people. E-commerce stores can offer special deals on goods for left-handed customers or make special collections for them. Show off tools, toys, and accessories for left-handed people through email campaigns, social media posts, and blog posts that are interesting. Consider holding events or giving away prizes where people can share their stories about being left-handed or show how creative they are. Embrace inclusion and show appreciation for the left-handed community by highlighting their experiences and giving them goods made just for them.
August 13 – National Prosecco Day
On August 13, National Prosecco Day, raise a glass! E-commerce stores can take advantage of this bubbly event by offering special deals and discounts on goods related to Prosecco. Make email ads that feature Prosecco gift sets, cocktail recipes, and food that goes well with Prosecco. Work with celebrities or wine experts to put on social media tastings or live events. You could hold contests on social media where people share their best Prosecco moments or make their own content that features your brand. Get customers interested by selling limited-edition Prosecco-themed items or personalized Prosecco gifts. Cheers to a brilliant business plan!
August 14 – Victory Day
On August 14, which is Victory Day, you can honor victory and perseverance with e-commerce marketing efforts. To mark this important day, brands can show off goods with patriotic themes and offer discounts. Make email campaigns that focus on the spirit of victory and freedom, and think about partnering with nonprofits to give a piece of sales to help veterans or other causes. Share inspiring stories and hold interactive games or quizzes about historical events on social media to get people interested. As your customers shop and celebrate Victory Day, give them a feeling of pride and unity.
August 14 – Social Security Act
On August 14, you can honor the importance of the Social Security Act by running marketing efforts that show how important financial security and well-being are. E-commerce brands can offer discounts or special deals on goods and services that meet the needs of older adults or emphasize the idea of planning for the future financially. Make educational material, like blog posts or email newsletters, that tells people how to plan for retirement, save money, and budget. Work with financial advisors or experts on retirement planning to give your audience useful information and start talks about financial security.
August 14 – National Financial Awareness Day
On August 14, National Financial Awareness Day encourages people to learn more about money and make decisions based on that information. E-commerce brands can take advantage of this day by running marketing efforts that teach people about money and give them useful tools. Think about making blog posts, ebooks, or workshops that teach people about things like budgeting, saving, investing, or managing debt. Offer discounts or other incentives on tools for financial planning, books about personal finance, or online classes. Work with financial experts to give expert tips or host live Q&A sessions to keep your audience interested and teach them about money.
August 15 – International Homeless Animals Day
It is a day to bring attention to the situation of homeless animals around the world. E-commerce brands can help this important cause by running marketing campaigns that promote adopting pets, being a good pet owner, and giving money to animal shelters or rescue groups. Think about teaming up with animal shelters or rescue groups in your area and giving a piece of your sales to their cause. Make email and social media campaigns that get people interested by telling heartwarming stories about saved animals and successful adoptions. By supporting your business, you can encourage customers to get involved and help homeless animals.
August 15 – National Back To School Prep Day
On August 15, we celebrate National Back to School Prep Day, a time when kids and parents get ready for the next school year. Brands that sell things online can take advantage of this by running marketing efforts that are geared toward the back-to-school season. Make people feel like they need to act quickly by offering deals and discounts on school supplies, backpacks, clothes, and electronics for a short time. Use targeted email campaigns to reach parents and students, making suggestions based on their grade level or hobbies. Use social media to connect with your audience and share helpful tips and information about getting ready for school.
August 16 – National Bratwurst Day
On August 16, we enjoy National Bratwurst Day, which is a great chance for e-commerce brands to reach their customers with marketing campaigns that make them hungry. You could make a collection of recipes with a Bratwurst theme or hold virtual cooking demonstrations using your brand’s goods. Offer special deals or discounts on things related to bratwurst, like grilling tools or gourmet sausages. Work with food writers or people who have a lot of followers to make content and share recipe ideas. Use branded hashtags to get customers to share their own bratwurst versions on social media. Take advantage of how tasty Bratwurst Day is to boost sales and attract food lovers.
August 16 – National Roller Coaster Day
National Roller Coaster Day is on August 16. This is a great time to get your audience excited about your marketing efforts. Think about having special deals or flash sales that make people feel like they’re on a roller coaster. Make email campaigns that are interactive and take users on a virtual roller coaster ride by using dynamic images and interesting text. Hold a contest on social media where people can share their favorite roller coaster memories for a chance to win a prize. Work with influencers or brand ambassadors to promote your goods as “must-have” items for an exciting adventure. On National Roller Coaster Day, get ready to ride the marketing wave.
