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Klaviyo vs Salesforce Marketing Cloud

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5 min read
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    As far as we can tell, there is no shortage of email service providers, but Klaviyo and Salesforce Marketing Cloud are two of the most well-known. Klaviyo is renowned for its better functionality, whereas Salesforce Marketing Cloud is famous as an email marketing automation platform for big businesses. Not sure if Klaviyo vs Salesforce Marketing Cloud is the best fit for your requirements? Not a problem! This comparison guides you in making the right selection. Let’s get started.


    Andrew Bialecki and Ed Hallen developed Klaviyo in 2012. The organization’s purpose was to build an email service provider that would make it simple for small companies to increase their client base. Klaviyo swiftly established itself as one of the most outstanding email service providers.

    Salesforce Marketing Cloud

    Salesforce Marketing Cloud was established as a branch of Salesforce.com in 2001. Their objective was to give companies a full suite of marketing tools to assist them in expanding their consumer base. Salesforce Marketing Cloud swiftly rose to prominence as one of the most widely used email service providers.

    Klaviyo vs Salesforce Marketing Cloud: Customer Base

    When the customer bases of Klaviyo and Salesforce Marketing Cloud are compared, we can observe that
    • Klaviyo has 53124 customers and Salesforce Marketing Cloud has 11344 customers.
    • Klaviyo ranks third in the Marketing Automation Platforms category with 53124 clients, while Salesforce Marketing Cloud ranks 17th with 11344 customers.

    Klaviyo vs Salesforce Marketing Cloud: Websites Categories

    Klaviyo offers a broader range of website categories. Lifestyle, Food & Drink, Sports, Health, and 19 more categories are included. On the other hand, Salesforce Marketing Cloud is the market leader in Finance.

    Klaviyo vs Salesforce Marketing Cloud: Geography

    Klaviyo leads in most nations, including the United States, the United Kingdom, Australia, Canada, and 154 others. Salesforce Marketing Cloud does not have a country advantage over Klaviyo.

    Klaviyo vs Salesforce Marketing Cloud: Pricing

    Klaviyo customers may send up to 250 contacts and 500 emails for free; however, after 251 contacts, they must pay a monthly subscription.
    • You will be charged $150 per month for 10,000 contacts and 100,000 emails.
    • A $600/month membership to their SMS and email service includes 10,000 email contacts and 10,000 SMS contacts.
    Klaviyo’s cost is somewhat more than other ESPs, but you get more bang for your buck. After buying Klaviyo, you will not be charged any more or hidden costs. Salesforce Marketing Cloud is quite expensive. Basic email, cellphone, and web trip package prices begin at $400 and may reach $3,750. As a result, Salesforce isn’t the ideal solution for companies seeking more straightforward or more basic email marketing skills.

    Klaviyo vs Salesforce Marketing Cloud: Support

    Klaviyo provides free Customer Success Managers to clients with more than 125,000 contacts. A manager aids business owners with onboarding, strategic counsel, and other elements of business growth. Despite Klaviyo’s outstanding onboarding process, several consumers have voiced reservations regarding post-onboarding support. There is a learning curve since Klaviyo has so many capabilities. Therefore quicker help would be beneficial. Customer service is something that Salesforce can brag about since it is available 24 hours a day, seven days a week. Salesforce Marketing Cloud professionals are accessible at all hours of the day and night. To make things even better, the service is accessible by phone as well as by chat.

    Klaviyo vs Salesforce Marketing Cloud: Market Niche

    Klaviyo competes with other products in the Marketing Automation Platforms, E-commerce Marketing, and Online Marketing areas. Salesforce Marketing Cloud competes with other solutions in the Project Collaboration, Big Data, Campaign Management, Email Management, and Social Media sectors.

    Klaviyo vs Salesforce Marketing Cloud: Integration

    You may get unlimited data from your eCommerce system with Klaviyo’s native connectors. The Klaviyo integration directory allows connecting with platforms that aren’t in the Klaviyo integration directory straightforward. Klaviyo preserves a record of each interaction, allowing company owners to monitor and understand their behavior and actions easily. You can provide a more tailored experience to prospects, leads, and customers by integrating Klaviyo’s predictive analytics. With its straightforward connectivity to other channels, Salesforce Marketing Cloud Data Studio enables eCommerce company owners to find new audiences and activate data. It offers a primary user interface, making it appropriate for both professionals and novices.

    Klaviyo vs Salesforce Marketing Cloud: Reporting

    Other KPIs may be measured using Klaviyo’s reporting and eCommerce analytics capabilities. You may study data other than open rates and clicks, such as how much money your campaigns have earned, how your current performance compares to your prior performance, and how you find event trends. The Journey Builder in Salesforce Marketing Cloud is a valuable tool that connects every step of a customer’s journey till the final transaction. The Journey Builder collects information along the journey from email, mobile, advertising, and the internet. It compiles everything into a Single Customer View (SCV) for you to utilize.

    Which ESP Do We Recommend for You?

    Klaviyo and Marketing Cloud are ESPs with a lot to offer those trying to improve their email marketing. However, when it comes to eCommerce enterprises and basic email requirements, Klaviyo is the way to go. The pricing gap between this and Salesforce Marketing Cloud is enormous. Klaviyo has greater functionality than Salesforce Marketing Cloud. Automated email marketing, strong segmentation capabilities, and extensive reporting and analytics are among the services offered by Klaviyo. However, Salesforce Marketing Cloud’s alternatives are restricted compared to Klaviyo’s comprehensive solutions. Klaviyo is the apparent winner in terms of features.

    Final Thoughts

    Although most businesses that provide out-of-the-box solutions do a good job, effective email marketing requires a lot of different elements, there is no easy way to do it, and if you want to be really good at it, which includes integrating your business, there is no one size fits all approach. Both Klaviyo and Salesforce Marketing Cloud have different features and advantages, such as, enhanced segmentation, automation rules, and extensive customer analytics. If you want to experience them before purchasing one, they provide a free account tier that allows you to explore all its features at your leisure. It’s time to update your technology stack! Don’t put it off any longer!  
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