#106. Unique Email Marketing Campaign Ideas for August 2022 | Podcast

Vira: 0:40

Hello, everyone and welcome to Flowium podcast. My name is Vira Sadlak. I’m your host. Host. I’m an email marketer at an email marketing agency called Flowium. We are one of the fastest growing email marketing agencies in the world and we are very, very passionate about what we do. And because we love what we do, we want to share our insights with you. We deliver the right message to the right person at the right moment. That’s what we are all about here at Flowium. And today I’m joined by my very beautiful co worker, Amanda. Say hi, Amanda.

Amanda: 1:15

Hey, everyone. Super excited to be here.

Vira: 1:17

We are excited to have you here. Bad this podcast, we don’t use, like, cameras because I wish everyone could see your, like, beautiful background. Amanda has amazing taste in, like, design, interior design. And I just learned that you have a background in, in design.

Amanda: 1:33

Graphic design.

Vira: 1:33

Yeah, definitely.

Amanda: 1:35

Okay, thank you so much for that intro. Oh, my gosh.

Vira: 1:38

Cool. Well, to get to know you better, before we go and start discussing all of the content ideas for August, let’s play this little game, this little blitz Q and A, this or that kind of questions just so our listeners and get know you better, Amanda. Okay.

Amanda: 1:54

Okay, I’m ready.

Vira: 1:55

Cool. Okay. West coast or east coast?

Amanda: 1:58

Definitely west coast. That’s where I am from. So yay.

Vira: 2:02

West coast all the way. Texting or calling?

Amanda: 2:05

I would have to say, if it’s for conversational purposes, calling.

Vira: 2:09

Ooh, I didn’t expect that. Amanda, you’re so young. I mean, I know.

Amanda: 2:13

No, trust me. It’s hard for me to find people that are willing to sit and talk on the phone with me, but as you get to know me, I talk a lot, so definitely needs to be over the phone.

Vira: 2:22

Okay. Arielle or Jasmine?

Amanda: 2:24

Ooh, I would say Ariel. I love the ocean, so. And I love the soundtrack to that movie. So.

Vira: 2:31

The best. The best. I’m Belle. I’m like, that’s. That’s my spirit. She’s my spirit animal. And I did the buzzfeed. The buzzfeed test. And I’m Ariel. Sorry, I’m Belle. I’m Belle from Beauty and the Beast. So she’s my, like, inspiration.

Amanda: 2:45

She’s a genius, though. That’s. That’s a good thing to be.

Vira: 2:49

She’s amazing. My husband is Aurora, so kind of.

Amanda: 2:52

I need to take that test.

Vira: 2:54

I made him take that test. Yeah.

Amanda: 2:58

It didn’t sound like he would go willingly, right? On his own.

Vira: 3:02

No, not willingly. Okay, let’s go back to our questions. Place you want. You most want to travel to.

Amanda: 3:07

Oh, that’s a tough one. I think I want to go to Italy. I have distant relatives out there, so that would probably be the first place just so they could show me around.

Vira: 3:18

Awesome. Who would play you in the movie about your life if there was one?

Amanda: 3:24

Probably Amy Schumer, because that’s the only person that has the same humor as me, probably.

Vira: 3:30

I love her jokes so much. I love her so much. Awesome. Good choice. Okay, cool. If there was one song playing every time you entered the room, like, what would it be?

Amanda: 3:41

I think it would have to be I’m still standing by Elton John.

Vira: 3:45

Okay. You didn’t even have to think about it, right?

Amanda: 3:49

Oh, I love music. No, I have, like, a playlist ready in my head at all times, and I. My friends probably hate it because my music taste is not kind of what’s popular right now. So I definitely have to have that in the back of my head at all times.

Vira: 4:02

Awesome. Okay, cool. Well, thank you for that little introduction, Amanda. Let’s start discussing all of the fun ideas that we have for content for August. And I know you have quite a few ideas. I’ve prepared some too. But, like, in general, what are your plans for August? Have you planned anything, like, exciting? Any, like, fun family trips? Any, like, barbecues, trips to the ocean or anything?

Amanda: 4:31

So this summer has been very spontaneous for me. Nothing. Everything we’ve been doing has been planned, like, a couple days in advance. So this weekend, we’re actually going camping. One last trip before, you know, summer’s over. Cry. So, yeah, and I think, you know what we’ve done so far? We went to Disneyland. And that was really fun, of course. But, yeah, for the rest of the summer, I think I’m just preparing for the new fall year, just getting everything in order. But this last camping trip is gonna be really fun.

