Having an email preference page (aka email preference center) is crucial in retaining your email subscribers.
A thoughtfully-built email preference page is the best way to limit unsubscribes and generate more revenue with every email you send.
But once someone indicated their preferences, what should you do with that information?
Watch this quick tutorial on how to create and manage segments for those subscribers that have modified their preferences.
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Need help building an effective preference page? Ask us how.