How To Add A New User To Klaviyo Account

If you want to add new Klaviyo users to your account, you can do it in seconds. There are 6 available user roles in Klaviyo. You can add and invite new users to your Klaviyo account by following the steps described below. New users can be added by taking the following steps:

• Select Account in the bottom left corner
  
• Click Settings → Users
  
• Click Add New User
  
  
• Selecting a User Role
  
• Click Add User
  
  

Available user roles

Owner

So, there can be only one owner per account, and that owner has all access to all features. In addition, he can close the account.

Admin

Admin has the same rights as the owner, but he cannot close the account.

Manager

A Manager has access to all features, but he is not able to export emails. Also, he doesn’t have access to API.

Analyst

Analysts have access to analytics, segments, and reporting. They are not able to add anything to your account, analyst just can see numbers, statistics, open rate, click rate, and anything related to data.

Content Creator

It’s a person who does not see any numbers. Content Creator doesn’t see dollar signs. He didn’t see how many sales you made. He can just add templates. Also, he can create campaigns, flows, but he is not able to send campaigns.

Campaign Coordinator

Campaign Coordinator has very similar rights as Content Creator, but they are able to schedule and send campaigns.

Written by

Andriy Boychuk

Andriy Boychuk is an email marketing expert and the founder and CEO of Flowium—a leading Klaviyo Elite agency for eCommerce. Since launching Flowium in 2017, he has helped DTC brands unlock the full potential of email and SMS through retention marketing, building retention-driven lifecycle systems that generate consistent, scalable revenue.

A Klaviyo Champion and creator of Klaviyo Mastery courses, Andriy combines deep strategic insight with hands-on execution. He also runs a dedicated YouTube channel focused on email marketing and hosts the Email Einstein podcast, where industry experts share insights on the evolving world of eCommerce email and SMS marketing.

His approach centers on turning strong customer retention and retention marketing strategies into long-term growth engines—helping brands not just convert customers, but turn them into loyal advocates.