August 16 – National Airborne Day
On August 16, we remember the brave people who serve in airborne divisions by celebrating National Airborne Day. To celebrate this day, e-commerce brands can run marketing campaigns that focus on the spirit of journey, courage, and freedom. Consider giving outdoor and adventure-related goods special deals or discounts. Make interesting email campaigns by telling the stories of flying heroes and the amazing things they did. Work with influencers who are full of the spirit of adventure and show off your goods in exciting places. Use a branded hashtag to get customers to share their own airborne stories and adventures on social media. On National Airborne Day, let your brand fly!
August 16 – National Tell a Joke Day
This is a great chance to add some humor to your marketing efforts. Use fun in your email subject lines or body copy to get people’s attention and make them smile. Run a contest on social media where people share their best jokes or puns about your brand. The winner gets a prize. Make funny videos of your products or workers telling jokes that people will want to share. Telling jokes on Tell a Joke Day is a great way to spread happiness and connect with your audience.
August 17 – National Thrift Shop Day
On August 17, we celebrate National Thrift Shop Day, which is all about shopping in a cheap and environmentally friendly way. Brands that sell things online can run marketing efforts that show how valuable thrift shopping is. Think about giving discounts or special deals on pre-owned or vintage things. Make interesting material that shows off the uniqueness and charm of second-hand items. Work with celebrities or people who like to thrift shop to show off their best finds. Encourage customers to share their thrift shopping stories and tag your brand for a chance to win a gift card or other prize. Focus on the fact that buying used items is good for the environment and you’ll attract people who care about the planet.
August 17 – National Nonprofit Day
National Nonprofit Day is on August 17. It is a day set aside to honor the important work that nonprofits do. E-commerce brands can help and bring attention to good causes by running marketing campaigns. Think about teaming up with a charity and giving a piece of your sales to their cause. Make products or collections that are only available for a short time and donate a portion of the proceeds to the nonprofit. Work with people who have a lot of power or who are passionate about a certain cause to help promote your campaign. Engage your audience by telling stories that show how your brand has made a difference. Encourage people to talk about how they’ve helped others.
August 18 – National Couple’s Day
This is a great chance for e-commerce brands to make marketing efforts for couples and their special moments. Consider offering discounts or special deals on goods that are popular with couples, like matching outfits, personalized gifts, or experiences for couples. Hold contests on social media where couples can talk about how they met or show off their favorite goods. Work with people who are known for their content about relationships and ask them to support your brand. Make gift guides for different kinds of pairs. This will give your customers ideas and save them time.
August 18 – National Fajita Day
National Fajita Day is a party for this popular Tex-Mex food. E-commerce companies can spice up their marketing campaigns by giving discounts or bundles on fajita-related items like seasoning mixes, cooking tools, and recipe books. Work with food bloggers or people with a lot of impact to share fajita recipes that use your brand’s products. Make interesting content for social media, like polls or quizzes, to find out what people’s best fajita toppings or ways to cook them are. Customers might be inspired to make their own fajita feasts at home if you host a virtual cooking class or share video lessons.
August 18 – Never Give Up Day
The 18th of August is Never Give Up Day, which is a strong reminder to keep going and overcome problems. Motivating material and stories of people who have been through hard times can help e-commerce brands inspire their audience. Share the stories of customers who reached their goals because they didn’t give up. Give customers special deals or discounts to encourage them to follow their dreams and enjoy their successes. Make encouraging email ads, social media posts, and blog posts that show how important it is to be determined and tough. You could team up with motivational speakers or run online events to help people learn and grow.
August 19 – National Aviation Day
On August 19, we celebrate National flight Day to remember how far flight has come and how new things have been made in the field. E-commerce brands can take advantage of this day by selling items with an aviation theme or using aviation in their marketing efforts. For example, they can sell trip accessories, clothes inspired by pilots, or home decor with an airplane theme. Brands can also offer discounts or special deals on goods that have to do with traveling or being outside. Engaging with aviation fans on social media, sharing interesting facts, and holding events or giveaways with an aviation theme can help spread the word and bring in customers.
