Spring is officially here!
The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of.
So buckle up. These are our favorite episodes to record. We love helping to spice up your monthly content calendar with some great brand-building opportunities. While inboxes overflow with marketing messages, creating a relationship with your customers is essential. Unique and engaging content is critical for building that relationship with your customers!
Let’s get into it.
- How to leverage major holidays to build a relationship with customers
- Which observances fit best with your brand
- Why content focused emails are essential for your email marketing strategy
Links mentioned in this episode
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.