Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.
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About Today’s Guest
Anthony Aurrichio is a Retention Marketing Manager at charity: water, where he primarily manages the organization’s email and SMS communications. He is part of an incredible team working to deliver a world-class experience for donors and prospects.
You’ll Learn
- Lead magnet ideas for non-profits
- How charity: water segment their list
- Ideas for custom email automations
- How to use email marketing to encourage bigger donations
- How to leverage gamification for better donor loyalty
Interview Questions
- What is charity: water about and what are your values?
- What technology do you use to manage projects at charity: water?
- How big is your retention team?
- Is the concept of retention different for NGOs?
- Are there marketing channels where you put more resources than others?
- How do you leverage email marketing to reach potential donors?
- How do you grow your email list?
- Do you collect zero-party data?
- What ESP do you use?
- What email automations do you use?
- Do you use a loyalty program?
Resources Mentioned in This Episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