August 19 – National Potato Day
This is a great chance for e-commerce brands to connect with their customers and show how versatile this favorite veggie can be. Marketers can run unique campaigns like recipe contests, bundles of products with a potato theme, or limited-time discounts on items with a potato theme. Through blog posts, social media, and email updates, brands can also share potato recipes, cooking tips, and fun facts. Working with celebrities or food-related groups can help spread the word about National Potato Day and get more people excited about it.
August 19 – World Humanitarian Day
On August 19, we celebrate World Humanitarian Day to praise the hard work and kindness of humanitarian workers around the world. Cause-related marketing efforts are a way for e-commerce brands to show their support. Some ideas are to give a portion of sales to a charity, make limited-edition products whose profits go to charity, or tell the stories of people who have benefited from humanitarian help. Brands can also get customers involved by asking them to share their own acts of kindness or donate directly through the brand’s website. By following the spirit of World Humanitarian Day, e-commerce brands can make a positive effect and encourage their customers to do the same.
August 19 – World Photography Day
This is a great time for e-commerce brands to use images to connect with their customers. Brands can use photography to run marketing campaigns, like user-generated content contests where customers send in their best pictures of their products. They can also work with influencers or professional photographers to make visually stunning content that shows off their goods in unique ways. Another idea is to give special deals or discounts on products related to photography, such as cameras, lenses, or software for editing photos. By celebrating World Photography Day, brands can use photography as a creative tool to increase sales and engagement.
August 19 – International Geocaching Day
This gives e-commerce brands a special chance to connect with adventure-seeking customers. Geocaching-themed ads can be run by brands by hiding virtual or real geocaches in different places. Customers can take part by using GPS coordinates or hints from the brand to find these secret treasures. To make the effort even better, brands can offer discounts or other rewards to people who find the geocaches. This interactive and immersive experience not only raises brand knowledge, but also makes customers feel excited and curious, which makes them more loyal and engaged.
August 19 – World Photography Day
On this day you can have subscribers or have your customers send in their favorite photos that they’ve taken themselves and you can feature them in an email. Again anything that’s going to engage and kind of inspire your customers to feel like they’re being represented by your brand and part of a community that your brand has created is definitely not a negative thing to do.
August 20 – National Radio Day
The 20th of August is National Radio Day, which is a great time for e-commerce brands to use the power of radio marketing. Brands can make their marketing efforts more interesting by using podcasts, audio ads, or stories told in a radio style. They can make podcasts with their own brand that talk about the industry, promote products, or feature interviews with experts. Brands can also work with famous podcasts or radio stations to sponsor segments or run targeted audio ads. Adding audio content to email marketing efforts, like sharing podcast episodes or giving discounts only available through audio, can increase customer engagement and lead to more sales.
August 20 – World Mosquito Day
World Mosquito Day is on August 20. This is a great chance for e-commerce brands to raise awareness about diseases spread by mosquitoes and promote goods or services that can help. Brands can run marketing efforts that focus on mosquito protection. For example, they could offer discounts on mosquito repellents, insecticides, or clothing that protects against mosquito bites. They can also write blog posts, use social media, and send out email messages with information about mosquito-borne diseases and how to avoid getting sick. Working with nonprofits that do work in this area can help to increase the effect and encourage social responsibility.
August 20 – National Chocolate Pecan Pie Day
National Chocolate Pecan Pie Day is on August 20. This is a great chance for online stores to show off their desserts. Brands can use chocolate pecan pies as the focus of marketing efforts with mouth-watering pictures and descriptions. They can offer special deals, such as lower prices or free shipping on sales of chocolate pecan pie. Working with influencers or food writers to make recipe videos or sharing customer testimonials can add authenticity and engagement. By running a social media contest with chocolate pecan pies, you can also get people talking about your company and make it more visible.
August 21 – Senior Citizens Day
This is a chance for e-commerce brands to celebrate the older group and make sure they are taken care of. Brands can run marketing campaigns that focus on products or services that are good for seniors. These campaigns can stress the benefits and features that are especially good for seniors. They can offer discounts or special deals just for this group and show how their goods can make life better for seniors. Using email marketing, companies can share heartwarming stories or testimonials from their older customers. This builds trust and a feeling of connection. Seniors’ buying experiences can also be improved by having great customer service and websites that are easy to use.
August 22 – National Tooth Fairy Day
It is a fun holiday that reminds people of their youth. The magic of the Tooth Fairy can be used by e-commerce brands to run interesting marketing efforts. They can run special sales or discounts on dental care goods like toothbrushes, toothpaste, and kits for kids. Brands can make interactive email ads with fun designs that have to do with teeth and use playful language that kids and parents will like. Partnering with dental health organizations or charities can also improve a brand’s social effect and reputation.
