The choice of the best ecommerce marketing platform has a significant impact on brand growth. Therefore, it’s important not to miscalculate and choose the most suitable option. Depending on which provider you work with, you can either benefit from useful features and services or waste time and resources on something that doesn’t meet your goals. It is important to evaluate your options and learn everything about the service before you buy a subscription. Below, we’ll compare Omnisend and Klaviyo, two email marketing solutions that are favored by ecommerce companies.
Klaviyo and Omnisend Compared
When comparing Omnisend vs Klaviyo, it’s logical to give you a general overview of these platforms, their intended purposes, and the market. Naturally, both services have advantages and drawbacks, so let’s start digging into their specifics to know for sure what to expect.
Overview
Before a detailed review of the platforms’ services, let’s first look at the general Omnisend & Klaviyo platform information, such as ratings on review sites, basic pricing data, and so on.
Klaviyo Overview
Client Base: 143,000+ companies
Latest Awards:
- “Best API” at POST/CON 2024
- “Best Commerce or Multi-Vendor Platform” at the 2024 Vendors In Partnership Awards
- “Technology Innovation Award” at the 2024 Vendors In Partnership Awards
- “Best Marketing Automation” at the 5th NORA Solution Partner Awards 2023
Klaviyo is a cloud-based email marketing tool designed specifically for e-commerce businesses. Compared to Omnisend, Klaviyo is designed to serve the needs of professional email marketers who require advanced features to implement their strategies. With this tool, you can effortlessly integrate and centralize data from across the tech stack and use it for composing personalized emails, SMS, and mobile push messages. Over 140,000 businesses already use it to advance to smarter digital interactions and grow income via successful email marketing. As a major advantage for online commerce companies, Klaviyo seamlessly interfaces with well-known e-commerce platforms like Shopify, WooCommerce, and more, resulting in streamlined marketing and increased ROI. B2B and B2C enterprises can also benefit from having a customized website as opposed to an e-commerce gateway.
There is no need to start from scratch because Klaviyo offers numerous template libraries that are ready to be customized for the needs of your firm. Once integrated into your ecommerce store, the service can import customer records, enabling you to start segmenting your customer base and targeting them with customized flows, campaigns, and addresses.
Omnisend Overview
Client Base: 125,000+ clients
Latest Awards:
- “2024 Stevie® Awards for Sales & Customer Service”
- “2023 Stevie® Awards for Sales & Customer Service”
Omnisend is an all-in-one email marketing automation tool that helps ecommerce organizations with the goal of increased revenue. The service provider company positions its platform as a perfect option for businesses of all sizes, with a focus on email marketing for beginners. It is trusted by more than 100,000 businesses globally. Omnisend allows users to automate email marketing and quickly create targeted emails to streamline sales. Omnisend’s ability to track who purchased items from specific addresses is one of its most notable features. It is designed for sales-driven e-commerce businesses. If automation is more important to you than list segmentation, then Omnisend is a good option. Another favorable feature common for Klaviyo and Omnisend is the fact that ecommerce platforms, such as BigCommerce, Wix, WooCommerce, Shopify, and others, are compatible with the latter.
Results of the overview:
Based on a basic review, Klaviyo comes out on top if you’re looking for more advanced features and in-depth customization. It’s better suited for professional marketers who need extensive segmentation, detailed analytics, and flexible integration. However, Omnisend is a good choice for beginners and those who are focused on setting up automation quickly.
Ease of use in Klaviyo and Omnisend
Both platforms are designed to be user-friendly, prioritizing the convenience of their customers so that you don’t have any problems creating or managing campaigns.
Klaviyo Ease of Use
In Klaviyo, this is reflected in the ability to add the most popular products to your emails, edit and create custom product feeds. However, the experts from the Email tool tester point out that Klaviyo’s editor needs an update. The newest Klaviyo feature with smart artificial intelligence can compensate for it, making your experience even easier.
Omnisend Ease of Use
As for Omnisend, the user experience is no less convenient, and its email builder with the “Quick Add” section makes the whole process a breeze, allowing you to quickly and easily add your most-used content blocks to your template. Similar to Klaviyo, Omnisend also has a Product Picker feature, which means you can easily drag and drop products into your email builder. To add product information, just select the information you need. You can choose from: the image, product name, description, price, previous price (for any discounted products), and CTA. Just click on the text boxes and CTA buttons to edit the text or style.
Results of the ease-of-use test:
Both Omnisend and Klaviyo have done a great job of creating a user-friendly environment. They are really nice to use. They are also constantly adding new features to their functionality. The most important aspect of accessibility proofing is the ability to easily add your products to the email, which Omnisend and Klaviyo platforms do perfectly.
