When Black Friday and Cyber Monday are over, and you’re finishing the final orders, you’ll finally be free and have time to relax…but not for too long.
While the busy marketing work is done after the big sales, the strategic work only begins.
Your brand’s loyal fans will come back for more, but your goal after the sale is to convert those one-time Black Friday buyers into repeat customers. And it’s especially hard since they probably got everything they needed at discounted prices.
That’s why it’s crucial to have your strategic December email campaigns ready to go.
In today’s video our senior account manager Alissa Taggart walks you through her holiday- and event-based email content calendar for December and shares examples of what exactly you can send in your campaigns.
Don’t forget to grab your copy of our email content calendar for December.