7 min read

Email Marketing Template Designs | Websites for Inspiration

Written by Andriy Boychuk
7 min read
Table of Contents

    Here are the websites you can use for email template designs and inspiration for your own. In the beginning, it can be hard to choose a template for your brand.

    Email template designs will change depending on what you are offering in the email and the purpose, but it is good to have a branding email, where people recognize your format, colors, and style.

    You will get an idea of what these websites offer and how they can help improve the appearance of your email.



    I will go one by one, try to be quick but I will explain to you why I like each. I strongly recommend maybe even using all of them. Because all of them are similar but also different, they have different kinds of email designs. So let’s start was the first one.

    1. Really Good Emails.

    Probably the most famous source for email design inspiration. But they do have all kinds of email design inspirations, not only for eCommerce. So let’s go here. Really Good Emails. You can search by categories and search by categories like for example abandoned carts and you click and you see all abandoned carts from famous brands.

    2. Milled

    It’s very similar to Really Good Emails. It’s not as popular but also it’s a great resource for inspiration. Let’s go to milled.com, as you can see they have also by category and it looks like most eCommerce brands.

    Let’s do swimwear and here you would be able to find all the templates. And I believe if you click on this, you will find all of the other emails from this company as you can see brand Puma, all of their designs here. So, this was number two.

    3. HTML Email Gallery

    This is the third resource that I recently found out about, but it’s useful as well. So let’s open it. Email, HTML Email Gallery. And as you can see, they have a collection of different emails. It’s not only about eCommerce. Yeti is an eCommerce brand, something is GIF in the email, you will not be able to see it here but you can see that general idea, general inspiration, all the emails.

    4. Beautiful Email Newsletters

    Resource number four is called Beautiful Email Newsletters. I just recently found out as well about it. It looks like all the websites but they have a lot of different templates from big brands and not only eCommerce but different kinds of brands. You can sort it by category so if something is GIF, it will not show up here. However, it looks like the website is older but sometimes you can check the old design and they will inspire what you can do in the new templates.

    It’s not easy to stay consistently creative. That’s why we created a full-year campaign content idea calendar, to give us inspiration when we need it.

    5. Email Gallery

    So, the fifth resource is Email Gallery. Again, it’s a list of all templates they found and they just put it on their website. And as you can see you can go here and browse by business. So, let’s do eCommerce and do it by industry, clothing, apparel, games, gifts. Here, you can see hallmark different kind of gift not the greatest design, but still you can check some of them and they might inspire you to design something better or take specific section of the email and put it in your email design.

    6. HTML Email Designs

    Number six is each HTML Email Designs and it’s very similar to the previous one, it’s just list of a collection of different kinds of emails. Designs of Moo, I like their service this Moo template, they just have a snapshot. It’s not rebuilt HTML like really good email. So you will not see any moving parts if it’s GIFs or something else.

    7. Behance

    Okay, so the next one is a big one is Behance. This is a place where first you can get inspiration. Second, if you want to hire somebody from Behance you can you can outreach them and say “Hey, you should do something similar for me”. You just type in behance.net. From here, let’s do eCommerce email marketing. Now you can just search different inspirations like from different people and how they do it.

    Again, bunch of different inspirations. So this is, Behance is a cool resource to get the inspiration and also to find the talents.

    8. Theme Forest

    The next one the eight is Theme Forest. They have a different website called Elements Envato and on Elements Envato you can click more categories and email templates. Those templates are for sale. And I believe the pack costs $16.

    However, what you can do, you can just get inspiration from here. You don’t have to buy it but just get inspired from the templates let’s say if you use Mailchimp, how it looks on Mailchimp and so forth. So this is another place resource where you can get inspiration.

    9. Social Media Platform

    The next one is a social media platform and this is also the great one. You can spend a lot of time is Pinterest. A lot of people do not go there for email design inspiration but trust me, there’s a lot of different email design examples.

    Even we post some of our designs, as well as designs we like on Pinterest. We are not as active as we should be there but it’s a great resource. I posted welcomes here of Casper. Then there are some of our designs and that we post here.

    As you can see this batch of different kinds of inspirations and you can just search for eCommerce email design and it will show you a ton of different stuff. It’s like unlimited source of inspiration. You can save things to your pin board like things you like and then combine it.

    When I do some home projects, building something or want to build something I always go to Pinterest and just putting everything to folder, which inspires me to create X, Y, and Z project.

    10. Sign Up For Other Brands

    Last but not least source is to sign up for other people’s emails. Let’s say, you like some brands either your competitor brand or maybe some other brand or not related to your industry but you can just get inspiration.

    I strongly recommend to subscribe to Magic Spoon. It’s a cereal brand, a high-protein cereal brand. They do amazing emails. Also Ka’Chava, actually like Magic Spoon they picked out a bite but you can sign up for their email, they have an amazing email.

    And the last one I recommend to subscribe is called Dr. Squatch. It’s a friend of mine who recommended their product. I never used their product however, sign up for the email. They have a well-designed emails and well like very good structure.

    Also, we have another video called flowium email structure. It’s not about email design but it’s about email design structure. I strongly recommend to check that video because it will give you idea how to structure your email and then you can figure out what kind of design to put in each of those blocks.

    It’s called Email design- 7 essential elements. And also there’s like four other videos you can find here there’s How to create perfect welcome email,  also 4 examples of almost perfect email. I talk about email designs and how other brands do it the right way. So, check it out those videos.

    If you have any questions or if you have any other sources where you can get email template design inspirations please comment them below. Thank you.

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