In this article, we go over the themes of the month sharing ideas on how you can build your campaigns around them and then walk you through events and holidays happening in March that you can use to make your campaigns relevant and engaging. Create a Klaviyo account to start sending beautiful and effective campaigns to your subscribers.
Listen to March Email Marketing Ideas on our Podcast
March Monthly Themes
March brings with it a plethora of diverse themes and observances, offering endless opportunities for creative marketing campaigns. From celebrating Women’s History Month and International Women’s Day to acknowledging National Nutrition Month, there’s something for every brand to engage with. Join us as we explore the exciting monthly themes of March, providing inspiration and ideas to elevate your marketing strategies and connect with your audience in meaningful ways.
Okay, so let’s go to the calendar. What do we have this month?
National Women’s History Month
March marks National Women’s History Month, a time to celebrate the achievements and contributions of women throughout history. Ecommerce brands can honor this occasion by showcasing women-owned businesses, promoting products that empower women, or running special promotions tied to female-focused themes. Consider highlighting influential women in your industry, offering exclusive discounts on women-centric products, or launching limited-edition collections in honor of this important month. Let’s celebrate and uplift women together!
National Nutrition Month
March marks National Nutrition Month, a prime opportunity for your brand to promote health-conscious products and engage their audience. Consider launching themed campaigns such as ‘Healthy Habits Challenge’ or ‘Nutrition Tip of the Day’ to inspire and educate customers. Offer special discounts on wellness products, host live cooking demos, or collaborate with influencers to endorse nutritious choices. So if you are in the nutrition industry, in the food industry, supplements, maybe you’re selling some drinks or whatever, this is your month to shine.
National Social Work Month
March marks National Social Work Month, a time to honor the invaluable contributions of social workers. Your brand can celebrate by launching campaigns that spotlight social causes, offer discounts to social workers, or donate a portion of proceeds to related charities. Incorporating heartfelt storytelling into email campaigns, highlighting social impact products, or hosting virtual events can engage audiences while aligning with the spirit of giving back. Let’s inspire and empower together this National Social Work Month.
Weekly observances of March
Read an E-Book Week (first full week of March)
Join us as we celebrate Read an E-Book Week during the first full week of March! This presents a prime opportunity for marketers and ecommerce brands to engage their audience with valuable content. Consider offering free e-books on topics relevant to your industry or products, enticing subscribers to join your email list. Host virtual book clubs or offer limited-time discounts on related merchandise to drive sales. Let’s make this Read an E-Book Week a memorable one for your brand!
National Invest In Veteran Week (March 1st to 7th)
National Invest In Veterans Week, observed from March 1st to 7th, provides a meaningful opportunity for businesses to honor and support our veterans. Retail eCommerce brands can show appreciation by offering special discounts or promotions exclusively for veterans and their families. Consider partnering with veteran-focused organizations or donating a percentage of sales to veteran charities. Engage your audience through heartfelt storytelling, highlighting the contributions and sacrifices of veterans.
National Introverts Week (third full week of March)
Embrace National Introverts Week, observed during the third full week of March, by catering to the needs and preferences of introverted customers. Your brand can create personalized shopping experiences with features like curated collections, quiet browsing options, and customizable product recommendations. Consider offering exclusive discounts or giveaways. Highlight the benefits of solitude and self-reflection through email newsletters and social media campaigns. Let’s celebrate the power of introversion and create spaces where introverts feel valued and understood.
National Physicians Week (March 25-31)
During National Physicians Week, recognized from March 25th to 31st, it’s time to honor the dedication and hard work of healthcare heroes. Your brand can show appreciation by offering special discounts or promotions on health and wellness products. Consider partnering with medical organizations to provide resources or support initiatives that benefit physicians. Showcase inspiring stories of doctors making a difference and encourage customers to express gratitude through social media campaigns.
March Email Marketing Ideas
March 1 – National Peanut Butter Lovers Day
So let’s start. March 1st, and already a very promising beginning. So March 1st is your National Peanut Butter Lovers Day. One day is definitely not enough to recognize peanut butter, but March 1st is an excellent idea to create some sort of fun content around peanut butter. So you can come up with a list of different fun recipes for peanut butter.
No matter what industry you are in, everyone loves peanut butter so why not create some sort of campaign around it?
