8 min read

How to Choose the Best eCommerce Email Template for Your Brand

Written by Andriy Boychuk
8 min read

Email marketing provides a considerably greater return on investment, according to research. This is mainly because email has a greater engagement rate than all other social media channels combined.

In fact, an email is six times more likely to generate a click-through than a social network post. One of the best ways to reach out to customers is to create a well-designed email.

Using an eCommerce email template will be greatly beneficial. Let’s take a look at why you should use an eCommerce email template and how to choose the best one for your business.

Why Use an Ecommerce Email Template?

A basic email template is a piece of HTML code that you may use to create email campaigns. A good template will allow you to copy and paste material straight into the file and will look well on desktop, mobile, tablets, and across many email providers.

You may reuse the same template for many campaigns with different content by simply changing the content.

Consider using a live email template, alternatively. A live email template pulls material from your website or API and inserts it into the template itself, such as:

  • Product inventories
  • Current sales
  • Live sports scores
  • Etc.

That means your template will update itself with new content for your subscribers on a regular basis, without you having to do anything.

Other than using a template, you may also seek the assistance of an expert who will create unique emails for your customers, keeping the voice of your brand.

Advantages of a Well-Designed Template

Using an email template may totally transform your email creation process. Here are some advantages.

It can save time

Over 50% of marketers devote at least two hours to content and design per campaign. It can take much longer for sophisticated campaigns that require testing and clearance from numerous sources.

Email templates allow you to slot your content into an existing template, saving you time from having to create new templates for each campaign.

As a result, you’ll have more time to create content and less time to do monotonous design tasks.

Enhances your brand

Consistency in your branding not only improves your subscribers’ overall experience but also offers them a reason to stay longer.

Customers who say they’ve interacted with unsatisfactory sponsored material, say they won’t give the brand another opportunity.

Email templates allow you to include your brand within the template itself, with your:

  • Colors
  • Logo
  • Design style.

As a consequence, your subscribers will have a good, consistent brand experience that they will want to connect with time after time.

Assists in the delivery of personalized experiences

Personalization is said to be crucial to the success of 94 percent of enterprises. You can personalize your emails by entering the information, including customization, into your template because most templates allow you to do so.

You may add simple customization, such as:

  • Your subscriber’s name
  • The location
  • Weather
  • Activity-based personalization.

You will have a secure email campaign with a branded template and email content that speaks to your individual subscribers.

What Should the Best Ecommerce Email Template Contain?

Here are some tips to keep in mind when choosing the right eCommerce email template.

Make sure it’s easy to customize

If you want to stand out, you will need a unique and distinct email template. As a result, you’ll want to seek one with a variety of customization choices.

Many themes, for example, feature online “builder” programs that allow you to drag and drop various elements into a canvas.

This allows you to customize the appearance and layout, such as inserting your brand colors and logo, without having to change the code.

It should set the right tone

When it comes to shopping, emotions play a big influence. As a result, all branding materials, including emails, should be created to elicit a response.

Depending on your industry, the methods you employ to do this may differ.

It should highlight your products

The average person’s attention span is only a few seconds. As a result, you’ll want your items to take center stage when it comes to design.

A well-designed eCommerce email template will be clutter-free, allowing your consumers to focus on product photos and relevant information.

High level of compatibility

Sending a beautiful email that isn’t compatible with the mail readers your consumers use won’t be very successful. You’ll also want a template that is compatible with your mailing list service.

Examine the template’s documentation to ensure that all of its features are visible to as many people as possible.

Types of Different Ecommerce Email Templates

Ranging from eCommerce customer service email templates to basic thank you ones, there can be many options to choose from.

Some of the basic types of eCommerce email templates are listed below.

Follow-up email for abandoned carts

Customers will occasionally explore your store, put a few items in their shopping basket, and then leave, never to return to your website.

Whatever the reason why they abandoned their cart, you should send a special follow-up email to consumers who abandon their shopping cart in the middle of their purchase.

Emails with a limited-time offer

Another fantastic technique to catch people’s attention is to use a feeling of urgency in your marketing emails. It’s a marketing technique that employs a psychological trick to appeal to your consumers’ fear of missing out.

Use a template that has a limited-time offer email that has a countdown timer or an end-of-sale date to promote unique deals and promotions.

Emails with a discount code

Many of your customers will create a wishlist of their favorite things in your business and purchase them later.

You could send an email to visitors who build wish lists in your eCommerce store to retarget them. Use a promo code or a special offer as a follow-up.

Example of an ecommerce email template.

Email confirmation of the order

Order confirmation emails are similar to the sales receipts you send to clients as evidence of purchase. This is an email that is certain to get opened.

Customers will constantly examine their order confirmation email to ensure that everything went smoothly.

Thank you email

Thank you emails are one of the most popular types of emails sent in any business. You may send a variety of thank you emails depending on the situation.

You may send a thank you email to someone who joins your email list, makes a recommendation, or even writes a product review.

Example of a good template

A good ecommerce email template.

  • This email template is great as it shows the brand name distinctly
  • It follows a simple design with not too much text
  • The products are well-depicted using good images
  • An icon urging the customer to shop is clear
  • Trending gear is advertised for the customer to see
  • Lastly, in a very subtle way, the template has a section for the customer to sign up.

One of the many measures marketers must take to enhance conversion rates is to choose the correct email template.

It’s a continual process in which you should adjust or totally overhaul future email templates depending on consumer feedback from prior email templates and continue to develop the business in a targeted manner.

Further Reading

Top 10 Email Marketing Service Agencies for eCommerce in the US

eCommerce: The Best Email Marketing Software

How to Choose the Best Email Marketing Tools for eCommerce

What Is the Best Time to Send eCommerce Emails

Email Marketing: the 10 Components for a Successful Email

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