Businesses across the world had to rely on eCommerce as the key driving force for sales during the worst of the Covid-19 pandemic.
Thankfully, online platforms like Shopify were here to help international businesses and first-time entrepreneurs alike reach more of their target consumers.
What a lot of sellers don’t realize, though, is that they’re missing out on massive sales by not upselling to customers after they’ve made a purchase with a post purchase email.
So, here’s all you need to know about the best post purchase upsell Shopify strategies.
What Is a Post Purchase Upsell?
A post purchase upsell is exactly what it sounds like. It’s an approach to upselling that happens once a user has just bought an item from a store, with suggestions for higher-end, pricier products usually appearing on or just before the order confirmation page or by email after the purchase was made.
That way, when a customer sees your bigger and better products on offer, they can add them to their order with a simple click or make a new order without having to re-enter any order details.
This has the potential to help online businesses boost their average order value (AOV) by up to 25%. A higher AOV typically means increased revenue.
Post Purchase Upsell Apps for Shopify
Shopify itself does not offer post purchase upsell features on any of its standard themes.
However, as of November 2020, there are new apps that are fully integrated with the Shopify back office and allow sellers to seamlessly incorporate the feature into their store.
These are a few of our favorites.
- AfterSell: Improve your sales by up to 8% and offer your customers more with high converting upselling widgets and time-sensitive discounts on Aftersell
- Honeycomb: Make the most of your traffic by displaying up to three intuitive upsell offers with Honeycomb’s post purchase upselling tool
- Dinosell Post Purchase Upsell: With an easy-to-use page builder, Dinosell makes it super straightforward for sellers to offer eye-catching upselling suggestions to mobile Shopify users.
Post Purchase Upsell: Best Practices and Top Tips
Regardless of the app you go with, to make the most of upselling, you have to keep best practices in mind. These top tips will show you how.
The whole point of upselling is that the products you offer are better versions of what a person just purchased.
So, there’s no point in offering a more expensive pair of men’s work boots if your customer bought a pair of stilettos.
To ensure your product recommendations are always relevant, you’ll have to make sure that each item in your shop is meticulously categorized.
Otherwise, there will be no way for the apps you install to know how to accurately upsell.
Offer Higher-Tier Products
As mentioned above, upselling is all about offering something better and more exciting than the product a buyer just purchased.
Any items that your business upsells should, therefore, be tempting because they are higher-tier but still within range.
Don’t Price Shoppers Out
Few things will kill an upsell faster than offering products that are far outside a shopper’s budget. So, making sure product selections are realistic will be crucial.
Same with post purchase emails. Suggest similar products, or at least in the same price category.
Offer a Discount
Make your curated product suggestions that much more tempting by offering exclusive discounts and offers to any takers.
That way, if you did want to upsell your high-ticket items, it’s far more likely that more of your customers will be tempted to do so.
Create a Sense of Urgency
It’s no secret that urgency turns potential buyers into paying customers.
- Let your customers know that the discounts you’re presenting them with are only available for a limited time
- Display low stock levels
- Show them how many other shoppers are interested in that product at that very moment.
The Best Post Purchase Upsell Shopify Strategy
It’s easy to begin post-purchase upselling on Shopify, as long as you have the right app installed and a good understanding of the underlying principles. Once you do, the potential for you to make more money per order will increase exponentially.
So, check out Aftersell, Honeycomb, and Dinosell’s post purchase upselling Shopify apps or go to the Shopify app store and take a look at the full range of apps on offer. You’ll be sure to find something that suits the needs and goals of your online store.
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