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You don’t want to overlook any details as you craft your email marketing campaign, including the email design and more specifically, the email footer. The great thing about designing an email footer is that you only have to do it once, and then you can keep using it across your emails and campaigns. Read on to learn how to design email footers.
How to Design an Email FooterAn email footer is the design element that goes at the bottom of your email. It includes basic information about your company and your contact information. This is also where you will find the unsubscribe button.
Why Are Email Footers Important?Email footers are important because they help with branding and make it easy to contact your company. In terms of branding, email footers are usually in line with the rest of your branding, including on your website and social media pages. This helps with brand uniformity and, therefore, recognition. For contacting your company, email footers give recipients a single place to find every method of contacting you, including:
- Email address
- Phone number
- Physical address
- Social media pages.
What Advantages Does a Well-designed Email Footer Bring?By creating a well-designed email footer, you get to maximize all the benefits mentioned.
- Recipients will easily find your contact information
- You will maximize brand recognition
- You will build up your professional image.
What Should an Email Footer Contain?Every email footer will be slightly different, but any guide to how to design an email footer will suggest you at least include the following:
- Contact information, including phone number, website, physical address, and email address checked regularly
- Icons with links to social media pages
- An unsubscribe link
- Company logo
- Copyright information
- A call to action.
- Company awards and achievements
- A button to download mobile apps
- Social proof
- The ability to adjust preferences
- “Find us” with a link to a map
- The ability to view in a browser
- A suggestion to forward the email
- Offer details
- Explanation of why the recipient received the email
- The ability to rate the email.