3 min read

#177. This vs. That: Guessing the Winning Options in A/B Tests

Written by Vira Sadlak
3 min read
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Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

You’ll Learn

  • Discount vs. No discount in the hero image
  • One vs. two CTA buttons in opt-in forms
  • Short- vs. long-form campaigns
  • Dark vs. light mode for CTR
  • Lifestyle vs. product images in the hero image
  • An image of a model vs. the image of the brand’s CEO in an opt-in form
  • The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

Request free email marketing audit from our experts!