When it comes to email marketing software, we strongly recommend Klaviyo. As an ESP specifically designed for online stores, Klaviyo offers robust features to help you sell, not just send emails. In case you’re also looking to connect with your customers through SMS, Klaviyo provides an SMS platform that works in sync with your emails, for even better results.
If we compare Klaviyo and Mailchimp for non-eCommerce businesses (businesses that don’t sell physical products online), Mailchimp wins, no questions asked. However, when we compare Klaviyo and Mailchimp for eCommerce businesses, it takes a closer look to define the winner. And it would be up to you to make the decision.
Spoiler alert: I love Klaviyo.
But I’ll do my best to be as objective as possible.
I’ll divide this post into 12 parts. If you want to know about one specific aspect of the comparison, use the navigation. For example, if your question is “How much does mailchimp cost?“, click on Klaviyo vs. Mailchimp Pricing.
Also, if you have more questions or I missed something please leave a comment below and I will respond to each and every one:
Part 1: Dashboard
Part 2: Campaigns
Part 3: Integrations
Part 4: Analytics vs. Reports
Part 5: Flows vs. Automation
Klaviyo has a simple and powerful flow (automation) builder. You drag and drop actions and filters into the flow builder and it’s visually clear how the automation will work.
Basically, you have triggers which define how this automation should start. Then you have time delays (if any) and email at the end.
On Mailchimp, you do not have a visual builder, but instead a more logic-based automation builder. You add emails.
You might think they are interchangeable, but I would argue it is much easier to make a mistake without the visuals. Also, it is easier to create on a visual diagram when you need to split your flow. See below:
Part 6: Segments
Part 7: Subscribers Profile
Part 8: Opt-In Forms
Part 9: Support
Part 10: Other Features
Part 11: User Interface
I am sorry Mailchimp, but the Klaviyo team has a better understanding of user friendliness. I am an email marketing consultant and people hire me to do their email marketing for them. It is my profession, but even still, it is hard for me to follow Mailchimp’s logic on how to setup automation and etc.
For some projects in the past, I had to be very creative to accomplish what I wanted in Mailchimp. At first glance, I might think I had an easy project, but then with Mailchimp’s limitations, I would have to create many extra steps to accomplish the goal.
Part 12: Pricing
Klaviyo VS Mailchimp Pricing
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