Email Builders Comparison
Both Omnisend and Klaviyo offer visual email composers that let you drag and drop components throughout your email marketing interaction. Both offer a ton of templates to help inspire your creative ideas. The email builder feature is quite extensive and includes many options that we’ll describe in detail below, but first, we’ll briefly compare them in the table.
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Drag-and-drop editor | User-friendly, intuitive, and expertly approved | Much more complex, but it is compensated for by flexibility. |
| Pre-built templates | Free and customizable templates | Extensive template library |
| Mobile optimization | Automatically optimizes for mobile phones | Provides manual customization |
| Dynamic content | Provides product blocks and coupons | Includes tailored product recommendations, loyalty credits, and unique discount codes |
| Personalization | Personalization based on customer behavior | Personalized campaigns based on audience behavior, customer data, and predictions |
| Image editing | Built-in image editor for cropping, resizing, and adding filters | Visual editor with customization capabilities |
| Content blocks | Ready to use for ecommerce tasks | Flexible content blocks for customized layouts |
Klaviyo’s Email Builder
Now let’s analyze each feature of the email builder in detail, starting with Klaviyo.
- Drag-and-drop editor
The drag-and-drop editor in Klaviyo offers extensive customization and flexibility opportunities which may become a bit confusing for beginners in terms of navigation. This makes it difficult for beginners, but very useful in general. By simply dragging and dropping content blocks, you can add text, images, buttons, and anything else that is customizable.
There is also Klaviyo’s feature that allows you to save a lot of time when creating emails. This feature is all about the ability to add products directly from the integrated store. The conclusion about the drag-and-drop editor is that in Klaviyo, it is more suitable for advanced users who want to have full control over design elements.
- Pre-built templates
Klaviyo offers more than 160 ready-made templates. This number ensures that you will definitely find a suitable template for any of your strategic goals. You will have full customization freedom over the templates, as well as advanced Klaviyo features that include welcome series, product announcements, and special offers.
Adapt your own highly specific designs, cover any customer touchpoint, integrate product feeds, videos, advanced segmentation, and much more. In addition to email templates, Klaviyo includes 60+ customizable signup form templates.
- Mobile optimization
Compared to Omnisend, Klaviyo gives users more control over mobile customization. The email builder allows you to make custom settings for mobile devices. Thanks to this customization, you can precisely adjust text sizes, image scaling, and layout to make your emails more mobile-friendly.
You can also use this customization to make your email look completely different and special on phones. This kind of flexible mobile customization is really useful for very design-conscious users.
- Dynamic content
When it comes to dynamic content, Klaviyo takes it to a new level by using advanced customer data. This approach means highly personalized emails that can be tailored to individual preferences and behaviors. With Klaviyo, you can send emails with personalized product recommendations based on browsing activity or past purchases.
Not only that, but Klaviyo’s dynamic content capabilities go beyond just basic product blocks and coupons. You can create dynamic text, images, and even entire email layouts that change based on customer behavior.
- Personalization
Personalization in Klaviyo is at a high-level thanks to the developed deep customer data analytics. Klaviyo builds analytics based on browsing tracking, past purchases, engagement metrics, and other sources to create the most targeted individualized campaigns.
Klaviyo gives you the ability to create personalization tags that will fill emails with information about the recipient. Its high-quality personalization gives you the ability to manage the most specific segments thanks to the extensive data collected.
- Image editing
Klaviyo offers more advanced image editing functionality and a wider range of customization tools. Its editor offers a wide range of customization options beyond basic cropping and resizing, including color correction, overlays, and layered design.
With Klaviyo, users can add overlays and text elements to images, combining content with brand principles and email aesthetics. The platform also allows users to customize colors, ensuring that they are exactly in line with the brand’s palette.
- Content blocks
The content blocks in Klaviyo are not as wide as those in Omnisend in terms of flexibility in building emails. It still includes such basic elements as images, text, buttons, social media links, tables, products, and more. However, flexibility still exists in the form of block adaptability, which allows you to edit sizes, colors, and layouts to customize your email to your brand’s requirements.
Omnisend Email Builder
- Drag-and-drop editor
Omnisend’s drag-and-drop editor is notable for its simplicity for beginners. Its flexible multi-column layouts allow you to quickly organize content and buttons, giving your website a perfect look.
You can easily drag and drop elements such as images, products, headers, and buttons to create attractive campaigns. This Omnnisend feature’s simplicity is another great asset for users with little experience in email editing. With simple inline editing, you can make changes instantly, and the auto-save feature prevents you from losing your progress.
