As a certified Klaviyo agency and email marketing experts with years of experience, we believe Klaviyo is the best automation and analytics tool for ecommerce email marketing. It’s not just our opinion, but a fact proven by thousands of businesses that use the platform to reach their marketing goals and succeed in it. But why is that the ecommerce companies manage to extract such benefits from this software? Here, I’ll offer you a complete Klaviyo review that explains what features are the most beneficial and why you need them in your strategy.
Klaviyo Platform Review from Flowium
Klaviyo is the best email marketing tool for ecommerce. The main three reasons why I love it are it’s extremely easy to use, statistics are incredible and very easy to understand, and it has advanced segmentation.
Using Klaviyo isn’t just my personal preference; it powers the work of Flowium as an email marketing agency, maximizing efficiency of our services. As an organization, we love using Klaviyo for several reasons:
- User-Friendly Interface
Klaviyo is extremely user-friendly and easy to navigate.
- Centralized Customer Data
It serves as a single place to store all of your customer data.
- Clear Metrics and Statistics
Klaviyo provides easy-to-understand metrics and statistics.
- Advanced Segmentation
It offers advanced segmentation to target specific customer types.
- Personalized Customer Experiences
Klaviyo includes tools to create personalized customer experiences in real-time.
- Data Science and Machine Learning
They help you improve experiences using data science and machine learning.
- Free to Get Started
The best part is, it’s free to get started! You can test the capabilities of this top-notch email marketing automation right now.
Klaviyo reviews by other organizations also include the appreciation for these characteristics and features, so we can certainly conclude that positive experience from using this best email marketing software is universal.
Klaviyo’s access to a vast amount of data, as well as its ability to analyze and process it, is something I am particularly fond of. This is an advantage over other email service providers. Klaviyo includes a valuable feature that allows you to compare your business to other similar companies, taking into account your industry and business characteristics. This is what I appreciate the most about Klaviyo.
Max Volkov
Review of Klaviyo Best Features
Let’s take a look into the most prominent features and capabilities that the platform has to offer. Here, I’ll analyze and describe characteristics from our personal experience with this service, as well as examine what other users have to say about its features from Klaviyo reviews on Capterra and Software Advice.
Dashboard
When you open Klaviyo, the first thing you see is the dashboard. This dashboard allows you to view statistics for various time frames: today, the last 7 days, the last 30 days, the last 90 days, the last year, or a specific month. I believe—and many ecommerce business owners will agree—this overview is a particularly valuable feature. It enables you to compare results between months and quarters, helping you determine if you’re on the right track.
Whether your account is connected to Shopify or integrated with any other platform like WooCommerce, the Klaviyo Dashboard imports information from your ecommerce store and allows you to track multiple actions of your customers. For example, you can see how many people viewed your product after opening the email campaign or how many people purchased the product after your email campaign.
Not only can you view the number of sales generated by emails on the dashboard, but Klaviyo will also show you this as a % of your overall sales. This enables you to evaluate the efficacy of your email campaigns in relation to alternative marketing channels.
You can find the appreciation for convenient dashboards not only in our Klaviyo software review but in the comments of other users too.
“…We appreciate the clear presentation of the analytics in the reports and dashboards.”
Maria, Food & Beverages, 10,000+ employees
Reviewed March 2023 on Software Advice
Klaviyo Flows Review
The next feature that we’ll examine in this Klaviyo review is flows. It is the next section to be found under the Klaviyo Dashboard. An email flow is a series of emails that are sent out in response to certain customer actions. Automating email marketing can greatly increase your revenue if done correctly. This section of Klaviyo shows the effectiveness of each email flow, allowing you to analyze which ones are driving product sales and which ones are not. This provides valuable feedback that will allow you to tweak your flows and analyze the changes in order to increase your monthly revenue.
“I love the ability to integrate Klaviyo with all the essential apps within my eCommerce businesses to enable extremely powerful automated flows to send the right messages at the right time.”
Connor, Retail, 2-10 employees
Reviewed January 2022 on Software Advice
Campaigns in Klaviyo
The next section in our full Klaviyo review is dedicated to email marketing campaigns. Klaviyo campaigns are designed to prompt your email subscribers to take action, such as purchasing a product or viewing a link—whatever works best for your business. As an ecommerce business owner, you’re likely most interested in the total revenue generated.
Using the following metrics, Klaviyo enables you to easily assess the success of your email campaigns:
- Open Rate: Check to see if the subject lines on your emails are compelling enough to click through.
- Click Rate: Find out how many recipients of your email are clicking on the links (your call to action).
- Orders Placed: Keep track of the revenue that each email has brought in from orders that have been placed.
