The experience your customers have with your business doesn’t stop once they make a purchase. What comes next is similarly important if you want to secure future sales and maximize the revenue you gain per customer. Here’s everything you need to know about improving the post purchase customer journey, from expert insights to actionable advice. Give it a read and find out why writing post purchase emails is important and how to build a bond with your customers that keeps them coming back for more.
The Importance of the Client’s PerspectiveTo understand why a customer’s post purchase journey is so important, you’ll need to step into their shoes. These days, your target markets are overloaded with choice and have access to countless buying options. In such an environment, it’s not just the products that are likely to sway the consumer – the service they receive is also of the utmost importance. After your customer has made a purchase, they will be expecting to be kept in the loop. Bear in mind that they have just parted with money and personal information to buy your product. So, it’s important you keep them informed and let them know that your company is on hand to deal with any issues relating to their purchase. Beyond the more practical aspects of the post purchase customer journey, there is the potential to go the extra mile. Give your target markets an incentive to shop with you again by providing them with well-targeted, well-timed email flows that build up trust and keep your company at the forefront of their mind.
The Advantages of a Post Purchase Email Marketing StrategyThere are some great advantages of creating a quality post purchase email campaign and marketing strategy.
- Most notably, your consumers will be far more engaged. Post-purchase emails garner an impressive 40.5% average open rate, so they offer a great opportunity to get into your customers’ good books.
- As a direct result of increased engagement, sales are likely to skyrocket. Companies that put great post purchase customer service front and center have been found to generate 2.4 times more revenue than they did previously. That sort of increase is not to be sniffed at.