Vira: 5:01

Like, all of the parents, honestly, like, this last. Last month of summer, usually people try to squeeze in the last holiday or, like, a quick getaway or something. But for parents, sometimes it’s different just because they all are so, like, obsessed. Not obsessed. It’s the wrong word. They are all, like, preparing for the school to start. It’s like, wow, it’s a stressful time for parents, I guess especially.

Amanda: 5:24

Right. And this is my first son. Yeah. So we’re getting used to the whole like enrolling and figuring out what he needs and getting him prepared and so yeah, it’s been definitely nerve wracking. But we’re excited.

Vira: 5:36

Oh, that’s going to be cute. Are you going to do the picture the first day of school picture and everything?

Amanda: 5:41

Yeah, of course. And I’m going to get one with like my siblings and then also with him on his own. Yeah, it’ll be tons of fun.

Vira: 5:47

Yes, yes, please. I really love how parents are taking this picture like in the morning and then after the school. It’s like the same day after school. The kid like the same kid looked completely different. The first picture is so neat and beautiful and clean and everything.

Amanda: 6:04

Yeah, that’s definitely going to be my son. I just know it. He is crazy. So probably grass stains everywhere.

Vira: 6:11

100%. And you guys, I mean it’s a big theme the entire month of August. So if you can talk about like prepping for school or maybe about, about some last minute trips in your emails, it’s a, it’s a good, it’s a good month to talk about it. Right. But there are also like some other monthly observances and some of them I like didn’t even realize there were a thing. For example, it is an admit you are happy months. So random. Yeah. Also it’s, it is official family fun month, national eye exam month, Peach months, which is like pretty awesome. I love peach.

Amanda: 6:50

Nice. I love peaches.

Vira: 6:51

Why not? Why not? Let’s, let’s celebrate this amazing delicious fruit Romance awareness month, Water quality months and National Picnic month. You see there are like so many topics that you can be creative with in the months of August. Obviously back to school is kind of the big one, kind of the obvious one. But I think the Peaches month is pretty cool too. And admit your happy months. So much stuff you can do.

Amanda: 7:19

Yeah. And a lot of these are super last minute things you can totally do. You know, you don’t have to plan super in advance. So for campaigns in August that’s just, that’s perfect. It could be a last minute trip. Last minute picnic.

Vira: 7:30

Absolutely. Absolutely. And I mean there are like some obvious topics, right? Like back to school you can talk about, you can promote the products that people will need to for like back to school you can do some discounts, site wide promotions, but you can also do something fun like quizzes. It’s like an efficient interactive format that people love. People Love kind of that gamification in the emails. Right, right. And yeah. And you don’t even have to any fancy software or anything. You can even do something like hey, here’s the quiz. The correct answer is your discount code or coupon code or something like that. You don’t have to use fancy software. It can pretty much be something as simple as a little quiz or something. And of course we can’t talk about back to school without mentioning the teachers. It’s also a topic that everyone kind of can relate to and maybe you can do something sweet like teachers, like mentioning teachers funny phrases because there are like a bunch of phrases that like all of the teachers are using and maybe we can do something like that or I remember like our teacher always was telling us that it’s not the bell that gives us the end of the class, it’s me. That’s like a classic one. Right. But there are like so many phrases like this. So you can be creative, you can be cute and you don’t even have to kind of be in that like back to school market. Right. For example, one of my clients is selling, they are selling tea and little tea shots, like a teeny tiny bottles with like a good for you little fruit shots. And they made this campaign where they took pictures of this little shots and put them into the lunch boxes. Like lunch boxes. Yeah. So you don’t. Yeah, you don’t even have to be like in that like specific market. You don’t have to sell kids clothes to, to like talk about back. Back to school. Right?

Amanda: 9:29

Right, right. Yeah. I even have a home decor brand that’s working on something like that, like sprucing up your home before the back to school starts, you know? Yeah, it’s super. People prepare in different ways so there’s so many ideas you could do.

Vira: 9:40

For sure. For sure. Okay, Amanda, let’s, let’s go and like discuss some fun of the holidays. I know August 1st is the fun one. What is August 1st?