- Pre-built templates
Omnisend has a much larger selection of templates than Klaviyo, with more than 250 templates to cover any ecommerce needs. All of these templates are designed to help you build emails really fast and efficiently.
- Mobile optimization
Unlike Klaviyo, Omnisend’s email builder can automatically optimize emails and other content for mobile devices, providing a preview of how they will look on a mobile screen. The adaptation is instantaneous and works perfectly with every email template, from discount ads to cart abandonment emails.
Omnisend’s automated content adaptation for mobile devices guarantees you quality and saves you time.
- Dynamic content
In the dynamic content feature, Omnisend continues to save you time by automating the filling of dynamic blocks based on customer data. Templates you create that contain automatic placeholder blocks will dynamically display relevant products or discounts.
Automation in this aspect will help you easily improve personalization, which will significantly increase your conversion rate. Setting up such personalization is represented by the editor displaying products related to the customer’s behavior.
- Personalization
Like most of Omnisend’s options, personalization is also easily customizable, allowing you to implement it in your targeted emails with a minimum of effort. Adding customer names and product recommendations won’t be a problem at all.
Omnisend’s personalization also includes the ability to perform basic behavioral targeting, which means sending personalized messages to different audience segments based on customer actions.
- Image editing
The image editing options in Omnisend are mostly basic. These include image cropping, resizing, and basic color filters. It allows you to edit the necessary visuals without any bother.
Unfortunately, these Omnisend features are only suitable for minimal editing, which is mostly satisfactory, but not enough for more complex image modification for email campaigns. If you need to do more advanced editing, the Omnisend editor won’t do, and you’ll have to use external software.
- Content blocks
In the Omnisend email builder, you will find more than 16 pre-made content blocks. With ready-made blocks, it will be much easier and faster for you to build emails, as these blocks are designed for basic ecommerce elements such as product lists, discounts, and promotions.
These blocks allow you to insert popular products, highlight new ones, and showcase special offers, all of this without any special editing. In addition, you will save a lot of time on product synchronization and inventory updates since Omnisend integrates these blocks directly with ecommerce platforms.
Klaviyo vs Omnisend email builders comparison:
Comparing the email building and editing features, Klaviyo is better than Omnisend due to its advanced features and flexibility, which will be perfect for professionals, but Omnisend should also be noted for its simplicity, which makes it more convenient and understandable for beginners.
Automation and Flows
Users can design and implement automated flows in Klaviyo and Omnisend to interact with their audience at every stage of the customer lifecycle.
Klaviyo Automated workflows
With Klaviyo, data from every part of your integrated tech stack powers marketing automation, giving you a comprehensive picture of every consumer. Automations can be split, triggered, and personalized using a variety of methods, including loyalty points, coupons, in-store visits, and reviews. Most commonly, Klaviyo emphasizes behavioral triggers, setting specific actions as a starting point for certain workflows.
Another way of forming automated workflows that the Klaviyo platform offers is the power of predictive analytics. With the use of machine learning and AI, the service might suggest automations based on engagement tendencies, likelihood of purchases, etc. With Klaviyo’s easy-to-use workflow builder, users can create new flows and customize the old ones. The drag-and-drop interface allows creating complex automation sequences with various elements, e.g., delays, conditional splits, etc.
Klaviyo automation workflows include:
- Welcome Series
- Abandoned Cart
- Browse Abandonment
- Customer Thank You
- Product Review / Cross-Sell
- Customer Win-back
Omnisend Flows
Omnisend also offers automation as one of the platform’s best capabilities. It allows users to create and implement automated marketing across several channels, including email, SMS, push notifications, and more. Just like in the case with segmentation, when it comes to automation and workflows, this service focuses on omnichannel marketing. Many clients consider Omnisend’s visual workflow builder to be user-friendly.
Combining it with the previous characteristics, you can use this tool to drag and drop channels like email, SMS, and web push notifications in one workflow. Users can start using pre-built messages, subject lines, and workflow settings right away, saving you time and effort. All the pre-built flows can be changed if necessary using Omnisend’s drag & drop Automation Editor.
Omnisend provides the following types of automation workflows:
- Welcome
- Cart Abandonment
- Browse Abandonment
- Post-Purchase
- Special Occasions
- Transactional
Choosing between Klaviyo & Omnisend automation workflows:
In terms of flow automation, there is a draw between Klaviyo and Omnisend. Klaviyo used to be more advanced in this regard, but now Omnisend has caught up with them in terms of personalization and ecommerce automation capabilities.
Omnisend vs Klaviyo Third-Party Integrations
Another point that we believe is important to our Klaviyo-Omnisend comparison is the quality of integrations. Both services offer extensive connections with the most popular third-party systems to facilitate your marketing operations. Klaviyo has more integrations with popular e-commerce websites and other marketing strategies than Omnisend.
