With the news about Yotpo’s email and SMS features being out of the game, fast migration is necessary for brands that based their retention strategy on Yotpo’s all-in-one suite. However, with the correct setup, this change could lead to increased ROI, smarter automation, and better performance. Flowium’s email marketing experts can assist you in determining the ideal Yotpo alternative for your company in 2025.
Why Brands Look For Yotpo Alternatives in 2025
Yotpo unexpectedly revealed that it would be discontinuing its SMS and email marketing services by December 2025. For brands using Yotpo it means that they have to migrate before Q4 2025 to ensure there are no interruptions in their operations.
Moreover, even for brands that do not already use these technologies, it might be useful to reconsider whether Yotpo is still a good fit for their customer experience stack. That’s why we see the increasing demand for researching Yotpo alternatives.
- Early migration planning helps prevent expensive interruptions during periods of high sales.
- A lot of organizations are switching to systems that offer better pricing, multi-channel functionality, stronger AI segmentation, and more control over first-party data.
Top Yotpo Competitors to Migrate to
To help businesses make the right decision, we’ll research and review the top features of major Yotpo competitors. Here you may learn about their email and SMS marketing functionality, pricing policy, integrations, and other things to consider before switching to one of the tools.
Klaviyo
Klaviyo is a popular email marketing solution that helps ecommerce organizations establish long-term client relationships and can be the best alternative to Yotpo. It enables ecommerce businesses to expand by allowing them to create personalized emails, SMS, and mobile push communications. Klaviyo focuses more on data-driven marketing automation, offering resources for building and maintaining personalized email campaigns. Many organizations, including our email marketing firm, acknowledge the platform as one of the best in the industry. With Klaviyo, over 140,000 businesses can increase income via channels they control, such as web, in-app notifications, email, SMS, and product reviews.
Top Features
- Drag-and-drop automation builder.
- Advanced segmentation.
- Flows and campaigns.
- Email templates.
- Built-in forms and pop-ups.
- Automated A/B testing.
- Multichannel attribution.
- Customer profiles with details.
- Personalized product recommendations and benchmarks
- AI-enhanced analytics features.
Integrations
Overall, the Klaviyo platform provides 300+ pre-built integrations. Here are some of the most prominent ones.
- Ecommerce platforms: Shopify, WooCommerce, Wix, Magento, BigCommerce, and more.
- CRM Systems: Salesforce, HubSpot, and Zoho CRM.
- Payment Processors: Square Up, Stripe, and PayPal.
- Analytics and Tracking Tools: Google Analytics, Facebook Pixel, and Hotjar.
- Content Management Systems (CMS): WordPress and Drupal.
- SMS and Messaging Platforms: Twilio and Attentive.
- Product Recommendation Engines: Nosto and Dynamic Yield.
- Reviews and Feedback Platforms: Yotpo and Trustpilot.
Pricing
Klaviyo now has three pricing categories, with the first being free and the other two starting at $20 per month. However, as the number of users and SMS/MMS credits increases, so do the costs of the plans.
- Free Plan
Despite having a monthly cap of 250 contacts, 500 emails, and 150 SMS/MMS credits, the Klaviyo Free subscription is ideal for beginning users and businesses.
The email-only package costs $20 per month and supports up to 500 connections. Except for a monthly cap of 150 SMS/MMS credits, this plan allows for unlimited email sends and chat help.
- Email + SMS
Klaviyo’s email and SMS packages start at $20 per month. While all plans include 150 SMS message credits as standard, this one allows you to upgrade to 450,000 message credits. Of course, the plan’s price will increase correspondingly to your list.
Users can also access more complex options to improve their marketing efforts, such as the Review, Analytics, and CDP tools. Klaviyo offers a separate price for this functionality.
For a more detailed breakdown of all the plans, see our Klaviyo pricing guide. There you can find all characteristics, recent changes, and benefits for each package.
Omnisend
If you’re seeking a reliable alternative to Yotpo, Omnisend could be the right solution. It’s designed exclusively for ecommerce businesses like yours, to increase sales and expand your audience quickly and easily. The platform is simple to use and loaded with capabilities that will elevate your email marketing to the next level. Best of all, Omnisend offers many of the same capabilities as Klaviyo, but for a fraction of the cost, especially as your business grows.