Amanda: 9:49

Oh yeah. So August 1st or doggest first is universal birthday for shelter dogs. So I just absolutely love this and I think it’s. Yeah, it’s, it’s so adorable. And so it’s a nationwide celebration for dogs whose birthdays are unknown. And so it’s been a holiday since 2008 and when staff at the North Shore Animal League in America of New York set out to ensure even dogs without birthdays still get their own special day. And so I just think it’s such a cool thing to do. Like you could spend the day Just admiring your little adopted friend and you know, like tons of ideas for this. You could either, you know, have people send you photos, like user generated content of their dogs and. Yeah, no, I think this is just a. Such a special day.

Vira: 10:33

I actually have one of the clients who’s selling supplements for pets and we like every, every first day of the month we have this like, like newsletter where we feature all of the news and like cool updates and stuff like that. So we’ll be talking about this holiday specifically because like a big portion of their clients are actually people who adopted the dog. And I think this is such a sweet, nice holiday. Yeah, it’s a, it’s a really.

Amanda: 10:59

You could even like give the idea to donate to your local shelter and stuff like that. Absolutely. Yeah. People love being a part of something good, you know, So I think such a cute day.

Vira: 11:08

And even you as a brand can like donate the proceeds from like say a sale. Right? You can, a big sale or something and say like 5% of all of the proceeds will go to like ABC Shelter or whatever. Those campaigns actually you’d be surprised. But those campaigns, you guys, they bring like so much revenue all the time. Just like you said, Amanda, people like to be a part of something like big, right? And something, something nice. So. Yeah, totally, totally. Then August 1st is the international Beer Day. Very random. We went from like a beautiful, sweet Dougus to International Beer Day directly. I mean most people love beer, right? And it’s a pretty big holiday. I don’t know about like California where you are, but like here in British Columbia in Canada, for some reason people do celebrate International Beer Day. Wow.

Amanda: 11:55

I haven’t heard about it too much, but there are tons of microbreweries in my area, so I’m sure we’ll be celebrating.

Vira: 12:02

They will be doing something for sure. Yeah. It’s a day for people all over the world to enjoy their favorite beer and to learn fun things about beer, to learn about like new types of beer. Of course, for brands who sell like alcohol gets the chance to showcase their products and maybe like connect with customers, do some sort of sales and stuff like that. But again, you don’t have to sell beer to celebrate beer as long as your customer base is like, is the people who might enjoy beer. Right. So if you’re selling say snacks, you can do the campaign about snacks that go well with beer. Or maybe you can do 10 fun facts about beer that you didn’t know. Or maybe you can do something like the beer is on us kind of campaign paying sort of like here is the product. You save 50% off and use the rest of the, the rest of your budget on beer. I don’t know.

Amanda: 12:57

Be creative.

Vira: 12:59

Yeah, be creative. You don’t have to sell beer to celebrate International Beer Day. And that goes like for, for any of the holidays that we will be discussing. And yeah, I mean, of course if you were like selling, I don’t know, like the products for kids, that might not be the appropriate day to celebrate. But if you are like in the snack business or even if you were in the supplement business or health business, you can talk about like health benefits of beers. And believe it or not, there are some health benefits of beers. I didn’t know that too, but apparently there are. So yeah, be creative. It’s a fun, fun day to celebrate.

Amanda: 13:34

Exactly. All right. I think also for. So August 7th is National Sisters Day, which I would be super excited for this one. You know, there’s so many different ideas you could do and it’s a great opportunity for you to engage with people on your list who have sister. And so I think one of the funnest campaign ideas is the bogo. Buy one, get one free just to do matching sets with your sister. That’s just super adorable. Or even mix match, anything like that. I love that. Or you could do something like how Ann Taylor did with giving multiple discounts for their sister brands. So that’s a fun theme just to go around. I just love the whole idea of that.

Vira: 14:11

That’s a fun one. That’s a fun one too. And I mean, you can also do different like, like social media posts that can be like tied into emails as well. For example, one of my clients, they are actually the siblings duo who started this tea company. Right. So we will totally be celebrating August 7th, National Sisters Day. And Amanda, I think you will be celebrating it too, right?

Amanda: 14:36

Yes, definitely. I have two younger sisters, so. Well, yeah, there’s three of us, so we’ll probably do something fun that day.

