When Black Friday and Cyber Monday are over, and you’re finishing the final orders, you can finally be free and have time to relax…but not for too long.
While the busy marketing work is done after the big sales, the strategic work only begins.
Your brand’s loyal fans will come back for more, but your goal after the sale is to convert those one-time Black Friday buyers into repeat customers. And it’s especially hard since they probably got everything they needed at discounted prices.
That’s why it’s crucial to have your strategic December email campaigns ready to go. Plan your email marketing calendar smartly!
Get Creative With the December Email Marketing Calendar
The fun thing about December is that there aren’t a ton of overly creative holidays going on or special events.
Because of the season, you can get creative in and of itself with Christmas and Hanukkah and Kwanzaa and boxing day and just the hype of the holiday season. So there’s a lot that you can use as an email marketer to your advantage.
Email campaign creation is a long and complicated process. The key is to streamline it – so you know exactly what you need to do at each stage.
We have a Campaign checklist, where we share step-by-step instructions on how to create your campaigns in a more efficient way.
Listen to the Email Marketing Ideas on our Podcast
How to Get an Email Marketing Content Calendar?
To get your own email marketing content calendar, you just need to:
Make sure that you click on this link
Submit your email
Now you can actually get an updated calendar every month.
Make sure that you do that, so then you can stay up to date and also have some new and inspiring ideas for your email marketing calendars on a monthly basis.
The Email Marketing Calendar for December 2023
So this is the holiday calendar. We’ll go through one or two specific days of every week in December to present it.
There is a color-coding legend below. So you understand what category the holiday is in:
Red – Federal Holidays
Blue – Cultural & Societal Holidays
Green – Environmentally Friendly Holidays
Orange – Fun Holidays
Pink – Special Sale Days
Purple – Events
Obviously, the theme is December. The holidays are in full swing by this point. We’ve just endured probably one of the craziest Black Friday, Small Business Saturday, Cyber Monday weekends the E-commerce industry has ever seen.
And of course, you don’t want that momentum to die out. You want it to keep going.
December is a really good time to:
Continue sending really engaging content out to all of your subscribers and customers
Include any additional kind of last-minute sales or like everything must go sort of promotions
Do holiday giveaways.
Whatever you and your brand are able to do, we would strongly recommend doing that in December because that’ll bring you into January 2024, which will continue that momentum and hopefully continue your consistent engagement with your subscribers.
December Email Ideas Based on the Email Marketing Calendar
December 6 – Hanukkah
On December 6th, you have Hanukkah ending, after eight crazy nights of Hanukkah. So you’ll have about a week of that. If that’s something that you feel would be relevant for your subscribers.
December 10 – International Human Rights Day
And then on December 10th, you also have International Human Rights Day. This has been a big year of kind of going back to the importance of social justice. And so it may be interesting to kind of put in a plug about International Human Rights Day.
Again, if that makes sense specifically for your brand.
December 12 – Green Monday
For the following week, you have Green Monday. This is actually a holiday that was invented by marketers just to encourage people to make purchases that will be arriving in time for the holidays.
So then that way, we’re not using and abusing the postal service and other postal services like FedEx, UPS, etc.
December 14 – Free Shipping Day
On December 14th, this is not something that your brand has to necessarily participate in, but it is considered to be the Free Shipping Day, when most brands within the E-commerce industry will provide free shipping on this particular day, if they don’t already.
So something interesting to consider for your brand.
December 21 – Winter solstice
The following week, we have the winter solstice, which is the shortest day of the year.
So if you live in an area where it gets particularly dark very, very early, this might be a fun day to kind of send out a campaign that’s just encouraging your subscribers to not fall into that typical kind of winter depression that some people have.
You can help them to avoid the bad weather depression, and remind them to just be happy that Christmas is coming, and the new year is coming, and this year is coming to a close after everything that everyone has endured.
So definitely something fun and engaging to incorporate there.
Christmas Eve, Christmas Day and Kwanzaa
Later on in the week, you have the normals: Christmas Eve, Christmas Day, Kwanzaa actually begins on Boxing Day, which is the day after Christmas day. So again, days to consider sending out campaigns.
Typically, I personally as an email marketer, wouldn’t necessarily recommend sending out a campaign on a specific holiday like this, especially something like Christmas day.
That’s usually when most people tend to kinda go a little silent on the internet and their email. So it’s just a nice time to unplug and be with family.
December 30 – No Interruptions Day
And then the following week, you have New Year’s Eve, obviously, on December 31st, but the day before that is the last full workday of the year, also known as No Interruptions Day.
So maybe it is kind of ironic to send out an email to interrupt people on their last day of work of the year, but maybe it’s something to kind of do on the day before.
Just letting them know, “hey, listen, we’re going to take a pause for tomorrow. We want to make sure that you have zero interruptions from us. So best of luck on your last workday.” Something fun like that.
December 31 – New Year’s Eve
The other thing that we’ve seen a lot, and we are also incorporating it for most of our clients, is a Year in Review for the particular brand.
This is something that can be sent out as more of a New Year’s Eve campaign.
It is a perfect opportunity to tell subscribers: “hey, this is what we’ve done this year, or this is what’s taken place this year. We’re so grateful for you. We’re so happy that you’re a customer of ours. And we look forward to everything in the new year being way better, way more improved. And we look forward to continuing business with you.”
Something along those lines. Just like a fun little gratitude slash here’s what’s coming campaign.
Don’t go too, too crazy and obviously overwhelm your subscribers, but you definitely want to maintain that engagement, which is super important leading into the new year.