February, the month of love, romance, but also sales and eCommerce opportunities. We are back with our monthly calendar, this time with February email marketing ideas.
Don’t miss the chance to come back strong after the Holiday slump. January has been a little too calm? February is the perfect time to get new customers and boost your sales.
This month, your customers are going to be flooded with campaigns around Valentine’s Day. But there are many other holidays you can use for your email campaigns this month to show your subscribers some love and stand out in their inboxes.
Watch this video if you’re looking for fresh email campaign ideas for your brand. In this video, we walk you through the key events and holidays happening in February and share tips on how to use them for different brands.
February Month Theme Content Ideas
Black History Month
Celebrate Black History Month this February with impactful e-commerce campaigns! Elevate your brand by highlighting influential Black figures, sharing inspiring stories, and promoting diversity. Consider limited-edition products that honor cultural heritage or collaborate with Black-owned businesses. Craft inclusive email copy and designs that resonate with diverse audiences. Foster connections by featuring Black voices in your content. Embrace unity and empowerment through thoughtfully curated campaigns, fostering a sense of belonging for all.
National Weddings Month
National Weddings Month, the perfect time for e-commerce brands to inspire and engage couples planning their special day! Capture their attention with curated wedding-themed content, from elegant product showcases to helpful planning guides. Tailor email campaigns to highlight bridal trends, exclusive offers on wedding essentials, and personalized gift ideas. Create a romantic atmosphere through visually appealing designs and compelling copy that resonates with the joy of love. Help couples turn dreams into reality with your unique offerings and thoughtful suggestions.
American Heart Month
February is also American Heart Month, an ideal opportunity for e-commerce brands to promote heart-healthy lifestyles. Encourage customers to prioritize their well-being with fitness gear, nutritious products, and stress-relief items. Craft engaging email campaigns featuring heartwarming stories, health tips, and exclusive deals on wellness products. Use vibrant designs and compelling copy to inspire a healthier lifestyle. Show your brand’s commitment to heart health by donating a percentage of sales to relevant charities.
National Cherry Month
Celebrate National Cherry Month in February with a burst of fruity delight! E-commerce brands can captivate customers with themed promotions, showcasing cherry-inspired products. From delectable treats to kitchen essentials, feature a range of cherry-themed items in eye-catching emails. Create urgency with limited-time offers and discounts, enticing customers to indulge in the sweet flavors of the season. Craft visually appealing designs and cherry-picked copy that highlights the freshness and vibrancy of your products.
February Content Ideas in Our Monthly Email Marketing Calendar
Listen to February Email Marketing Ideas on our Podcast
February Email Marketing Ideas for Your Email Campaigns
February 1 – Dark Chocolate Day & No Politics Day
February 1st is a special day for two reasons: it’s Dark Chocolate Day and No Politics Day! Merchants can leverage both holidays to create unique promotions and engage with their customers. For Dark Chocolate Day, consider running promotions on chocolate products or creating special gift baskets featuring different types of dark chocolate. As for No Politics Day, create a fun and lighthearted promotion centered around relaxation and self-care, offering special discounts on products that help customers unwind and unplug from the news cycle. By embracing these holidays, merchants can show their customers that they care about their wellbeing and enjoyment of life’s simple pleasures.
February 2 – Groundhog Day
Groundhog Day is a fun and quirky holiday that takes place every year on February 2nd. It’s a day when people gather to see if a groundhog emerges from its burrow, and depending on whether it sees its shadow, it is believed to indicate an early or late spring. Merchants can use this holiday as an opportunity to run promotions or discounts on products that are associated with spring or winter. Consider creating themed promotions around cozy winter items or outdoor spring items, and offer special discounts or incentives to customers who purchase on or around Groundhog Day.
February 3 – Doggy Date Night and Wear Red Day
Wear Red Day is meant to bring awareness to cardiovascular diseases. If you are in the Fashion industry especially, you can share your red-colored pieces and explain the meaning of this day.
If you are selling products related to dogs, it’s the best moment to remind your subscribers that they should take a break and spend some quality time with their puppies!
