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100+ Valentine’s Day Email Subject Lines To Spread Love

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    Valentine’s Day is one of the biggest holidays that is also accompanied by major purchases from customers. Every entrepreneur should be able to manage the available marketing potential of season events trying their best in email marketing. 

    An email campaign is incomplete without catchy Valentine’s Day email subjects. That’s why we’re going to look at more than 100 exciting subject lines for your Valentine’s Day campaign below.

     

    Best Valentine’s Day Subject Lines

    There can be many subject lines and their creation is limited only by imagination. But not all of them are really engaging enough to open an email. Those subjects that don’t encourage email opening are of poor quality because our goal is to increase the open rate. Having a high open rate is a key priority. That’s why we’ve gathered the best subject lines and divided them into different groups to make it easier for you to choose the perfect ones.

    Cute Valentine’s Day Subject Lines with Emoji

    The usual black-and-white text in the email subject can be dull and boring. Add emojis to your subject lines to make the text more appealing to the eye and inviting to open. There’s nothing cuter than a smiley emoji, after all, it’s so modern. According to Experian’s research, the open rate of emails with emojis in the subject line is 56% higher compared to plain subject lines.

    • Pro tip: Try to diversify your emojis to increase your marketability among competing subject lines. Since on Valentine’s Day, heart emojis will prevail, make sure to stand out. Remember that emojis add a touch of empathy and soften the richness of the ordinary text, attracting the necessary attention in the general mass of plain emails.

    “Spread the Love on Valentine’s Day 💘”

    “A V-Day Treat for You Inside! 💖“

    “Unlock Love 💌: Valentine’s Day Edition”

    “Valentine’s Day Is Right Around The Corner ❤️”

    “Be Our Valentine? 💖” 

    “Celebrating Valentine’s Day You Celebrate True Love 🌹💘”

    “💞 Share the Love with These Picks!”

    “Don’t Forget About Us this Valentine’s Day 💔”

    “Don’t Break Their Heart – Shop Now! 💔”

    “🌹 Spark Romance: Unmissable Valentine’s Picks Inside! 🎁”

    “Shop Now for a Romantic Valentine’s Day! 🌹”

    “Celebrate Lovely on Valentine’s Day ❤️”

    “💕 Love is in the Air – Don’t Miss Out!”

    “💖 These Picks Will Make Your Valentine’s Day Easy!”

    “Limited-Time Offers to Love! 💞”

    “Click to make this Valentine’s Day special 💍”

    “❤️Passing you a love note”

    “Love-Filled Shopping Awaits! 💖 Explore Valentine’s Day Editions”

    Catchy Subject Lines for Valentine’s Day

    Add a CTA to your emails, write calling action verbs or words expressing urgency, and be sure to end with an exclamation point. It’s a simple and basic strategy that can be easily applied to any subject line.

    • Pro tip: Focus on clarity and your CTA statements. Use strong verbs and make the benefit or outcome clear to the reader. Avoid vague or overly general wording.  For example, instead of “Click here”, try “Get your free guide now!”.

    “Love Struck! Dive into Our Valentine’s Day Treats Now!”

    “Open for a Valentine’s Surprise!”

    “Sweet Deals for Your Valentine!”

    “Fall in Love with These Offers!”

    “Unbox Love: Exclusive Valentine’s Day Offers Inside!”

    “Surprise Someone Special on this Feb!”

    “Your Perfect Match is Here!”

    “Make The Heart Skip a Beat!”

    “Heart Eyes Only! Valentine’s Day Collection – Shop Now!”

    “Click to make them fall in Love again and again! ”

    “A Valentine’s Day Treat Just for You!”

    “Your Guide to Valentine’s Day Magic!”

    “Heat Things Up This Valentine’s Day!”

    “Romance Starts Here – Shop Now!”

    Engaging Subject Lines

    Subjects that emphasize the specialness of your offers and deals. It attracts the user to open the email with the interest that there is a special offer inside. 

    • Pro tip: Personalization will help to increase the effect of interest in an exclusive mysterious special offer. Even if the majority of your offers are the same, personalizing the subject line will create the effect of importance and interest in the opportunity to get something limited for a specific customer.

    “One Day Only – Valentine’s Day Specials!”

    “Deals You’ll Love This Valentine’s Day!”

    “Unwrap Our Valentine’s Day Specials”

    “Valentine’s Day Deals Start NOW!”

    “Celebrate Love: Shop Valentine’s Day Specials”

    “Don’t Miss Out on These Lovely Deals!”

    “Love is Blooming – Grab These Deals!”

    “Surprise Your Valentine with These Deals!”

