Technical
3 min read

Klaviyo Segment In Depth explanation

Written by Andriy Boychuk
Technical
3 min read

When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation.

According to Klaviyo, highly segmented campaigns return more than 3X the revenue per recipient as unsegmented campaigns.

Marketers who use segmented campaigns see as much as a 760% increase in revenue.

But segmenting in Klaviyo is easier said than done, especially if you’re just starting out.

Watch this in-depth guide to email segmentation to learn what each of the segments in Klaviyo means and how to use them to increase your open rate.

Looking for a few more tips?

Creating Master Segment in Klaviyo

Email preference segments in Klaviyo

Want your email to make more money this holiday season? Check out our eCommerce Holiday Guide 2020: Selling Through Email

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