August 22 – World Plant Milk Day
World Plant Milk Day is held to celebrate how popular milk replacements made from plants are becoming. E-commerce companies can use this event to promote their plant-based milk goods and encourage their customers to live a healthier and more environmentally friendly lifestyle. Marketers can run ads with recipe ideas, information about the benefits of plant-based milk, and special discounts or bundles on plant-based milk goods. The impact and credibility of a brand can also be boosted by working with influencers or partnering with vegan or environmental groups. Email newsletters that are interesting and have useful information, and have specific suggestions can help convert more customers and keep them coming back.
August 23 – Cheap Flight Day
On August 23, which is Cheap Flight Day, e-commerce brands have a chance to get the attention of travelers who are looking for cheap flights. Marketers can run ads that feature special deals on flights, vacation packages, and travel accessories. Sending targeted email ads with personalized flight suggestions, limited-time offers, and travel tips can get people interested. Customers may be interested in special deals or bundles if you work with airlines or trip-booking sites. Travel-related contests or giveaways on social media can get people excited and raise company awareness. Getting people to buy something can also be helped by making them feel like they need to act quickly.
August 23 – National Sponge Cake Day
On August 23, which is National Sponge Cake Day, e-commerce brands can sweeten their marketing efforts with enticing deals and tasty treats. Marketers can show off a range of sponge cake flavors and offer special discounts or bundle deals on cake mixes, baking supplies, and dessert accessories. Having a contest on social media where people share their favorite sponge cake recipes or creative ways to decorate cakes can get people interested. Customers may want to enjoy the day by baking or ordering a delicious sponge cake from their favorite brands if their favorite brands send them enticing email newsletters with pictures and recipe ideas that make their mouths water.
August 23 – International Day for the Remembrance of the Slave Trade and its Abolition
On August 23, the International Day for the Remembrance of the Slave Trade and its Abolition is a solemn reflection of the dark past and the triumph of human strength. This day can be used by e-commerce brands to raise awareness, educate people, and get people to support groups working for social justice and equality. Sharing educational tools, partnering with relevant non-profits, and giving a portion of sales to programs that fight modern-day slavery are all ways to market a product. Brands can also use their platforms to share stories of strength and resiliency from people who don’t have a lot of power.
August 24 – National Waffle Day
This is a great chance for e-commerce brands to connect withs their audience through fun and tasty campaigns. Email promotions can be made by brands to offer savings on waffle makers, gourmet waffle mixes, and unique toppings. They can also hold contests on social media by asking people to share their best waffle combinations using a branded hashtag. Working with food bloggers or people who have a lot of impact can add excitement and help you reach more people. Also, brands can make limited-edition goods that are based on waffles or work with local breakfast places to do cross-promotions. It’s a great way to get to know people and increase sales.
August 24 – Kobe Bryant Day
This is a special day to honor the basketball legend and his lasting impact. E-commerce stores can honor Kobe Bryant by selling limited-edition items or making exclusive collections that are based on his most famous moments and values. They can run marketing efforts that are about being determined, not giving up, and trying to be the best. Promotions can include savings, free stuff, or money given to charities that Kobe Bryant supports. Engaging content on social media, like inspiring quotes or memorable moments, can also make fans feel like they are part of a group.
August 24 – International Strange Music Day
E-commerce companies can get into the spirit of this day by putting together playlists with weird music from different styles. They can run marketing efforts that show off the weird, unusual, or lesser-known artists and albums that they carry. Promos or discounts that are only available for a short time on vinyl records or concert tickets, for example, can get music fans even more interested. Social media dares, like asking people to share their favorite weird songs, can also bring people together and get people talking about a brand.
August 25 – National Secondhand Wardrobe Day
This is a day to celebrate eco-friendly fashion and the fun of buying used clothes. E-commerce brands can take advantage of this event by running marketing efforts that show off their carefully chosen collection of used clothing. They can show off the unique styles, high quality, and low prices of their used goods by sending out interesting email newsletters and posting on social media. Offering limited-time discounts, bundle deals, or special sales on secondhand fashion can encourage customers to make choices that are good for the environment and learn more about what the brand has to offer. The brand’s commitment to sustainable fashion can also gain trust and legitimacy through customer testimonials and reviews.