Email campaigns can be simply created, edited, and deleted in Klaviyo. Since all the data is taken directly from your website, creating email campaigns is simple.
“Klaviyo is an excellent platform that simplifies email campaign setup with automation and easy post scheduling. It provides a plethora of email templates suitable for all needs, making campaign creation hassle-free.”
Raad O., Marketing Specialist, Consumer Goods, 1,001-5,000 employees
Reviewed April 2023 on Capterra
In this video, our COO, Amara Ricord explains step by step the difference between flows and campaigns and gives practical examples of the types of flows and campaigns you can send.
Klaviyo Customer Profiles
One of our favorite features of Klaviyo is the ability to drill down into individual customer data. You can see which emails they interact with and whether they have purchased your products.
In addition to analyzing their purchase patterns to determine when and if they would place another transaction, Klaviyo also calculates their lifetime value. This is a really useful and significant feature. You see now why we emphasized at the very beginning of this Klaviyo review that this platform is the best for all the ecommerce businesses out there.
“Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when creating and building the sms or e-mail campaigns.”
Bo, Banking, 10,000+ employees
Reviewed November 2023 on Software Advice
Lists and Segments
A key USP that sets Klaviyo apart from other email marketing services is its advanced segmentation. I don’t think there are any other services that allow you to really group and manage your email lists as much as this.
Klaviyo Lists and Segments feature is extremely powerful for your business as it allows you to use solid data about your customers’ actions to ensure you are targeting each one in the best way. You can segment your customers in almost any way you can imagine.
By customizing email marketing efforts to particular client types—for example, by delivering discount codes to engaged non-purchasers, thank-you presents to loyal customers, and special offers to re-engage inactive subscribers—segmentation plays a critical role in optimizing the success of these campaigns.
“…Thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement rate.”
Isaac A., Computer Networking, 201–500 employees
Reviewed July 2023 on Capterra
Performance Analytics
Every business owner will have their own set of metrics that they aim for. If a business focuses most of its marketing on email marketing, then it will want its statistics to be very high.
Email marketing should generate at least 30% of your total business revenue, with flows and campaigns each converting at 15%. If these performance standards aren’t reached, we make adjustments to upcoming campaigns and workflows. Identifying and addressing failing aspects in a flow or campaign is made simple using Klaviyo’s email analysis tool. In this Klaviyo platform review, we recommend improving your approach by looking at segment interest, high-performing links, and comprehensive email data. The software lets you track the following metrics for each email:
- Open rate;
- Click rate (on a call to action);
- Conversion rate;
- Unsubscribe rate;
- Revenue generated;
- Clicks on internal links, call to action, and company logo;
- Website pages viewed after clicking a link.
Klaviyo’s dedication to customer input guarantees regular updates and enhanced analytics.
Make use of these insights to change or add delays to your email sequences using the drag-and-drop functionality. Try different A/B testing to see what appeals to your audience the most.
“Its robust analytics and reporting capabilities have allowed us to create and update our database continually, keeping us informed of consumer trends and interests.”
Raad O., Marketing Specialist, Consumer Goods, 1,001-5,000 employees
Reviewed April 2023 on Capterra
FAQ
Is Klaviyo worth it?
International ecommerce businesses recognize Klaviyo as one of the best tools for planning and directing email marketing. While having many advanced features, this software is rather affordable. Paid plan prices for 1,001–1,500 members start at $45/month, which is rather inexpensive when compared to some of the alternative providers. The company also provides a free plan. So, the answer is: Yes! Klaviyo is totally worth it.
To learn more about all the Klaviyo pricing plans, check out one of our previous blog posts, where we explain each tier from A to Z.
Why does Flowium recommend Klaviyo?
We recommend opting for Klaviyo because we’ve been using this platform for many years, so our experts have hands-on experience with all of its advantageous features. We appreciate not only the powerful capabilities but also support that the company offers, plethora of useful resources and constant enhancements.
What is the most favored feature in Klaviyo?
Out of all the outlined features in this Klaviyo review, I believe that automation capabilities are one of the platform’s most potent features. Especially, in combination with its many integrations, excellent analytics, and ease of use, flows make Klaviyo really stand out. A plethora of flow options are available for creation, including cart abandonment flows, welcome, post-purchase, and other automations.
Final Thoughts
We’ve been using Klaviyo to grow our clients’ businesses for several years now and truly can’t recommend it enough! The features and flexibility it offers ecommerce business owners are remarkable. Whether your business is small or large, the service will help you maximize the effectiveness of your email signups. If, after this Klaviyo review, you’d like to switch your organization to our favored platform, just contact Flowium. We’ll organize the setup and migration in no time.
