Are you prepared to take your online store to the next level? Chances are, you’ve undoubtedly considered employing email marketing to do this (if you haven’t already!).
Email marketing is a terrific strategy to increase conversions, revenue, and repeat business for your store.
The icing on the cake, however, is that it is not only economical but also quite simple to implement – especially since the great bulk of your store’s emails may be automated depending on consumer behaviors.
Of course, some email marketing platforms are more suited to your business needs than others — for example, those that provide direct connectors, enable you to send triggered emails (e.g., abandoned cart campaigns) and enable you to access your shop data directly from inside your email marketing tool.
So, what are the finest email marketing tools? We examined two of the most popular ones, Klaviyo and Shoplift, to see which ones allow you to accomplish the most with your e-commerce business.
With the recent announcement of Shopify Email, their newest addition to their marketing toolbox, many of us are left wondering how it will compare to our existing autoresponders.
Because Shopify Email is currently in beta, we don’t have a lot of information on the platform’s stability.
But we have enough to compare it to Klaviyo, an autoresponder designed for eCommerce shops. So, let’s get started.
What Is Klaviyo?
Klaviyo is a marketing automation platform that provides internet businesses with the tools they need to build meaningful consumer interactions. Klaviyo’s offerings, which range from customized Messaging services to social advertising, system integration, and more, help eCommerce firms scale and flourish.
What is Shopify Email?
Shopify launched its own email marketing app in November 2019 and is offering it for free with all plans.
Shopify Email allows you to build, manage, and track email marketing campaigns directly within Shopify Marketing. Creating your next marketing campaign is a breeze when you use highly configurable email templates, current brand assets, and product material from your store. Furthermore, you may send emails using your domain name with little to no setup. Shopify Email features campaign metrics, such as email open and click-through rates, as well as the number of goods added to carts and invoiced.
Structure of Pricing: Klaviyo vs. Shopify Email
Klaviyo’s price structure grows with your company. Their entry-level plan starts at $20 per month and lets you have up to 300 contacts and send unlimited emails. Your monthly expenditures will rise as your list increases, which isn’t a big deal until you get to the tier we’re now in, which it is $600 for up to 36,000 contacts.
Klaviyo pricing is the most transparent on the market according to our research. We covered all the Klaviyo pricing in another blog post.
Shopify email allows you to send a total of 2,500 emails per month for free. If you surpass that number, then you’ll be charged USD 1 for every 1,000 emails sent.
Access to Shopify Data: Klaviyo vs. Shopify Email
Klaviyo claims to have even more access to Shopify Data than even Shopify Email.
With its one-click Shopify connection, Klaviyo assists Shopify merchants in increasing sales through hyper-targeted, highly relevant email, Facebook, and Instagram marketing. Because of this, Shopify stores earn $85 for every $1 spent on Klaviyo.
Segmentation: Klaviyo vs. Shopify Email
When you initially create an account with Klaviyo, segment suggestions are built in.
They don’t bring addresses in automatically unless you allow, but they do make it exceedingly simple to import contacts.
With Klaviyo, segmentation is limitless; you can segment consumers based on behavior, properties, prior campaign participation, and even Facebook custom audiences. Here is a Klaviyo Segment In Depth explanation.
Shopify will automatically classify people based on specified criteria such as:
- new clients
- Customers who return
- VIP clients
- Customers from the surrounding area
It’s unclear whether there are plans to integrate with social media, but given that they have a Google account, we don’t think so.
Pre-built templates: Klaviyo vs. Shopify Email
To get started, Shopify Email provides a few templates. For brand consistency, Shopify will automatically extract your logo, items, and shop colors into a template that fits your store’s theme.
On the other hand, Klaviyo provides you a large library of beautiful pre-built email templates from which to choose. Search through various options to find the ones that best suit your brand and product offering, and then use design editor to customize your colors, themes, fonts, and pictures. It’s easy to find the right profile for your brand with Klaviyo without wasting time designing a template from scratch.
Web Tracking: Klaviyo vs. Shopify Email
Klaviyo embeds a piece of code on your website, allowing them to track visitors and send personalized campaigns to those who have or have not taken specific steps. Watch the video tutorial on how to check if your web tracking is working.
Because Shopify has direct access to your site and all users who visit it, they, too, will be able to obtain data on customers based on their actions on your website.
Individualization: Klaviyo vs. Shopify Email
Klaviyo allows you to create emails by dragging and dropping dynamic drag-and-drop blocks for order details, cart contents, promote products, and custom feeds. You can even hide dynamic data blocks based on the characteristics of the recipient.
Shopify likewise has a dynamic building block that can be used to create emails. They entice people to buy your products, collections, and sales. We’re not sure if you can customize these blocks based on recipient characteristics just yet.
Analytics: Klaviyo vs. Shopify Email
Klaviyo provides basic statistics based on campaign, flow, and performance data. They intend to implement analytics at the customer and SKU levels.
Shopify will give more detailed statistics because they have a complete picture of everything that occurs on your site. Their statistics will include not just email openings and click-through rates, but also products added to the cart by email recipients and products purchased by email recipients.
Klaviyo Vs. Shopify Email: Overall Consensus
Keep in mind that Shopify focuses on website construction rather than email newsletters. As compared above, their email builder is somewhat limiting; there are just a few basic templates to pick from, and the modification choices (font, content blocks, and button styles) do not provide much creative flexibility. Still, Shopify Email appears to be more user-friendly for novice business owners than Klaviyo.
With Klaviyo, you can save time while earning money thanks to their one-click integrations, strong automation, and simple segmentation capabilities.