Omnisend Features
- Email campaigns
- Ready-made templates
- Drag-and-drop email builder
- Segmentation
- Automation
- A/B testing
- Pop-ups and forms
- SMS Marketing
- Web push notifications
- Product reviews for Shopify
Integrations
Omnisend integrates seamlessly with leading ecommerce platforms, CRMs, and marketing tools, making it easy to connect your sales and customer data in one place. With built-in integrations for Shopify, BigCommerce, WooCommerce, and more, you can automate campaigns and personalize messaging without complex setup.
Omnisend Pricing
Omnisend has a flexible price structure. It offers a Free subscription that includes access to all features for up to 250 contacts, which is ideal for getting started. As your business expands, you can select between premium plans starting at $16 per month, with rates increasing depending on the number of connections you have. This guarantees that you only pay for what you use, making Omnisend an affordable and powerful Yotpo alternative.
Attentive
Attentive is a cutting-edge AI marketing platform for major brands that optimizes message performance through 1:1 SMS and email exchanges. By infusing intelligence at every point of the consumer’s purchasing cycle, Attentive enables businesses to create hyper-personalized engagement with their customers on a massive scale. Attentive leverages AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade infrastructure.
Key Features
- SMS & MMS marketing Email marketing
- Two-way conversational messaging
- Advanced audience segmentation
- Automated drip campaigns
- Behavioral triggers
- A/B testing
- Real-time reporting & analytics
- Compliance tools (TCPA, GDPR)
- Personalization capabilities
Integrations
Attentive integrates with major ecommerce platforms, CRMs, and marketing tools to create a connected customer engagement ecosystem. Popular integrations include Shopify, Magento, Salesforce, Klaviyo, enabling streamlined data sync and personalized campaigns. Its established integration with Yotpo might help to make migration more seamless.
Pricing
Unfortunately, the cost of Attentive is not easily attainable. It is difficult to calculate the cost of using the platform by cross-referencing their website. However, we consulted with several of our clients and industry peers to obtain the most accurate rate information possible. From what we gathered, Attentive costs $300 each month. It offers a free 30-day trial.
ActiveCampaign
Businesses may use ActiveCampaign to engage and communicate with their contacts better. More than 130,000 businesses in 170 countries use this Yotpo alternative, which is designed for SMEs. You may run triggered campaigns, personalize communications based on each contact’s preferences, and create visually appealing newsletters and emails. For efficient categorization and personalization across several channels, the platform has over 500 pre-made automations that combine email marketing with the best CRM.
ActiveCampaign Features
- Email Marketing and Automation
- Pop-up and modal forms.
- AI-powered email content development and predictive sending
- Segmentation
- Email designer with drag-and-drop functionality
Integrations
ActiveCampaign integrates with hundreds of apps, including eCommerce platforms, CRMs, and productivity tools, to help you keep your customer data and workflows connected. Popular platforms such as Shopify, WordPress, Salesforce, and Zapier make it simple to automate marketing, sales, and customer service activities.
ActiveCampaign Pricing
ActiveCampaign has four pricing tiers: Starter, Plus, Pro, and Enterprise, with fees based on contact volume.
- The Starter package includes email marketing and basic automation, with rates starting at $15 per month for 1,000 contacts.
- Plus ($49/month) and Pro ($79/month) offer advanced features like unlimited automation, landing pages, predictive sending, and improved reporting.
- Enterprise starts at $145 per month and includes professional support, custom reporting, and premium CRM connections.
GetResponse
GetResponse is among the top alternatives to Yotpo. With its robust and affordable tools, this feature-rich platform helps marketers, entrepreneurs, and small businesses reach a wider audience, engage with their subscribers, and turn those subscribers into paying customers. Additionally, GetResponse provides a range of email marketing solutions designed to provide tailored offers to your contacts at the optimal moment. With the help of this small business email provider, you can develop a winning plan without breaking the bank.
Best Features
- Autoresponders.
- Send time optimization.
- Email creator.
- Newsletter templates.
- Marketing automation.
- Multichannel engagement.
- AI email generator.
- AI campaign generator.
- Forms and popups.