Klaviyo Integrations
Businesses engaged in e-commerce and possessing a sophisticated advertising stack will discover that Klaviyo offers superior capabilities for synchronizing data. This makes it possible to target and automate processes even more precisely and to monitor and calculate ROI even more. Overall, the Klaviyo platform provides 300+ pre-built integrations. Here are some of the most prominent ones.
- Ecommerce Platforms: Shopify, WooCommerce, Wix, Magento, BigCommerce, and more.
- CRM Systems: Salesforce, HubSpot, and Zoho CRM.
- Payment Processors: Square Up, Stripe, and PayPal.
- Analytics and Tracking Tools: Google Analytics, Facebook Pixel, and Hotjar.
- Content Management Systems (CMS): WordPress and Drupal.
- SMS and Messaging Platforms: Twilio and Attentive.
- Product Recommendation Engines: Nosto and Dynamic Yield.
- Reviews and Feedback Platforms: Yotpo and Trustpilot.
Omnisend Integrations
For improved functionality and system compatibility, Omnisend provides integrations with a range of third-party platforms and solutions. Overall, the Omnisend platform offers 130+ connections. Here you can see some of the most popular systems from Omnisend’s list of integrations.
- Ecommerce Platforms: Shopify, WooCommerce, BigCommerce, Magento, PrestaShop.
- CRM Systems: Salesforce, HubSpot, and Zoho CRM.
- Payment Processors: Stripe, PayPal, and Square
- Analytics and Tracking Tools: Google Analytics, Facebook Pixel, and Hotjar.
- Content Management Systems (CMS): WordPress and Drupal.
- SMS and Messaging Platforms: Twilio, SMSBump, and SendGrid.
- Product Recommendation Engines: Nosto and Recom.AI.
- Reviews and Feedback Platforms: Yotpo, Trustpilot, and Stamped.io
Third-party integration final comparison:
In terms of integration setup, Klaviyo and Omnisend are on the same level. They both offer quite impressive ecommerce and marketing integrations, especially if you’re looking for an email marketing solution for Shopify. Therefore, your choice will depend on whether one of the software programs has the integration you need.
User Segmentation in Omnisend vs Klaviyo
Segmentation-based targeting is a feature of both Omnisend and Klaviyo that enables you to send the most crucial message to the right person at the right moment.
Klaviyo Segmentation
With no limitations, Klaviyo’s segmentation enables customers to generate an infinite number of highly customized segments from available consumer data. The main focus of the feature is behavioral segmentation that enables maximized personalization. By utilizing customer information, past purchasing patterns, and predictive analytics, users can quickly segment contacts into targeted, real-time audiences. Thus, Klaviyo has the following segmentation conditions:
- Based on the actions someone has taken
- User properties
- If someone is or is not within the EU
- Someone’s proximity to a location
- If someone is in or not in a list
- If someone is or is not suppressed for email
- Predictive analytics
Marketers can create segments with an infinite number of criteria using Klaviyo’s user-friendly segment builder. To guarantee accuracy, they can make use of historical data, adaptable APIs, and more than 200 native connectors. Predictive segmentation is another facet of Klaviyo that marketers highly appreciate. It helps to define a high-value segment and predict customer actions thanks to innovative machine learning algorithms.
Segments are automatically updated in response to client engagement with marketing initiatives, allowing for targeted omnichannel marketing via SMS and email. This code-free method enables accurate targeting based on individual transactions, utilization of discount codes, anticipated client lifetime value, and more.
Segmentation Feature in Omnisend
The number of segments you can generate using Omnisend is limited based on your membership. Users can create cross-channel segments based on client actions on multiple marketing channels. Omnisend allows users to set custom properties and tags to define segments unique to particular businesses. Google retargeting ads will be synchronized with those connections by Omnisend. Omnisend allows you to create an unlimited number of segments or segment by the following main categories:
- Segmentation based on purchase behavior, which is determined by factors such as browsing, adding items to the cart, and making a purchase.
- Campaign activity segmentation, which is based on how customers respond to your campaigns through click-through and open rates, etc.
- Profile data segmentation based on any personal information you have about your customers, including primarily name, date of birth, location, etc.
Klaviyo vs Omnisend segmentation conclusion:
In this case, the choice of which of these two platforms is better is up to you, because each of them has its own advantages. For Klaviyo, this advantage is more diverse opportunities for user segmentation. Meanwhile, Omnisend’s segmentation is simple, easy to manage, and less intimidating for beginners.
