10 min read

What to send to your email list: content plan for eCommerce stores

Written by Vira and Alissa
10 min read
Table of Contents

    Email campaigns are one of the best ways to connect and build long-term relationships with your customers…that is, if you do it right.

    Occasional promo emails won’t work – you need to share content that your customers will find valuable. Check out this compilation of email content calendars so you know exactly what to send to your email list all year round.

    How To Plan Out Your Email Marketing Campaign Calendar

    Email marketing campaigns are a great way to generate traffic and leads for your business, but they can be tricky to plan out. Online tools like the Miro board can help you stay organized by mapping out what’s coming up in the next few months, so you’re always prepared.

    In this video I’ll explain to you how we internally plan out calendars for our clients, how we jump on a call, present them to them. They can provide us feedback and they can access the file and re-plan things themselves.

    January

    January is known as one of the slowest months in the eCommerce world (if you’re not part of the Health & Fitness Industries).

    Why? Because people are shopped out from their crazy spending in November and December. But just because people are “shopped out” doesn’t mean that you can’t still engage with them!

    In this video we walk you through our holiday- and event-based email content calendar for January 2021 and share examples of what exactly you can send in your campaigns.

    Don’t forget to grab your copy of our email content calendar for January.

    Marketing campaign calendar template

     

    February

    Your monthly dose of email campaign inspiration for February. During this month, your customers are going to be flooded with campaigns around Valentine’s Day. But there are many other holidays you can use for your email campaigns this month to show your subscribers some love and stand out in their inboxes.

    Watch this video if you’re looking for fresh email campaign ideas for your brand. In this video, we walk you through the key events and holidays happening in February and shares her tips on how to use them for different brands.

    Don’t forget to download your copy of this content calendar.

    Marketing campaign calendar template

    March

    In this video, we go over the themes of the month sharing ideas on how you can build your campaigns around them and then walk you through events and holidays happening in March that you can use to make your campaigns relevant and engaging.

    Download the calendar here!

    Marketing campaign calendar template

    April

    Compared to the first quarter of the year April doesn’t seem like a very eventful month, there are still plenty of events and holidays you can use for your email campaigns.

    In this video, we walk you through our event-based content calendar for April and share some tips on how you can use it for your brand.

    Download your copy of this content calendar here!

    Marketing campaign calendar template

    May

    May is a great month as it is a happy and positive month, everyone is getting excited that summer is near and the weather is improving. There are a variety of days, some of these are really important issues and some are fun days, it is important to have this balance.

    Download the calendar here!

    Marketing campaign calendar template

    June

    In this video, you will learn about the eCommerce calendar for June, this will give you an idea of key dates and prepare for these days. Some of these may be relevant for your brand and products.

    June is a great month as it is getting closer to Summer and the weather is improving, so it is important to add summer color to your emails and make emails fun for the reader.

    There are key dates for flags and clothing companies, such as LGBTQ and Flag Day. Also for sporting brands, as the PGA Tour and the Tour De France starts.

    It is always best to plan a month ahead, so you can prepare emails, advertising and also create products for the important days.

    Download the calendar here!

    Marketing campaign calendar template

    July

    So July is definitely a time when you wanna get really creative with how you engage with your subscribers. And make sure that you’re just regularly connecting with them, making sure that they’re still engaging with you and your brand.

    Download the calendar here!

    Marketing campaign calendar template

    August

    August is full of really interesting and fun holidays as well and this eCommerce calendar will give you an idea of key dates this month. Some of these may be relevant for your brand and products.

    Don’t forget to download your copy of this content calendar.

    Marketing campaign calendar template

    September

    Wondering what to send in September campaigns? Your customers get over 100 emails per day, so it’s not surprising that most of those stay unread. If you want your emails to be the ones that get opened, you need to provide unique content that they can’t find anywhere else.

    If you’re looking for new ideas to use in your September campaigns, this video is for you.

    Don’t forget to download your copy of this content calendar.

    Marketing campaign calendar template

    October

    The holiday season is coming, are you ready? The holidays are right around the corner, which means you should get your holiday sales campaigns ready now!

    Don’t forget to download your copy of this content calendar.

    Marketing campaign calendar template

    November

    Black Friday is just around the corner – one month left till the big sales! Do you have all your email campaigns set and ready to rake in revenue? If you’re looking for more ideas to turn your November campaigns into conversion powerhouses, this video is for you.

    Don’t forget to download your copy of this content calendar.

    Marketing campaign calendar template

    December

    When Black Friday and Cyber Monday are over, and you’re finishing the final orders, you’ll finally be free and have time to relax…but not for too long.

    While the busy marketing work is done after the big sales, the strategic work only begins. Your brand’s loyal fans will come back for more, but your goal after the sale is to convert those one-time Black Friday buyers into repeat customers. And it’s especially hard since they probably got everything they needed at discounted prices. That’s why it’s crucial to have your strategic December email campaigns ready to go.

    In this video our senior account manager Alissa Taggart walks you through her holiday- and event-based email content calendar for December and shares examples of what exactly you can send in your campaigns.

    Don’t forget to download your copy of this content calendar.

    Marketing campaign calendar template
    Talk email strategy with an expert