8 min read

8 best Klaviyo integrations and why you should give them a try

Written by Sarah Nderi
8 min read

Klaviyo is a powerful email marketing platform on its own. However, as your business grows, your tech stack needs to follow. To use Klaviyo, the first thing you should do is integrate Klaviyo with your store. You can then add Klaviyo integrations to scale your brand and automate processes.

Here are 8 Klaviyo integrations that can help you optimize sales and ease your workload:

Shopify

As stated before, you need to have an online store that you can connect to your Klaviyo account. Shopify is your best bet as it’s robust, seamless, easy to use and requires little to no coding.

Create your online store with Shopify, integrate it with Klaviyo, then take advantage of all Klaviyo has to offer.

Setting up your Klaviyo account can be tricky. That’s why we created a Klaviyo Setup Checklist – so you don’t miss any important steps in the setup process.

AfterShip

AfterShip is an automated tracking platform that offers eCommerce businesses shipment visibility, branded tracking pages and shipment notifications. AfterShip allows you to track all the shipments in one place.

It shows you the orders in transit and orders out for delivery. You can also see delivered orders, failed attempts, exceptions and expired orders. Your customer is able to click, track the package and see the tracking results.

A Klaviyo – AfterShip integration will enable you to:

  • Send delivery updates to customers via email.
  • Customize email flows with orders and tracking. These help customers track orders while in transit.
  • Trigger product review flows.
  • Notify customers of any delays to reduce shipping anxiety.

Smile.io – Loyalty programs

If you’re thinking of building a loyalty and rewards program, think Smile.io. Smile.io helps eCommerce businesses turn occasional customers into loyal and repeat customers.

With Smile.io;

  • eCommerce businesses can create a reward program through point accumulation and VIP programs. They can also use referral programs or these three ways in tandem.
  • Customers can use their loyalty points for engaging with your business.
  • Engagement can be account creation, social shares, purchases and social follows.
  • Customers redeem their points by getting a free product, discounts and free shipping.

If you want quantifiable results when measuring your customer loyalty, NPS is the way to go. We have a NPS calculator to make it easy for you to understand how likely your customers are to stay.

Start community engagement early with the Klaviyo – Smile.io integration.

Dojo Mojo

Dojo Mojo is a one-stop-shop acquisition and engagement platform. eCommerce businesses can build their email list partnering with other brands. From there, they can host a solo or multi-brand Sweepstakes on Dojo Mojo.

Klaviyo offers a seamless way to upload emails captured by Dojo Mojo. You can welcome and integrate your new audience through Klaviyo emails and notifications.

Facebook

Although email marketing and social media always seem to be competing for the title of a more effective channel for eCommerce, they can actually work together to bring you better results. To reach your existing Klaviyo subscribers, target them with high-quality ads.

You can do this by integrating Klaviyo with Facebook. Klaviyo maps your existing customer’s email addresses into an ad account. Create custom audiences from that account and they’ll be the recipients of the ads.

Now that you’ve set up your custom audience, create a lookalike audience. A look-alike Facebook audience is one that is similar to your customer base but has not heard of you.

A look-alike audience makes sure your ads get served to people with the same characteristics as your buyer persona. Moreover, you can also reach your inactive customers by targeting them with ads.

To reach your inactive customers, set up a segment called inactive subscribers. I have defined my inactive subscribers as those who haven’t opened my emails in the last 365 days.

This makes it easy to target them with ads or suppress them so that you’re not charged for inactive customers. You are free to further define this audience based on your company’s preferences.

Finally, you can use Klaviyo to collect email addresses from Facebook lead ads. Lead ads are great for collecting email addresses from lookalike audiences.

In summary, a Facebook Klaviyo integration will help you to:

  • Advertise to your email subscribers and customers through creating custom audiences.
  • Create lookalike audiences from custom audiences and advertise directly to them.
  • Advertise to inactive customers.
  • Collect email addresses from Facebook lead ads.
  • Use Facebook lead ads to collect emails from your lookalike audience.

Tapcart

With Tapcart, you can design and launch a mobile app with no coding knowledge necessary. By integrating Tapcart with Klaviyo you can:

  • Sell more with push notifications.
  • Create event-based workflows and engage with users by sending automated push notifications.
  • Notifications can be based on user behaviour e.g. abandoned cart notifications. We have product-based notifications e.g. back in stock and new arrivals notifications. Finally, we have campaign based notifications.

Gatsby

Gatsby provides you with key Instagram insights on your customers and syncs with your existing marketing tools to make micro influencer marketing work for you. By scoring through your website visitors and customers, Gatsby discovers micro-influencers which makes micro-influencer marketing easy for brands.

With the Gatsby – Instagram Integration, you can:

  • Gather Instagram handles with a Klaviyo popup form.
  • View Instagram profile metrics and trigger automated Klaviyo campaigns.
  • Segment your customers based on interests and lower influencer-marketing costs.

OptinMonster

Given that 70% of people who visit your site will leave, pop up forms help you recover abandoning visitors. One of the most robust software on the market is OptinMonster.

The OptinMonster-KLaviyo integration will help you grow your email list by:

  • Helping you create beautiful forms with their high-performing templates.
  • The A/B testing features drive high performance by letting you test different styles.
  • Leads from the high-converting popups, cart abandonment popups, are tagged in Klaviyo. These are then added to automated sequences.

Conclusion

After reading this article, I’m sure you have an idea of which integration(s) would work best for your business and email marketing plans.

 

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