SMS Marketing in Klaviyo & Omnisend
Both Omnisend and Klaviyo also include opportunities for distribution through the channel of SMS marketing. Therefore, we should also compare this feature as it is often used by ecommerce companies and is no less important.
Klaviyo SMS Marketing
You can build individualized, cross-channel experiences with Klaviyo SMS marketing to engage your audience more quickly. Features in Klaviyo text message marketing assist you in establishing and preserving meaningful connections with clients. These Klaviyo capabilities make SMS marketing techniques easier to implement.
- With many routes, such as email CTAs, social network links, and QR codes, users can easily gather fresh SMS sign-ups, guaranteeing wide reach and engagement.
- Users can construct mobile-friendly sign-up forms using dynamic text blocks, and bespoke keywords allow SMS marketing lists to grow by using branded terms for direct communication or text-to-join.
- Klaviyo also enhances user engagement and efficiency in SMS marketing efforts with its support for two-way conversations, audience segmentation based on SMS permission, and pre-built automations for customized campaigns.
SMS Marketing in Omnisend
You may opt to use SMS as a fully integrated channel at Omnisend for special one-time campaigns or to effortlessly incorporate it into your automation.
- Pre-built SMS automation processes for order confirmations, birthday greetings, cart abandonment, and flash sales campaigns are available from the service.
- Setting up targeted SMS or MMS campaigns is simple, and users can add images and GIFs to increase engagement.
- In addition to making it simple for users to unsubscribe and guaranteeing TCPA compliance, the Omnisend platform integrates with Gorgias to offer two-way SMS messaging capabilities.
- Omnisend provides comprehensive SMS channel reports that let users monitor success indicators and make informed decisions to maximize the effectiveness of their SMS marketing campaigns.
Klaviyo vs Omnisend in SMS marketing:
The functional components of SMS marketing tools in Klaviyo and Omnisend are quite similar. Both platforms automate SMS campaigns so that messages are automatically triggered by certain actions. Although their functionality is identical, Omnisend still wins since it allows you to set up SMS campaigns in all countries, while Klaviyo currently supports them in only five countries: the USA, the UK, New Zealand, Australia, and Canada.
Subscriber List Comparison
When comparing Klaviyo and Omnisend in terms of subscriber list features, there are some similarities, but let’s take a closer look to find the smallest differences.
Klaviyo List
Klaviyo offers tools for managing email lists with a focus on data segmentation and user behavior. Users can conveniently import lists via CSV or API integration. To support audience growth, Klaviyo offers teasers, built-in signup forms, SMS and email collection options, and even social media ad targeting. You’ll also find it easy to keep your list organized, as Klaviyo includes engagement-based filters and bounce management tools to help you identify and remove unengaged or invalid contacts.
Omnisend List
Omnisend’s integrations are a bit different and allow you to import lists from CSV, Excel, and also support direct integration with various other platforms. To grow your email list, Omnisend offers features like customizable pop-ups, landing pages, and even gamified sign-up forms like a wheel of fortune to get a discount.
As Omnisend focuses on simplicity in its features, the data management in Omnisend is designed with simplified tagging and segmentation features. List cleaning tools like unsubscribes and duplicate contact removal are automatic.
Klaviyo vs Omnisend in managing email list:
Both platforms support convenient ways to import lists, such as CSV or integrated applications. However, Klaviyo comes out ahead thanks to its API integration, which allows you to customize and automate the import process in more detail.
Multi-Store Accounts Comparison
For businesses that run multiple ecommerce brands at once, it’s important to be able to manage their multi-store accounts efficiently.
Multi-Store Accounts with Klaviyo
Klaviyo does not favor this option and requires businesses to separate their stores into distinct accounts. Even though this may seem like a convenient option, it is difficult to set up and will be inconvenient for you, and may create confusion, such as duplication of workflows.
So if you’re going to link your one email and password to multiple accounts, be prepared for problems logging into the one you need.
Omnisend’s Multi-Store Accounts
Omnisend is more loyal to this option and allows companies to manage their stores from a single multi-store account. Users can easily switch between stores with one click, without the necessity of multiple logins. Moreover, the marketing resources provided to you can be easily and quickly shared between all stores.
The best option for managing multi-store accounts:
Omnisend is the clear leader here because, unlike Klaviyo, it allows businesses to manage multiple ecommerce stores from a single account, saving time and reducing the inconveniences of separate logins.
Reporting Dashboards and Analitics
Extensive analytics and reporting features are presented by both Klaviyo and Omnisend. Their dashboards offer insights into the effectiveness of email marketing, but there are differences in the range of metrics they cover, how multichannel data is integrated, and how much automation and client experience insights are prioritized.