    “Make Them Fall in Love with These Valentine’s Day Deals”

    Subject Lines Sweeter than Chocolate for Valentine’s Day

    Make your Valentine’s Day subject lines more relevant by associating them with holiday symbols. Chocolates and sweets are popular gifts, especially on this holiday, which makes them an authentic option.

    • Pro tip: This solution can be especially useful for food companies, if they sell sweets, this kind of subject is suitable for them like no other, our examples will add uniqueness and expand the space for ideas.

    “Sweeter than sweets and cheaper, too!”

    “Roses Are Red, Discounts Are Sweet!”

    “Gifts as Sweet as Chocolate!”

    “Sweet Treats for Your Sweetheart!”

    “Roses Are Red, Savings Are Sweet”

    “Happy Valentine’s Day, sweetie!”

    “Sweet Savings Await: Shop Valentine’s Gifts Now”

    “Chocolate + Love = Perfection!”

    Appealing Valentine’s Day Subjects

    A discount-based subject line immediately catches the eye by offering a benefit upfront. It creates a sense of excitement and encourages action, especially for budget-conscious customers. Highlighting a discount can also attract inactive subscribers or encourage repeated purchases.

    • Pro tip: State the exact percentage of the discount and link it to a clear incentive. According to the $100 rule, if your product costs more than a hundred dollars, you can specify a discount in monetary terms, if less, in percentage ones. It will feel more impactful.

    “25% Valentine’s discount ends soon!”

    “Your Perfect Valentine’s Match: Up to 50% Of”

    “Cherish Romance: Choose Valentine’s Day Gifts”

    “A Special Gift for Your Special Someone!”

    “Celebrate Love with Up to 30% Off”

    “Up to $200 OFF! Next weekend is Valentine’s Day”

    “Up to 75% Off for Valentine’s Gifts”

    “Cupid Approved Valentine’s Gifts!”

    “Perfect Gifts for Every Kind of Love!”

    “Up to 20% all February”

    “Save Big on Valentine’s Day Gifts!”

    “Say ‘I Love You’ with These Gifts!”

    “You deserve it! 10% off Valentine’s Day gifts”

    Valentine’s Day Subject Lines for Sales

    E-commerce and other businesses that focus on sales during this holiday employ all the previously mentioned tactics and more. For example, discounts, giveaways, and gift guides with product suggestions. Engage your subscribers with the special offers they desire so much.

    • Pro tip: To generate conversions and make sales from your V-Day emails, emphasize shopping opportunities and advantages in your subject. It’s a winning strategy to let your subscribers know that thanks to this particular email, they can shop faster while benefiting from your offer.

    “Exclusive Gift Card Offer for Valentine’s Day”

    “Shopping for Valentine’s Day? Receive a Free Gift!”

    “Last-Minute Valentine’s Deals You’ll Adore”

    “The Key to Their Heart? These Exclusive Offers”

    “Early Valentine’s Day Gift: Free Delivery”

    “One for you, One for your Valentine”

    “A Gift They’ll Love, at a Price You’ll Adore”

    “You will LOVE This Sale”

    “Love is in the Air… And So Are These Discounts”

    “Don’t wait until the last minute — shop now!”

    “Make Valentine’s Day Easy: Shop Now and Save”

    “Say “I Love You” with These Limited-Time Offers”

    “Surprise your loved ones! Grab something special from our Valentine’s Day sale”

    Heartfelt Valentine’s Day Subject Lines

    Some people find emojis cute, others are attracted by discounts, while some customers find nothing more pleasant than sincere warm words written from the bottom of the heart. Enrich your Valentine’s Day subject lines with nice non-formal words that come from the soul.

    • Pro tip: Depending on the type of email you are planning to send in your V-Day campaign, especially if they are heartfelt messages like a thank you email it’s good to match them with genuine subjects. Highlight themes like gratitude, encouragement, or compassion. Express your gratitude and link it to special offers as a gesture of appreciation.

    “Share the Love: Valentine’s Deals Just for You”

    “Celebrate Love with (Brand Name) – Exclusive Valentine’s Picks!”

    “Heartfelt Valentine’s Deals”

    “Love Is in the Air: Explore Our Valentine’s Day Collection”

    “Offers to Make This Valentine’s Day Unforgettable”

    “Gifts They Gonna Love This Valentine’s Day”

    “Valentine’s Delight: Find Your Heart Desires at (Brand)“

    “Valentines Day 2025: You’re The Main Character”

    “Valentine’s Gifts from the Heart”

    “Perfect Valentine’s Gifts for Every Love Story”

    “Cheers to Love! Exclusive Valentine’s Day Surprises Await”

    Imaginative Examples of Valentine’s Day Subject Lines

    Sometimes subject lines need to be more than just attractive at a glance. Creative subjects can also be catchy, which not only encourages people to open the email but also makes them want to read it with wonder and remember it for a while.