August 25 – National Park Service Founders Day
On August 25, we celebrate National Park Service Founders Day to remember when the National Park Service was started in the U.S. E-commerce brands can tie in with this event by running marketing campaigns for goods related to the outdoors and adventure. Through interesting email newsletters and social media posts, they can show off their camping gear, hiking gear, outdoor clothes, and accessories. Offering special deals, limited-edition items, or holding contests and freebies related to national parks can get people excited about the great outdoors and encourage them to do so, while also showing that the brand cares about nature and adventure.
August 26 – Women’s Equality Day
On August 26, we honor the progress made toward equal rights for men and women by celebrating Women’s Equality Day. E-commerce brands can show their support for this important day by running marketing efforts that highlight and help women. They can show products that meet the wants and interests of women, tell inspiring stories about successful women, or work with businesses that are run by women. Through email marketing campaigns, social media content, and special promotions, a brand can show its support to women’s rights and gender equality.
August 26 – National WebMistress Day
On August 26, we celebrate National WebMistress Day, which is a day to recognize and honor the achievements of women in web development and technology. E-commerce brands can run marketing efforts that highlight the skills and accomplishments of women working on the web. They can do interviews or profiles of successful women in web development, offer discounts on web-related goods or services, or put on web development workshops or webinars for women. By highlighting the skills and knowledge of women in the field, brands can inspire and empower women who want to become web professionals and promote gender diversity in the tech industry.
August 26 – International Dog Day
This is a day to honor our pet friends and work for their health. E-commerce companies can run marketing efforts for dog owners and people who love animals. Some ideas are to offer special deals on pet products, hold a social media contest where customers share pictures of their dogs for a chance to win prizes, work with local animal shelters on adoption drives, or give a portion of sales to animal welfare groups. Brands can build customer loyalty and show they care about animal health by interacting with dog owners and showing how much they love their pets.
August 27 – National Just Because Day
This is a day to do things “just because” and spread happiness. E-commerce companies can run marketing efforts that are meant to surprise and please their customers. Some ideas are to have random flash sales or discounts for a short time, send personalized thank-you emails to loyal customers with special offers, host random giveaways on social media, or make a “just because” gift collection with unique and unexpected products. By embracing the element of surprise and praising spontaneity, brands can connect customers and create memorable experiences that go beyond the usual.
August 27 – Burning Man Festival
It is an engaging and life-changing event that draws people from all over the world. By running marketing campaigns that encourage individuality and a feeling of adventure, e-commerce brands can tap into the creative and self-expression spirit of Burning Man. Some ideas are to make collections of products inspired by the festival, hold social media events that encourage people to share their own unique style, make limited-edition products that capture the spirit of Burning Man, and work with influencers who live by the festival’s values. By following the philosophy of Burning Man, brands can connect with their fans on a deeper level and build a sense of community.
August 28 – Rainbow Bridge Remembrance Day
On August 28, people celebrate Rainbow Bridge Remembrance Day to honor and remember their pets who have passed over the rainbow bridge. E-commerce companies can connect with pet owners by running heartfelt marketing campaigns and offering goods or services that celebrate the bond between people and their furry friends. Some ideas are to make special memorial collections, hold virtual events or webinars to remember pets, sell personalized memorial items for pets, and give a part of sales to animal shelters or rescue groups. These efforts can make pet owners feel like they are not alone and supported, which can make them more loyal to the brand and interested in it.
August 28 – National Cherry Turnover Day
National Cherry Turnover Day is on August 28, and it’s a fun way to celebrate this tasty dessert. E-commerce companies can run marketing efforts that use cherry turnovers to get people to buy their products. Some ideas are to make limited-edition flavors of cherry turnovers, make themed collections of cherry turnover recipes, offer discounts or special deals when people buy cherry turnovers, or host virtual baking classes or lessons. Brands can also work with influencers or writers to make content about cherry turnovers that is interesting and share recipes, tips, and fun facts. With a sweet and irresistible offer, these ads can increase sales and customer engagement.
August 28 – Start of the US Open
For ecommerce brands, this prestigious event presents a prime opportunity to connect with sports enthusiasts and capitalize on the tennis fever. Craft newsletters that celebrate the start of the US Open, featuring engaging content such as player spotlights, match predictions, and behind-the-scenes stories. Offer exclusive discounts on tennis equipment, apparel, and accessories to inspire your subscribers to channel their inner athlete. Consider hosting tennis-themed contests or giveaways, allowing your audience to showcase their love for the sport. Share expert tips on improving tennis skills or create a curated selection of products endorsed by top players. Let the start of the US Open serve as an ace for your marketing campaigns, elevating your brand’s presence among tennis enthusiasts.