Vira: 14:44

Yeah, for sure, for sure. Awesome. Okay, tell us about the next one. I kinda. So August 8th is international cat Day. Right.

Amanda: 14:56

So I mean, just to say the Internet and cat videos just go hand in hand. I think it’s just the perfect match made in heaven. And so, yeah, I would be super excited to open up an email in my inbox and have a funny cat video or picture. Right, right, exactly. I mean, that was kind of just. Just everything I would look at as a kid growing up on the Internet, so. So yeah, so some fun ways to celebrate would be sharing cute cat videos you could also discount cat related products or also donating a portion of sales from a campaign to a local shelter or any shelter in your area. I think that you know, like we said with the dog International Dog birthday, we donating people love being a part of something bigger than themselves. So I think that’s something totally great.

Vira: 15:46

Yeah, totally. I’m not a cat person myself but I just. Oh no, no. I’m a dog person. 100 a dog person. But I mean I wouldn’t mind to. To have a cute like a funny cat video in my inbox from a brand. You know, it’s also like a way to make the brands more real. Right. So to make you feel that they are not necessarily want you to. To purchase something from them all the time but also to put that like human brand, a human face on the brand.

Amanda: 16:13

Yeah. And that’s why I feel like it’s so cool that it just doesn’t something related to your brand because I think just even sending it’s International Cat Day and a funny cat video or a cute cat picture, people love that, you know. So I think such a fun day.

Vira: 16:27

Yeah. And even with my brand we have this brand, I already mentioned it, that are selling the supplements for, for dogs. But we will be celebrating the national Cat Day as well. And just because I mean everyone loves cat. Right. And also this, the supplements that we’re like sort of selling for dogs, some of them, they are just, just can be used for cats as well. And that’s like the idea that we will be promoting because there are like some customers of ours who have like both a cat and a dog. Right. So why purchase like two separate identical products that are just like branded differently but it’s the same product with the same function and everything for cat and for a dog. So that’s like an angle, that’s the angle that you can also like show. But yeah, funny, funny cat videos. On August 8th I’m going to have a lot of them in my inbox and I can’t wait for August 8th.

Amanda: 17:15

Cool.

Vira: 17:16

Okay. August 9th, Book Lovers Day. This is also a good one no matter whether you are in the book business or not. But I personally will take any excuse to celebrate my love for written word. I’m like the biggest bookworm myself. So this day I will be celebrating for sure. But even if you are not in a book business yourself, you can do something fun like 10 books to read this summer or like 10 books for your summer vacation or something like that. Or for example, if you are in the business that are selling, I don’t know, like the mattresses. Right. You can also send like the email about the books about sleep or like five books about the sleep about sleep that you must read or something like that so you can share the books that are like relevant to your customers that might be interesting or relevant to your customers. And as always, it all comes down to like knowing your customers, knowing who they. What the interests are, what they like, what they don’t like and what they want to hear from you. Right. It all comes down to delivering that right message to the right person at the right moment. So that’s, that’s pretty much what. What we will be celebrating on August 9th, August 10th though. It’s a weird one, but I kind of like it. It’s a National Lazy Day. That should be my probably like a personal holiday. I. I mean I will be celebrating National Lazy Day for sure. I’m going to treat myself on the National Lazy Day. I mean, not much content that you can create like specifically for National Lazy Day, but it’s always nice just like to mention it that.

Amanda: 18:48

Just remind everybody to take a break.

Vira: 18:50

Remind everyone to take a break. You can maybe send like an email about like different ways to relax this National Lazy Day or maybe you can do like some fun facts about laziness. Competitions. There are actually this kind of competitions in Asia. Yeah. Where you have to like set where. Where you have to like for an hour and a half have like sit, do nothing. And they track your pulse and whoever has the lowest heart rate wins.

Amanda: 19:18

So that is insane. I did not know they did that.

Vira: 19:22

Yeah, yeah, I just read about it. I don’t know why I read about it, but whatever. This information will now live in leave in my head forever. So.

Amanda: 19:30

Well, now you got to use that information here on the podcast.

Vira: 19:32

So for sure, for sure. That’s why I’m reading it. Yeah. Cool.