February 4 – World Cancer Day
If that makes sense for your business, you can produce some customer-generated content to talk about this important day and cause. For example, you can highlight cancer survivor stories, encourage people to donate, etc.
If your brand is searching for a cause to donate to, it can also be a good opportunity to choose a fighting cancer organization and announce it to your subscribers.
Nowadays, customers like to give their money to a brand that has awareness and helps the world to become a better place. It gives people a sense of investing in something bigger than themselves, to serve good.
February 5 – Nutella Day
February 5th is Nutella Day, a day dedicated to celebrating one of the world’s most beloved chocolate-hazelnut spreads. Merchants can take advantage of this holiday by running promotions on Nutella or featuring it in special menu items, such as desserts or breakfast dishes. You could create a social media contest or giveaway centered around Nutella-themed recipes, or offer special discounts on Nutella products for a limited time. By embracing this holiday, merchants can tap into the popularity of Nutella and engage with customers who have a sweet tooth.
February 6 – Bob Marley’s Birthday and Frozen Yogurt Day
Celebrate the legend! February 6th marks Bob Marley’s birthday – a day to honor his iconic legacy. E-commerce brands, pay homage with reggae-inspired collections, exclusive merchandise, and limited-time offers. Craft emails that resonate with Marley’s spirit, featuring vibrant designs and uplifting copy.
It’s also a Frozen Yogurt Day! E-commerce brands, serve up a delightful celebration by promoting a swirl of frozen yogurt goodness. Feature tempting flavors, discounts, and DIY toppings in your emails. Encourage customers to create their perfect treat at home or indulge in local frozen yogurt shops.
February 7 – Send a Card to a Friend Day
Embrace the warmth of friendship on February 7th – Send a Card to a Friend Day! E-commerce brands, spread joy by promoting heartfelt, personalized cards. Encourage customers to surprise their pals with a token of appreciation. Craft engaging emails, showcasing a variety of thoughtful cards and exclusive deals. Highlight the joy of connecting through handwritten messages. Use charming visuals and warm copy to convey the sentiment of friendship. Let’s make this day extra special – because a handwritten note speaks volumes!
February 8 – Boy Scout Day
Salute the spirit of adventure on February 8th – it’s Boy Scout Day! E-commerce brands, honor this day by celebrating scouting values. Showcase outdoor gear, camping essentials, and scouting-inspired products in your emails. Encourage customers to gear up for their next expedition or support scouting organizations. Use imagery that captures the essence of camaraderie and exploration.
February 9 – Pizza Day
Certainly, a day that speaks to a large part of the population. Convince your subscribers to organize a Pizza-movie night with your products, such as:
- Shows, tv-shows, movies
- Comfortable furniture
- Comfortable clothes
You are free to be creative with this one!
February 10 – Chinese New Year
Wishing prosperity and joy on February 10th – it’s Chinese New Year! E-commerce brands, join the festivities by showcasing culturally inspired products, vibrant decorations, and exclusive offers in your emails. Embrace the spirit of renewal and good fortune. Use colorful visuals and festive copy to capture the essence of the celebration. Encourage customers to welcome the Year of the Dragon with style and tradition.
February 11 – Make a Friend Day & Guitar Day
February 11th is a unique day that celebrates both Make a Friend Day and Guitar Day. Merchants can use this holiday as an opportunity to promote community building and music enjoyment. Consider running a “bring a friend” promotion or discount for customers who come in with a friend or family member. For Guitar Day, feature live music performances or offer special deals on guitar-related products, such as lessons, gear, or accessories. By embracing these holidays, merchants can create a fun and welcoming atmosphere that encourages social interaction and artistic expression.
February 12 – National Wingman Day
E-commerce brands, honor friendships with exclusive deals on “buy one, get one” offers or shared experiences. Craft engaging emails highlighting products or services perfect for bonding moments. Use visuals that showcase friendship and loyalty. Encourage customers to treat their wingmen and create lasting memories together. Let’s lift each other up on this special day!
