When Black Friday and Cyber Monday are over, and you’re finishing the final orders, you can finally be free and have time to relax…but not for too long.
While the busy marketing work is done after the big sales, the strategic work only begins.
Your brand’s loyal fans will come back for more, but your goal after the sale is to convert those one-time Black Friday buyers into repeat customers. And it’s especially hard since they probably got everything they needed at discounted prices.
That’s why it’s crucial to have your strategic December email campaigns ready to go. Plan your email marketing calendar smartly!
In today’s video, our senior account manager Alissa Taggart walks you through her holiday- and event-based email content calendar for December and shares examples of what exactly you can send in your campaigns.
Don’t forget to grab your copy of our email content calendar for December.
Get Creative With the December Email Marketing Calendar
The fun thing about December is that there aren’t a ton of overly creative holidays going on or special events.
Because of the season, you can get creative in and of itself with Christmas and Hanukkah and Kwanzaa and boxing day and just the hype of the holiday season. So there’s a lot that you can use as an email marketer to your advantage.
Email campaign creation is a long and complicated process. The key is to streamline it – so you know exactly what you need to do at each stage.
We have a Campaign checklist, where we share step-by-step instructions on how to create your campaigns in a more efficient way.
→ Before we get started with the actual specifics of the calendar, just a couple of things to remember and note, we do release a new YouTube video on behalf of Flowium every Thursday. So make sure that you like and subscribe to this channel, just so you can stay up to date on all the tips and tricks and fun things that we’re sharing with you as email marketers in the industry.
How to Get an Email Marketing Content Calendar?
To get your own email marketing content calendar, you just need to:
- Make sure that you click on this link
- Submit your email
Now you can actually get an updated calendar every month.
Make sure that you do that, so then you can stay up to date and also have some new and inspiring ideas for your email marketing calendars on a monthly basis.
The Email Marketing Calendar for December 2021
So this is the holiday calendar. We’ll go through one or two specific days of every week in December to present it.
There is a color-coding legend below. So you understand what category the holiday is in:
- Red – Federal Holidays
- Blue – Cultural & Societal Holidays
- Green – Environmentally Friendly Holidays
- Orange – Fun Holidays
- Pink – Special Sale Days
- Purple – Events
Obviously, the theme is December. The holidays are in full swing by this point. We’ve just endured probably one of the craziest Black Friday, Small Business Saturday, Cyber Monday weekends the E-commerce industry has ever seen.
And of course, you don’t want that momentum to die out. You want it to keep going.
December is a really good time to:
- Continue sending really engaging content out to all of your subscribers and customers
- Include any additional kind of last-minute sales or like everything must go sort of promotions
- Do holiday giveaways.
Whatever you and your brand are able to do, we would strongly recommend doing that in December because that’ll bring you into January 2021, which will continue that momentum and hopefully continue your consistent engagement with your subscribers.
December Email Ideas Based on the Email Marketing Calendar
On December 6th, you have Hanukkah ending, after eight crazy nights of Hanukkah. So you’ll have about a week of that. If that’s something that you feel would be relevant for your subscribers.
International Human Rights Day
And then on December 10th, you also have International Human Rights Day. This has been a big year of kind of going back to the importance of social justice. And so it may be interesting to kind of put in a plug about International Human Rights Day.
Again, if that makes sense specifically for your brand.
For the following week, you have Green Monday. This is actually a holiday that was invented by marketers just to encourage people to make purchases that will be arriving in time for the holidays.
So then that way, we’re not using and abusing the postal service and other postal services like FedEx, UPS, etc.
Free Shipping Day
On December 15th, this is not something that your brand has to necessarily participate in, but it is considered to be the Free Shipping Day, when most brands within the E-commerce industry will provide free shipping on this particular day, if they don’t already.
So something interesting to consider for your brand.
The following week, we have the winter solstice, which is the shortest day of the year.
So if you live in an area where it gets particularly dark very, very early, this might be a fun day to kind of send out a campaign that’s just encouraging your subscribers to not fall into that typical kind of winter depression that some people have.
You can help them to avoid the bad weather depression, and remind them to just be happy that Christmas is coming, and the new year is coming, and this year is coming to a close after everything that everyone has endured.
So definitely something fun and engaging to incorporate there.
Christmas Eve, Christmas Day and Kwanzaa
Later on in the week, you have the normals: Christmas Eve, Christmas Day, Kwanzaa actually begins on Boxing Day, which is the day after Christmas day. So again, days to consider sending out campaigns.
Typically, I personally as an email marketer, wouldn’t necessarily recommend sending out a campaign on a specific holiday like this, especially something like Christmas day.
That’s usually when most people tend to kinda go a little silent on the internet and their email. So it’s just a nice time to unplug and be with family.
No Interruptions Day
And then the following week, you have New Year’s Eve, obviously, on December 31st, but the day before that is the last full workday of the year, also known as No Interruptions Day.
So maybe it is kind of ironic to send out an email to interrupt people on their last day of work of the year, but maybe it’s something to kind of do on the day before.
Just letting them know, “hey, listen, we’re going to take a pause for tomorrow. We want to make sure that you have zero interruptions from us. So best of luck on your last workday.” Something fun like that.
New Year’s Eve
The other thing that we’ve seen a lot, and we are also incorporating it for most of our clients, is a Year in Review for the particular brand.
This is something that can be sent out as more of a New Year’s Eve campaign.
It is a perfect opportunity to tell subscribers: “hey, this is what we’ve done this year, or this is what’s taken place this year. We’re so grateful for you. We’re so happy that you’re a customer of ours. And we look forward to everything in the new year being way better, way more improved. And we look forward to continuing business with you.”
Something along those lines. Just like a fun little gratitude slash here’s what’s coming campaign.
So this is what you’ve got for the December 2021 email marketing calendar. Again, lots of things to be creative about, lots of things to send out campaigns about.
Don’t go too, too crazy and obviously overwhelm your subscribers, but you definitely want to maintain that engagement, which is super important leading into the new year.