Klaviyo Reporting
The main benefit of this tool in Klaviyo that many businesses appreciate is its focus on metrics. An advanced dashboard for analytics and reporting shows detailed information on such crucial KPIs as open rates, CTR, conversion rates, revenue attributed to particular email campaigns and generated in general, and other important metrics.
Adding to your segmentation strategy, Klaviyo offers insights into engagement rates and conversions by different segments. Sophisticated revenue tracking is one of the considerable advantages of Klaviyo over Omnisend. It allows marketers to see and monitor their efforts in action, which takes the form of sales and growing revenue from campaigns.
Reporting in Omnisend
In terms of analytics and reporting, Omnisend focuses on integrating various data channels to give an evaluation of your campaigns on different levels. Similar to Klaviyo, this tool also offers metrics on workflow efficiency. This includes reports on the performance of automation sequences, abandonment cart recovery, and more. Omnisend’s dashboard provides insights into customer journey as well. The presented metrics include engagement data, customer lifecycle stages, and acquisition channels.
Best of Klaviyo vs. Omnisend in reporting:
If you’re a detail-oriented business and need as much reporting data as possible, Klaviyo is the right choice. Klaviyo’s reporting capabilities are almost unbeatable for tracking aspects such as your customers’ buying behavior.
Design Testing Analysis
Both Klaviyo and Omnisend have an essential tool called A/B testing, which enables customers to test several campaign iterations in order to maximize performance.
A/B Testing in Klaviyo
You can quickly test various subject lines, message contents, and send times with Klaviyo’s campaign A/B testing feature to learn more about what resonates most with your audience. Based on statistical significance or a user-specified end date, Klaviyo automatically selects and distributes the A/B test variation that wins. This guarantees that users can quickly and automatically determine which marketing version is the most successful.
Users of Klaviyo can A/B test subject lines in addition to various email content variations, which aids in identifying the most effective messaging for the target audience. Based on previous results or industry benchmarks, Klaviyo may use AI to offer insights and suggestions for A/B testing, such as suggested content blocks or subject lines. AI recommendations are a unique feature that allows Klaviyo to prevail over Omnisend in this department.
A/B Testing in Omnisend
Your email campaigns can be A/B tested with Omnisend, too. The platform enables users to make two versions of their campaign and compare the results to see which button, picture, offer, or other email piece works best. You can decide how long the test should go and select the winner based on the open rate or click rate. Users are able to test out different messaging formats and channels by utilizing Omnisend’s A/B testing tool, which may be expanded to other channels, including push notifications and SMS. A/B testing based on segmentation is enabled, too, allowing customers to test various campaign iterations on distinct audience segments and ascertain which ones resonate most with each group.
The best design testing capabilities:
When it comes to design testing and email testing in general, Klaviyo wins due to its countless testing options.
Customer Service and Support
To provide you with an all-encompassing overview, let’s compare Klaviyo and Omnisend in terms of customer support. We know how important it is to have a reliable service provider who can help you promptly resolve an issue and ensure uninterrupted processes. In this department, both tools have their advantages and drawbacks, which we outlined below.
Klaviyo Customer Support
Klaviyo provides several help channels, such as live chat, email, and an extensive selection of online resources. In a competition of Klaviyo vs Omnisend, providing free help resources in a great advantage.
By giving consumers access to support ticket monitoring, Klaviyo helps increase user satisfaction by enabling users to check the status of their inquiries and predict when they will be resolved. Customers with paid plans can email or use live chat to contact customer service. Kira, a chatbot, is also available around the clock to assist users and provide resources.
However, with email service only available from 6 a.m. to 10 p.m. ET on weekdays and 10 a.m. to 4 p.m. ET on weekends, Klaviyo has a more constrained timeframe. Consumers in different time zones or experiencing urgent problems may find Klaviyo’s limited customer help hours problematic. Additionally, free account holders lose access to some support resources after 60 days, leaving them mostly dependent on email and the chatbot.
Omnisend Customer Support
Omnisend offers email and live chat support in case you need help with any of its functionality. Their Customer service is also available via a chatbot named Klara that works around the clock. A thorough knowledge library with articles, tutorials, and guides helps users solve problems.
Although customers value Omnisend’s support team’s promptness, there are drawbacks, including a lack of phone support, restricted live support hours, the possibility of delayed responses, and a reliance on automated help. This is a common disadvantage for both Omnisend and Klaviyo compared. All things considered, Omnisend provides a variety of support channels, yet consumers could experience difficulties with accessibility and personalized help.
