6 min read

The Best Email Campaigns for eCommerce: 5 Emails You Should Send

Written by Andriy Boychuk
6 min read
Table of Contents

    If you own an eCommerce store, having a good email marketing strategy isn’t just recommended. It is essential if you want to achieve and maintain success.

    Particularly handy for businesses that don’t have physical stores, email campaigns and flows help online brands to build customer relationships. They also encourage shoppers to return to the site again and again. As such, emails are among the most cost-effective forms of marketing out there.

    With that in mind, here are five types of email that will help you make your eCommerce email marketing the best it can be. Also included advice on how to add value at every turn Let’s take a look at the five best emails for eCommerce businesses!

    1. Welcome Emails: the #1 email campaign for eCommerce!

    Let new customers know that they’re valued by sending them a short series of welcome emails after they sign up. It’s easy enough with an email flow, which will trigger the first message to be sent as soon as someone subscribes, and then queue up more for the coming days.

    For one thing, welcome emails are a great way to make a first impression, not least because your customers will be expecting to hear from you when they first sign up.

    For another, in this world of increasing personalization, businesses that send welcome emails tend to enjoy a higher degree of engagement from the people who receive them – 33% higher to be exact, according to GetVero.

    With a short series of welcome emails that range from a message of thanks to a first-time buyers’ discount, you’re likely to leave more customers with a far more favorable opinion of your brand.

    2. Promotional Emails

    Promotional emails can keep you competitive in an overcrowded online marketplace. Plus, they provide you with a great opportunity to upsell. You could, for example, offer a discount only on the condition that the user spends a certain amount or buys a specified number of products.

    Whether you want to give your new customers a good reason to shop with you again or you want to give your repeat customers a discount to reward them for their loyalty, a promotional email will show them that your brand can offer them more.

    They’re also useful for winning back customers whose engagement has waned. So, seek to send out email campaigns to people who have dropped off your radar.

    Keep in mind that it costs 5 times more to attract a new customer to your brand than it does to keep hold of an existing one, according to Forbes. So, it’s safe to say that promotional emails are worth it.

    3. Back-in-Stock Emails

    Supply and demand is a difficult balancing act and one that all eCommerce businesses struggle to get right. However, while there are no quick fixes to the problem of an out-of-stock product, it is possible to manage a customer’s expectations while they’re still on the product page.

    Use people’s desire for certain items to your advantage, by giving them the option to sign up for back-in-stock email alerts. That way, your valued shopper can rest assured that they’ll be the first to know when their beloved product is available, and you know they won’t take their business elsewhere.

    The best part is that it requires minimal effort on your end. After you’ve set up an email flow, your customer will receive their back-in-stock email automatically.

    4.  Abandoned Cart Emails

    Another problem a lot of online retailers face is the fact that the cart abandonment rate is really high. Oberlo reports that, on average, 69% of online shopping carts are abandoned before the customer completes the checkout process.

    Just imagine the boost to your revenue if you could get those lost shoppers back!

    Well, the good news is that you can do exactly that by sending out abandoned cart emails. Basically, by keeping track of which customers disappear without purchasing, you can start sending out email campaigns that remind them that their items are still there. It could just be the push they need to follow through.

    This is also a great opportunity for you to cross-sell products that you know they’ll love. Entice customers back to your website by highlighting items that have been tailored to their preferences and shopping habits.

    You might end up making an even bigger sale.

    5. Thank You Emails

    Just as you should thank your first-time customers, it’s a good idea to show your loyal customers some love, too. Say, for example, that your business reaches an important benchmark or receives industry recognition.

    It goes a long way if you acknowledge the role that your shoppers played in helping you achieve that success. Sending out thank you emails demonstrate to people that you value their business. You could also include a promotional offer if you really want to let your shoppers know that they’re appreciated.

    An email campaign such as this can help to improve loyalty, as more and more consumers say that they would rather do business with brands that offer a great customer experience

    Take your business to the next level with the best email marketing for eCommerce!

    As an eCommerce business, there are so many great reasons to improve your email marketing, ranging from improving customer retention to boosting revenue.

    So, what are you waiting for? With the five different types of marketing emails we’ve highlighted here, putting a successful email strategy in place has never been simpler.

    Talk email strategy with an expert