Part of creating a successful abandoned cart email is crafting the perfect subject line. You want something that sets your brand apart and shows your intentions. Learn the best practices and tips for creating successful abandoned cart subject lines and then look at some great examples for inspiration.
Before Abandoned Cart Subject Lines: What Is an Abandoned Cart and Why Should You Send an Email?An abandoned cart refers to when someone puts a product in their digital cart but then leaves your website without buying it. Sending an email gives you a chance to reach out to the shoppers who abandon their cart. It essentially helps you reduce the risk of losing the sale. To put the importance of abandoned cart emails in perspective, consider that 69.57 percent of carts get abandoned (across all industries). For mobile shoppers, the rate is even higher at 85.65%. Then, consider that:
- Abandoned cart emails have a 45% open rate
- Once opened, they have a 20% click-through rate
- Additionally, 50 to 60% of recipients who engage with the email will make a purchase.
The Importance of Abandoned Cart Subject LinesWe established how important the emails themselves are, but what about the abandoned cart subject lines? As with any other email, think of the abandoned checkout email subject as your first impression. How well-crafted this email is will determine your open rate. It will also influence the shoppers’ moods as they open your email. Think of it as a significant factor in whether they even open the email.
Tips to Write a Abandoned Cart or Abandoned Checkout Subject lineSo, what should you do to create the best abandoned cart subject lines? The following tips and best practices should be at the top of your list.
- Know which type of subject line is right for you
- Keep it short and simple
- Add personalization
- Create compelling text
- Create curiosity
- Create urgency
- Use A/B testing.
Choosing the Right Type of Abandoned Cart Subject LineEmail marketing experts classify abandoned cart subject lines into several categories based on the goal and structure of them. The following are among the most popular types.
- Assumptive or Suggestive: These assume something, specifically that the customer forgot the item.
- Brand Personality: These focus on creating a relationship with the customer.
- Bribes or Incentives: These are when you offer a discount, deal, or freebie in exchange for the purchase.
- Curiosity: These are subject lines that are purposely vague so the recipient opens the email.
- Customer Service: These subjects encourage the recipient to contact you so you can help the order go smoothly.
- Flattery: This subject line compliments the customer, such as on their taste in products.
- Friendly: Instead of pushing the sale in the subject, these start with a greeting.
- Product Shout–Outs: These directly mention the abandoned product.
- Up-Sells: These try to not only get the customer to return but also encourage them to increase their order value.
- Urgency: These use psychology and the fear of missing out for attention.