5 min read

Klaviyo vs SmartrMail: 2024 Comparison

Written by Guest
5 min read
Table of Contents

    When it comes to email marketing solutions, Klaviyo vs. SmartrMail is bound to come up. Both tools are prominent players in the email sphere, each with a sleuth of features and their respective promises to businesses to engage customers and boost sales. 

    In our detailed comparison, we’ll closely examine the capabilities, unique offerings, and shortfalls of Klaviyo vs. SmartrMail so you can make a well-informed decision on which one suits your business needs.   In this comprehensive comparison article, we’ll put Klaviyo and SmartrMail head-to-head to help you decide which platform aligns best with your business goals.

    Klaviyo vs. SmartrMail: A Quick Overview 

    The success of an eCommerce business is highly based on engaging and connecting with customers. 

    SmartrMail offers both email and SMS marketing. Its unique selling point is that it’s simpler to use than Klaviyo, but it does admit that this is because it doesn’t have all the “bells and whistles”  like its competitor. Depending on your unique needs and business priorities, this might be reasonable. 

    Klaviyo is also an email marketing solution designed for internet businesses to automate email and SMS marketing. The primary distinction between Klaviyo and SmartrMail is that Klaviyo offers far more advanced automation, segmentation, and analytics options. These robust features might not be an issue if you’re just starting in email marketing, but you might need more outstanding capabilities as your business begins to scale. 

    When it comes to email marketing software, we strongly recommend Klaviyo. As an ESP specifically designed for online stores, Klaviyo offers robust features to help you sell, not just send emails. 

    Now that you know the basics, let’s move to the detailed comparison of the two platforms!

    Pricing Comparison



    • Klaviyo’s prices start from $35/Month for 500 contacts
    • Pricing Model: Per contact
    • Both Free Trial and Free Version are available.


    • SmartrMail’s prices start from $15.88/Month for 500 contacts for the essential plan and $99 for the pro plan.
    • Pricing Model: Per contact
    • Both Free Trial and Free Version are available.

    SmartrMail is less expensive than Klaviyo: With Klaviyo, the cost rapidly escalates to hundreds, if not thousands, of dollars as your email list grows, it’s challenging to make a solid return. 

    SmartrMail saves you money; on average, their subscribers generate $41 for every $1 spent.

    Klaviyo vs. Smartrmail: Best For


    Klaviyo:  1 to 1000+ users 

    Because of its easy connections with platforms such as Magento, Shopify, and WooCommerce, Klaviyo primarily delivers services to e-commerce stores. Klaviyo also interacts with B2C and B2B businesses through customized websites.


    Smartrmail:  11000 or more users 

    SmartrMail is used by thousands of e-commerce merchants on Shopify and other top platforms to deliver better emails in less time. 


    Klaviyo vs. Smartrmail: Smart Segmentation

    Segmentation implies sending the right email to the right subscriber. Using SmartrMail, you can segment your email lists based on:

    • Behavioral Information: Create segments depending on your customers’ browsing habits in your business. 
    • Previous Purchase Histories: Create segments of clients who have purchased specific goods.  
    • Participation in A Campaign: Using segmentation, you can keep your email list healthy and re-engage your subscribers. 

    SmartrMail connects seamlessly with your Shopify, BigCommerce, WooCommerce, or Neto shop. You can choose from hundreds of different segmentation criteria to build customizable subgroups relevant to your store. These segments are automatically updated due to SmartrMail’s deep integration with your shop. 

    Like SmartrMail, Klaviyo segments update automatically – so you can worry less about manually maintaining lists and spend your time on new ideas instead.

    • You can create behavior-based email segments using website activity: Do you just want to target those who looked at their trousers three times in seven days? If yes, you can easily set up Klaviyo’s unique web tracking and target your emails based on browsing activity. 
    • You can combine and exclude segments: Are you looking for someone called Emily who bought trousers on Tuesday? There’s no need to worry. For effective targeting in Klaviyo, you just need to specify several conditions for your segments. 

    Klaviyo vs. Smartrmail: Integrations

    Import limitless real-time data from virtually every component of your marketing stack. The more data you include, the more audience insights and personalization opportunities you will uncover. Klaviyo allows you to integrate as much data as you want without limits or hidden costs. 

    SmartrMail allows you to access your store’s data and utilize it to boost your email marketing. They collect more purchases and on-site tracking data than other email marketing systems. You can integrate your Shopify, BigCommerce, WooCommerce, or Neto store with a single click.


    Klaviyo’s Automated Flows

    Do you ever wonder how you can earn money while you sleep? We present you the answer— “by using automated email flows.” And, with Klaviyo, you don’t have to give up extensive features and strong capabilities in exchange for speed and ease of use. Who said you couldn’t have it all?

    • Creating the ultimate customer experience has never been more enjoyable. With its easy drag-and-drop builder, Klaviyo makes it simple to map out your customer journey from beginning to end. 
    • Unlike other marketing solutions, Klaviyo makes it straightforward to test and optimize automated emails – whether it’s testing with various content, subject lines, or series schedule. 
    • Using real-time data to trigger email automation is only the tip of the iceberg. Klaviyo allows you to split and branch emails within a series so that you may direct each consumer in the right direction. 
    • Real-time data is embedded directly into each flow canvas, from open rates to sales produced. Different emails in a sequence may be easily compared to one another. 

    SmartrMail’s Automated Flows

    • The drag-and-drop automated flow builder in SmartrMail makes it simple to set up complex automation in minutes. You may begin with a trigger, such as if a client buys a specific product, and then add emails and conditional splits depending on a range of segmentation choices to build unique consumer journeys. 
    • You can set up welcome email automation for clients who subscribe to your email list. 
    • Create distinct paths based on whether your new subscriber is an established customer, a first-time buyer, or a repeat consumer, and where they signed up. 
    • Most email openings occur on mobile devices, and SmartrMail’s email campaigns are entirely suited for mobile reading. 
    • With simple segmentation and e-commerce email automation, only deliver relevant information and goods since most clients will only open customized emails based on their prior behavior.  

    Klaviyo vs. Smartrmail: Final Verdict

    Klaviyo and SmartrMail are both formidable contenders in email marketing, each offering a suite of features tailored to boost customer engagement and drive e-commerce success. 


    Choosing between Klaviyo and SmartrMail ultimately depends on your business’s unique needs and priorities. Klaviyo is ideal for companies seeking robust automation, in-depth personalization, and comprehensive analytics, even if it comes at a higher price point. On the other hand, SmartrMail is a user-friendly, budget-friendly option that simplifies email marketing without sacrificing effectiveness.


    Talk email strategy with an expert
    Request free email marketing audit from our experts!