These days, using as many channels and platforms as possible to promote your business is important for your eCommerce brand. Using the Shopify-enabled Tapcart eCommerce app builder, you can easily design and promote your app on both Android and iPhone software.
Tapcart has several advantages and one of the most important is that you can quickly and easily build a no-code app for your Shopify store – increasing customer engagement, conversions, and LTV.
Let’s take a look at what Tapcart and Shopify are, the differences between them, and other facts.
Shopify and Tapcart for Your eCommerce Brand
What is Tapcart?
Today, many eCommerce brands, big or small, make sure that their website works on mobile devices as well. This is because many shoppers use their mobile phones for:
- Making purchases.
One such platform which you can use to transform your online store into an app is Tapcart. Tapcart was founded by Sina Mobasser and Eric Netsch and launched in April 2017. It is a premier app on Shopify, and it is used and trusted by thousands of brands all around the globe.
With Tapcart, it is very easy to create your own Android and iOS apps for your store. You do not need any app development as you can easily use the drag and drop builder to build your app.
Using Tapcart you can launch a mobile app that will sync automatically with your Shopify store. This will:
- Increase brand loyalty
- Increase ROI
- Make the user experience seamless, and
- Increase retention.
Tapcart is optimized for conversions and has less clutter and pop-ups. It will provide a boost to customer value.
You can also use:
- Free and unlimited push notifications
- Real-time store sync
- Email and live chat support
- Streamlined checkout
- New(ish feature) is marketing automation that allows store owners to push app content updates, like new product launches, at pre-set times.
- Customer analytics is also a valuable tool for many of our brands.
With Tapcart you can engage with your customers whenever required.
What is Shopify?
If you are new to the eCommerce industry and are looking to build your brand, you may not be familiar with Shopify.
Shopify is a platform where you can build your eCommerce store. It is used by many store owners all over the globe, and you can sell online as well as in-person.
For those who are just starting out, there is a two-week trial test during this time you can build your store, check out the different apps available on Shopify, and even make a few first sales.
With Shopify, you will get a solid foundation to run your e-commerce store. You can:
- Open a store
- Engage with different customers
- Promote your products
- Accept payments and more.
Differences between Tapcart and Shopify
Tapcart and Shopify are both e-commerce tools that you can use to promote your e-commerce store.
However, there are differences.
Shopify allows you to set up your eCommerce store and sell online and in-person. However, using Tapcart you can further streamline your eCommerce store and create an app for it.
Within a few minutes, you can connect your Shopify store and begin selling via your app.
While the goal remains the same, that is to build your brand and promote sales, Tapcart is a great option. It’s more about creating a unique, well-designed space just for your customers, giving brands an opportunity to increase LTV of their customers, more easily re-capture abandoned carts, offer one-click checkout, and provide more marketing automation features for your business
Tools that you can integrate
Another difference between Shopify and Tapcart is the different tools that you can integrate. For example, in Shopify, you can integrate:
- Let’s Encrypt
When it comes to Tapcart you can integrate:
- Facebook SDK.
Tapcart has complete transparency when it comes to pricing. Their offer:
- Tapcart Core starting at $250 per month
- Tapcart Ultimate starting at $550 per month
- Tapcart Enterprise starting at $1200 per month.
Prior to signing up, you can book a demo with the Tapcart team to see if it is suitable for you or not.
For Shopify the prices are listed below:
- Shopify Basic will cost you $29 per month and you will be charged 2.9 percent plus 30 cents for each online transaction.
- The standard Shopify package is $79 per month, with a 2.6 percent + 30 per transaction fee.
- Advanced Shopify costs $299 per month, with a transaction fee of 2.4 percent + 30 cents.
Shopify Lite costs just $9 each month, while the fully hosted Shopify Plus platform begins at $2,000 per month.
So, by using the integration dashboard on Tapcart you can now easily integrate several tools into your Shopify app, with a few simple steps.
Also, you should keep in mind that only the Tapcart Enterprise plan and the Tapcart Plus plans are included in the Shopify app integrations.
How to Spread the News of Your Tapcart Shopify App with Email Marketing
Now, once you set up your Tapcart Shopify App, you will need to spread the word. Email marketing is one of the best ways to do so, and here are some reasons why.
Email marketing has a very large reach
Even though you can reach out to people via social media and other channels, email marketing is still the best way to reach a wider range of people.
That’s exactly why you should make use of email newsletters – to inform people of your Tapcart Shopify app.
Email marketing has proved to have a higher ROI
Research shows that email marketing has a 3800% ROI. Yes, you heard that right! For every dollar that you invest, you will earn $38. This shows that email marketing is much better than any other channel to reach out to customers.
You can personalize messages and target the right group of people using segmentation. When promoting your Tapcart Shopify App, make use of the email to promote your brand as well.
And don’t forget to personalize your email by showcasing relevant products.
It is the preferred medium of communication
Emails are professional and people usually expect to receive information about services and products through emails.
Though social media channels can be updated frequently, people usually use these channels to see updates about friends and other casual information.
Email marketing is more reliable
While social media can be used to target a large audience, these platforms use algorithms and allow only certain people to see their posts unless they are paid for by the brand that is advertising them.
Social media channels are usually controlled by third parties which makes it difficult for marketers when these companies add changes to their platform.
However, for email marketing, you can select your audience and choose whom you want to target.
Consider using Tapcart if you are looking for a quick and effective solution for turning your eCommerce store into a mobile app. If you are already using Shopify, the Shopify-Tapcart combination will be a great addition that you can benefit from!
Frequently Asked Questions
1. Who Uses Tapcart? Tapcart works with some of the biggest brands out there such as Fanjoy, Chubbies, Fashion Nova, and thousands of other brands.
2. Can I build a mobile app with Shopify? The quick answer is – yes! All you need to do is to go to the Shopify app store and then download the Shopify Mobile App Builder. Then you will be able to design your app in less than an hour.
3. How long does Shopify take to approve an app? there’s a chance you might need to submit the app a few times until it gets finally approved. But the feedback usually arrives in ten to fifteen days.