For the more than 100 million people who watch the game, the Super Bowl is one of the most spectacular sporting events in the United States.
Every company and brand is searching for ways to join the trend, as it is regarded as one of the most important events on the email marketing calendars. If you want to get the most out of the Super Bowl, sending emails can be a game-changer. Everything you need to know to write engaging Super Bowl emails is covered in this article.
Find out how to leverage this cultural event through strategic email marketing. This guide will share actionable tips for optimizing your campaigns so you can score big with KPIs, CTRs, and more.
Super Bowl Email Marketing 2025
One of the few days of the year when almost everyone focuses on a single event is the Super Bowl, which is scheduled for Sunday, February 9, 2025. The Super Bowl attracts over three times as many viewers as other major events like the Oscars or the NBA Finals, with over 100 million people annually.
Even though email engagement rates are often lower on Sundays, the Super Bowl offers a special chance to engage your audience.
Super Bowl email marketing makes use of the event’s enormous audience and level of involvement. Of the 115.1 million people who watched the 2023 Super Bowl, 69% used a second screen to look at the promoted goods or services. In addition to watching TV, 76% of Gen Z and 73% of Millennials now multitask on their phones. During showtime, 41% of Baby Boomers and 65% of viewers between the ages of 35 and 44 use their smartphones to check their emails, send texts to pals, and browse social media.
For professional email marketers, this multitasking behavior opens up exciting opportunities to craft campaigns that resonate across both screens, even if your brand isn’t directly related to sports. After all, whether you’re a football fan or not, everyone gets excited about the Super Bowl
Best Super Bowl Email Strategies
Each company selects a Super Bowl promotion strategy based on its objectives and available resources. Although there are many different approaches to email marketing, not all of them may be suitable for this specific situation. The experts at Flowium are pleased to share some of the top Super Bowl email marketing strategies.
- Start Super Bowl Campaign Early
Start your email marketing one to four weeks ahead of time. This allows your audience to think about bigger purchases (like TVs) or load up on party supplies (glassware, snacks). Since customers frequently make plans for events like the Super Bowl, early participation can result in higher sales.
- Send a Super Bowl Email During the Game
While watching the game, the majority of individuals will use their smartphones or tablets to check their emails. Target important times when viewers are likely to grab their devices, such as advertising, time-outs, and halftime.
- Follow Up After the Game
To capture the post-game excitement, send a celebration email as soon as the last whistle blows. Keep the excitement going by taking advantage of the positive vibes to draw attention to your brand, whether it’s a thank-you note or a special offer.
- Optimize for Mobile
Make sure your content is mobile-friendly because a lot of customers check their emails on their phones. For a smooth experience, make use of responsive design, succinct language, and simple buttons.
Top Super Bowl Email Campaign Ideas
Many businesses use creative tactics for their promotions like gamification in emails, countdowns, loyalty incentives, or limited-time deals to generate a sense of urgency. These kinds of campaigns masterfully highlight discounts on game-day necessities or other themed offers, which results in a significant lift in conversions and engagement. Let’s look more closely at these Super Bowl email ideas favored by brands because of their efficiency and performance.
Super Bowl Party Sale Email
Use the Super Bowl Party Sale email to advertise your party deals. We recommend opting for an eye-catching design and obvious call-to-action buttons to draw customers by highlighting special deals and party necessities. This Super Bowl email idea is ideal for boosting consumer engagement and sales because it has clear messaging and captivating images. Whether you provide food, drinks, or decor with a team theme, your consumers will appreciate the showcase of assortment and affordability thanks to the special deals.
Before the Game Flash Sale Email
Prior to the big event, send a “Before the Game” Super Bowl Flash Sale email that will help you with building urgency with a time-limited promotion. When used with dynamic components like countdown timers, it can draw attention with strong, game-themed language and graphics. To increase conversions right away and take advantage of the excitement leading up to the Super Bowl, these promotions frequently feature sales on special items or game-day necessities.
Super Bowl Reminder Email
By emphasizing timely promotions or game-day necessities, a Super Bowl reminder email makes sure your audience doesn’t miss out on important offers or activities. The Reminder Super Bowl email aims to persuade consumers to finish their purchase right away to take advantage of these incredible, season-ending savings. You can also send a “Last Chance” reminder message to ensure customers know that Big Game sales are ending, so they have one final chance to save a lot of money. To promote last-minute purchases or involvement, it frequently employs attention-grabbing subject lines with clear time limits in conjunction with countdowns in the email design.
Super Bowl Email Exclusive Deals
This type of Super Bowl email creates a sense of urgency and exclusivity by luring users in with exclusive discounts or time-limited offers related to the event. We recommend using striking imagery to showcase game-day essentials like food, beverages, or branded items. Don’t forget that customized product recommendations or loyalty benefits increase appeal and encourage conversions, as people prefer personalized emails.
