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While adding subscribers and building out your email list is important, it’s even more crucial that you retain the customer’s already in your database. A thoughtfully-built email preference page is the best way to retain subscribers, limit unsubscribes, and generate more revenue with every email you send.
We’re the only agency focused on building out email preferences for current subscribers. Adding subscribers and growing your list is important, but if those subscribers leave your list (or don’t engage with your emails), those added customers are useless.
We use email preferences to keep customers engaged and provide them with content tailored to their specific needs.
Flowium is a full-service eCommerce email marketing agency built to grow online retail revenue and connect clients to their customers.
We know email marketing strategy (and the technology that powers it) inside and out, and we’ll lean on that expertise to help your business reach its true potential.
Klaviyo Platinum
Partner
#1 Active Channel on YouTube about eCommerce Email Marketing
Stop losing frustrated subscribers
Speak directly to your audience
Bring more value to your customers with every email
Provide suggestions, not directives
We’ll determine what information to collect from subscribers, generate company-related “interests” for your subscribers to choose from, pick email frequency options, and more.
We’ll write the copy and execute the design, making sure our work aligns with your brand’s look, feel, and tone. At the end of the process, we’ll develop a page that can be easily dropped into your existing process/strategy/customer lifecycle.
If you’d like to take the lead on building your own preference page, you can select our “Do It Yourself” option, follow our handy explanation videos, use our copy guide, and the HTML code.
Want Flowium to take care of things? Pick the “Full Service” option and follow these steps:
Provide us with admin permission to your email software account so we can get to work.
To make sure we align with your brand look and tone, we’ll ask you to take a look at our copy and design ideas.
In 5 business days, we set up the preference page for you and you’re ready to start using it.
Want to get a preview of your new preference page? Here’s an example page we created for past clients
Alissa, Andriy and the team did a great job to improve my business’s email marketing. They created an email marketing strategy that fit the way I run my business, found a way to implement my new loyalty program into that strategy and
have been running successful, weekly email campaigns. The campaigns have brought tremendous feedback from customers who are very pleased with the look and feel of what they’re receiving in their inboxes. Would highly recommend the work of this team to all!
Working with Flowium was a great experience, and we appreciate their dedication to making our new preference page fit our brand. We want our customers to feel like they have options when signing up for our email, that they can really tailor their KiraGrace experience to their specific interests in the brand. Some of our customers might be really community focused and want to hear about our blogs, while others only want news during sales & promotion times. We want to make sure we have a suitable option for everyone. I especially appreciated Flowium’s video explanations — their team really put the time into solving each issue we came across.
To take the lead on building your own page (with helpful video tutorials to walk you through each step), try the Do it Yourself option.
If you’d prefer Flowium to take care of everything (and leverage our collective email marketing expertise), select our Done for You option.
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Yes, here is the live example of preference page we’ve built for past client: Kira Grace.
However, if you want to reduce the amount of information we are able to collect, we can remove the blocks.
We can modify the font, colors, top, and bottom banners, interest blocks, favorite collection block, gender block, and any copy on the page.
No, you do not. You do not need any technical skills at all. You just need to watch the video and follow the instructions.
Ryan Kutscher
Flowium is excellent. They take a comprehensive, and quantitative approach to driving results. They’re also very clear about exactly what needs to happen to improve sales through email. I would recommend working with Flowium to anyone looking to increase their revenue through a smart, analytical, and comprehensive email marketing approach. Whatever you need they can help with, from user flows, to copywriting, and beyond. One thing is certain, Flowium can help you improve your business and bottom line. Would absolutely recommend working with them.
Ryan Kutscher