Integrations
GetResponse integrates with popular eCommerce platforms, payment processors, CRMs, and productivity tools to streamline marketing workflows. Key integrations include Shopify, WooCommerce, PayPal, Stripe, Zapier, and WordPress, allowing seamless data syncing and automation across channels.
Price
GetResponse pricing depends on the number of contacts you have.
- With monthly billing, Starter starts at $19/month for 1,000 contacts.
- Marketer starts at $59/month for 1,000 contacts.
- Creator starts at $69/month.
- A free plan is also available, offering basic tools for small lists and new users.
Brevo
Brevo is an affordable CRM software that accelerates business growth. More than 500,000 organizations worldwide rely on it because it is simple to use and works with businesses of any size. Brevo also provides additional important marketing solutions, like conversational, transactional, sales, and marketing emails. Design tools enable users to build emails that adhere to the mobile-friendly principle. Before launching campaigns, users can verify message deliverability, plan campaigns, and automate them. Brevo also provides reporting options that allow customers to generate statistics based on standard metrics.
Brevo Features
- Email campaigns
- Drag-and-drop editor
- Templates
- Email personalization
- A/B testing
- Send time optimization
- Marketing automation
- Segmentation
- Sign-up forms
- Reporting
Integrations
It connects easily with Shopify, WooCommerce, WordPress, Salesforce, and Zapier, enabling automated workflows and personalized campaigns. These integrations help centralize marketing and customer data, make it simple to sync contacts, track customer behavior, and optimize communication across channels.
Brevo Pricing
Brevo (formerly Sendinblue) offers adjustable pricing to businesses of all sizes, with plans starting at $0 for up to 300 emails each day. Their subscription options offer advanced capabilities and are tiered based on email volume.
- Starter – $9/month (billed monthly)
- Business – $18/month
- Brevo also offers a customized Enterprise package for companies with specific demands or large volume needs.
MailerLite
MailerLite is another provider of top-tier email services for small businesses. It’s cloud-based software that helps you develop professional and personalized marketing campaigns. MailerLite users benefit from campaign reporting, email automation, subscriber list management, and outcome monitoring, in addition to newsletter-style email campaigns. In addition to other built-in features, this program provides numerous integrations to assist clients in constructing automated workflows and increasing their productivity.
Top Functionality
- Drag-and-drop editor.
- Email automation builder.
- Targeted campaigns.
- Comparative reporting.
- Signup forms & pop-ups.
- Newsletter templates.
- Dynamic emails.
- Auto resend campaign.
- AI email generator.
- A/B testing.
Integration
Notable integrations include Shopify, WooCommerce, WordPress, Zapier, and Stripe, allowing seamless syncing of data and automated customer communication.
Price
MailerLite pricing depends on the number of subscribers you have.
- With monthly billing, the Growing Business plan starts at $10/month for up to 500 subscribers
- The Advanced plan starts at $20/month for up to 500 subscribers.
- The Enterprise plan offers custom pricing based on specific needs.
- A free plan and a 1-month trial are also available, giving users a chance to explore its features before committing.
Moosend
Moosend is a powerful email marketing platform that has advanced capabilities and marketing automation. Businesses use it to manage email campaigns and mailing lists, as well as to create newsletters with the campaign editor. Campaign development and personalization tools, audience segmentation, and data obtained from tracking clicks, opening social media shares, and unsubscribes can all assist your team develop a business plan. Users can create automated workflows using the drag-and-drop builder and customized templates. This service has numerous capabilities to provide to both SMEs and large businesses. However, because of Moosend’s price and flexibility, small businesses particularly value this email marketing service provider.
Best Features
- Drag-and-drop newsletter editor.
- A/B testing.
- AI subject line optimizer.
- Countdown timers.
- List segmentation.
- Premade automation templates.
- Visual workflow builder.
- Website activity tracking.
- User action tracking and reporting.
Integration
Key connectors include Shopify, WooCommerce, WordPress, and Zapier and Salesforce, allowing for seamless data synchronization and automatic campaign management.
Price
Moosend price is based on the number of subscribers you manage.
- With a monthly subscription, the Pro plan begins at $9 per month for up to 500 users, while the Enterprise plan provides unique pricing for bigger teams or sophisticated needs.
- A one-month free trial is available, allowing users to test out features like automation, segmentation, and campaign analytics before committing.
