8 min read

Comparing E-Commerce Platforms: Klaviyo vs AWeber

Written by Guest
8 min read
Table of Contents


    Investing in the best Marketing Software for your business is critical to improving efficiency. You may quickly compare several solutions on our platform to determine which one is the best software for your needs. 

    You may also research price, terms and conditions, plans, features, tools, and other details to choose which software is best for your company. As a general guideline, select business software that allows you to adjust the features and subscription plan to match your company’s growth or lack thereof. 

    Our team worked hard to create reviews of all prominent Marketing Software solutions on the market, but these teo, particularly, merited extra attention: Klaviyo and AWeber.

    When it comes to email marketing software, we strongly recommend Klaviyo. As an ESP specifically designed for online stores, Klaviyo offers robust features to help you sell, not just send emails. In case you’re also looking to connect with your customers through SMS, Klaviyo provides an SMS platform that works in sync with your emails, for even better results. So, let’s get started. 


    Klaviyo vs. AWeber: Basics


    What exactly is AWeber?

    AWeber is the industry leader in email marketing software for small businesses. AWeber, established in 1998, has over 20 years of proven experience in helping over one million clients worldwide reliably engage with their prospects and consumers with amazingly easy email marketing software. 


    What exactly is Klaviyo?

    A forum for marketing automation and email.” A cloud-based email marketing service for e-commerce companies. It enables consumers to send out tailored marketing promotions based on metrics like buying and browsing history, as well as how customers communicated with previous emails. 


    Klaviyo vs. AWeber: Suitable For


    AWeber:  1 to 50 users 

    Around the world, small companies, entrepreneurs, charities, bloggers, podcasters, and other online content providers. 


    Klaviyo:  1 to 1000+ users 

    Because of its easy connections with platforms such as Magento, Shopify, and WooCommerce, Klaviyo primarily services eCommerce stores. Klaviyo also interacts with B2C and B2B businesses through customized websites. 


    Klaviyo vs. AWeber: Market Share

    Klaviyo is a product that competes in the Ecommerce Marketing Online Marketing areas. Klaviyo has 45488 clients in 124 countries and a market share in the Marketing Automation sector. 

    Other products in the Project Collaboration, Marketing Automation, and Campaign Management areas compete with AWeber. AWeber has 20332 clients in 114 countries and a market share in the Marketing Automation sector. 


    Klaviyo vs. AWeber: Overall Ratings and Reviews

    Here you can compare Klaviyo and AWeber’s total scores (8.8 vs. 8.9, respectively) and user satisfaction rating (90 percent vs. 100 percent, respectively). 

    Reviewers considered Klaviyo easier to use, set up, and administer when comparing the two options. Overall, reviewers enjoyed doing business with Klaviyo. 


    • Klaviyo, according to reviewers, serves the demands of their business better than AWeber. 
    • When it comes to the quality of continuing product support, reviewers believe AWeber is the best option. 
    • Most reviewers favored Klaviyo’s approach for feature upgrades and roadmaps over AWeber’s. 


    Klaviyo vs. AWeber: Pricing


    AWeber Pricing 


    • Starting from: $19.99/Per-Month 
    • Pricing Model: Not provided by the vendor 
    • Free Trial is not available 
    • Free Version is available 


    Klaviyo Pricing 


    • Starting from: $20/Per-Month 
    • Pricing Model: Per Feature 
    • Free Trial is available 
    • Free Version is available 


    Klaviyo vs. AWeber: Email Automation

    Visual email composers are available in Klaviyo, enabling you to drag and drop elements through your email campaign. It has a plethora of templates to help you get your artistic juices flowing. 

    Similarly, you get more sales with less work when you automate your email marketing with AWeber. 


    Increased participation  

    Sending customized messages will help you build stronger ties with your clients. 


    • Welcome new contacts 
    • Celebrate a special occasion 


    Increased sales  

    Send emails with discounts, special offers, or abandoned carts to consumers who are most likely to reply. 


    • Email for abandoned cart 
    • Following a purchase, an upsell is made. 


    More accomplishments  

    Increase open rates and engagement by automating marketing. Send the appropriate message at the proper time. 


    • Send recent blog entries automatically 
    • Send out lead magnets. 


    Klaviyo vs. AWeber: Integrations

    The more data you integrate, the more audience insights and personalization opportunities you will uncover. Luckily, you can connect both your AWeber or Klaviyo account to social media, landing pages, shopping carts, and many more integrations to get the most out of your email marketing campaign. 

    What’s more? With Klaviyo, you can integrate as much data as you want, with no limitations or hidden fees. 


    Klaviyo vs. AWeber: Drag-And-Drop Builder

    Klaviyo makes it simple to map out your customer journey from beginning to end with an easy drag-and-drop builder.  

    Likewise, you can create a beautiful landing page in a matter of minutes using the drag and drop feature of AWeber. The best part? No technical skills or coding is required. 


    Klaviyo vs. AWeber: Landing Pages

    Increase the volume of traffic. Expand your audience. Increase your sales. It’s all doable with AWeber Landing Pages. All you need is the right landing page for your one-of-a-kind business. You can select landing pages created for and by business owners like you. That’s how you can get started right away. You just need to find your ideal landing page, and you can begin expanding your business in minutes. 

    While Klaviyo allows you to create and use customizable popup forms, other utilities provide more functionality. Integration with these applications will enable you to immediately transfer gathered email addresses, events, and custom attributes into Klaviyo. 


    Klaviyo vs. AWeber: FAQs

    Here we answer the most frequently asked questions about the two platforms:  


    What are the various market segments in which Klaviyo and AWeber compete?  

    Klaviyo and AWeber compete in the Marketing Automation Campaign Management eCommerce Marketing Online Marketing categories. 


    How do Klaviyo and AWeber compare in terms of market share in the Marketing Automation industry?  

    Klaviyo has a 3.34 percent market share in the Marketing Automation market, compared to AWeber’s 1.49 percent. Klaviyo is ranked fifth in Slintel’s Market Share Ranking Index for the Marketing Automation sector, while AWeber is ranked eleventh. 


    What are the countries in which Klaviyo and AWeber have more customers? 

    Both Klaviyo and AWeber have more customers in the United States, Lebanon, and Australia. 


    In conclusion

    When deciding between Klaviyo and AWeber, bear in mind that both solutions allow you to produce appealing emails without the assistance of a developer or designer. Don’t worry if you have no prior experience with eCommerce development! Both marketing automation solutions are intended to get your company up and operating as quickly as possible. 

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