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It depends on your business. We strongly recommend sending campaigns once a week. But if you are a B2B customer, the minimum you should send is once a month. However, if you are an eCommerce business, the best way is to send campaigns weekly.
It depends on your business, your product, and your sesonality. The best way is to test and see how it performs for your business.
According to Ezra Firestone, the right balance is 1 promo campaign every 6 weeks. We tested it for many of our clients and it works for us.