Amanda: 19:37

Yeah. And so for August 11, we have son and Daughter Day. So that one I’m in particularly be particularly excited about. And so this is a really good opportunity just to encourage your busy parents to take a pause from their busy routines and splurge on their kids or do something fun with their kids. And so, you know, just a fun discount, like take this and send it. You know, give it to your son or daughter. I think that’s just. Yeah, no, really fun and just spend the day with them. Just a nice reminder you could share even content with mom and mom and dad spending time with their kids. So I think that’s just. Yeah, that’s always A soft spot for me.

Vira: 20:11

Yeah. Or even, like, sharing the pictures of, say, like, r. CEO with his daughter or like, our team dads sharing the pictures with their kids. I mean, something like that. We’ve done, like, a campaign like this for Father’s Day with one of my clients where they were sharing their favorite dad jokes. The dads of the brand, they were sharing their favorite dad jokes, and we also had, like, the pictures of them with their kids, and it was, like, amazing. This campaign also, like, brought a lot of revenue, but also it does create that special bond between the customer and the brand. You always want to remind your customer that, hey, we are humans. We are real. We are your friends. You’re virtual friends almost. So that’s a cute one, right?

Amanda: 21:26

And who doesn’t want to read a dad joke?

Vira: 21:28

I mean, dad jokes are the best. I’m a fan of dad jokes. Yeah, for sure. 100%.

Amanda: 21:34

Definitely. And so now also for August 13th is National Prosecco Day. I’m definitely a fan of this as well. Guilty. So some good ideas are offering a discount. You could also do fun facts about Prosecco or even some fun Prosecco cocktail recipes. Anything like that is really fun to engage with your audience and even just telling them to go out for some brunch. I know here in California, we all do brunch every Sunday, so Prosecco, mimosas, and know all of that good stuff.

Vira: 22:10

What day is August 13th? This. This year? I wonder.

Amanda: 22:14

Look at my calendar.

Vira: 22:15

It’s actually Saturday, you guys. It’s actually Saturday, so you can have a brunch. You can start your. Start your day with Prosecco and yeah.

Amanda: 22:24

A nice brunch bender for the weekend.

Vira: 22:26

For sure. For sure. So August 13th. Yeah, no, it’s a. It’s a good one. I remember one time for that, like, tea company that. That we work with, we did this, like, a virgin margarita recipe with tea or something. Sometimes we kind of do like, a mocktail versions of famous cocktails, you know?

Amanda: 22:47

That’s so fun.

Vira: 22:48

Yeah. And even, like, using our product, obviously. So that’s like a fun way to promote your product, but also to just like, provide some sort of, like, value to your customer. So that’s a good one. That’s a good one. August 16, National Tell a joke day. Oh, you guys, you can do so much with this holiday. National Telejoke Day is the perfect day to share some laughs with those who are subscribed to your email list and with your loved ones. Laughter is a good. Good for soul. Like, no matter whether you’re like telling joke in person or send it in email. Jokes are the best. And you can do something as simple as like sharing your favorite jokes in the email or maybe be doing something like our team is telling their favorite jokes. This way again, you can introduce your customers to all of the people behind the scenes of the brand. So you can say like, hey, this is a Kelly from account from accounting and this is her favorite joke. Or like, this is like, I don’t know, James, our CEO or whatever and here’s his favorite joke or something like that. It’s always, it’s always nice to put the human face on the brand. Right? But you can also do maybe like jokes about your products that you’re selling. If you’re selling a tea, you can do like 10 tea puns or like tea jokes to celebrate National Joke Day. Or maybe you can do some Instagram captions so that they can use in their Instagram today to share it with their audience. For some reason, those like Instagram captions always work really well. We did it for like a national Best Friend Days where we’ve shared like 10 of most popular Instagram captions. Like, to celebrate this like, like Best Friend Day. And that email, we had amazing open rates and click through rates.

Amanda: 24:34

Yeah, yeah, you could even if the punchline is short enough, you could even make the like coupon code the punchline or something fun like that. Yeah, there’s so many different ideas you could do.

Vira: 24:46

Or even start telling a joke in the subject line and to hear the rest of the joke, they have to open the email. This will help you with your open rates for sure. You’ll have to be creative,

Amanda: 25:01

Build the suspense. Yeah.

Vira: 25:03

Okay. Okay, now we’re talking. Cool. Okay, what else do we have in August?