March 2 – Dr. Seuss Day
March 2nd is Dr. Seuss Day. And if you don’t know who Dr. Seuss is, he’s a very famous children’s book writer. He’s the father of the famous, “The Cat in the Hat.”
So you can create a campaign with his famous quotes or some other engaging content inspired by his iconic characters. Back when I went to school, this was the day when we all were wearing pajamas to school. So maybe you can do something like “wear pajamas to work day” and you can take pictures wearing pajamas with your team and then share it in the campaign, why not? Be creative.
March 3 – National Employee Appreciation Day
March 3rd is National Employee Appreciation Day. And even though this is more like a brick and mortar holiday you can definitely do something fun with it in eCommerce, and especially in the emails. Why not use this holiday to introduce your customers to your team?
For example, you can do something like a featured employee of the month, and you can talk about your employee of the month. Or maybe you can introduce your customers to your customer support people who are working with your customers all the time. Putting the human face behind the brand is very important.
Especially considering how much people are spending online these days.
March 4 – National Grammar Day
Again, you can create something fun around grammar. Maybe you can misspell some words and ask your customers to find the grammar mistakes in the email, and whoever finds it first will get a discount or something like that.
You could also offer discounts on language-related products such as books, and educational resources.
March 6 – National Dress Day
Whether it’s showcasing your latest dress collection, offering exclusive discounts on trendy outfits, or hosting a virtual fashion show, there are endless ways to join the festivities. Encourage your customers to embrace their style and make a statement with their favorite dresses on this fashionable day.
March 7 – Cereal Day
This is a fun one as well. You can create some promotions or five random recipes using cereal. Encourage customers to reminisce about their favorite childhood cereals and share their cereal creations using your brand’s hashtag. Embrace the nostalgia and joy of breakfast time with your audience on this tasty occasion.
March 8 – Women’s Day
March 8 is a really big one. I think it’s not as big here in the States, or as it is in Europe, but North American brands started doing a lot of promotions for March 8 as well.
Consider launching special promotions or discounts on products that celebrate femininity, strength, and diversity. You can do “Purchase the gift for the special woman in your life” or “99% off to treat yourself this Women’s Day”. Showcase inspirational stories of women leaders, creators, and innovators who have made a significant impact. Support women-focused charities or organizations and amplify their voices through your marketing channels.
March 9 – Popcorn Lovers Day
On March 9th, Popcorn Lovers Day invites us to indulge in one of the most beloved snacks! Your brand can join the fun by launching creative campaigns that celebrate the irresistible allure of popcorn like “Popcorn Party Pack”. Offer exclusive bundles featuring gourmet popcorn flavors paired with complementary snacks like candies, chocolates, or nuts. Encourage customers to host popcorn parties or movie nights with friends and family.
March 10 – Daylight Savings Day
March 10th marks Daylight Savings Day, a time to adjust our clocks and welcome longer daylight hours! Your brand can engage audience by offering special promotions or discounts to help customers spring forward into the new season.
March 11 – National Promposal Day
March 11th is National Promposal Day, a time to celebrate creativity and romance in asking someone to prom! Retail ecommerce brands can join the festivities by offering special promotions on prom-related products such as formal wear, accessories, or prom-themed gifts. Host a promposal contest where customers can share their unique promposal stories or ideas for a chance to win prizes. Encourage customers to share their promposal moments on social media using your brand’s hashtag to create buzz and engagement.
March 12 – Working moms Day
March 12th is Working Moms Day, a day to honor the dedication and hard work of mothers balancing careers and family life. Your brand can show appreciation by offering special discounts or promotions on products that cater to working moms, such as organizational tools, self-care items, or time-saving gadgets. Share inspiring stories of working moms on your blog or social media channels, highlighting their achievements and resilience. Encourage customers to celebrate the working moms in their lives with thoughtful gifts or gestures of gratitude.
March 13 – National Jewel Day
March 13th shines bright as National Jewel Day, celebrating the timeless beauty of gemstones and jewelry! Retail e-commerce brands can dazzle their audience with special promotions on stunning jewelry collections, from elegant necklaces to sparkling earrings and statement rings. Host a jewelry styling contest where customers can showcase their favorite pieces or share creative ways to accessorize. Highlight the craftsmanship and significance of different gemstones through educational content on your website or social media platforms. Encourage customers to treat themselves or loved ones to a dazzling piece of jewelry to mark this special day in style!