Klaviyo vs Omnisend: platform with the best customer support:
Omnisend’s consistent cross-channel customer support, as well as regular seminars and guides, make it a winner. Throughout the customer journey, continuous learning is supported, and updates are provided on the latest developments in the world of email marketing.
Web Forms at Klaviyo & Omnisend
Both platforms offer the ability to organically build subscriber lists through simple visits to your site using their web form builders. However, they do have some differences, which we will discuss below.
Klaviyo’s Forms
A key feature you can implement with Klaviyo is their pop-up forms, that you can launch and offer discounts or other offers when a customer is about to leave your site or sign up forms when they click a certain button.
Omnisend’s Forms
Omnisend also has several pre-designed pop-up form templates, including their unique, fashionable Wheel of Fortune signup form that we’ve shown you before. The interactivity of this form adds a fun element of gamification to the signup process while further engaging customers with exclusive offers you customize.
We should also mention an important update to Omnisend forms that introduced new holiday-themed templates for seasonal campaigns. In addition, the ability to add checkboxes to your forms was added. And most importantly, they offer a free opportunity to create and publish high-converting landing pages!
The platform with the best web forms:
Omnisend is the best option for implementing web forms, thanks to numerous recent updates, gamification options, and most importantly, a free landing page.
Artificial Intelligence
Another point that we decided to add to the Klaviyo vs Omnisend comparison is the development of AI features. We believe it’s a significant advantage for progressive email service providers to offer AI-powered functionality. Since this technology is currently at the top of popularity, it can help clients facilitate operations and stay ahead of the curve, winning the competition with other businesses. Both Klaviyo and Omnisend presented their AI features, so we can take a look at what they can do in this department.
Klaviyo AI
Klaviyo AI is a sophisticated tool that uses innovative technologies like artificial intelligence, machine learning, natural language processing, and others to provide users with advanced functionality.
- With the help of Klaviyo’s AI capabilities, users can foresee important parameters like the next purchase date, lifetime value, spending potential, and churn risk.
- The technology increases client engagement and boosts sales by providing tailored product recommendations.
- Users may remain ahead of the competition and optimize their marketing campaigns with the help of A/B testing automation and industry-specific benchmarks.
- To ensure optimal efficacy and engagement, Klaviyo’s AI also optimizes SMS marketing, email delivery, and form display scheduling.
- With AI-driven capabilities for content blocks, review responses, and email subject lines, Klaviyo simplifies marketing activities and helps companies get better results with less work.
Omnisend AI
Compared to Klaviyo, Omnisend only offers AI capabilities as an effective enhancement of its regular features.
- Omnisend divides its client base into groups according to characteristics like demographics, purchasing patterns, and engagement metrics using machine learning algorithms.
- Email marketers can examine existing subject lines, come up with catchy ones, or recommend email copy to increase client interaction with the use of email marketing tools.
- Email campaign performance may be monitored and reported on using Omnisend’s AI analytics tool. It gives email, SMS, and push notification channels’ automation performance data.
- The subject line generator on Omnisend is capable of producing five unique ideas. In order to utilize this tool, enter a 30- to 50-character synopsis of the email you wish to send, along with at least five keywords.
- The process of creating emails is streamlined with Omnisend’s AI text assistant. It offers writing assistance and proposes other ways to describe the idea.
Winner for the best artificial intelligence:
Klaviyo is a leader in this regard thanks to its powerful AI capabilities, while Omnisend is only at the beginning of implementing AI-driven features.
Pricing Comparison
| № of Subscribers | Klaviyo Email Plan | Omnisend Standard |
|---|---|---|
| less than 250 | Included in the free plan $0/mo Unlimited emails per month Doesn't include landing pages | Included in the free plan $0/mo 500 emails/month Includes landing pages |
| 500 | $20/mo 5000 emails/month | $16/mo 6000 emails/month |
| 1,000 | $30/mo 10,000 emails/month | $20/mo 12,000 emails/month |
| 5,000 | $100/mo 50,000 emails/month | $81/mo 60,000 emails/month |
| 10,000+ | $175+/mo 105,000 emails/month | $132+/mo 120,000 emails/month |
Klaviyo Pricing
Klaviyo has three different pricing tiers, with the first one being free and the other two starting at $20 and $35 per month.
- A beginner to email and SMS marketing will benefit greatly from the Klaviyo Free package, but the monthly email limit is only up to 250 contacts and 500 emails.
- The monthly fee for email-only service is $20 for up to 500 connections, but the monthly cost of the plan increases with the number of users. In this plan, email send limits are unlimited, and chat support is also available, except for a monthly cap of 150 SMS/MMS credits. You can include SMS after selecting an email marketing kit.
- The email and SMS package includes all of Klaviyo’s features and is currently priced at a discounted price of $30/month. All plans include 150 SMS message credits as standard.