February 13 – Galentine’s Day
It is a cute day to get together with your girlfriends to celebrate a girl-orientated Valentine’s Day.
This fun concept can be a good opportunity for many ecommerces to suggest girly products or ideas to spend a self-care, female energy date night.
February 14 – Valentine’s Day
The February email marketing campaign everybody is expecting. Make sure to start in advance and send a series of emails preparing your customers for the day celebrating Love.
Usually, people prefer to plan their gifts in advance. So make sure you start sending your emails at the beginning of the month.
If your business has nothing to do with romantic gifts, you still can take advantage of this worldly famous day. For example, you can recommend alternative activities to do that day, or share the theme of Love through your brand values.
After all, love is universal, and you cannot miss such an opportunity to communicate with your precious customers.
President’s Day – Third Monday in February
President’s Day, a national holiday that celebrates the birthdays of George Washington and Abraham Lincoln. Merchants can take advantage of this holiday by running promotions that honor the legacy of these two great leaders. Consider offering special deals or discounts on products that are associated with American history, such as books, memorabilia, or patriotic-themed items. You could also run a social media contest or trivia game that tests customers’ knowledge of presidential history. By recognizing President’s Day, merchants can show their appreciation for American history and engage with customers who are interested in learning more about our nation’s past.
February 17 – Random Acts of Kindness Day
One more universal day reminding the world to be kind, to love, and to help. February email marketing ideas are a lot focused on good basic values, so make sure you are “in the vibe” and send an email campaign that will share this sense of kindness.
It is the best time to remind your subscribers of your brand’s values and concrete actions in helping the world.
February 18 – Drink Wine Day
Can’t be missed if you are in the wine industry or anything related.
Your subscribers will be more than happy to receive some unexpected offers and discounts and treat themselves to an agreeable winter evening drinking wine and talking about worldly matters.
February 20 – Love Your Pet Day & Muffin Day
February 20th is Love Your Pet Day and Muffin Day, a unique holiday that celebrates both our furry friends and delicious treats. Merchants can take advantage of this holiday by running promotions that cater to pet owners and food lovers alike. Consider offering special discounts or deals on pet products, such as treats, toys, or grooming services. You could also feature a “muffin of the day” promotion or offer special deals on baked goods and coffee drinks. To engage with customers, consider running a social media contest that invites them to share photos of their pets enjoying muffins or other treats. By celebrating Love Your Pet Day and Muffin Day, merchants can create a fun and festive atmosphere that appeals to a wide range of customers.
February 22 – Margarita Day
February 22nd is Margarita Day, a day dedicated to celebrating one of the most popular and beloved cocktails around the world. Merchants can take advantage of this holiday by running promotions on margaritas or creating themed promotions around Mexican cuisine. Consider offering special discounts or deals on margaritas or hosting a happy hour event that features different margarita flavors and appetizers. You could also create a social media contest or giveaway that invites customers to share photos of their favorite margarita or Mexican-inspired dish. By celebrating Margarita Day, merchants can attract customers who are looking for a fun and festive atmosphere and encourage them to try new flavors and foods.
February 23 – World Spa Day & Chili Day
Winter is still not over, and people deserve some time off in a spa. They can even organize their spa day at home, for example with your e-commerce’s self-care products?
Also, bring some spiciness to your February email marketing email ideas
February 27 – Protein Day
February 27th is Protein Day, a day dedicated to promoting the importance of protein in a healthy diet. Merchants can take advantage of this holiday by running promotions on protein-rich products, such as meats, fish, nuts, and supplements. Consider offering special deals or discounts on products that are high in protein, or create themed promotions around healthy eating and fitness. You could also run a social media contest or giveaway that invites customers to share their favorite protein-packed recipes or meals. By celebrating Protein Day, merchants can engage with customers who are health-conscious and interested in maintaining a balanced diet, and promote the benefits of protein in a fun and educational way.
Need help with your February Newsletter content calendar?
Whether it’s overwhelming or you lack the time and expertise to craft compelling February campaigns, our team of email marketing experts is here to help. Pick a convenient day and time for a consultation, and let us handle the details for you.