When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation.
According to Klaviyo, highly segmented campaigns return more than 3X the revenue per recipient as unsegmented campaigns.
Marketers who use segmented campaigns see as much as a 760% increase in revenue.
But segmenting in Klaviyo is easier said than done, especially if you’re just starting out.
Watch this in-depth guide to email segmentation to learn what each of the segments in Klaviyo means and how to use them to increase your open rate.
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Want your email to make more money this holiday season? Check out our eCommerce Holiday Guide 2020: Selling Through Email