March 14 – Organize Your Home Office Day
So March 14 is the Organize Your Home Office Day. So if you are in the home organization industry, this is definitely your day to shine.
Even if you are not in the organizational industry you can still create a lot of helpful and insightful content that will be still relevant to your customer. So maybe you can come up with some sort of campaign where you will be reviewing the top five organizational hacks or something like that.
March 15 – World Sleep Day
March 15th is World Sleep Day, a day dedicated to raising awareness about the importance of healthy sleep habits. Ecommerce brands can participate by offering promotions on products that promote better sleep, such as comfortable bedding, sleep aids, or relaxation essentials like aromatherapy diffusers and weighted blankets.
Share tips for improving sleep quality through blog posts or social media content, addressing common sleep issues and offering practical solutions. Encourage customers to prioritize their sleep health and invest in products that contribute to restful nights and refreshed mornings. Let’s celebrate World Sleep Day together and support healthier sleep habits for all!
March 16 – National Panda Day
March 16 is a very random holiday. It’s Panda Bear Day, a day to celebrate these beloved and iconic creatures! Your brand can join the celebration by offering special promotions on panda-themed products such as plush toys, apparel, or accessories. Host a panda-themed giveaway where customers can enter to win adorable panda-themed prizes. Share fun facts about pandas and raise awareness about conservation efforts to protect these endangered species through blog posts or social media content. Encourage customers to show their love for pandas by sharing photos of panda-inspired outfits or accessories using your brand’s hashtag.
March 17 – St. Patrick’s Day
It’s St. Patrick’s Day so regardless of whether you are Irish or not, in the ecommerce industry, this is a big one. In 2022, approximately 54% of Americans partook in St. Patrick’s Day festivities, collectively investing around $5.87 billion in preparations and celebrations.
So for example, if you are selling some green items, if you are an apparel or fashion segment, you can go X percent off of all of our green items. Or maybe you have some special product to release dedicated to this day. Host a St. Patrick’s Day giveaway where customers can enter to win festive prizes or share their best St. Patrick’s Day traditions.
You can create a series of different emails, maybe like a pre-St. Patrick’s Day sale on the 15 and 16, and then on the 17, you can do the initial St. Patrick’s Day sale and then maybe a few reminders on like, 18 and 19. Don’t limit yourself to one email, that’s for sure.
We’ve dedicated a separate article to unearth the top St. Patrick’s newsletter ideas. Feel free to explore it and uncover inspiration!
March 18 – Global Recycling Day
March 18th marks Global Recycling Day, a day dedicated to promoting the importance of recycling for a sustainable future. E-commerce brands can participate by raising awareness and encouraging eco-friendly practices among their customers. Offer special promotions on environmentally friendly products, such as reusable bags, sustainable home goods, or eco-conscious apparel.
Share educational content about recycling tips and the benefits of reducing waste on your website and social media channels. Partner with recycling organizations or host recycling drives to inspire action within your community. Let’s celebrate Global Recycling Day and work together towards a cleaner, greener planet!
March 19 – First day of Spring
March 19th, officially it’s the first day of Spring. Create some fun campaigns around different activities for spring, or if you are selling clothing you can talk about 5 spring trends in fashion and apparel. If you are selling supplements you can come up with a list of the best supplements to help you with spring allergies.
March 20 – International Day of Happiness
March 20th marks the International Day of Happiness, a global celebration of joy, positivity, and well-being. Offer discounts on products that promote happiness and self-care, such as wellness items, inspirational books, or feel-good gifts. Share heartwarming stories, quotes, and affirmations on your website and social media channels to uplift and inspire your audience. Encourage customers to spread happiness by sharing acts of kindness and gratitude with others.
March 21 – World Poetry Day
March 21st is World Poetry Day! Celebrate the beauty of language with special promotions on poetry books and merchandise. Share poetic quotes and writing prompts on social media to inspire creativity.
March 23 – National Puppy Day
Then March 23rd, it’s National Puppy Day and who does not love puppies? Do something fun for this day. Even if you’re not in the pet industry necessarily you can still create some kind of fun campaign.
