6 min read

Klaviyo and Constant Contact

Written by Guest
6 min read
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    Which is superior, Klaviyo or Constant Contact? Various businesses require different forms of Marketing Software. Consider comparing several solutions feature by feature, as well as their terms and pricing, to understand better which one best meets your demands.

    Similarly, by going through our feature-by-feature comparison, you will get a fast understanding of their overall efficiency and client feedback.

    When it comes to email marketing software, we strongly recommend Klaviyo. As an ESP specifically designed for online stores, Klaviyo offers robust features to help you sell, not just send emails. In case you’re also looking to connect with your customers through SMS, Klaviyo provides an SMS platform that works in sync with your emails, for even better results.

    A straightforward, practical method is to list the strengths and weaknesses of both programs next to each other and determine which software is preferable.

    The Basic Differences between Klaviyo and Constant Contact

    What exactly is Constant Contact?

    Constant Contact helps you grow your business using email marketing.

    As an industry leader in permission-based online marketing, Constant Contact collaborates with the major suppliers of online marketing and social media marketing solutions.

    What exactly is Klaviyo?

    Klaviyo is a platform for marketing automation and email. It is a cloud-based marketing automation platform that allows the company to customize, target, optimize, and monitor marketing campaigns across all social media channels.

    The software has enabled effective segmentation, site tracking, 360-degree consumer profiles and has reduced dependency on traditional methods such as spreadsheets. Email communications are delivered to their intended recipients.

    Klaviyo vs. Constant Contact: Basic Features

    Constant Contact and Klaviyo are both “Email Marketing” solutions.

    Constant Contact provides the following features:

    • One-click editing and templates- Simple to use. Select a template that you can customize.
    • Personal coaching and assistance are provided at no cost by phone, email, chat, or in-person at any time.
    • Start for free— priced for small companies and Non-profits.

    Klaviyo, on the other hand, offers the following essential features:

    • Rapid integrations
    • Opportunities for segmentation
    • Keep track of how people use the internet.

    Klaviyo vs. Constant Contact: Reviews and Ratings

    Klaviyo vs. Constant Contact: Overall Ratings

    Klaviyo (8.8) vs. Constant Contact (9.0) for total quality and efficiency; Klaviyo (90%) vs. Constant Contact (93%) for customer satisfaction rating Examine their advantages and disadvantages to decide which one is better for your business.

     Klaviyo vs. Constant Contact: Customer Reviews

    Reviewers considered Klaviyo easier to use, set up, and administer when comparing the two options. Overall, reviewers enjoyed doing business with Klaviyo.

    • Klaviyo, according to reviewers, serves the demands of their business better than Constant Contact.
    • When it comes to the quality of continuing product support, reviewers believe Klaviyo is the best option.
    • The reviewers favored Klaviyo’s direction for feature upgrades and roadmaps over Constant Contact to determine whether the software is a better fit for your business.

    A Detailed Comparison of Klaviyo vs. Constant Contact

    Now let’s dive deep into the details of each platform:

    Klaviyo vs. Constant Contact: Pricing

    Both Klaviyo and Constant Contact prices are starting from 20 dollars per month. The prices increase based on the number of users and the features. Moreover, both platforms have a free trial as well as a free version available for their users.

    The only difference between the pricing model of these platforms is that Constant Contact’s pricing model is based on “per user,” where Klaviyo’s pricing model focuses on “per feature.”

    Klaviyo vs. Constant Contact: Best For

    Both software target different markets and a different number of users. Let’s have a look:

    • Constant Contact: up to 200 users 

    Our enhanced internet marketing tool is intended to assist small company owners, side hustlers, organizations, and people in accomplishing and growing more than ever before.

    • Klaviyo: 1 to 1000+ users 

    Because of its easy connections with platforms such as Magento, Shopify, and WooCommerce, Klaviyo primarily services e-commerce stores. Klaviyo also interacts with B2C and B2B businesses through customized websites.

    Klaviyo vs. Constant Contact: Ease of use

    Constant Contact is super simple to use. The templates they give are wonderful, and they are simple to modify to meet your unique requirements.

    Designers likewise adore Klaviyo because it is simple to use and has all of the features and characteristics, they require at a lower cost than other similar suppliers.

    Klaviyo vs. Constant Contact: Social Media Marketing

    Constant Contact makes it easy to find customers on Facebook and Instagram, drive website traffic, and grow your contact list. But there is more to your social media marketing; your social media marketing should be as one-of-a-kind and individualized as the clients to whom you are advertising.

    Klaviyo enables you to transfer data dynamically to and from Facebook and Instagram to generate relevant messages, consistent experiences, and better relationships—all while generating more money.

    Klaviyo vs. Constant Contact: Segmentation

    You can acquire quality leads with Ecommerce Pro in Constant Contact software by fueling your eCommerce advertising with segments based on our forecasts and segmentation tools. Constant Contact lets you sync your customer data with Facebook and Instagram to create a complete omnichannel consumer experience and automatically produce the best segments every day.

    You can also combine predictive segments with demographics, buying behavior, and other data to better understand your consumers and target them even more precisely.

    With Klaviyo, you may target customers based on what they actually purchased, what they looked at on your website, where they engage with your emails, and how much they spend, allowing you to deliver marketing that they want to receive.

    Unlike other ESPs, Klaviyo segments update automatically, allowing you to focus on fresh ideas rather than manually updating lists.

    Klaviyo vs. Constant Contact: Online Email Templates

    Using Klaviyo, you can create responsive email templates that look amazing on any device in minutes — no HTML necessary. Begin by selecting one of the numerous layout possibilities, then tweak it to make it your own.

    Constant Contact’s email marketing solutions likewise make it simple to stand out while spreading the word. You can use their free Email Template Builder or explore hundreds of mobile-optimized designs for any occasion, from advertising a sale to announcing a new product.

    With their simple editing tools, you may make as many changes as you wish. Then, with real-time reporting and sophisticated analytics, you can follow your progress.

    What are some other options?

    When comparing Klaviyo with Constant Contact, you should also take into account the following services.

    Overall Comparison of Constant Contact vs. Klaviyo

    In summary, because each firm has unique demands, you may utilize different email marketing services for each one.

    We don’t recommend using both platforms at once other than during the interim period as you make the switch.

    You can always integrate Constant Contact with Klaviyo; this will make it easy to pull your data into Klaviyo, an integral step in migrating from Constant Contact to Klaviyo.

    We hope you found this information useful.

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