The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
BFCM shouldn’t be a one-time revenue spike. It should be the foundation for the next 12 months of profitable growth.
The problem isn’t acquiring customers. It’s failing to turn them into long-term revenue.
Most brands treat BFCM as a two-week marketing campaign. We treat it as the beginning of your next 12 months of customer growth.
We build your end-to-end BFCM retention system: from strategy and implementation to execution and post-purchase growth. Everything is custom to your brand.
When BFCM becomes part of a bigger system, the results don’t stop at the sale. The Sports Edit saw first-time customer revenue jump +369%, while repeat customer revenue grew +215% — new and returning customers growing together. Alen saw repeat customer revenue grow +164%, with engagement staying strong throughout.
To give every brand enough time for strategy, implementation, testing, and optimization before Black Friday, we stop onboarding new BFCM Growth System clients on September 30.
Enrollment closes in
If you use Klaviyo, we will need Manager Access to deliver a full audit. Analyst access is acceptable as well but would limit us from delivering a full report.
If you use another ESP outside of Klaviyo, we will need Manager or Admin access to view your existing setup & metrics.
We are happy to provide an NDA prior to receiving access to your ESP account. We take privacy & security as seriously as you do & will only use access to deliver your audit.
Once access is granted, our Lifecycle Marketing Manager will perform and deliver the audit within 5 business days. Given how close BFCM is, we move quickly, the sooner you book, the more time you have to act on the recommendations before peak season.
Your BFCM audit is delivered through a live, screen-shared session where a Flowium Lifecycle Strategist reviews your email and SMS program ahead of peak season. We’ll cover your current flows, campaign strategy, segmentation, deliverability health, and list readiness, and identify exactly where you’re leaving revenue on the table before Black Friday.
We’ve spent years working with ecommerce brands through Black Friday, and we’ve seen firsthand what separates the brands that have a great weekend from the ones that build something lasting because of it. We don’t just audit your email program. We look at it through the lens of what needs to be true for BFCM to actually move your business forward. You’ll leave with a clear picture of where you stand and exactly what to prioritize before peak season hits.
Book a free BFCM Growth Audit and discover exactly what your brand needs to maximize BFCM revenue and turn it into long-term growth.
Free BFCM Retention Audit
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