Limited Time Offer
Of course, Super Bowl Sunday is a one-day event, so it’s important to emphasize the limitations of your offers. You can extend your sale to make the most of the Big Game, but still, we advise against prolonging it too much. Anyway you decide, don’t forget to establish clear deadlines for your sales. It’s also a good Super Bowl email idea to use FOMO in the copy to remind customers that they must act quickly to make purchases or else the opportunity will pass. Introducing special deals limited in time encourages customers to buy by creating a sense of exclusivity around your offers.
Mystery Sale
Surprises can cheer up anyone and make even a half-time break extra exciting. By proposing an unknown discount or surprise offer that is disclosed upon clicking, a Super Bowl Mystery Sale email creates excitement and appeals to recipients’ FOMO. It builds suspense with terms like “Toss Your Coin” and striking images. By making the transaction feel enjoyable and participatory, this gamified strategy promotes increased engagement and click-through rates.
Super Bowl Campaign for Loyal Customers
On special events, loyal customers should receive extra consideration. Giving devoted clients double points throughout the campaign can boost engagement and encourage repeat business, adding value to your rewards program. This Super Bowl campaign idea not only boosts customer satisfaction but also motivates customers to make more frequent purchases to accrue more points.
Super Bowl Email Examples
Super Bowl Campaign Example by BONOBOS
Menswear company Bonobos is well-known for its tailored apparel, casual wear, and creative online shopping strategy. It provides excellent fits and individualized shopping experiences. In the examples of Super Bowl emails by this brand, we can see how they briefly but tastefully introduce the theme to the audience. The main emphasis in the design is on the vivid green color which symbolizes the field. The countdown helps to both create a sense of urgency and additionally tie the message to the Game. A simple copy effectively conveys the offer. These campaign examples are perfect for sending during the break when people check their phones.
Vosges Haut-Chocolat
Chicago-based luxury chocolate manufacturer Voges Haute-Chocolat uses email marketing to provide information about its small chocolate treats, which are the ideal snack for the Big Game. By including recipes, they also provide people who want to get their hands dirty some cooking inspiration. In this Super Bowl email example, you can clearly see the delicious goods thanks to the vivid images and almost feel the taste thanks to the creative descriptions in the email copy. Overall, the designers of this email managed to introduce bright colors aligning with the branding and skillfully showcase the products without overloading the design.
Bev’s Super Bowl Email
Bev is a beverage company that sells canned wines with an emphasis on sustainability, convenience, and diversity. Its marketing frequently uses an upbeat and inspiring tone. The Super Bowl campaign example below is a great illustration of the brand’s approach. The positive title addresses the fans, no matter the team they’re rooting for, and inspires them to focus on having fun. “Something for everyone” is the strategy they market their beverages within this email. To make its offer more appealing to sports lovers, the brand even added sugar and carbs count.
Postmates
Postmates is a well-known delivery business that has an NFL affiliation. They highlight both their non-profit efforts to fight hunger and their free delivery offer in this Super Bowl email example. To encourage the audience to support their cause, the company included an inspiring video in the email.
Super Bowl Email Design Tips from Flowium
Looking for design ideas? Consider these elements to stand out:
- Bold Visuals: To captivate your audience while maintaining your brand identity, use football-related motifs and team colors.
- Clear CTAs: Use powerful action words and contrasting colors to make your calls to action stand out.
- Minimalist Design: Emphasize what really matters to your readers with simple, clean designs and straightforward messaging.
- Interactive Elements: To increase interaction and establish urgency, use polls, GIFs, or countdown timers.
Super Bowl Email Subject Lines
Make a good impression with your Super Bowl Sunday subject line. To make it mobile-friendly, keep it succinct so that it captures the reader’s attention without being overbearing. Make your message timely, topical, and in line with the excitement of the game by using football-related terminology. Finally, use language that communicates exclusivity and scarcity to build urgency by highlighting time-sensitive promotions and urging quick action.
Subject Line Examples:
- Touchdown! Get an extra 10% OFF!
- Score Big with Our Super Bowl Surprise!
- Kick Off Game Day with Unbeatable Offers!
- Check Out Our Super Bowl Must-Haves!
- Ready for Game Day? Gear Up With [BRAND NAME]
- Score Game Day Specials Up to 50% OFF
- Halftime Hustle: Save 30%
- It’s Kickoff Time!
- Game Day Prep: Stock Up On [PRODUCT]
- Tackles, Touchdowns, and 20% OFF!
- Shop Half Price During Halftime
- Save 50% Before Halftime Ends!
- Super Bowl Setup: Shop Seating & Serveware!
- Prep Your Party: Last-Minute Game Day Must-Haves!
- Pick Your Team & Score Big Savings!
Start Your Super Bowl Email Campaign with Flowium
Planning a Super Bowl email campaign for 2025 can be daunting, but you don’t have to tackle it alone. The email marketing specialists at Flowium are prepared to assist you in developing a plan that connects with your target audience and produces quantifiable results. To make your Super Bowl Sunday marketing efforts a success, schedule a call now!