Maybe do our top five favorite puppy memes. Or maybe you have an office puppy, or maybe someone in your team has a puppy that you want to share. And even better, you can actually ask your customers to tag you in their puppy’s posts on Instagram and then you can reuse that content in the future. That’s a good call to user-generated content. Why not use it on March 23rd which is National Puppy Day?
March 23 – Earth Hour Day
And also, on March 23 is your Earth Hour Day. And Earth Hour Day is the day when millions of people around the world switch off their lights and turn off their devices for the entire hour in support of nature and our planet.
So even some big organizations and some big famous buildings like Sydney Opera House or Eiffel Tower they will be dark for an hour in support of nature and our planet.
You can share some ideas on how to celebrate this Earth Hour: having a candlelight dinner or making candles at home or going to bed early. A really cool and creative holiday so you can be very creative on March 23.
March 24 – National Cocktail Day
On March 24th, indulge in the spirited celebration of National Cocktail Day! E-commerce brands can shake things up by offering special promotions on cocktail-making essentials like shakers, glasses, and mixology kits. Host virtual cocktail-making classes or share creative cocktail recipes on social media to inspire customers. Encourage followers to share their favorite cocktails and hosting tips using your brand’s hashtag. Let’s raise a glass and toast to the art of mixology on National Cocktail Day!
March 25 – Holi
March 25th marks the colorful and joyous festival of Holi, celebrating the arrival of spring and the triumph of good over evil. Your brand can join the festivities by offering special promotions on vibrant clothing, organic colors, and festive decorations. Host virtual Holi parties or share cultural insights and traditions related to the festival on social media. Encourage customers to celebrate with loved ones and spread joy by sharing photos and videos of their Holi celebrations using your brand’s hashtag.
March 26 – Make Your Own Holiday Day
March 26th is Make Your Own Holiday Day. This is the day when you can make up any holiday that you want. I don’t know, maybe you can do a Stay Up Late Day, or Make Your Own Dance Day.
Whatever Day actually sounds pretty good. So March 26 is the day for you to come up with your own fun holiday. So if you are, even if you are in a very unique industry, you can come up with your own holiday in March 26.
March 27 – World Theatre Day
On March 27th, the spotlight shines bright on World Theatre Day, celebrating the art of stagecraft and storytelling. Your brands can take center stage by offering special promotions or getting creative with theatre-related concepts.
March 29 – Pop Business Owner Day
March 29 is Pop Business Owner Day and this is a big one, especially if you are a small business.
So maybe you can do a promotion in order to thank your customers, that they are supporting your little business. Or even better, maybe some of your customers are business owners themselves, so you can do the cross-promotions. You can promote your customer businesses on your channels, while they can promote your business on their channel.
This is a really nice little opportunity for you to do the shout-out to your community, to thank them for supporting your business. and also to cross-promote your customer’s businesses
March 30 – National Doctors Day
March 30th is National Doctors Day, a time to express gratitude and appreciation for the tireless efforts of healthcare professionals. Retail ecommerce brands can participate by offering special promotions or discounts on wellness products, medical-themed gifts, or self-care items. Consider partnering with healthcare organizations or donating a portion of sales to medical charities in support of doctors and healthcare workers.
March 31 – Easter
On March 31st, the joyous celebration of Easter fills the air with hope and renewal. Youre brand can join the festivities by offering special promotions on Easter-themed products such as decorations, gifts, and treats. Host virtual Easter egg hunts or share creative DIY Easter craft ideas on social media to engage customers. Encourage families to celebrate at home with Easter brunch recipes, egg decorating tips, and fun activities for kids. Let’s embrace the spirit of Easter and spread joy to all!
Need assistance with your March Newsletter?
If you’re feeling overwhelmed or lack the time and expertise to craft engaging March campaigns for your brand, why not let our team of email experts handle it for you? Simply pick a convenient day and time to schedule a call with us, and we’ll take care of the rest.
Seize the chance to truly connect with your customers during March’s exciting events and themes. By tapping into the spirit of each occasion, you can create engaging experiences that resonate with your audience, drive sales, and build lasting relationships. Don’t let these opportunities pass you by – let’s make March a month to remember together!