3 min read

Email Marketing for Nonprofits with charity: water

Written by Vira Sadlak
3 min read
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Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

About Today’s Guest 

Anthony Aurrichio is a Retention Marketing Manager at charity: water, where he primarily manages the organization’s email and SMS communications. He is part of an incredible team working to deliver a world-class experience for donors and prospects.

You’ll Learn

  • Lead magnet ideas for non-profits
  • How charity: water segment their list
  • Ideas for custom email automations
  • How to use email marketing to encourage bigger donations
  • How to leverage gamification for better donor loyalty

Interview Questions

  • What is charity: water about and what are your values?
  • What technology do you use to manage projects at charity: water?
  • How big is your retention team?
  • Is the concept of retention different for NGOs?
  • Are there marketing channels where you put more resources than others?
  • How do you leverage email marketing to reach potential donors?
  • How do you grow your email list?
  • Do you collect zero-party data?
  • What ESP do you use?
  • What email automations do you use?
  • Do you use a loyalty program?

Resources Mentioned in This Episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

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