Amanda: 25:09

Yeah, so August 19th is world photography Day. And so there’s definitely a lot you can do with this. I mean, just bringing in social media, having people share their cool photography skills and their artistic backgrounds. And you know, I have a lot of brands that actually have beautiful photography and so they can even share their own, you know, some of their favorite shoots of the year. Favorite shoots of the month. And so this is just a really fun way to share your art through either social media and of course email. So yeah, no, I definitely like this one for sure. I think I’ll be implementing this with a couple of my brands.

Vira: 25:43

That’s a good one. And I mean, it’s very obviously it’s very visual, so it’s a perfect one for your social media. But just like you said, Amanda, you can Always, like, repurpose it or maybe like, feature some user generated content. Say, like pictures of our customers that, that we liked, not the customers who liked, but the products that we like. You know what I mean? Yeah, something. Something like that. User generated content is always a good idea.

Amanda: 26:11

So definitely. I definitely agree with that.

Vira: 26:14

Yeah.

Amanda: 26:14

And Then so for August 25th is National Burger Day, so definitely a fun day. And so, yeah, I think there’s a lot of options. Options you can do here, of course, reminding everybody that it’s burger day. So go fire up the grill or go eat up a gourmet burger. Or even for those health brands, you could say, you know, burgers don’t have to be unhealthy, and then come up with a fun recipe to share with your subscribers.

Vira: 26:39

That’s a good one.

Amanda: 26:40

Yeah, there’s a lot of fun stuff you can do there. And, you know, let’s see, you could even share like, all kinds of different burger joints in your area. Like, kind of like a travel guide even.

Vira: 26:50

Ooh, that’s fun. That’s fun. Or doing like a top 10 burger and like, I don’t know, like San Francisco and send it to your San Francisco customers or whatever you can do,

Amanda: 27:00

you know, segment smaller groups and just kind of make it super personal for each group of subscribers.

Vira: 27:04

Absolutely. And there are like, a lot of brands who are very, like, local too. So for, for them it would work for sure.

Amanda: 27:11

Definitely.

Vira: 27:12

Yay.

Amanda: 27:13

I know here in the US we love burgers.

Vira: 27:15

So, I mean, you guys. Yeah, it’s like a, like the first time I traveled to like, northern America, I was like 15, and I was like, curious, like, what’s the national food like, the, the traditional food that you guys see that you’re like, burgers.

Amanda: 27:29

Burgers. It’s like, it’s a staple.

Vira: 27:32

Yeah, Burgers and hot dogs. We were actually like few episodes ago with Uzair, we were discussing the best hot dogs in Canada and the States, and we, and we kind of decided that that must be Costco hot dog.

Amanda: 27:47

Oh, yeah.

Vira: 27:48

They’re like Polish dogs. I mean, they are like a reward. You know, you’re like spending 500 bucks on, like, the things that you didn’t even know you need. And then like a$1.50 hot dog feels like a reward.

Amanda: 28:00

Makes it all feel worth it in the end.

Vira: 28:02

A hundred percent. 100%. That’s like the reason why I have Costco membership. I like 100. But you guys don’t have fries in your Costco in the states, do you?

Amanda: 28:14

No. Yeah. No, we actually ours Got rid of a lot of things. Cuz we used to have like Polish dogs and they were really big and now we just have regular hot dogs and then they don’t have combination pizza anymore. Like I think we just have like, I know it’s just cheese, pepperoni and then we have churros and then the frozen yogurt.

Vira: 28:33

We don’t have churros in Canada, but we do have fries and Costco fries. Oh my goodness. They are probably the best fries. Well, McDonald’s must be the best.

Amanda: 28:43

I was gonna say.

Vira: 28:45

It’s like a tight second, you know, it’s like.

Amanda: 28:48

You’re making me want to go to Canada.

Vira: 28:50

You’re making me want to go to Costco. Amanda, after this, after this podcast.

Amanda: 28:55

Take a quick trip after this.

