9 min read

Popular and Efficient Email Automation Triggers

Written by Andriy Boychuk
9 min read
Table of Contents

    Today, automation is the new rave. Not surprisingly, eCommerce brands are discovering more efficient ways to connect with their customers. For example, it has become easier to reach the right person with targeted messages at the right time with email automation triggers!

    Over the years, email automation triggers have proven to be quite an essential resource for every business, big or small. According to a survey, automated triggered emails have a 71% higher open rate and 102% click-to-open rates than non-automated ones.

    But, what email triggers should you invest in?

    This article shares insight into top automated email triggers on the eCommerce scene.

    But first, let’s explore what email automation triggers are and how you use them effectively in your business.

    What are Email Automation Triggers?

    Email automation triggers are preprogrammed automatic emails sent to subscribers. More often than not, they are usually based on a:

    • Preset event
    • Behavior
    • Or action.

    Once you set it up, a trigger email will enter your subscriber’s inbox depending on the actions they perform.

    For instance, let’s say you have a shopper that adds a product to their cart but fails to make a purchase. With email automation, they can get a reminder to complete their purchase.

    Furthermore, aside from the fact that automated emails make things easier for you as a business owner, they also allow you to offer your subscribers a personalized experience leading to a positive user experience.

    Amazing, right?

    Interestingly, those are not the only advantages you enjoy when you use email automation triggers.

    Other Benefits of Email Automation Triggers

    Are email automation triggers worth the investment? Well, the answer’s yes! But don’t just take our word for it. Here are some advantages of using email triggers.

    • Automated emails produce higher open and click-through rates: Since these emails are timely and relevant to the customer, preprogrammed emails see higher open and click-through rates. But, again, this is because subscribers will be more willing to engage a message relevant to their exact behavior and needs.
    • They lead to higher conversion rates: With cart abandonment emails, you can reach out to interested shoppers. This time, you could offer them an incentive, say a slight discount, to encourage purchase.
    • Reduces time spent creating repeated emails: As a business owner, saving time on repeated activities will make your workflow more effective. With email automation triggers, you can save time that would have been spent creating repeated emails.
    • Helps build trust and greater relevance: Timing and relevance are critical when sending emails. A customer that receives an email based on their action at that time will find such a message relevant and so is more likely to trust your brand.
    • Email automation triggers help improve customers’ experience: You can offer your customers a better user experience through personalized messages and follow-ups. For example, you can send an email showing your customers special birthday promotions or reminding them when a subscription is about to end.

    5 Popular Email Automation Triggers

    Today, email automation triggers are changing how businesses communicate with their customers online.

    Thankfully, there are several email triggers that you can take advantage of as an eCommerce brand.

    Here are some of the most popular email automation triggers businesses use:

    Welcome New Subscribers Emails

    With this feature, a welcome email is automatically sent when you get a new subscriber with this feature.

    This email welcomes them to your community. It also educates them on the type of emails to expect from your brand.

    As a business owner, this is the time to form a great first impression.

    With a welcome email that offers more value to your users, you positively impact your subscribers and build their trust.

    Example of a welcome email trigger.

    Nurturing Emails

    Next on popular email automation triggers are nurturing emails. The goal of this class of emails is simple — deliver the right message to the right person at the right time.

    Every customer is unique, and sending timely and relevant messages is a great way to convert them from leads to paying customers.

    For example, you can send a segment of your subscribers’ informational email that shows them the features of your product. Another segment can receive instructional emails teaching them how to use your product.

    Simply put, nurturing emails are sent to customers depending on what stage they are in the buying cycle.

    Retention Emails

    The purpose of retention emails is to engage customers, especially existing ones.

    For instance, let’s say you have a customer that made a purchase once. Sending a retention email that offers them an incentive can be a great way to capture their attention.

    Also, with automated cart abandonment emails, you can offer customers deals to entice them back to your website.

    Another retention tactic is to send emails that provide guides on using your products or give answers to FAQs.

    Product Reviews Emails

    With automated product reviews emails, you can get your customers to share their experience with your brand.

    With these email automation triggers, you can:

    • Generate more positive reviews about your business.
    • Encourage other new customers to make a purchase.

    In addition, understanding how people interact with your brand will help with better efficiency.

    For example, if a customer drops a negative review, sending a response offering better services can effectively retain such persons.

    It’s also a great way to discover areas of improvement in your business.

    The best part? This email is automatically sent right on time with email automation triggers.

    Example of an email trigger: reviews.

    Special Occasion Emails

    Birthdays and anniversaries are special occasions, and trigger emails can be sent to your customers.

    With these personalized emails, you build brand loyalty by showing your customers you care.

    How to Set Up Email Automation Triggers

    Here is a quick guide on how to set up email automation triggers:

    • Create the automation trigger: Simply put, this is the action that will trigger the email — for example, an abandoned cart or a new subscriber.
    • Craft the email you want to send: You want to give it a strong subject line, a simple email body, and a compelling call to action.
    • Segment your subscribers: By dividing your audience into segments, you can send the right message to the right persons. Of course, you want to consider factors such as age, gender, location, and user behavior.

    Summing it up

    Email automation triggers have a significant impact on returns from email marketing. From helping you save time to ensuring more sales and better customer retention, the advantages of this tool are numerous.

    Therefore, you can set your business on autopilot and operate more efficiently with the right email marketing trigger!

    Learn More

    The Best Email Automation Practices and Examples for Shopify Stores

    Email Marketing Automation: Best Practices

    How to Improve an Email Marketing Automation System with an Agency

    Hubspot for Email Automation: A Look at How to Use it, and its Advantages and Disadvantages

    Choose the Best Email Automation Software for You

    Talk email strategy with an expert