Omnisend Pricing
Similar to Klaviyo, Omnisend’s pricing varies based on the quantity of contacts. The platform offers four package options: Free plan, Standard, Pro, and Custom.
- With the Free package, you can develop email campaigns and send up to 250 contacts 500 emails each month.
- Access to Omnisend features, 6,000 emails, limitless push notifications, and up to 1,000 published product reviews are all available in a Standard Plan. It costs $16 per month for up to 500 subscribers.
- With the Pro package, you can send unlimited emails, publish an infinite number of product reviews, and send push notifications. The Pro package is $59 a month for up to 2,500 contacts.
Omnisend vs Klaviyo: Comparison of Key Features
Now that we have analyzed the most important features of both platforms in detail, we provide a brief summary of our analysis below. This summary will be useful if you don’t want to go into every feature in detail. However, if you are especially interested in a particular feature, you can always go back and find an overview of it.
| Features | Omnisend | Klaviyo |
|---|---|---|
| Ease of use | Email builder with the “Quick Add” section makes the whole process a breeze, allowing you to quickly and easily add your most-used content blocks to your template | Reflected in the ability to add the most popular products to your emails, edit, and create custom product feeds |
| Multi-store support | Omnisend allows companies to manage their stores from a single multi-store account. | Klaviyo does not favor this option and requires businesses to separate their stores into distinct accounts. |
| Workflows automation | Allows users to create and implement automated marketing across several channels, including email, SMS, push notifications, and more. | Automations can be split, triggered, and personalized using a variety of methods, including loyalty points, coupons, in-store visits, and reviews. |
| A/B testing | The Omnisend platform enables users to make two versions of their campaign and compare the results to see which button, picture, offer, or other email piece works best. | You can quickly test various subject lines, message contents, and send times with Klaviyo's campaign A/B testing feature to learn more about what resonates most with your audience. |
| Segmentation | Omnisend's segmentation is simple, easy to manage, and less intimidating for beginners. | More diverse opportunities for user segmentation. |
| Integration | 160+ pre-built integrations and custom APIs. | 300+ pre-built integrations. |
| Analytics and reporting | Omnisend focuses on integrating various data channels to give an evaluation of your campaigns on different levels. | Klaviyo's reporting capabilities are almost unbeatable for tracking aspects such as your customers' buying behavior. |
| AI capabilities | Omnisend offers AI capabilities as an effective enhancement of its regular features. | Sophisticated tool that uses innovative technologies like artificial intelligence, machine learning, and natural language processing to provide users with advanced functionality. |
| Customer support | 24/7 live chat and email support. | Email and chat support. |
| Pricing | Offers a free plan for up to 250 contacts. Paid plans start at $16/month | Provides a free plan for up to 250 email subscribers. Paid plans start at $20/month |
Omnisend vs Klaviyo: Who is Each Platform Best For?
Despite such an extensive analysis and comparison, we have not come to a final verdict on which company is better and for whom. Although each of the companies has its pros and cons, there are still situations or businesses in which one of them will be better, and we will discuss this below.
Klaviyo Matching
According to our analysis, most of Klaviyo’s features are very advanced, innovative, complex, and most importantly, are designed for DTC ecommerce. This makes Klaviyo the best choice for advanced users. Although it won’t be too hard for beginners either, thanks to the same advanced training and onboarding program. After gaining some experience, users will be able to fully realize the potential of Klaviyo’s analytics, advanced A/B testing, and numerous integrations.
As a Klaviyo Master Elite Partner with years of practical experience, we highly recommend Klaviyo as the most advanced and flexible email marketing platform for ecommerce. Thanks to the advanced features of the Klaviyo platform, we have helped many clients launch and scale highly effective email strategies. These strategies include such features as automated flows and segmentations in addition to advanced A/B testing, with all of which we consistently achieve outstanding results.
Omnisend Fit
Omnisend, on the other hand, is much more beginner-friendly and provides them with an intuitive interface, a wide variety of ready-made templates, and reasonable prices, which in general will require minimal prior experience. Therefore, Omnisend is the best in terms of learning in the world of multichannel marketing, but as you already understood, it will not be as effective for experienced marketers as Klaviyo.
Omnisend vs Klaviyo: Final Thoughts
When choosing a service as important as email marketing, it’s crucial to do thorough research and carefully evaluate all the tools available to support your growing online store.
In any case, you can always try each of the software in test mode. If you want to simplify your email marketing journey even more, you can simply schedule a call, and contact us! We are a master elite partner of Klaviyo, and with our experience, we can bring you the maximum benefit from their advanced features.