Vira: 28:56

Even you guys, even if you like share some, some of your like ideas on favorite burgers in the town or in the city or in the States and like say our team is picking the, your favorite burgers or something like that in the emails that would be. I would definitely click on that kind of email. I would definitely open it. And I’m always on a hunt for a good hot dog or a good burger. So that content definitely would work. Yeah. And from National Burger Day straight to International Dog Day, August 26th. So that’s like a big holiday for those of you who are in the industry or who have a dog or who loves a dog. International Dog Day is a big one. We have two big holidays this month, right? We have International Dog Day and International Cat Day. So it’s kind of like a pet intensive month. Pet holidays intensive month. But just like you, Amanda mentioned with for the cats, for the National Cats Day, yes. You can share the pictures of your dogs. You can ask your customers to share the pictures of their puppies. You can do the contest for the cutest puppy picture or something like that. You can also discount your pet related products. Or you can just go content heavy and do something like 10 ideas on how to pamper your dog for the national International Dog Day.

Amanda: 30:17

Oh yeah, that’s a good one.

Vira: 30:18

Or something like that. It doesn’t always have to be the discount. That’s something that we’re trying to like. That’s the idea that we are pushing here, you guys. It doesn’t always have to be discount as long as you’re delivering the value right. And sometimes discounts can actually hurt because they can devalue your brand or your products in the eyes of your customers. For example, like Lululemon, they almost never do discounts. It just Never happens just because their product is that good that people would buy it with or without discount. And we do have like a lot of brands who are like using that strategy as well. If you’re like one of those brands, just like go content heavy, like relevant content. That’s something that you can do. And honestly so much you can do for the International Dog Day, you guys, it’s a fun little holiday and for one of my clients that are actually selling both on their website and on Chewy, and for those of you who don’t know, Chewy is like a marketplace for pet related products. And that marketplace, like different brands are selling like different, different products. So for that specific holiday we will be sending our traffic from Klaviyo to Chewy just because they will be doing the promotion. So this way you can educate your customer about like different sales channels that you have. We did similar on the Amazon prime day as well. And I, I’m not a of fan, fan of sending the traffic to the third party platforms. But if you think about it for business, it’s good because even if someone like unsubscribes from your list, you will still have them somewhere. They can still purchase from you from your Amazon or from your Chewy or whatever. So if that’s you want, if that’s something you want to do, definitely, definitely try it. So yeah, International dog day and August 26th. And you guys, before we wrap up this podcast, I just want to quickly remind you that we actually have all of this like holidays listed in a beautiful PDF calendar. To get that like content calendar that we use internally for flowium, go to fluum.com calendar leave your email and we will send you your very own set of calendars. Right. So you’ll have your calendar for the entire year.

Amanda: 32:30

Yeah.

Vira: 32:30

Okay. Well, Amanda, how was it? How was your first podcast?

Amanda: 32:35

It was a blast. I liked it.

Vira: 32:37

I know, right? A lot, A lot of it was a lot of fun having you here.

Amanda: 32:41

I know. I, yeah, I’ve definitely never done a podcast before, so now that’s checked off the bucket list. So.

Vira: 32:48

Well, congrats. Next time we’ll have to do it with video. Next time we’ve gotta do it with video so everyone could see. Yeah.

Amanda: 32:55

Then it could be on Flowium’s YouTube channel.

Vira: 32:57

100% yes. Yes.

Amanda: 32:59

Yeah, that was so much fun.

Vira: 33:01

I mean it was just like. I hope you guys enjoyed it listening to this podcast just as much as we enjoyed talking about all of the content ideas and about burgers. I mean we probably talked about hot dogs more than we should have. But I mean.

Amanda: 33:15

That was a huge portion of our topic for sure.

Vira: 33:18

It’s all worth it. All worth it. I know that our listeners, they do share the same opinion, so it’s going to be fine. Cool. Well, thank you again, Amanda for joining us on this podcast. And you guys, for those of you who are like new listeners, don’t forget to subscribe and share this podcast podcast with your friends. And as always, if you leave us a review, remember to send us a screenshot of your your review to flowium.com/socks and you will get your very own pair of branded Flowium socks. We are always like to pushing our socks because they are like so, so beautiful. Amanda, you should by the way leave us a review too now when you. Yeah, oh, 100%.

Amanda: 34:01

I definitely need some of those socks.

Vira: 34:02

And get a pair of socks socks. I mean you’re in California so they’re not like you need them, need them right now. But they are so cute. Yeah, I’ll wear them inside for sure. And yeah, just like I mentioned, you guys, if you want to get your very own content Calendar, go to flowium.com calendar and you’ll be able to download your very own Flowium content calendar for the entire year. Well, thank you so much for listening, you guys and we’ll see you next Tuesday. Bye.

Amanda: 34:32

Bye.