August 29 – National Sports Day
On August 29, National Sports Day, people celebrate kindness and being athletic. E-commerce brands can use this event to engage customers with marketing campaigns that encourage fitness, active lifestyles, and sporting goods. You could offer discounts or special deals on sports equipment and clothing, host virtual fitness challenges or competitions, partner with athletes or fitness influencers for endorsements or collaborations, or make content with sports-related tips, workouts, and motivational stories. Brands can also talk about how important exercise is and encourage people to take up sports as a way to stay healthy and busy.
August 29 – National Lemon Juice Day
On August 29, National Lemon Juice Day, people celebrate the sour citrus fruit in a spicy way. E-commerce companies can use this event to create new marketing campaigns that show how versatile lemon juice is and how good it is for your health. Some ideas are to show recipes and drinks with lemon in them, have lemon-themed sales or discounts on related products, show how lemon juice can be used in skin care or cleaning products, and make interesting content about the benefits of using lemon juice in daily life. Brands can also offer customers a chance to win prizes if they share their best lemon juice recipes or experiences. This gets people talking to each other and builds brand loyalty.
August 30 – National Beach Day
This is a great time for e-commerce brands to give their customers a taste of the beach. Marketers can make interesting campaigns that capture the spirit of a day at the beach by showcasing goods like swimwear, beach accessories, sunscreen, and outdoor gear. Some ideas are to offer discounts based on the beach, hold contests for the best beach photos or stories, write blog posts or content based on the beach, or work with influencers to show off beach-related goods. Brands can also use beach themes in their email designs by using bright colors, images of the tropics, and fun writing to attract customers and make them want to go to the beach.
August 30 – College Colors Day
On August 30, College Colors Day, e-commerce brands have a great chance to connect with college sports fans who are excited about their teams. Marketers can make campaigns more interesting by offering special deals or limited-edition items with the colors and names of popular college teams. Customers can show their team spirit for a brand by sharing photos of themselves wearing their school colors and using a branded phrase. They can also work with influencers or college athletes to promote their goods and connect with the college community. Adding email templates with a college theme and personalized tips based on customers’ favorite teams can make the campaign even more effective.
August 30 – Frankenstein Day
On August 30, which is Frankenstein Day, e-commerce brands can take advantage of the excitement surrounding this famous figure. Marketers can make campaigns that get people’s attention by running special deals on Frankenstein-related goods, like Halloween costumes, horror movies, or themed merchandise. They can also hold events on social media where people show off their best Frankenstein-inspired art, makeup, or decorations. Working with people who have a lot of impact in the horror genre can help you reach more people. Customers are more likely to buy if you send them individual emails with Frankenstein-themed designs and product suggestions.
August 30 – National Grief Awareness Day
On August 30, National Grief Awareness Day, e-commerce brands can show people who have lost someone that they care and are there for them. Brands can run campaigns about self-care and healing, where they offer goods or services that help people feel better emotionally. This could include things like self-help books, tools for meditation and mindfulness, grief counseling services, or memorial items. Customers can get a lot of help from a dedicated landing page with tools and advice on how to deal with grief. Brands can also send out kind and thoughtful email messages that recognize the day, offer support, and make relevant suggestions.
August 31 – World Distance Learning Day
On August 31, National Distance Learning Day, people celebrate how powerful online education and learning from afar can be. E-commerce companies can run marketing efforts that focus on what students and teachers want. Some ideas are to offer special discounts on educational resources, promote online classes or webinars, show off tech gadgets or accessories that can help with distance learning, or make interesting content like blog posts or videos that give tips and advice about distance learning. Email newsletters can be customized to reach people of a certain age or who are interested in a certain type of education. They can also feature goods and services that help distance learners do well.
So the one thing that we always suggest is to try to be as relevant as possible, but also get really creative about what you do because your customers will really appreciate it and again it’ll just continue to inspire that engagement moving forward. Best of luck with your future campaigns and happy email marketing.
Need help with August newsletter ideas?
If it feels overwhelming or you don’t have the bandwidth or experience to create observance campaigns for your brand, let our team of email experts do it for you. Simply select the best day and time to schedule a call with us.