    • Pro tip: A rhyming line is already a creative solution that will be memorable. Play with words, add romantic phrases even if they’re cliche, and illustrate your subjects with lovely mythical creatures to go in line with the theme.

    “Roses are red, violets are blue – Valentine’s deals made just for you”

    “Valentine’s Vibe: Not Just About Saints and Cupids”

    “Breaking Tradition: This Valentine’s, It’s All About You!”

    “Love is sweet, savings are neat – find the perfect Valentine’s treat”

    “Irresistible desire? Tempt no more. Our Valentine’s picks are here!”

    “There’s still time, don’t miss Valentine!”

    “Where is love? In Valentine’s Shop!”

    “Hearts in bloom, gifts to swoon, make this Valentine’s Day a tune”

    “Say it with care, love’s in the air – Valentine’s surprises to share”

    “Love in Every order: Happy Valentine’s Day!”

    Subject Lines for the Time-Limited Offers

    Nearing the V-Day sale end, you will be sending a letter notifying subscribers that your offers are about to expire. This is where the following subject lines will come in handy.

    • Pro tip: Define a specific period of time that remains until the end of the special seasonal offer. By specifying the number of days or hours, you can set a countdown that will be displayed inside the email. This will create a more impressive effect.

    “Only 1 Day Left To Shop for Valentine’s Discounts”

    “Last chance! Shop Last Minute Valentine’s Day Gift”

    “20% for Valentine’s Day. Ending tomorrow!”

    “Happy Valentine’s Day from (Brand)! Enjoy 35% off Today Only!”

    “Only 3 more Days to Claim a Valentine’s Day Surprise”

    “Last Chance: 15% Off for Valentine’s Day Gifts”

    “Final Chance to get your Valentine’s Day gifts”

    “Last chance to get the perfect gift for Lover’s Day”

    “Forgot to buy a gift? We got you covered”

    “Valentine’s Day Ideas for Last-Minute!”

    Why Invest In Valentine’s Day Subject Lines?

    Why should you care about Valentine’s Day email subject lines so much? Valentine’s Day is an important holiday in the sales industry. Imagine, according to an annual survey by NRF consumers were planning to spend a new high of $14.2 billion.

    Diagram of total expected spending on gifts for significant others.

    The impressive numbers indicate the potential revenue for those businesses that manage to plan their promotions strategically during the holiday season. This is why focusing on growing your email list and employing high-quality email marketing tactics are worth investing in.

    Getting customers to subscribe to your email newsletter is not enough to increase revenue and customer engagement. Subscription is only one of the first steps. Subject lines are needed to get customers to open your emails, and if your subject lines are both entertaining and engaging, you’ll increase your open rate.

    In 2025, the sales potential will grow even higher, which means you need to be well-prepared. Get your subject lines ready with us to make your email strategy even more effective.

    How to Write Valentine’s Day Subject Lines

    If you want to write your own subject lines from scratch without relying on examples, consider our following tips when writing.

    • Design your subject lines to fit the entire text in the feed, even on mobile devices. To do this, avoid exceeding 50 characters.
    • Avoid excessive use of the caps. Such text is often mistaken for spam.
    • Include more personalized information in your subject line, for example, the name of the client to whom the email is addressed.
    • Certain trigger words and symbols are also often mistaken for spam, make sure not to overuse “free”, “buy now”, “$”, “offer”, “guarantee”, “best price”, “cost”, etc.
    • Add urgency to the subject to increase interest.
    • Clearly frame the offer provided in the letter. Indicate the numbers, they are really engaging.
    • Keep your subject lines more alive, add creativity, emojis, funny phrases, or pop culture, anything that you think will light a spark in the reader.
    • If you are not completely sure about the effectiveness and correctness of your subject line, try using various tools that will help you evaluate and analyze your ideas, such as the free subject line tester Refine.
    • An effective and extensive strategy to use is A/B testing. This testing method is widely used among advanced email marketing companies. It allows you to analyze and evaluate the success of your subject lines on a large scale. A large-scale analysis will show what resonates well with your audience and draw conclusions.

    Create the Best Valentine’s Subject Lines with Flowium

    The examples we have provided are only general, basic, non-personalized suggestions for your inspiration. We still recommend creating Valentine’s Day subject lines on your own instead of simply copying them to make sure they match your campaign objectives and specific characteristics of your company. The main goal is to make them unique, personalized, and effective. Flowium has carried out a lot of email marketing projects, so we know how to create and manage unique campaigns that will meet your business goals. Contact us if you need to design creative, customized subject lines specifically for you, relying on the skills and years of experience of our specialists.

     

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