Retainful
Retainful is a successful tool that aims to increase ecommerce sales by reclaiming cart abandonment and promoting recurring purchases. Automated email reminders, next-order coupons, and efficient connection with popular ecommerce platforms are some of its most notable features, which guarantee a positive user experience.
Key Features of Retainful
- Cart recovery emails
- Browser push notifications
- Follow-up email sequences
- Loyalty programs
- Referral programs
- Customer segmentation
- Automated discount codes
- Behavior-based triggers
- Analytics and reporting
- A/B testing
Integrations
Retainful integrates seamlessly with popular eCommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce, enabling smooth automation and customer retention workflows.
Pricing
Retainful pricing depends on your contact list size and required features.
- Plans start with a free tier offering basic cart recovery, while paid plans begin from $14/month for 1000 contacts.
- The Growth plan costs with more advanced features and channels starts at $69/month.
Best Yotpo Alternatives Compared
Now that we know everything about cost and functionality, we can compare the Yotpo alternatives on our list to one another. We gathered information about the strengths and weaknesses that clients encountered the most when using these platforms.
| Name | Starting Price (Monthly) | Free Plan/Trial | Number of Integrations | Rating |
|---|---|---|---|---|
| Klaviyo | $20/month | Yes | 300+ | 4.6 |
| Omnisend | $16/month | Yes | 50+ | 4.7 |
| Attentive | Custom | N/A | 20+ | 4.7 |
| ActiveCamapign | $15/month | Yes | 300+ | 4.6 |
| GetResponce | $19/month | Yes | 100+ | 4.2 |
| Brevo | $9/month | Yes | 50+ | 4.6 |
| MailerLite | $10/month | Yes | 50+ | 4.7 |
| Moosend | $9/month | Yes | 50+ | 4.6 |
| Retainful | $14/month | Yes | 10+ | 4.6 |
Choosing the Best Alternative to Yotpo: Recommendation from Flowium
Depending on your business type and size, we can recommend different options from our list as the most suited Yotpo alternatives.
- Small businesses/startups: MailerLite, Moosend, Brevo. These are affordable, easy to use, with free plans.
- Growing ecommerce brands: Omnisend, Retainful, due to strong automation, loyalty, and cart recovery tools.
- Mid-sized to large businesses: Klaviyo, ActiveCampaign, GetResponse. They have advanced segmentation, multi-channel marketing, and deep analytics.
- Enterprise/high-volume SMS-focused brands: Attentive is an excellent choice for personalized SMS marketing at scale.
Pro Tip: Consider more than just price when making your decision; consider your present needs, plans, e-commerce objectives, technological requirements, and customer interaction approach. The appropriate platform will help you achieve your particular goals.
Final Thoughts
We hope this list of the best Yotpo alternatives, along with a full analysis, is informative and will help you choose the proper tool. If you require additional information from professionals, Flowium’s team is always available to assist you in selecting the right solution, discussing your requirements, and recommending the best marketing approach. We can also help you seamlessly migrate to Klaviyo if it ends up being your platform of choice. Contact us today to begin your road to improvement and promotion.
FAQ
- Is Yotpo stopping email and SMS?
Yes. Yotpo’s native Email and SMS solutions will be phased down by December 2025, according to an official announcement.
- Which Yotpo alternative supports email, SMS, and reviews?
Klaviyo is the closest all-in-one alternative. Learn more about the platform from our comprehensive guide.
- How can I pick the best Yotpo alternative?
You can follow these steps to help you make the best decision for your success.
– Examine your choices to see which one best suits you. This article provides information about several solutions, including their features, costs, and other specifics. After you’ve looked over your alternatives and found one you like, it’s time to learn more.
– Verify the compatibility of your preferred email platform. This applies to the solution itself as well as the service provider. The platforms must work with your CRM and the rest of your digital ecosystem, and you and the email marketing service provider must share goals.
– Ask for a plan. Make sure to discuss the specifics of your collaboration by asking for a comprehensive plan before signing a contract.
– Examine reviews of email marketing services. Learn about the experience from the perspective of the client. You may get the information you need by reading evaluations that list all the benefits and drawbacks of email marketing solutions or working with their providers.
